How the FTC Wants You to Change Your Shopping App to be Legal
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The document summarizes concerns from the Federal Trade Commission (FTC) about shopping apps that offer price comparison, deals collection, payment processing, or other shopping functions. The FTC found that many apps did not provide sufficient pre-download information about how payment disputes would be handled or how consumer data would be collected and shared. The FTC also noted that privacy policies for these apps often used vague language without clearly explaining what data is collected and how it will be used or shared with third parties. Apps were advised to more clearly disclose data practices and security measures to consumers.
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The FTC sent warning letters to over 60 advertisers for failing to adequately disclose material information in their television and print ads. The FTC will now monitor these advertisers and the industry overall to ensure compliance with disclosure requirements. Advertisers are advised to review their ads to make sure any material terms or conditions are clear and conspicuous to consumers. The letters provided tailored feedback to individual advertisers but were not made public. Advertisers should ensure disclosures are in close proximity to related claims, are prominent through easy to read font and sufficient screen time, and are presented understandably rather than through hard to read block text legal jargon.
What golideblox v. beastie boys taught us about copyright parody and advertising
This document summarizes a legal case involving Goldieblox and the Beastie Boys and discusses fair use laws regarding use of copyrighted works in advertisements. It outlines that for use of another's work to be considered fair use, it must transform the original work and be for purposes of criticism or commentary rather than just for attention. Commercial uses weigh against fair use, but can be allowed if sufficiently transformative. The document analyzes similar court cases and concludes that ads face an uphill battle in claiming fair use and most companies would not want the publicity of a legal battle, as defending fair use can be expensive even if the use is legally right.
How brands can use hashtags without getting sued
This document provides a mini law lesson on how brands can use hashtags without risking trademark infringement or other legal issues. It discusses that while hashtags are not entirely fair game, joining ongoing conversations with hashtags is generally lower risk than using them to promote products. The key is to avoid suggesting the trademark owner's endorsement and to mitigate risks by not using registered marks if possible, limiting use over time, and being part of the general conversation rather than standing out. Only one lawsuit over hashtags is reported so far.
California's New Privacy Policy Guidelines
California Attorney General Kamala Harris has released a 28-page document called "Making Your Privacy Practices Public" that encourages sites to more prominently explain how they use personally identifiable data and whether they honor Do Not Track signals from consumers' browsers. The document doesn't have the force of law, but you need to know it all the same.
New Pinterest Contest Guidelines Make it Into Terms of Service
Pinterest has updated its guidelines for contests to avoid spam. The new rules prohibit contests that suggest Pinterest sponsors or endorses them, require users to pin from a selection or pin the contest rules, run sweepstakes where pins/likes are entries, encourage spammy behavior like asking for comments, ask users to vote with pins/likes, or require a minimum number of pins. The goal is to prevent contests that motivate irrelevant or spammy pins rather than pins users are truly interested in.
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This document provides a mini law lesson about new FCC regulations requiring express written consent to send marketing text messages beginning October 16. Specifically, it summarizes that marketers will now need signed consent to send marketing texts and must disclose that consent is not required for purchase. It also outlines the issues around future text message registrations and current databases marketers need to address to comply with the new FCC rules.
Facebook Changes Its Promotion Guidelines - MIni Law Lesson
Facebook has changed its guidelines for promotions to now allow them to be administered directly on brand page timelines. Specifically, promotions can now collect entries from users posting or commenting on a page post or messaging the page directly. Some previous requirements like disclosing that information is being provided to the sponsor and not Facebook, and that winners can't be notified through Facebook messages or posts, have been removed. However, promotions can still be run through apps and people can't enter by liking, sharing, or posting on their personal timelines. Rules around releasing Facebook from liability and noting the promotion is not sponsored by Facebook still apply.
Basics of Screen Actors Guild Commercials Contract and How it Applies to New ...
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Can a Brand Ambush March Madness - Ad Age Mini Law Lesson
This document summarizes some tactics brands use for ambush marketing during sporting events like March Madness, as well as the legal risks of those tactics. It discusses avoiding use of trademarks, giving away tickets or gifts to attendees, using disclaimers, and sponsoring athletes. However, it notes that while these may avoid directly using trademarks, they do not ensure a brand is clear of risks like confusing consumers or violating a sanctioning body's policies. Sponsoring athletes in particular can result in penalties for the athlete from groups like the IOC.
