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This presentation explores stress and growth in new product development. I will highlight Posttraumatic Stress Disorder (PTDS) and Posttraumatic Growth (PTG), introduce Post Development Stress and Post Development Growth, and then provide suggestions for designing for growth.
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Beyond surviving development april 2013 1024x768
- 1. 1 Beyond Surviving New Product Development Mark A Hart, NPDP 1
- 2. 2 Objectives • Explore stress and growth in new product development • Highlight Posttraumatic Stress Disorder (PTDS) and Posttraumatic Growth (PTG) • Introduce Post Development Stress and Post Development Growth • Provide suggestions for designing for growth 2
- 3. 3 Situation New product development is: 3 • Stressful • Has the potential for growth
- 4. 4 Negative Aspects of Stress “Generate uncertainty, confusion, disorder, panic, chaos ... to shatter cohesion, produce paralysis and bring about collapse. “ (Boyd, Patterns of Conflict, #132) 4 • Sub-standard work • Inaction
- 5. 5 Negative Aspects of Stress “Death March: In project management, a death march is any of several types of pathologic projects involving a dysphemistic, dark-humor analogy to real death marches, such as being gruelingly overworked, and (often and most especially) being gruelingly overworked for ill-founded reasons on a project that is obviously at high risk of bad outcome (i.e., project failure, and possibly threat of personal and group reputation damage). “ Wikipedia 5
- 6. 6 Posttraumatic Stress Disorder (PTSD) 6 • Harmful impacts • Severe anxiety disorder
- 7. 7 Posttraumatic Growth (PTG) 7 • Something good from traumatic situations • Not the same as resilience Post-traumatic growth refers to positive psychological change experienced as a result of the struggle with highly challenging life circumstances Wikipedia
- 8. 8 Posttraumatic Growth Inventory (PTGI) 8 • Relating to others • New possibilities • Personal strength • Spiritual change • Appreciation of life Text Tedeschi RG, Calhoun LG: The Posttraumatic Growth Inventory: Measuring the Positive Legacy of Trauma. J Trauma Stress 1996, 9(3):455-71
- 9. 9 Posttraumatic Stress Disorder and Posttraumatic Growth 9 • Treat stress • Promote growthText
- 10. 10 Development can produce stress for some and growth for others 10 Text
- 11. 11 Post Development Stress 11 • Prolonged grumpiness and irritability • Decreased trust of individuals in leadership and management roles. • Decreased engagement in activities previously characterized as pleasant. An individual contributor can transition from being characterized as a ‘valuable team member’ to performing in a perfunctory, uncommitted fashion. • Transition from current roles in development to other opportunities that are perceived as less stressful. Changes in employment. Text The phrase “Post Development Stress” (PDS) was coined by Mark A Hart 23 April 2013.
- 12. 12 Post Development Growth 12 • I learned a lotI developed friendshipsThat was when I learned how to _________.I devoted a lot of time but it was worth it.I hope to work with some of those individuals again.The product had a profound impact Text The phrase “Post Development Growth (PTG) was coined by Mark A Hart 23 April 2013.
- 13. 13 Post Development Growth 13 The positive changes experienced by individuals that results from enhanced new product development capabilities. Includes reflection to achieve cognitive clarity. It goes beyond reflection to action. Text The phrase “Post Development Growth (PTG) was coined by Mark A Hart 23 April 2013.
- 14. 14 Post Development Growth Inventory 14 • Interaction with others in a new product development network. Cooperation and collaboration. Teamwork.New possibilities to enhance new product development capabilities. New strategies. Better orientations.Personal mastery of specific skills. Network effectivenessUnderstanding and appreciation of how your efforts contribute to project success. Appreciation of the interactions with others. Understanding how the efforts of others contribute to project success. Autonomy - Capacity for independent action Text
- 15. 15 Post Development Growth Inventory 15 Drive: The Surprising Truth About What Motivates Us - Dan Pink Text • Autonomy • Mastery • Purpose
- 16. 16 Post Development Growth Inventory 16 Patterns of Conflict (#144) - John Boyd Text • Insight, initiative, adaptability, and harmony • Insight, orientation, harmony, agility, and initiative
- 17. 17 Post Development Growth Inventory 17 Development Experience Text • Better orientations • Pathways to proficiency • Strategies to win http://www.oplaunch.com/development_expe rience.html
- 18. 18 Designing for Growth 18 Text • Beyond surviving to thriving • Beyond surveys and metrics • Deliberative practice • Post Development Growth Inventory
- 19. 19 Beyond Surviving New Product Development Mark A Hart 19 www.OpLaunch.com Twitter: @OpLaunch April 2013
Editor's Notes
- Welcome to “The Devastating Zero Model of New Product Development. My name is Mark A Hart. My company’s name is OpLaunch.
