SlideShare a Scribd company logo
What can be protected?
Copyright
Protects ONLY the form of expressions of Ideas
Does not protect unexpressed Ideas
Ideas Vs Expressions
All literary and artistic works
are liable for protection.
Includes very original work of
authorship
Key Words
Originality : it should originate from the author – product of
independent creation
Fixation : – should be expressed in a material form
Categories of copyrighted works
Films
Literary Dramatic
Music
Artistic
Photographic
Berne convention
The expression “ Literary and artistic works” shall include every
production in the literary, scientific and artistic domain; whatever
maybe the mode or form of its expression
Can be :
 Artistic creations : Books, music, paintings , sculptures, Films.
 Technology based works : Computer programmes, Electronic
databases
Content on websites
‘Look and feel’
 Product catalogs
 Artwork and text on
product literature
WHO OWNS THE COPYRIGHT IN A
WORK ?
The Creator
Exceptions:
Written agreement to the contrary
Made for valuable consideration
a freelance artist who created the copyrighted work;
an employer who hires employees who create copyrighted
works as part of their job.
What is Not protected?
 Ideas, Concepts, Discoveries
 Titles, names, short phrases, slogans
 Improvised speech or dance :Works
not fixed in a tangible form
 Information commonly available and
containing no originality
Rights Protected
 Right toTangible property : No
trespassing
 Copyright ( Intangible): Owner can
use the work as he wishes AND may
prevent others from using it without
his/her authorization
Kinds of Rights
• Economic rights
• Moral rights
Economic rights
Owner derives a financial
reward from the use of his
works by others
Economic Rights
 The owner can authorize/ Prevent
a) Reproduction in various forms
b) Distribution of copies
c) Public performance
d) Broadcasting and other
communication to the public
e) Translation to other languages
f) Adaptation : Novel to screenplay
Right to Reproduction
Most basic right
Right to authorize
distribution : Owner
derives economic value
Right to authorize rental of
copies
Right to Importation
Rights of Public performance,
broadcasting , communication
Public performance : Any performance of a work at a place
where the public is or can be present; or at a place not open
to the public , but where a substantial number of persons
outside the normal circle of family etc is present
Includes means of recordings
Broadcasting rights
Covers the transmission for public reception of sounds, or of
images and sounds, by wireless means , whether by radio ,
TV, or satellite
Can be replaced by equitable remuneration
Translation and adaptation rights
Needs authorization from
owner of original workAND
the owner of translation and
adaptation
Translation : Expression of a
work in a language other than
the original version
Adaptation : Modification of a
work to create another work
Moral Rights
 Moral rights : Preserves the
personal link between
himself and his work
a) Right to claim authorship
( Right of paternity)
a) Right to object to any
distortion/ Modification of
the work which can be
prejudicial to the author’s
honor or reputation ( Right
of integrity)
Moral Rights
Moral rights : Independent of Economic rights
Remains with the author even if economic rights are
transferred
Given only to Individual authors
Limitations on rights
 Categories of works : Ex works not fixed in tangible form
 Particular acts of exploitation which can be carried out
without authorization:
a) Free use : No obligation to compensate the owner
b) Non voluntary licenses
Free use
Quoting from a protected work
Illustration for teaching purposes
News reporting
Some laws allow for personal, private and non commercial
use
Fair use
 Also called Fair dealing( Sec 52 of copyright act)
 Allows without authorization :
a) Nature and purpose of use : Commercial nature or for
Non-profit use?
b) Amount of work with respect to the whole work:
Quotes/ Images not covering substantial volume
c) Likely effect of the use on potential commercial value.
Cannot be authorized incase the copied work exceeds the
commercial work of the original
Examples of Fair use
Class studying an artist using samples to critique and analyze
his/her work;
Making a collage for a school project;
Manipulating an image to learn Photoshop or other software.