Brands Using Apps - What You Legally Need to Know - Ad Age Mini Law Lesson
The document summarizes key regulatory issues related to mobile apps, including:
1) State attorneys general suing app makers for privacy violations and requiring privacy policies;
2) The FTC looking at app advertising claims and privacy similarly to other advertising; and
3) Recommendations for developing apps, including disclosing data collection and use, and obtaining consent.
Brands on Pinterest - What You Legally Need to Know - Ad Age Mini Law Lesson
The document provides guidelines for using brands on Pinterest, including:
1) Businesses must agree to Pinterest's terms and conditions when setting up a business account or converting a personal account, granting Pinterest rights to use their content.
2) Brands can verify their Pinterest page with a badge to help users identify their official page.
3) Brand logos and badges must be used as specified in Pinterest's brand guidelines to maintain proper sizing, spacing, and context.
4) Contests on Pinterest should encourage authentic engagement rather than spam-like behaviors like repetitive commenting or voting.
Brands on Facebook What You Legally Need to Know - Ad Age Mini Law Lesson
This document provides a summary of Facebook's policies regarding brands and promotions on Facebook. It outlines what brands can and cannot do in several areas:
1) Terms governing brand pages, cover photos, promotions, personal information collection, offers, referral rewards, and places/like incentives.
2) Referencing Facebook in advertising and use of Facebook logos/marks is also addressed.
3) Specific guidelines are given around use of screenshots in advertising and sponsored stories. The document aims to help brands understand and comply with Facebook's policies.
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Brands can use Vine to post short 6-second looping videos to promote their brand. However, they must be careful of legal issues such as: 1) obtaining permission before using third-party content or people's images in videos, 2) ensuring any advertising claims can be substantiated, and 3) using celebrities, competitors, or their content could increase legal risks. Vine contests also require legal consideration around terms, screening entries, and required disclosures. Marketers should consult their legal department before engaging in riskier Vine strategies.
How to Handle a Cease and Desist - Ad Age Mini Law Lesson
This document provides a 10 step guide for handling a cease and desist letter. It begins by advising not to freak out as most do not result in lawsuits. It then recommends getting organized, determining how serious the situation is based on who sent it and their motivations, evaluating potential damages and costs, implications for business, and who is ultimately responsible. Finally, it discusses deciding how to respond by ignoring, calling, writing back, or agreeing, and realizing lawyers can't always prevent lawsuits.
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Yes, It's Your Fault Book Launch Webinar
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Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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How the FTC Wants You to Change Your Shopping App to be Legal
- 1. Mini Law Lesson How the FTC Wants You to to Fix Your Shopping App Brian Heidelberger bheidelb@winston.com Twitter @briheidelberger Info @ www.winston.com/bheidelberger
- 2. IMPORTANT DISCLAIMER • I am not your attorney. • This is not legal advice. 2
- 3. What Apps Are Covered? • Compare prices, • Collect and redeem deals, or • Pay for purchases while shopping in brick-and-mortar stores. 3
- 4. What Is FTC Concerned About? • Pre-download information describing how the apps Deal with fraudulent or unauthorized transactions, billing errors, or other payment-related disputes • FTC found few providing info Handle consumer data • FTC found info provided was too vague 4
- 5. When Offering Payment Functionality • Provide pre-download information on consumers’ rights and liability limits for unauthorized, fraudulent, or erroneous transactions Federal credit card protections generally do not apply to purchases involving prepaid, gift, or stored value accounts Consumers should know • whether they are liable for unauthorized transactions • What protections are in place • What procedures there are for resolving disputes 5
- 6. Info on Collecting, Using and Sharing Data • Most apps had privacy policies, but … Used vague terms • to “enhance” or “improve” users’ shopping experiences Reserved broad rights • almost all of the policies then used vague language that reserved broad rights to share consumers’ data May not be evaluating whether they have a business need for the data they are collecting 6
- 7. Security Practices • Strong data security promises need to translate into strong data security practices • Must honor any commitments they make about the security they provide. 7
- 8. Follow me on Twitter @BriHeidelberger 8
- 9. More Mini Law Lessons youtube.com/AdAge.com & youtube.com/BrianHeidelberger 9