Hannah Paramore, President of Paramore | the digital agency rocked it at the WVHTA Conference - "Sharpen Your Edge for Tomorrow - Your Future with Social Media.
Ric Rodriguez - The Knowledge Graph: A Paradigm Shift In Search (Search Y 2020)Ric Rodriguez
The world of search is changing. Users have more ways to find information than ever - and in more places. At the heart of these new intelligent services sits the knowledge graph, a brain-like system that processes and stores all of the information that we create online. In this presentation, Ric Rodriguez, SEO Consultant at Yext, described the process to the Search Y 2020 audience.
fluid networks - the future of project based working. Wir leben in einer projektorientierten Dienstleistungsgesellschaft, es ist nicht mehr wichtig wie viel produziert wird sondern welche Qualität eine Dienstleistung hat. Für moderne Wissensarbeiter ist eine Vernetzung mit den richtigen Geschäftspartnern unabdingbar, denn wer die richtigen Kontakte hat, bekommt die besten Aufträge. Da liegt es nur nahe den Grad der Vernetzung auch für die Ausführung der Projekte zu nutzen.
Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.
The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)
The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's
The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative
This session will end with a countdown!
5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea
You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”
65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.
Ric Rodriguez - The Knowledge Graph: A Paradigm Shift In Search (Search Y 2020)Ric Rodriguez
The world of search is changing. Users have more ways to find information than ever - and in more places. At the heart of these new intelligent services sits the knowledge graph, a brain-like system that processes and stores all of the information that we create online. In this presentation, Ric Rodriguez, SEO Consultant at Yext, described the process to the Search Y 2020 audience.
fluid networks - the future of project based working. Wir leben in einer projektorientierten Dienstleistungsgesellschaft, es ist nicht mehr wichtig wie viel produziert wird sondern welche Qualität eine Dienstleistung hat. Für moderne Wissensarbeiter ist eine Vernetzung mit den richtigen Geschäftspartnern unabdingbar, denn wer die richtigen Kontakte hat, bekommt die besten Aufträge. Da liegt es nur nahe den Grad der Vernetzung auch für die Ausführung der Projekte zu nutzen.
Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.
The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)
The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's
The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative
This session will end with a countdown!
5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea
You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”
65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.
ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN FEBRUARY 29, 2012 TO:
Amy Kaczynski
Stonewall Marketing
90 MacCorkle Ave, SW
South Charleston, WV 25303
Phone: 304-957-9313
Fax: 304-744-7104
akaczynski@stonewallgroup.com
ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN FEBRUARY 29, 2012 TO:
Amy Kaczynski
Stonewall Marketing
90 MacCorkle Ave, SW
South Charleston, WV 25303
Phone: 304-957-9313
Fax: 304-744-7104
akaczynski@stonewallgroup.com
Hubspot created this presentation an included 7 great Google tools to help you with your inbound marketing efforts and how to use them to increase your effectiveness.
Hub spot released this list of great stats, charts and graphs and we think it's important for everyone dealing with Digital Marketing to see and understand.
This year the Gatlinburg Department of Tourism introduced to you the new Email and Display Marketing Co-Op Programs that help you reach potential visitors who have specifically requested information about vacationing in Gatlinburg.
Reserve your spot for next Fiscal Year! (Co-Op partnerships subject to change)
BEST AUDIENCE ENGAGEMENT – HONORABLE MENTION EllisLab’s Reactivation Campaign
Entrant: Kate Gallagher, Paramore | the digital agency
Audience: B2B
Why They Won:
This year's "gutsiest campaign" award goes to the marketers at EllisLab, who asked their entire database to opt-in for promotional messages (since the request had not been made at sign-up). Even though only 7% opted-in, and the team cut 93% of its database, we commend these marketers for the difficult decision they made to commit to building a strong, qualified list.
- Lead Judge: Adam T. Sutton, Senior Reporter, MECLABS Primary Research
For one week each year, tourism industry professionals from all over the Southeast meet at University of North Georgia for the Southeast Tourism Society Marketing College. During the week, students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Hannah Paramore again taught her 3rd year source on digital media supported by VP of accounts - Kate Gallagher. Here are the slides from the 4 hour course.
Even though these lessons address issues that are common in most relationships, of course, I'll be speaking about the marriage relationship the most, since this is the most common form of male-female relationship that people experience, or they look forward to experience it, or they have failed at it in some way. But everybody has had some sort of relationship or experience rather with the marriage relationship. So when you read about marriage or you hear discussions about the subject, maybe at work or with your friends, it’s amazing how much of this information is false and misguided.
The amount of evidence derived from social networking sites has increased dramatically, with Facebook being the #1 most mentioned site, especially in divorce cases.