Duration
Begins at creation
Life of author and 50 years after his/her death
References
Importance of Copyright in textiles , apparel and Lifestyles :
Jyotsna Balakrishnan
Relevance of Copyright and Related Rights for SMEs
Professor Prabuddha Ganguli
Picture archive council of America
Understanding copyright and Related Rights : WIPO

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What can be protected

  • 1. What can be protected? Copyright
  • 2. Protects ONLY the form of expressions of Ideas Does not protect unexpressed Ideas
  • 4. All literary and artistic works are liable for protection. Includes very original work of authorship
  • 5. Key Words Originality : it should originate from the author – product of independent creation Fixation : – should be expressed in a material form
  • 6. Categories of copyrighted works Films Literary Dramatic Music Artistic Photographic
  • 7. Berne convention The expression “ Literary and artistic works” shall include every production in the literary, scientific and artistic domain; whatever maybe the mode or form of its expression
  • 8. Can be :  Artistic creations : Books, music, paintings , sculptures, Films.  Technology based works : Computer programmes, Electronic databases
  • 9. Content on websites ‘Look and feel’  Product catalogs  Artwork and text on product literature
  • 10. WHO OWNS THE COPYRIGHT IN A WORK ? The Creator Exceptions: Written agreement to the contrary Made for valuable consideration a freelance artist who created the copyrighted work; an employer who hires employees who create copyrighted works as part of their job.
  • 11. What is Not protected?  Ideas, Concepts, Discoveries  Titles, names, short phrases, slogans  Improvised speech or dance :Works not fixed in a tangible form  Information commonly available and containing no originality
  • 12. Rights Protected  Right toTangible property : No trespassing  Copyright ( Intangible): Owner can use the work as he wishes AND may prevent others from using it without his/her authorization
  • 13. Kinds of Rights • Economic rights • Moral rights
  • 14. Economic rights Owner derives a financial reward from the use of his works by others
  • 15. Economic Rights  The owner can authorize/ Prevent a) Reproduction in various forms b) Distribution of copies c) Public performance d) Broadcasting and other communication to the public e) Translation to other languages f) Adaptation : Novel to screenplay
  • 16. Right to Reproduction Most basic right Right to authorize distribution : Owner derives economic value Right to authorize rental of copies Right to Importation
  • 17. Rights of Public performance, broadcasting , communication Public performance : Any performance of a work at a place where the public is or can be present; or at a place not open to the public , but where a substantial number of persons outside the normal circle of family etc is present Includes means of recordings
  • 18.
  • 19. Broadcasting rights Covers the transmission for public reception of sounds, or of images and sounds, by wireless means , whether by radio , TV, or satellite Can be replaced by equitable remuneration
  • 20.
  • 21. Translation and adaptation rights Needs authorization from owner of original workAND the owner of translation and adaptation Translation : Expression of a work in a language other than the original version Adaptation : Modification of a work to create another work
  • 22.
  • 23. Moral Rights  Moral rights : Preserves the personal link between himself and his work a) Right to claim authorship ( Right of paternity) a) Right to object to any distortion/ Modification of the work which can be prejudicial to the author’s honor or reputation ( Right of integrity)
  • 24. Moral Rights Moral rights : Independent of Economic rights Remains with the author even if economic rights are transferred Given only to Individual authors
  • 25. Limitations on rights  Categories of works : Ex works not fixed in tangible form  Particular acts of exploitation which can be carried out without authorization: a) Free use : No obligation to compensate the owner b) Non voluntary licenses
  • 26. Free use Quoting from a protected work Illustration for teaching purposes News reporting Some laws allow for personal, private and non commercial use
  • 27. Fair use  Also called Fair dealing( Sec 52 of copyright act)  Allows without authorization : a) Nature and purpose of use : Commercial nature or for Non-profit use? b) Amount of work with respect to the whole work: Quotes/ Images not covering substantial volume c) Likely effect of the use on potential commercial value. Cannot be authorized incase the copied work exceeds the commercial work of the original
  • 28. Examples of Fair use Class studying an artist using samples to critique and analyze his/her work; Making a collage for a school project; Manipulating an image to learn Photoshop or other software.
  • 29. Duration Begins at creation Life of author and 50 years after his/her death
  • 30. References Importance of Copyright in textiles , apparel and Lifestyles : Jyotsna Balakrishnan Relevance of Copyright and Related Rights for SMEs Professor Prabuddha Ganguli Picture archive council of America Understanding copyright and Related Rights : WIPO