The document outlines the seven most common mistakes businesses make when doing business online: 1) copyright infringement, 2) trademark infringement, 3) deceptive trade practices, 4) breach of privacy, 5) using a competitor's trademark in Google AdWords campaigns, 6) violation of spam laws, and 7) overlooking legal aspects of social media. It provides examples and solutions for avoiding each mistake to reduce legal risks for online businesses. Overall, businesses should consult an internet lawyer to review their practices and ensure proper legal documentation is displayed.
Social Media and Your Staff by Brian Miller and Jean Boyle, solicitors at Sto...Brian Miller, Solicitor
Brian Miller and Jean Boyle, solicitors at Stone King take you through the legal implication of using social media and how to ensure your staff are aware of the consequences of using it in your organisation.
Your Guide to Digital Selfdefense - Pernille Tranberg und Steffan HeuerUnivention GmbH
Persönlichen Daten sind das Öl oder das Gold von heute – die eine Ressource, die jeder haben möchte. Die digitale Wirtschaft baut darauf auf. Unternehmen verfolgen und analysieren jeden Schritt, den Nutzer unternehmen und sie machen Milliarden Umsätze, indem sie unsere Informationen abbauen und verkaufen. Bürger und Verbraucher sind Opfer eines enormen Wettlaufs um den Aufbau von Identitätsbanken, die jedes noch so kleine Detail unseres Lebens enthalten.
Die Keynote zielt darauf ab, die vielen Möglichkeiten aufzudecken, wie wir jeden Tag betrogen und verkauft werden und welche Folgen das hat.
Social Media: Implications for Intellectual Property Lawblaine_5
With the rise of social media comes the rise of user-generated content that infringes the intellectual property rights of others. Learn about areas of concern such as defamation, patent, copyright, trademark and trade secret, how to establish effective social media policies for clients that prevent infringement, and how to educate your client to control and monitor use of their IP in social media.
In the age of social media, intellectual property can be murky territory. In this presentation, Primum Marketing Communications, a Milwaukee-based agency, covers social media implications on copyrights, trademarks, patents, defamation and trade secrets. The presentation also takes a look at some Terms of Service and Privacy Policies for several popular social media sites and covers best practices for marketing your brand without crossing the legal line.
"What Could Go Wrong?" - We're Glad You Asked!Shawn Tuma
Dallas cybersecurity and data privacy attorney Shawn Tuma delivered this presentation on social media law to Social Media Breakfast on February 22, 2018.
Social Media and Your Staff by Brian Miller and Jean Boyle, solicitors at Sto...Brian Miller, Solicitor
Brian Miller and Jean Boyle, solicitors at Stone King take you through the legal implication of using social media and how to ensure your staff are aware of the consequences of using it in your organisation.
Your Guide to Digital Selfdefense - Pernille Tranberg und Steffan HeuerUnivention GmbH
Persönlichen Daten sind das Öl oder das Gold von heute – die eine Ressource, die jeder haben möchte. Die digitale Wirtschaft baut darauf auf. Unternehmen verfolgen und analysieren jeden Schritt, den Nutzer unternehmen und sie machen Milliarden Umsätze, indem sie unsere Informationen abbauen und verkaufen. Bürger und Verbraucher sind Opfer eines enormen Wettlaufs um den Aufbau von Identitätsbanken, die jedes noch so kleine Detail unseres Lebens enthalten.
Die Keynote zielt darauf ab, die vielen Möglichkeiten aufzudecken, wie wir jeden Tag betrogen und verkauft werden und welche Folgen das hat.
Social Media: Implications for Intellectual Property Lawblaine_5
With the rise of social media comes the rise of user-generated content that infringes the intellectual property rights of others. Learn about areas of concern such as defamation, patent, copyright, trademark and trade secret, how to establish effective social media policies for clients that prevent infringement, and how to educate your client to control and monitor use of their IP in social media.
In the age of social media, intellectual property can be murky territory. In this presentation, Primum Marketing Communications, a Milwaukee-based agency, covers social media implications on copyrights, trademarks, patents, defamation and trade secrets. The presentation also takes a look at some Terms of Service and Privacy Policies for several popular social media sites and covers best practices for marketing your brand without crossing the legal line.
"What Could Go Wrong?" - We're Glad You Asked!Shawn Tuma
Dallas cybersecurity and data privacy attorney Shawn Tuma delivered this presentation on social media law to Social Media Breakfast on February 22, 2018.