In fact, excessive Facebook users were more likely to experience romantic conflict in general. Not to say that Facebook is the cause of divorce, but it is an awfully good facilitator.
Social media makes it so easy to connect and communicate with a wide range of acquaintances. Social medial also makes it easy to flirt, stay in touch with old flames, hook up with new ones, or share foolish and inappropriate things with your friends.
All of these activities can be admitted as evidence in your divorce proceedings. So if you’re going through a divorce, here are some tips to keep yourself out of trouble on Facebook.
ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN FEBRUARY 29, 2012 TO:
Amy Kaczynski
Stonewall Marketing
90 MacCorkle Ave, SW
South Charleston, WV 25303
Phone: 304-957-9313
Fax: 304-744-7104
akaczynski@stonewallgroup.com
ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN FEBRUARY 29, 2012 TO:
Amy Kaczynski
Stonewall Marketing
90 MacCorkle Ave, SW
South Charleston, WV 25303
Phone: 304-957-9313
Fax: 304-744-7104
akaczynski@stonewallgroup.com
Hubspot created this presentation an included 7 great Google tools to help you with your inbound marketing efforts and how to use them to increase your effectiveness.
Hub spot released this list of great stats, charts and graphs and we think it's important for everyone dealing with Digital Marketing to see and understand.
This year the Gatlinburg Department of Tourism introduced to you the new Email and Display Marketing Co-Op Programs that help you reach potential visitors who have specifically requested information about vacationing in Gatlinburg.
Reserve your spot for next Fiscal Year! (Co-Op partnerships subject to change)
BEST AUDIENCE ENGAGEMENT – HONORABLE MENTION EllisLab’s Reactivation Campaign
Entrant: Kate Gallagher, Paramore | the digital agency
Audience: B2B
Why They Won:
This year's "gutsiest campaign" award goes to the marketers at EllisLab, who asked their entire database to opt-in for promotional messages (since the request had not been made at sign-up). Even though only 7% opted-in, and the team cut 93% of its database, we commend these marketers for the difficult decision they made to commit to building a strong, qualified list.
- Lead Judge: Adam T. Sutton, Senior Reporter, MECLABS Primary Research
For one week each year, tourism industry professionals from all over the Southeast meet at University of North Georgia for the Southeast Tourism Society Marketing College. During the week, students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Hannah Paramore again taught her 3rd year source on digital media supported by VP of accounts - Kate Gallagher. Here are the slides from the 4 hour course.
Even though these lessons address issues that are common in most relationships, of course, I'll be speaking about the marriage relationship the most, since this is the most common form of male-female relationship that people experience, or they look forward to experience it, or they have failed at it in some way. But everybody has had some sort of relationship or experience rather with the marriage relationship. So when you read about marriage or you hear discussions about the subject, maybe at work or with your friends, it’s amazing how much of this information is false and misguided.
The amount of evidence derived from social networking sites has increased dramatically, with Facebook being the #1 most mentioned site, especially in divorce cases.
In fact, excessive Facebook users were more likely to experience romantic conflict in general. Not to say that Facebook is the cause of divorce, but it is an awfully good facilitator.
Social media makes it so easy to connect and communicate with a wide range of acquaintances. Social medial also makes it easy to flirt, stay in touch with old flames, hook up with new ones, or share foolish and inappropriate things with your friends.
All of these activities can be admitted as evidence in your divorce proceedings. So if you’re going through a divorce, here are some tips to keep yourself out of trouble on Facebook.
The headlines tell us about how Covid-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Enjoy our exploratory film and article here: https://www.thesoundhq.com/sex-in-the-time-of-covid-19/
Around Her Finger, Libro sobre Liderazgo Femenino en la ParejaCristian Shneider
-Around Her Finger - by Ken & Emily Addison This book is based on the premise that a man is happiest when he is wrapped around the finger of the woman he loves. It is an entertaining and practical guide to relationships that offers something for everyone. Women will get more attention and affection from the men in their lives. Men will get a new level of sexual energy in their relationship. The concepts are bold enough to hold your interest. The conclusions are controversial enough to challenge your preconceived notions about traditional male and female relationships. The results that this book promises if you adopt its ideas are so spectacular that they will force you to give these techniques serious consideration. While this book does contain some mature themes, it is extremely non-threatening and is intended for a general audience. Any committed couple that is simply interested in improving their relationship with their significant other will enjoy reading this book
More info:
Reseñas del libro en:
http://www.lulu.com/content/36837
Web de los Autores:
http://aroundherfinger.blogspot.com
Los lectores de todo el mundo comentan sobre el libro y sobre como cambio sus vidas de pareja al leerlo, en esta seccion:
http://aroundherfinger.blogspot.com/search?updated-max=2009-01-30T09%3A08%3A00-08%3A00
Webs y libros relacionados con el tipo de Liderazgo femenino o el concepto de Autoridad Femenina Amorosa planteados en este libro:
- http://devotionalsex.com
- The Art Of Sensual Female Dominance - A guide for Women - by Claudia Varrin
- http://wifeworship.tripod.com
Guides well how to have a better relationship Jeffpaul22
Can you spot a good relationship? Of course nobody knows what really goes on between any couple, but decades of scientific research into love, sex and relationships have taught us that a number of behaviors can predict when a couple is on solid ground or headed for troubled waters. Good relationships don’t happen overnight. They take commitment, compromise, forgiveness and most of all — effort. Keep reading for the latest in relationship science, fun quizzes and helpful tips to help you build a stronger bond with your partner.
