The document summarizes research conducted to attract a target audience to a student film. It discusses using conventions of the horror genre like costumes, settings and body expressions. Interviews were conducted with friends to understand how the target audience sees themselves. Feedback on an online trailer was positive and asked for more of the story. Some criticism addressed editing and sound techniques and that it seemed more like a trailer than a full film. The film is titled "Erotomania" and will initially be shown in cinemas before being released online.