A presentation addressing the legal implications of social media.. These issues include privacy, copyright, trademark, and trade secrets issues for employers, employees and ISPs, as well as the SPAM Act and FTC rules. ALL RIGHTS RESERVED. Contact me at dsaper [at]saperlaw.com if you'd like to use the presentation or if you have any questions.
A presentation on brand protection for sport and recreation organisations from Bates, Wells and Braithwaite. This presentation formed part of the Sport and the Law Conference 2015, organised by the Sport and Recreation Alliance.
Social Media Law: It is Real, and, Yes, It Really Can Impact Your Business - ...Shawn Tuma
This legally focused MENGinar will educate you on the risks of using Social Media along with other digital businesses. It will provide ways to help highlight:
What is social media law?
What are the more common legal issues related to businesses using social media?
How social media law can impact businesses?
What can be done to minimize the risks of those potential legal problems related to using social media?
Do the potential issues raised by using social media mean that it is better for my company to not use social media?
Shawn Tuma is a partner at the law firm BrittonTuma, a full service boutique business law firm that helps clients with all civil matters, including a full range of transaction, litigation, technology, and general counseling services. Shawn’s own broad based experience centers on business, technology, civil litigation, intellectual property litigation, and a unique expertise with cutting-edge legal issues such as computer fraud, information security, and cyber and information law.
Shawn is a frequent speaker on digital business risk issues such as computer fraud, data security, and social media law.
Social Media Law: The Legal Do's and Don'ts of Social MediaShawn Tuma
This presentation provides an overview of social media law, that is, the legal issues involved in using social media. The presentation provides practical examples of how those issues come about in the business world and provides ways to minimize the risks associated with those issues, including the use of social media policies.
Presentation by Sara Meaney, co-owner of Comet Branding, a PR+Social Media agency, and Kelly Twigger, owner of ESI Attorneys on the legal implications of social media given at BizTech 2010 in Milwaukee, Wisconsin on April 30, 2010.
Trademark Partners Catherine Holland and Jeff Van Hoosear recently authored "To Tweet or Not to Tweet - Social Media and Intellectual Property Issues" for the Orange County Business Journal.
A discussion of some of the most common legal issues that arise in the "social" web environment. Given at Social Media Club Detroit's February meeting.
Turnson Point Risks and Reputation Management presentationKerry Rego
Judith Delaney of TurnsonPoint Consulting spoke at Kerry Rego Consulting hosted event "Risks and Reputation Management: Using Social Media to Protect Your Brand" on March 13, 2012. She covered legals risks for individuals and businesses when using the internet and social media. Posted with Turnson Point permission. Visit http://www.turnsonpoint.com or http://kerryregoconsulting.com/2011/12/22/risks-reputation-management-using-social-media-to-protect-your-brand/
Keeping client confidences secure in the digital age is not always easy, but it certainly is necessary. It seems like there’s always some new technology tool or gadget that lawyers are told they “have to” learn. This program covers how to ethically use today’s technology and what emerging tools are important for lawyers to consider.
Rating sites like ratemyprofessor.com are big business in the US and beginning to invade the EU. But do they invade the privacy of those rated, and should the law encourage or restrict them?
A presentation addressing the legal implications of social media.. These issues include privacy, copyright, trademark, and trade secrets issues for employers, employees and ISPs, as well as the SPAM Act and FTC rules. ALL RIGHTS RESERVED. Contact me at dsaper [at]saperlaw.com if you'd like to use the presentation or if you have any questions.
A presentation on brand protection for sport and recreation organisations from Bates, Wells and Braithwaite. This presentation formed part of the Sport and the Law Conference 2015, organised by the Sport and Recreation Alliance.
Social Media Law: It is Real, and, Yes, It Really Can Impact Your Business - ...Shawn Tuma
This legally focused MENGinar will educate you on the risks of using Social Media along with other digital businesses. It will provide ways to help highlight:
What is social media law?
What are the more common legal issues related to businesses using social media?
How social media law can impact businesses?
What can be done to minimize the risks of those potential legal problems related to using social media?
Do the potential issues raised by using social media mean that it is better for my company to not use social media?
Shawn Tuma is a partner at the law firm BrittonTuma, a full service boutique business law firm that helps clients with all civil matters, including a full range of transaction, litigation, technology, and general counseling services. Shawn’s own broad based experience centers on business, technology, civil litigation, intellectual property litigation, and a unique expertise with cutting-edge legal issues such as computer fraud, information security, and cyber and information law.
