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Making Ads Suck Less (Or Why Brands Should be More Like Bill Murray)
Mike Cole discusses how brands can improve their advertising strategies by embracing creativity and authenticity, drawing inspiration from Bill Murray's unpredictable yet consistent brand. He emphasizes the importance of having a budget for 'awesome' initiatives and reacting to unique circumstances in a way that aligns with a brand's identity. The document concludes with a clarifying statement about the quality and ingredients of McDonald's chicken McNuggets.
Making Ads Suck Less (Or Why Brands Should be More Like Bill Murray)
- 1. So who is thisguy? Mike Cole – Sales & Strategy @ reddit
- 2. Making Ads Suck Less (orwhy brands should be more like Bill Murray)
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- 4. Consistent Unpredictability He knowshis “brand” allows flexibility. He has a gut reaction to a situation. He responds to the situation the only way he knows how (his brand voice). He does not pass up an opportunity to do something awesome.
- 5. The Bill MurrayBrand “No one’s ever going to believe you.” Frat Party Dish Washer Karaoke Enthusiast 1-800-Bill-Murray DJing with Wu Tang BillMurrayStory.com
- 6. Brands can’t affordto shy away from doing something awesome Everything you do in life is essentially an ad (whether or not you show up to a party drunk or if you’re a huge brand that donates 250k to charity.) People react a certain way when you do things in life. Brands should have an “awesome shit” budget. Seriously. It’s not real-time. It’s not experimental. It’s not emerging media. It’s a larger, but simpler idea than that. The key is being able to recognize a unique set of circumstances that compliment who your brand is, and reacting to those circumstances.
- 7. Nike: Something awesome,just do it. The shoe we’ve all wanted for 25 years: $10,000 Inspired by one man’s love of rainbow, sugary goodness: $1,300
- 8. Spirit Air: Relevancy, F*ckYeah! Timely responses to current, and the occasional controversial event Stepping outside of their comfort zone IS their comfort zone Real time relevance
- 9. Fathead: Turning crisisinto opportunity
- 10. ...and then goingabove and beyond
- 11. Oreo: Advancing thehuman race It was incredibly clunky, high pressured, and a logistical nightmare A bunch of decision makers in the same room at the same time preparing for the unknown When it happened they recognized the opportunity and reacted And every brand/agency in America went to work the next morning and said “How can we do that?”
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- 13. But what wouldBill Murray do? Bill Murray would light a cigarette in the face of the unknown. Embrace going outside of your comfort zone. If you know your brand you can take the leap. Bill Murray wouldn’t stress out about it. There are successes and failures in any endeavor, the question is “Hey man, did I make my point?” Bill Murray would keep it simple. Is it awesome? Cool let’s figure it out. Is this kind of lame? Let’s move on.
- 14. Oh, and onelast thing Chicken McNuggets are made using USDA inspected boneless white breast meat chicken. McDonald’s does not use the process known as mechanically separated chicken, nor do Chicken McNuggets ever at any point, look like this photo. Chicken McNuggets are made from real, quality ingredients and prepared by trusted suppliers that must adhere to not only all food safety laws and regulations, but also our high standards. There is no secret to what's in Chicken McNuggets, the ingredients are already easily found on our website including USDA-inspected white meat chicken and a crunchy tempura batter.
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