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PRODUCT MANAGER
Some of my experiences as a Product Manager
Product Manager Expectations
¨ 

Just get s*(it) done! (aka
make it happen)
¤  Think

how… not ‘WHY
NOT’…

Move the needle forward…
no matter what...
Brutal Prioritization
On any given day you have buffet of fires to fight!
¨  Answer: BRUTAL PRIORITIZATION!
¨ 

Ahh!!!... So many
opportunities and so little
time. Which one do I
choose?
Before getting to action…
¨ 

Take a step back…get things into perspective

How do we get better
at it?

What are we solving?

Is it worth Solving for?
Why are we solving it?
What are the considerations
when solving for it?

How are we going to
solve it?
Noise (aka Distractions)

Competition has it
¨  We will get the next big deal
¨  CEO wants it
¨  It’s a corporate compliance
¨  Other very nonsensical reasons…
¨ 
Impact Analysis (Asking Why?)
¨ 

Doing SMART Trade offs for successful ‘Brutal
Prioritization’…
¨ 

Over time
¤  Immediate
¤  Short-term
¤  Long-term

Who? And What is the
impact?
¨  Impact Management
Strategy
¨ 
Impact Analysis (Being Objective)
¨ 

¨ 

Move from vague anecdotal evidence to real data
with hard measureable numbers
Go to the source…
Think Holistically
Join the dots…
¨  Understand the impact of
things on each other!
¨ 
Alignment
¨ 

It’s all about people…

There’s the person with
the title and then…
¨  There’s the person who
calls the shots!
¨ 
Tips for creating Alignment
¨ 

People hate CHANGE…so what’s in it for them? And how it
impacts them?

¨ 

Use the right medicine at the right time for the right patient

¨ 

It’s a relationship game… Start bridge building NOW!

¨ 

Identify the influencers and decision makers

¨ 

Avoid SHOCKS when possible

¨ 

MAKE THEM PART OF IT!!!
Take Action… Pull the Trigger. NOW!
Don’t get stuck in analysis paralysis
¨  Do the best you can and take decision and ACT
¨  Be open to evolving as things change.
¨ 
Expectation Management
Scaling…
¨ 

Apply the same philosophy on a larger scale…

Industry
Company
Organization
Team

Personal
The journey
¨ 

Hence know the purpose of your journey…
The ‘rewards’
¨ 

More often than not the reward for trying to do
something…
¤  Get

blamed for everything thing that’s wrong with
Product, the business, world hunger and everything in
between

¤  You

are supposed to have answers to everything!

¤  Get

critiques from everyone…
The real rewards… just to name a few.
Two Types of Product Managers
The Doers

The Talkers

Focused on solving problems

Focused on managing bureaucracy

Works with other hands on people

Works with other managerial people

Spends majority of time on product
related activities

Spends majority of the time on setting
fielding (aka alignment)

Less planning more doing (execution)

More planning and less doing
(execution)

More bottoms up

More tops down

Focused on nitty-gritty

Focused on strategy

Knows the product inside out

Knows the organization inside out

Spends more time internally

Spends more time externally
The Third Type of Product Manager
¨ 

The All in one…
Ownership by Influence
To Summarize*…

* This quote if from a article I read…

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What a Product manager needs to know...

  • 1. PRODUCT MANAGER Some of my experiences as a Product Manager
  • 2. Product Manager Expectations ¨  Just get s*(it) done! (aka make it happen) ¤  Think how… not ‘WHY NOT’… Move the needle forward… no matter what...
  • 3. Brutal Prioritization On any given day you have buffet of fires to fight! ¨  Answer: BRUTAL PRIORITIZATION! ¨  Ahh!!!... So many opportunities and so little time. Which one do I choose?
  • 4. Before getting to action… ¨  Take a step back…get things into perspective How do we get better at it? What are we solving? Is it worth Solving for? Why are we solving it? What are the considerations when solving for it? How are we going to solve it?
  • 5. Noise (aka Distractions) Competition has it ¨  We will get the next big deal ¨  CEO wants it ¨  It’s a corporate compliance ¨  Other very nonsensical reasons… ¨ 
  • 6. Impact Analysis (Asking Why?) ¨  Doing SMART Trade offs for successful ‘Brutal Prioritization’… ¨  Over time ¤  Immediate ¤  Short-term ¤  Long-term Who? And What is the impact? ¨  Impact Management Strategy ¨ 
  • 7. Impact Analysis (Being Objective) ¨  ¨  Move from vague anecdotal evidence to real data with hard measureable numbers Go to the source…
  • 8. Think Holistically Join the dots… ¨  Understand the impact of things on each other! ¨ 
  • 9. Alignment ¨  It’s all about people… There’s the person with the title and then… ¨  There’s the person who calls the shots! ¨ 
  • 10. Tips for creating Alignment ¨  People hate CHANGE…so what’s in it for them? And how it impacts them? ¨  Use the right medicine at the right time for the right patient ¨  It’s a relationship game… Start bridge building NOW! ¨  Identify the influencers and decision makers ¨  Avoid SHOCKS when possible ¨  MAKE THEM PART OF IT!!!
  • 11. Take Action… Pull the Trigger. NOW! Don’t get stuck in analysis paralysis ¨  Do the best you can and take decision and ACT ¨  Be open to evolving as things change. ¨ 
  • 13. Scaling… ¨  Apply the same philosophy on a larger scale… Industry Company Organization Team Personal
  • 14. The journey ¨  Hence know the purpose of your journey…
  • 15. The ‘rewards’ ¨  More often than not the reward for trying to do something… ¤  Get blamed for everything thing that’s wrong with Product, the business, world hunger and everything in between ¤  You are supposed to have answers to everything! ¤  Get critiques from everyone…
  • 16. The real rewards… just to name a few.
  • 17. Two Types of Product Managers The Doers The Talkers Focused on solving problems Focused on managing bureaucracy Works with other hands on people Works with other managerial people Spends majority of time on product related activities Spends majority of the time on setting fielding (aka alignment) Less planning more doing (execution) More planning and less doing (execution) More bottoms up More tops down Focused on nitty-gritty Focused on strategy Knows the product inside out Knows the organization inside out Spends more time internally Spends more time externally
  • 18. The Third Type of Product Manager ¨  The All in one…
  • 20. To Summarize*… * This quote if from a article I read…