Shawn is a frequent speaker on digital business risk issues such as computer fraud, data security, and social media law.
Social Media Law: The Legal Do's and Don'ts of Social MediaShawn Tuma
This presentation provides an overview of social media law, that is, the legal issues involved in using social media. The presentation provides practical examples of how those issues come about in the business world and provides ways to minimize the risks associated with those issues, including the use of social media policies.
Presentation by Sara Meaney, co-owner of Comet Branding, a PR+Social Media agency, and Kelly Twigger, owner of ESI Attorneys on the legal implications of social media given at BizTech 2010 in Milwaukee, Wisconsin on April 30, 2010.
Trademark Partners Catherine Holland and Jeff Van Hoosear recently authored "To Tweet or Not to Tweet - Social Media and Intellectual Property Issues" for the Orange County Business Journal.
A discussion of some of the most common legal issues that arise in the "social" web environment. Given at Social Media Club Detroit's February meeting.
Turnson Point Risks and Reputation Management presentationKerry Rego
Judith Delaney of TurnsonPoint Consulting spoke at Kerry Rego Consulting hosted event "Risks and Reputation Management: Using Social Media to Protect Your Brand" on March 13, 2012. She covered legals risks for individuals and businesses when using the internet and social media. Posted with Turnson Point permission. Visit http://www.turnsonpoint.com or http://kerryregoconsulting.com/2011/12/22/risks-reputation-management-using-social-media-to-protect-your-brand/
Keeping client confidences secure in the digital age is not always easy, but it certainly is necessary. It seems like there’s always some new technology tool or gadget that lawyers are told they “have to” learn. This program covers how to ethically use today’s technology and what emerging tools are important for lawyers to consider.
Rating sites like ratemyprofessor.com are big business in the US and beginning to invade the EU. But do they invade the privacy of those rated, and should the law encourage or restrict them?
Presentation on two multi-family housing projects in Philadelphia that employed green infrastructure to capture stormwater from 100% of the site and which generated increased profits and sales, as compared to conventional development.
Managing Risk: Legal Issues for Affiliate Marketers & Affiliate Marketing Man...Adler Law Group
Affiliate marketing is one of the most cost-effective techniques for monetizing web site traffic and driving sales. Unfortunately, it has a reputation for high risk. While the industry is unlikely to ever be risk-free, it is possible to manage risk by: (1) understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants, (2) understanding the legal and regulatory environment, (3) understating risks involved with prospective marketing partners, (4) using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and (5) keeping informed about the changes in technology, marketing practices and the regulatory environment. Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance.
Topics covered include:
Behavioral/Contextual Advertising
Regulatory/Industry Compliance : FTC Guides & Enforcement Actions
CAN-SPAM compliance
IP Law: Rules governing use of others™ Trademarks/Keywords, Right of Publicity/Endorsement Issues.
Identifying, protecting against, and disputing accusations of Click-Fraud
Social Media Marketing 03 24 2010 Updated 04 08 10Matthew Asbell
An updated version of my previous presentation, providing some social media basics, an overview of intellectual property issues in the use of social media for marketing, and ethics/professional responsibility concerns for attorneys utilizing social media to market themselves
Your professional reputation online matters. This presentation explains who is using the internet and social media in the United States, opportunities for lawyers to connect online, the harm that may result from not claiming your firm's social media profile and what to do when faced with negative criticism.
This presentation discusses how to select, protect and properly use a trademark so it can become a powerful brand for your products and services.
As well, it discusses "hot issues" in promotions and advertising law, including:
- recent Competition Bureau enforcement regarding misleading advertising;
- the use of social media in contests and promotions, including the need for transparency when engaging bloggers, endorsers and other "influencers" to promote your brand.
In this presentation, we will cover:
- The latest in GDPR and US compliance
- What you need to be doing to stay ahead
- How VBOUT will help you remain compliant
- Q & A
CAN-SPAM, COPPA, Do Not Call, Privacy Policies, Celebrity
Endorsements. This presentation contains top level summary of these pieces of legislation, provides links to source documentation, and multimedia elements to further explain the content. Enjoy!
NFSSC - The Good, the Bad and the Ugly of Social MediaHelen Levinson
Expert advice on how to protect and monitor your brand online
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Business Law Training: Pushing CCPA Compliance Over the Finish Line: New Deve...Quarles & Brady
California’s passage of the California Consumer Privacy Act marks the first-of-its-kind comprehensive data privacy statute in the United States. Effective January 1, 2020, amendments are sitting on the Governor’s desk for signature, with new initiatives being discussed as we speak. What are the new developments? And at the end of the day, where do you need to be by December 31st? Join us for a lively discussion on the latest best practices for meeting the new data privacy requirements in California.
