Creating customer value and customer relationship s1

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Creating Customer
Value And
Customer
Relationships

What are
customer value
,satisfaction, and
loyalty and how
can companies
deliver them ?

Creating loyal customers is
at the heart of every business

What is
customer
perceived
value?

The difference between the
customer’s prospective
evaluation of all the benefits
and all the costs of an
offering and the perceived
alternatives

What is customer’s
satisfaction?
Marketing term
measuring how
products or services
supplied by a company
meet or surpass
consumer’s expectation

Monitoring
satisfaction
Measurement
techniques
Customer
complaint
Customer
satisfaction

Creating customer value and customer relationship s1

Creating customer value and customer relationship s1

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Creating customer value and customer relationship s1

1. Creating Customer Value And Customer Relationships

2. What are customer value ,satisfaction, and loyalty and how can companies deliver them ?

3. Creating loyal customers is at the heart of every business

4.

5. What is customer perceived value?

6. The difference between the customer’s prospective evaluation of all the benefits and all the costs of an offering and the perceived alternatives

7.

8.

9. What is customer’s satisfaction? Marketing term measuring how products or services supplied by a company meet or surpass consumer’s expectation

10. Monitoring satisfaction Measurement techniques Customer complaint Customer satisfaction