SlideShare a Scribd company logo
Recent Court Decision re TCPA
Daniel v. Five Stars Loyalty, Inc.
Facts: Text sent: “Welcome to five stars, the rewards
program of flame broiler. Reply with your email to
finish registering and get free points”
Issue: Is the above text an “advertisement” such that
it requires “prior express written consent”.
Holding: No, message didn’t urge redemption of
points, direct where more info about the program
could be obtained, nor did it reference shopping,
purchasing or a specific product.
© 2016 Brian L. Heidelberger

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Recent Court Decision re TCPA

  • 1. Recent Court Decision re TCPA Daniel v. Five Stars Loyalty, Inc. Facts: Text sent: “Welcome to five stars, the rewards program of flame broiler. Reply with your email to finish registering and get free points” Issue: Is the above text an “advertisement” such that it requires “prior express written consent”. Holding: No, message didn’t urge redemption of points, direct where more info about the program could be obtained, nor did it reference shopping, purchasing or a specific product. © 2016 Brian L. Heidelberger