Lecturesch01 (2).pptAn Introduction to E-BusinessChapte.docxsmile790243
Lectures/ch01 (2).ppt
An Introduction to
E-Business
Chapter 1
Understanding the power and appeal of operating an online venture
1-‹#›
How the Internet and World Wide Web got started
The advantages of selling on the Internet
What kinds of products you can sell online
The primary e-business models
Do You Already Know?
1-‹#›
The Internet and World Wide Web
History
What developers hoped to accomplish
E-Business
Advantages
Comparison with physical business world
Marketable products
Consumer goods, information, professional services, and much more
Three commonly used e-business models
What You Will Find Out
1-‹#›
What You Will Be Able to Do
Use the Internet and World Wide Web as a public space that mirrors the real world
Recognize and use the advantages of starting and operating an online business
Select an appropriate product or service for selling online
Choose an appropriate model for creating an e-business
1-‹#›
The History of the Internet
and E-Businesses
In the Beginning
A Galactic Network
ARPANET
Electronic mail
TCP/IP
The Internet
Global network of computer networks
The best bet for entrepreneurial success
1-‹#›
Worldwide collection of electronic documents
Tim Berners-Lee
In the real world
E-Commerce
Education
Business and
Government
The World Wide Web
World
Wide
Web
1-‹#›
Low Start-up Cost
Steady Stream of New Customers
Every Product is Welcome
Every Seller is Welcome
The Power of Selling
on the Internet
http://www.kathrynkerrigan.com/
1-‹#›
What Can You Sell Online?
Just about anything!
Delivery problems? Find a solution!
1-‹#›
Consumer Products
Most traditional application of e-commerce
Not ideal place to sell all consumer items
Information
The commodity that has fueled rapid growth of cyberspace
Search engines and Links pages
Personal recommendation sites
Personal touch sells
Example: About.com
http://www.about.com
What Can You Sell Online?
1-‹#›
What Can You Sell Online?
Professional Services
Attorneys
Physicians
Psychotherapists
Technology and Computer Opportunities
Computers
Internet Service Providers
Software
1-‹#›
More E-Business in Action
Online Opportunities for Artists
Host Art Galleries
Example: Art Xpo
http://www.artxpo.com
Publish your writing
Learn how to start a blog
http://www.blogger.com
Sell your music with quality Web site
1-‹#›
Operating E-Business vs.
Using Promotional Web Site
E-Business models
Revenues generated directly through and because of a Web site
Traditional bricks-and-mortar firm
Uses Internet to encourage customers to physically visit a business to make their purchases
1-‹#›
E-Business in Action
Three commonly employed
e-business models
The Online Storefront
Online Auctions
Advertising-Based E-Businesses
1-‹#›
The Online Storefront
Most common type of e-commerce site
Displays and provides information about products or services
Accepts orders for products or services,
Most include shopping cart
Successful ones em ...
How Law Firms Build Trust for Your Business Online (Social Media Policy)Mike Mintz
This presentation gives the legal and business framework for corporations looking to build trust online with their customers. Through partnering with a law firm to craft a custom social media policy, deploy it to staff, and maintain continuous monitoring and litigation support, businesses can more effectively enter the social media space with confidence.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
1. The Seven Most Common
Mistakes When Doing
Business Online
2. Tonight’s Content
• The seven most common mistakes when doing
business online.
• Some practical solutions.
• Some useful resources.
3. The Facts
• 39 per cent of businesses now have an online
presence.
• Tendency to overlook legal issues in the online
environment.
• Failure to comply with changing legal rules could
be fatal to your business.
5. Mistake 1: Copyright infringement
• What is copyright?
– Copyright protects original expressions of ideas and
not the ideas themselves.
• What is copyright infringement?
– Copyright infringement takes place where another
party does an act which infringes the exclusive
rights of a copyright owner.
6. Mistake 1: Copyright infringement
• Examples of copyright infringement:
– Unauthorised reproduction of text and
images.
– Unauthorised reproduction of website legal
documents!
• Solution: Use your own material or obtain
a licence to use another person’s material.
8. Mistake 2: Trade Marks
• What is a trade mark?
– Sign, shape, symbol, label, letter, word, slogan, scent,
sound, colour, aspect of packaging or a combination
of any of these.
