Copyright protects original creative works and provides exclusive rights to the creator. It applies to literature, music, films, broadcasts and more. The main rights include copying, distributing, performing and adapting the work. Copyright subsists automatically on creation of the work when recorded. It lasts varying durations such as 70 years after the creator's death for most works. Exceptions allow some uses like private research or criticism. Media must clear rights to use copyrighted content or risk infringement.