Why sexual health matters in your marriagehailetes
Marriage is like a hot bath - once you get used to it it's not so hot anymore. Did you know that 50% of brides experience low sexual desire after just four years of marriage?And 12% of married people have not had sex for three months.
I'm a sexual health educator. I have a clinical practice where I see patients who are in sexless marriagesso you can imagine my heart skips a beat when I see a bride and groom walking down the aisle. I want to chase after them: "Are you sure this is the one? Have you had the sex talk? What about sex?
The Right Educational Background Essay Example. Business paper: Academic background essay. 003 Background Essay Example How To Write Family Paragraph For An .... Background Essay. Example Of Background Of The Study In Research Proposal - Study Poster. How to write a good academic essay.
Similar to West Virginia Hospitality and Travel Association (20)
On September 9th I was invited to guest speak to Jennifer Escales Advertising Class at Owen's Graduate School of Management.
We think this is the fourth time I've been invited to do this and I appreciate the repeat invitation. Thanks to the classes for being a great audience, for laughing at my jokes, and for waiting a week and a half for me to get the slides uploaded on slideshare.
There were many major developments in
social media in 2012, but perhaps the
biggest and most important change was
the shift into mobile. 46% of U.S. social
media users now access platforms via their mobile phone. This number is up almost one-quarter – compared to 2011.
Kate Gallagher has spent a quarter of her
life in interactive marketing and developed
Paramore's social media department. She
has written the strategies and implemented them for Tennessee, West Virginia, Ohio, CMT Viacom Networking, Chase Amazon Rewards Credit Card, Gatlinburg, the Wildwoods CVB, and many other destinations and attractions in addition to great national brands like CMT.
In her session she will be sharing her top
five best of the best social and mobile tips
and tricks you can use now
Keynote presentation on Social Media and Website Development by Hannah Paramore at the West Virginia Governor's Conference on Tourism in October 2012 at Shepherdstown, WV.
Mr. Personality: Using Personality Profiles to Make Your Company Better
Of course, no PU would be complete without professor of straight talk David Baker. For his session, we talked about personality profiles and why they matter. It was frank, hilarious discussion that edified and provoked.
Best Western's Field Marketing department serves the organization's 40 co-ops throughout the U.S. and Canada. The co-ops also allow for additional education, training and network opportunities.
Kate will be speaking about social media with an emphasis on what you need to know ABOUT right now, and what you need to know how to DO right now.
You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”
65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.
Best Western's Field Marketing department serves the organization's 40 co-ops throughout the U.S. and Canada. The co-ops also allow for additional education, training and network opportunities. Kate will be speaking about social media with an emphasis on what you need to know ABOUT right now, and what you need to know how to DO right now.
Paramore, the Digital Agency, presents bi-annual Paramore University events where friends of the agency learn from brilliant digital thinkers and doers about how to improve their digital marketing. In typical Paramore style, the events are fun, entertaining, informative, and savvy.
The Arkansas Governor's Conference on Tourism, held March 6-8 in Little Rock, had an attendance of over 600 members of the Arkansas tourism industry. Hannah gave a presentation on the topic of "The Digital Media Landscape - Do you know what you're paying for?"
Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem."
These are session keynote Karen McGrane's slides from her portion of the presentation. Thanks for coming!