- In this presentation, I will explore stress and growth in new product development. I will highlight Posttraumatic Stress Disorder (PTSD) and Posttraumatic Growth (PTG), introduce Post Development Stress and Post Development Growth, and then provide suggestions for designing for growth.
- Examples of stress in new product development are plentiful. Individuals expect stressful portions of their new product development projects. An abundance of complaints may be a precursor to an abundance of stress. Individuals expect to have sufficient resiliency to cope with the stress. Even when exhausted, individuals expect to recover in time to keep their commitments to the next project. Individuals expect to survive. There is a potential for something more positive than survival. This post explores the potential for growth.
- The Negative Aspects of StressDuring new product development, stress is one of the costs of participation. Because of stress, some individual contributors deliver sub-standard work. According to Chet Richards ( http://slightlyeastofnew.com/2013/04/22/stress-and-success/ ) , “John Boyd thought of stress as an offensive weapon.” Richards references Boyd’s words to define stress. Boyd stated:“Generate uncertainty, confusion, disorder, panic, chaos ... to shatter cohesion, produce paralysis and bring about collapse. “ (Boyd, Patterns of Conflict, #132) Boyd, John R., Patterns of Conflict. 1986. Available at http://www.dnipogo.org/boyd/patterns_ppt.pdf For challengi ng projects, some individuals may feel overw helmed. Because of their perceptions of the effort required for project success, individuals may risk “burning out.”
- For problematic projects, phrases such as “death march” may be used to describe the development experience. According to Wikipedia“Death March: In project management, a death march is any of several types of pathologic projects involving a dysphemistic, dark-humor analogy to real death marches, such as being gruelingly overworked, and (often and most especially) being gruelingly overworked for ill-founded reasons on a project that is obviously at high risk of bad outcome (i.e., project failure, and possibly threat of personal and group reputation damage). “ To understand the impacts of stress, I will highlight two items from current studies in psychology, posttraumatic stress and posttraumatic growth.
- Posttraumatic Stress Disorder (PTSD)Stress may do more than reduce performance or produce other short-term harmful impacts. Consider the definition of posttraumatic stress disorder, PTSD.According to Wikipedia http://en.wikipedia.org/wiki/Posttraumatic_stress_disorder “Posttraumatic stress disorder (PTSD) is a severe anxiety disorder that can develop after exposure to any event that results in psychological trauma… Posttraumatic stress disorder is classified as an anxiety disorder, characterized by aversive anxiety-related experiences, behaviors, and physiological responses that develop after exposure to a psychologically traumatic event (sometimes months after). Its features persist for longer than 30 days, which distinguishes it from the briefer acute stress disorder and are disruptive to all aspects of life.”
- Posttraumatic Growth (PTG)Something good can emerge from bad situations. In some instances, growth can result from a stressful experience. Psychologists use the phrase Posttraumatic Growth. The phrase Posttraumatic Growth was coined by Richard Tedeshi, a psychology professor at the University of North Carolina in Charlotte.Posttraumatic growth is not the same as resilience. Resilience is assessed by one’s ability to return to pre-trauma levels. Posttraumatic growth is characterized by achieving higher levels of functionality than pre-trauma levels. According to Wikipedia http://en.wikipedia.org/wiki/Posttraumatic_growth :“Post-traumatic growth refers to positive psychological change experienced as a result of the struggle with highly challenging life circumstances. These sets of circumstances represent significant challenges to the adaptive resources of the individual, and pose significant challenges to individuals' way of understanding the world and their place in it. Posttraumatic growth is not simply a return to baseline from a period of suffering; instead it is an experience of improvement that for some persons is deeply meaningful.”
