2. LinkedIn Pages is your place
in the world’s professional
community
• Complete your Page
• Publish & share content
(at least monthly)
• Attract followers (+150)
Build a compelling
presence through
your LinkedIn Page
4. You’ll need to add the following:
Companies with completed
and active Pages are more
successful at achieving
growth objectives
• Logo
• Industry
• Description
• Organization Type
• Location (city + country)
• Website URL (if you have one)
6. Pages that post daily get 2x
the member engagement
100M
To capture mindshare, organizations
should post daily, 1-2 times/ day.
Overtime, this will establish your brand
as a trusted voice.
of members
visit LinkedIn
monthly.
1-2 times/day
Fortune 500
Executives from all
30%
Comments,
likes and shares
are up
year-over year.
45%
About
Of LinkedIn
articles readers
are in upper-
level positions
(managers,
VPs, Directors,
C-level)
Companies are members
45%
Of all social media traffic to a
company’s homepage comes
from LinkedIn
40M
Are in
decision-
making
positions
61M
LinkedIn
Users are
senior-level
influencers
&
When to Post
7. Leverage the voice
of your customers or
employees to
highlight the best of
your brand
Keep it authentic by re-sharing your
best customer testimonials or
employee shout-outs
What to Post
8. Include videos, images collages or
documents to bring your brand to life
Documents
Image Collage
Video
What to Post
9. Quick tips for Video
Opening shot of video should be
compelling
Strong opening
Keep it short
Authentic, not overly-produced
content stands out in the feed
Keep it casual
Add
captioning
What to Post
1-3 minutes
Optimize for mobile audiences
(with volume on “mute”)
10. Post a Kudos to...
Send a customer
thank you
Recognize
employee impact
Spotlight an
inspirational leader
What to Post
11. Make it a two-sided conversation,
get creative, and ask questions!
What to Post
12. Test your messages & broaden your content mix
1. Tone: Playful, serious, informative?
2. Copy length: Short or long-form?
3. Rich media: How do visuals support the messaging?
Try different messages
to see what approach
sticks. Play around
with...
1. Thought leadership from your executives
2. Company news and updates
3. Job postings and perks
Reach a broader
audience with more
content formats.
Consider the following...
What to Post
13. Tell a stronger
brand story, by
keeping
members up-to-
date on what
matters most to
your brand
How to Post
Include Community Hashtags with each post
14. Posting Tips Let’s Review!
What to Post How to Post
When to Post
● Use Communities
Hashtags to track
member engagement
and join conversations
● Post and respond on the
go with Mobile Admin
● Use a community
management partner to
make scheduling easier
● Post daily, 1-2 times per
day, to establish a trust
cadence with your
audience
● Try posting Monday -
Friday between 9-5
● Test to figure out your
sweet spot
● Reshare @mentions from
employees & customers
● Include images, videos, or
documents
● Make it a two-sided
conversation
● Consider testing LinkedIn
Live + Events, Stories, and
Articles
Screenshot
this slide for
a handy
checklist
16. ONE TIME
Ask your employees to
update their LinkedIn
profile with their current
employment
Add the LinkedIn
“Follow” button to your
website
DAILY
Link to your Page in all of
your marketing comms
Post daily to establish a
trusted voice
Reply to comments &
encourage further
discussion
Interact on your
Communities Hashtag
feeds
X1 WEEKLY
Review analytics
weekly to identify
which content
performed best, and
where there are visitor
and follower
opportunity gaps
Ensure you are
publishing a broad
content mix to attract
new audiences
MONTHLY
Invite new, relevant
personal connections
to follow your Page
Encourage your
employees to re-share
your content with
Employee Notifications
Switch up your
Communities Hashtags
to reach new, relevant
audiences
Your Game Plan for Growing Followers...
Screenshot
this slide for
a handy
checklist
How to Grow Followers