From Hubspot:
Did you know that 20% of US consumers access a social networking site via mobile phone? Or that text-messaging remains the most common mobile activity?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
118. Yours and your
husband’s
Yours and your
boyfriend’s
Yours with your husband and boyfriend at the same party
119. Yours and your
husband’s
Yours and your
boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with
you
120. Yours and your
husband’s
Yours and your
boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with
you
Your husband’s with
you
121. Yours and your
husband’s
Yours and your
boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with
you
Your husband’s with
Youryou
boyfriend with your husband
122. Yours and your
husband’s
Yours and your
boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with
you
Your husband’s with
Youryou
boyfriend with your husband
Your husband with your boyfriend
123. Yours and your
husband’s
Yours and your
boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with
you
Your husband’s with
Youryou
boyfriend with your husband
Your husband with your boyfriend
Your husband with you and your boyfriend at the
party
124. Yours and your
husband’s
Yours and your
boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with
you
Your husband’s with
Youryou
boyfriend with your husband
Your husband with your boyfriend
Your husband with you and your boyfriend at the
party boyfriend with you and your husband at the
Your
party
158. 3 people were the final
link for 50% of the
students
159. The Law of the Few...
the success of any kind of social
epidemic is heavily dependent on
the involvement of people with a
particular and rare set of social
gifts
237. Liking your Page
Posting on your Wall
Liking, commenting on or sharing a post, photo,
video etc that you put on your Page
@ mentioning your Page in a post they make
Tagging your Page in a photo
Liking or sharing a check-in deal
Checking in at a Place
238. If you know a company’s
mission, you can figure out
how to work with them.
247. 1. Talking About This:
number of people
interacting on your page
248. Talking about This
Metric
It shows you the number of unique people who have created a ‘story’
about your Page in the last 7 days. The ‘story’ might include people:
Liking your Page
Posting on your Wall
Liking, commenting on or sharing a post, photo, video etc that you
put on your Page
Answering a question you asked using the ‘question’ feature
RSVPing to an event
@ mentioning your Page in a post they make
Tagging your Page in a photo
Liking or sharing a check-in deal
Checking in at a Place
249. Talking about This
Metric
The Point: The more people talking about your business, the
more people you’ll be able to reach on Facebook. You’ll see now
why it’s so important to get people interacting and engaging
with your content.
You might also be interested to know that top brands are
currently getting 0.7% engagement (on average) on this new
metric.
250. Top brands are getting
.7% engagement in the
“Talking About This” metric
Starbucks on 1/12/12: 0.7%
Tennessee Tourism on 1/12/12: 0.7%
254. For the last 500 posts:
1. Reach - # of people who saw the posts
255. For the last 500 posts:
1. Reach - # of people who saw the posts
2. # of Engaged Users
256. For the last 500 posts:
1. Reach - # of people who saw the posts
2. # of Engaged Users
3. # of people Talking about this
257. For the last 500 posts:
1. Reach - # of people who saw the posts
2. # of Engaged Users
3. # of people Talking about this
4. Virality (talking about this / reach)
281. Mavens are
• Develop a loyal fan base
and they will help you
manage the on-going
conversations on your
wall...
282. Love
• A reply tweet from a
follower after we replied
to their original tweet
letting them know we
missed them as much as
they missed Wildwoods.
• The Point: A personal
touch through a message
from a brand is
appreciated and builds
loyalty.
317. Good Content is Good Etiquette
• Repurposing “Good” content is good social
etiquette.
• To illustrate...
“Be Considerate”
318. “Be Considerate”
Don’t dump your content on me!
Don’t you hate
that person who
is long winded
and talks about
themselves all
the time?
319. “Be Considerate”
Don’t dump your content on me!
How about that person who
leaves you a long winded Voicemail: Hey, it’s me - I
voicemail when they could’ve
was just calling to let you
know I was on the way to
meet you for our planned
sent you a text message? lunch at noon! It’s 11:52 on
Wednesday. By the way,
remind me of this story to tell
you when I see you. Also...
did you ever talk to dad? I was
thinking about giving ...
320. “Be Considerate”
Don’t dump your content on me!
How about that person who
leaves you a long winded
voicemail when they could’ve
sent you a text message?
TXT: OTW now. C U soon.
323. “Be Considerate”
• The Point: Don’t dump your content on me! Good content is
concise, timely, accurate, relevant, thoughtful, unpredictable,
informative – even funny.
• Your communication with your fan base should mirror the
venue (Facebook posts can be longer than tweets) and mirror
the medium (your website will be more content rich than your
mobile site)
• The Stat: Retail brand Posts less than 80 characters in length
receive 66% higher engagement than longer Posts.
326. Good Content is
Good Etiquette
•Other rules of thumb:
• “THANK YOU” after someone offers you something, or “NO THANK YOU” if you
decline the offer.
• Always be polite, and use the word “PLEASE” which goes a long way, and doesn’t
cost you anything.
• Show interest in the topic and person you are talking to, give eye contact, and never
interrupt.
• Take turns.
• Be a good sport.
• Be kind to others.
• Be on time.
• “Do unto others as you would have them do unto you.”