• What is trade mark infringement?
– Where a person uses a trade mark that is
substantially identical with, or deceptively similar to, a
trade mark owned by another person.
9. Mistake 2: Trade Marks
• Examples of trade mark infringement:
– Unauthorised display of third party logos.
– Unauthorised use of a trade mark in a domain
name or Google Adwords campaign.
• Solution: Obtain consent to use a third
party trade mark.
• eBook:
http://www.podlegal.com.au/downloads/eb
ook-trademarks.pdf
11. Mistake 3: Deceptive Trade Practices
• Consumer protection laws such as the
Competition and Consumer Act.
• Examples of deceptive trade practices:
– Leading consumers to believe that an
association or affiliation with another trader
exists when it doesn’t.
– False testimonials (Wheeler: $6,600 fine).
• Article: www.podlegal.com.au/article-walking-the-
talk.php
• Solution: Don’t mislead or deceive!
13. Mistake 4: Breach of Privacy
• When collecting information about a person, that
person has a right to know:
– that the information is being collected;
– how the information will be stored;
– how the information will be used; and
– under what circumstances the information may be
disclosed.
14. Mistake 4: Breach of Privacy
• Solution: Prepare and implement a Privacy
Policy that is specific to your business practices.
• Article: http://www.podlegal.com.au/article-
importance-of-privacy-strategy.php
15. Mistake 5:
Use of a Competitor’s Trade
Mark in your Google AdWords
Campaign.
16. Mistake 5: Google AdWords
• What are Google AdWords?
– It’s a form of pay per click (PPC) advertising.
• Using a competitor’s trade mark in your
Google AdWords campaign may amount
to:
– misleading or deceptive conduct;
– trade mark infringement; and/or
– passing off.
17. Mistake 5: Google AdWords
• Solution: Do not use a competitor’s trade
mark in your pay per click advertising
campaigns.
• Article: http://www.podlegal.com.au/article-
tm-google-adwords.php
19. Mistake 6: Violation of Spam Laws
• What is spam?
– An electronic message that contains an invitation to
do business and that has been sent without the
consent of a recipient.
• Big penalties apply:
– $5.5m in 2006 (213m emails)
• Use of address harvesting software and no
recipient consent.
– $15m in 2009 (re SMS)
• No recipient consent.
20. Mistake 6: Violation of Spam Laws
• How to comply with the Spam Act:
1. Obtain recipient consent prior to sending;
2. Identify your business as the sender; and
3. Provide a functional unsubscribe facility.
• Solution: Comply with the Spam Act and
display a Spam Statement on your
website.
• Article: http://www.podlegal.com.au/article-spam.php
22. Mistake 7: Social Media
• Social media is just another medium for
publishing information and communications.
• Legal rules also apply to conduct relating to
social media.
• Examples of the dangers of social media:
– Comments via Facebook re an employer resulted
in termination of employment (The Good Guys).
– Posts via Twitter re Bindy Irwin resulted in
termination of employment (The Age Newspaper).
23. Mistake 7: Social Media
• Solution: Don’t overlook legal issues
associated with social media.
• Articles:
– http://www.podlegal.com.au/article-social-media-
twits.php
– http://www.podlegal.com.au/article-defamation-
online.php
– http://www.podlegal.com.au/article-facebook-
promotions.php
24. Overall Solutions
• Assess and modify your conduct (if
required).
• Display required legal documentation:
– Terms of Use (website and Facebook page)
– Privacy Policy
– Spam Statement
– Purchase / Shipping Terms
– Refund / Cancellation Policy
– Upload Terms
25. Overall Solutions
• The benefits of legal documentation:
– Those engaging with you to do business online are
made aware of laws and policy regarding your
website and/or Facebook page.
– Disputes resolved more efficiently and favourably.
– Liability associated with your website and/or
Facebook page will be limited.
26. Interesting fact
• Nine out of ten business websites are not legally
compliant… is yours?
• Website Legal Audit: See your ‘Pod Pack’.
• Always identify and assess risk.
27. Take Action Now
• To reduce legal risk associated with your online
business practices, you should:
– consult an Internet/IT Lawyer (not a Property or Family
Lawyer) to review your online business practices;
– ensure that you display legal documentation, specific to
your online business practices; and
– not assume that all will be ok because you are doing
business in the online environment.
28. Take Action Now
• Article: http://www.podlegal.com.au/article-online-
business-risk.php
• eBook: http://www.podlegal.com.au/downloads/ebook-
your-website.pdf