The document provides tips for consumers to avoid scams and protect their personal information. It warns against giving out sensitive information to unknown callers, paying fees to claim prizes, or providing financial details in response to unsolicited emails. Work-from-home opportunities require caution, and high-pressure sales tactics should raise red flags. The document advises checking with the Better Business Bureau and doing research before committing to any new business.

1. The Wise Consumer A Public Service of the Better Business Bureau Committed to Fairness in the Marketplace

15. In summary Take the time necessary to establish the legitimacy of any company, service or vendor that is new to you, especially if they have approached you . Such research should include a verifiable business location telephone number and other indications of sustained commercial activity. Consult your local BBB and other sources of information. You’ll be glad you did!