How can organizations, especially nonprofits, prepare parts of their operations to become startups for social impact? This presentation introduces a business model canvas for startups.

1. Facilitated by Sheryle Gillihan
Designing for the
Greater Good
Welcome! Please think of two words and write each on a sticky note.

2. Create a Culture of Innovation for Good
● Frame it with your mission
● Foster creativity
● Ideate often and openly
● Understand the problem
● Embrace failure
● Overcome fear
● Know when to walk away
● Support change

4. This sucks!
No one
likes this!
“A-ha!”
“We got this”
I suck!

5. Empathize and understand the problem
Things that suck:
● List anything or
choose a theme.
My people are...
● We create for people
and with people.
How might we?
● HMW ______ so that
______ can ______.

6. Define the objective:
How might we unlock our
innate creativity to create
engaging programs so that
more lives are impacted?

7. A Few Creative Ideation Exercises
Brainstorming
Give each person or team two random words ask
for business ideas. This fosters creativity.
Yes, And
Ideate together using only yes, and in response to
the previous person. This reveals underlying wants.
Empathy Challenge
Display a scene that shares the challenge at hand.
Ask what is happening outside of that frame.
Systems Mapping
Circle up in groups of 8-10. Each person selects 2
others. Now, all move to form equilateral triangles.

8. Design the perfect bag.

9. What is happening beyond the borders?

10. Why do you think this well is unused?

11. How Might We ________(strategy)________ to ________(action)________
so that ________(human-centered result)________.
How Might We ________(what)________ to ________(how)________ so
that ________(why)________.

12. As a ________(identity)________ at my organization, I strive to build
________(what)________ because ________(why)________.
As a ________(identity)________, I recognize I need to notice
________(what)________ when I ________((action))________ by
________(how)________ so ________(equitable outcome of why)________.

13. Explore your storybrand.
All images found in articles and links on or about Potter’s House
Church. Please do not reproduce or share this deck outside of
Potter’s House Church events or workshops without copyrights.

14. There are no bad ideas. Good solutions
sometimes come from not so good ideas.

15. Design an
experience
Kindergarteners are more creative
than a group of CEOs. Somewhere
along the way, we confined ourselves
to coloring inside the lines.
Learn to prototype and build an MVP
(minimum viable product or program).
What you’ll need:
● Pen, Paper, Markers, Crayons,
Scissors, Blocks, Sticks, String or
other craft supplies.

16. Ask questions often
Test, Test and Test
We can dive into building new and
better options, and fail to create the
roadmap for adoption and change.
Some questions to ask:
● Who does this serve?
● Why is this better?
● What is the competition?
● How will we support adoption?
● What are the possible effects?
Then, test with real people!

17. Failure is understanding what doesn’t
work. It’s a process of elimination
towards finding a new approach.

18. Courage
HumilityLove
Sense of Humor
Willingness to look foolish
Reflect on self,
biases + process
Preparation

19. Know when to walk away.

20. Separate the good from good intentions.

21. Image credit: flickr.com/dagnyg
Any system produces what it was
designed to produce. And every
system affects those around it.

22. To find success you need to support
change and new products or programs.

23. Focus on
People
Practice Self-
Awareness
Embrace
Complexity
Craft Clarity
Make Space
to Notice
Active
Listening
Name It
Empathy
Interviews
Immersion
Create User
Stories
POV MadLib
HMW
Emergent
Themes
Brainstorm
Feasibility,
desirability
and viability
Looks Like/
Works Like
Prototype
Synthesis
User Testing
Role Play
Testing
Observe
Collect
Feedback
Emergent
Themes
Storytelling
METHODSMINDSETS
Focus on
People
Awareness
Notice Bias +
Power
Embrace
Complexity
Understand
the full story
Build Trust
Focus on
Human
Values
Embrace
Complexity
Craft Clarity
Embrace
Complexity
Practice Self-
Awareness
Define Bias +
Power
Create
Collaboration
Bias Toward
Action
Experiment
Build
Emotional
Trust
Bias Toward
Action
Build Trust
Show Don’t
Tell
Simplify
Practice
Awareness
Share Don’t
Sell
Observe

24. www.causelabs.com
hi@causelabs.com
@causelabs
Turn big ideas into real solutions.
Let’s innovate together.
Albuquerque, New Mexico
Denver, Colorado
Fort Worth, Texas
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