- Tedeschi and Calhoun proposed a Posttraumatic Growth Inventory (PTGI) comprised of five factors: • Relating to others • New possibilities • Personal strength • Spiritual change • Appreciation of life An online inventory tool is available from the American Psychological Association at http://cust-cf.apa.org/ptgi/ A scale measures perceived benefits.
- Posttraumatic Stress Disorder and Posttraumatic GrowthWhen Psychologists studied individuals that experienced traumatic life events, they have found that traumatic situations may lead to Posttraumatic Growth (PTG) and Posttraumatic Stress Disorder. The takeaway is that Psychologists are trying to treat stress and promote growth.
- What happens in new product development?Something analogous to posttraumatic stress disorder and posttraumatic growth can occur during new product development. Development can produce stress for some and growth for others.
- Post Development Stress Occasionally, the characterization of a new product development project goes beyond stressful to traumatic. In extreme cases, an individual contributor can suffer from what I am calling post development stress disorder, PDSD. Symptoms of post development stress disorder may include: • Prolonged grumpiness and irritability • Decreased trust of individuals in leadership and management roles. • Decreased engagement in activities previously characterized as pleasant. An individual contributor can transition from being characterized as a ‘valuable team member’ to performing in a perfunctory, uncommitted fashion. • Transition from current roles in development to other opportunities that are perceived as less stressful. Changes in employment.
- Post Development Growth Everyone wants to survive new product development. Some aspire to go beyond adapting to the situation. Some aspire to what I am calling Post Development Growth (PDG). To uncover examples of growth, my favorite starting point is to ask someone to tell me about the best project of their career. I do not want to hear about the project that made the most money or won a prestigious award. I want to learn about the project that made them smile when they recall the experience.Typically, one of the following phrases is part of a story about the best project of someone’s career: • I learned a lot • I developed friendships • That was when I learned how to _________. • I devoted a lot of time but it was worth it. • I hope to work with some of those individuals again. • The product had a profound impact
- I based my definition of Post Development Growth on the definition of Posttraumatic Growth. Here is the definition that I am proposing:Post development growth: the positive changes experienced by individuals that results from enhanced new product development capabilities. Post Development Growth includes reflection to achieve cognitive clarity. It goes beyond reflection to action. Some factors that may be used to predict the likelihood of growth depend on intrinsic characteristics (refer to the definition of posttraumatic growth) of individuals. Other factors include improved situational awareness and the potential for selecting appropriate actions.
- Post Development Growth Inventory (PDGI)The five factors that comprise the Posttraumatic Growth Inventory can be modified to correspond to new product development environments. For Post Development Growth Inventory (PDGI), my proposed list includes: • Interaction with others in a new product development network. Cooperation and collaboration. Teamwork. • New possibilities to enhance new product development capabilities. New strategies. Better orientations. • Personal mastery of specific skills. Network effectiveness • Understanding and appreciation of how your efforts contribute to project success. Appreciation of the interactions with others. Understanding how the efforts of others contribute to project success. • Autonomy - Capacity for independent action
- The Post Development Growth list is similar to the factors described by Dan Pink in his book Drive: The Surprising Truth About What Motivates Us. His factors were: • Autonomy • Mastery • Purpose
- The Post Development Growth list is consistent with Boyd’s list of the ingredients needed to pursue vitality and growth. He included “insight, initiative, adaptability, and harmony. In later versions, he listed insight, orientation, harmony, agility, and initiative.” (Boyd, Patterns, 1986, #144)
- The Post Development Growth list is similar to the OpLaunch list for Development Experience (DX). That list is: • Better orientations • Pathways to proficiency • Strategies to Win
- Designing for GrowthIn new product development, one can go beyond surviving to thriving. For growth to occur, one must go beyond surveys and metrics. For growth to occur, there must be activity that includes deliberative practice.“Deliberative practice includes challenging yourself to do things that are beyond your current ability, doing the new things, analyzing the results, and correcting the mistakes.” (Hart, Developing Winners 2013) The items of the Post Development Growth Inventory can provide a design template. Activities can be guided by consulting, coaching, and training.
- If you would like to learn more about post development growth, I invite you to visit the OpLaunch website at www.oplaunch.com This “Beyond Surviving New Product Development” presentation was produced by Mark A Hart of OpLaunch. Copyright April 2013