Hub spot released this list of great stats, charts and graphs and we think it's important for everyone dealing with Digital Marketing to see and understand.
Toegegeven, sommige van deze '100 awesome marketing stats' gaan sec over de USA. En diverse statistieken geven de situatie weer van 2011. Toch is deze informatie van DutchmarQ partner HubSpot juist ook in 2012 bijzonder waardevol om de kracht van de juiste content aan te geven. Outbound marketing op basis van betaalde media die de klant onderbreekt en afleidt heeft z'n langste tijd gehad.
Tijd voor inbound marketing. Juist ook in B2B/ business to business.
Doelgroep: professionals met de rol van interim marketing directeur, marketing directeur, commercieel directeur, sales directeur of algemeen manager.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Toegegeven, sommige van deze '100 awesome marketing stats' gaan sec over de USA. En diverse statistieken geven de situatie weer van 2011. Toch is deze informatie van DutchmarQ partner HubSpot juist ook in 2012 bijzonder waardevol om de kracht van de juiste content aan te geven. Outbound marketing op basis van betaalde media die de klant onderbreekt en afleidt heeft z'n langste tijd gehad.
Tijd voor inbound marketing. Juist ook in B2B/ business to business.
Doelgroep: professionals met de rol van interim marketing directeur, marketing directeur, commercieel directeur, sales directeur of algemeen manager.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
This year the Gatlinburg Department of Tourism introduced to you the new Email and Display Marketing Co-Op Programs that help you reach potential visitors who have specifically requested information about vacationing in Gatlinburg.
Reserve your spot for next Fiscal Year! (Co-Op partnerships subject to change)
ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN FEBRUARY 29, 2012 TO:
Amy Kaczynski
Stonewall Marketing
90 MacCorkle Ave, SW
South Charleston, WV 25303
Phone: 304-957-9313
Fax: 304-744-7104
akaczynski@stonewallgroup.com
You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”
65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of mouth.
Companies not actively engaging are missing a huge opportunity & are saying something to consumers—intentionally or unintentionally—about how willing they are to engage on consumers’ terms.”
This year the Gatlinburg Department of Tourism introduced to you the new Email and Display Marketing Co-Op Programs that help you reach potential visitors who have specifically requested information about vacationing in Gatlinburg.
Reserve your spot for next Fiscal Year! (Co-Op partnerships subject to change)
ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN FEBRUARY 29, 2012 TO:
Amy Kaczynski
Stonewall Marketing
90 MacCorkle Ave, SW
South Charleston, WV 25303
Phone: 304-957-9313
Fax: 304-744-7104
akaczynski@stonewallgroup.com
You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”
65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of mouth.
Companies not actively engaging are missing a huge opportunity & are saying something to consumers—intentionally or unintentionally—about how willing they are to engage on consumers’ terms.”
Closing the Trust Gap - Shelly Kramer, V3 Integrated Marketing CEO, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
Born in London in the 1960s, planning has struggled to keep pace with the significant changes in consumer behaviors. Here we’ll explore how planning can evolve to make advertising more effective, both now, and into the future.
On September 9th I was invited to guest speak to Jennifer Escales Advertising Class at Owen's Graduate School of Management.
We think this is the fourth time I've been invited to do this and I appreciate the repeat invitation. Thanks to the classes for being a great audience, for laughing at my jokes, and for waiting a week and a half for me to get the slides uploaded on slideshare.
For one week each year, tourism industry professionals from all over the Southeast meet at University of North Georgia for the Southeast Tourism Society Marketing College. During the week, students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Hannah Paramore again taught her 3rd year source on digital media supported by VP of accounts - Kate Gallagher. Here are the slides from the 4 hour course.
There were many major developments in
social media in 2012, but perhaps the
biggest and most important change was
the shift into mobile. 46% of U.S. social
media users now access platforms via their mobile phone. This number is up almost one-quarter – compared to 2011.
Kate Gallagher has spent a quarter of her
life in interactive marketing and developed
Paramore's social media department. She
has written the strategies and implemented them for Tennessee, West Virginia, Ohio, CMT Viacom Networking, Chase Amazon Rewards Credit Card, Gatlinburg, the Wildwoods CVB, and many other destinations and attractions in addition to great national brands like CMT.
In her session she will be sharing her top
five best of the best social and mobile tips
and tricks you can use now
Keynote presentation on Social Media and Website Development by Hannah Paramore at the West Virginia Governor's Conference on Tourism in October 2012 at Shepherdstown, WV.
Mr. Personality: Using Personality Profiles to Make Your Company Better
Of course, no PU would be complete without professor of straight talk David Baker. For his session, we talked about personality profiles and why they matter. It was frank, hilarious discussion that edified and provoked.
Best Western's Field Marketing department serves the organization's 40 co-ops throughout the U.S. and Canada. The co-ops also allow for additional education, training and network opportunities.
Kate will be speaking about social media with an emphasis on what you need to know ABOUT right now, and what you need to know how to DO right now.
You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”
65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.
Best Western's Field Marketing department serves the organization's 40 co-ops throughout the U.S. and Canada. The co-ops also allow for additional education, training and network opportunities. Kate will be speaking about social media with an emphasis on what you need to know ABOUT right now, and what you need to know how to DO right now.
Paramore, the Digital Agency, presents bi-annual Paramore University events where friends of the agency learn from brilliant digital thinkers and doers about how to improve their digital marketing. In typical Paramore style, the events are fun, entertaining, informative, and savvy.
The Arkansas Governor's Conference on Tourism, held March 6-8 in Little Rock, had an attendance of over 600 members of the Arkansas tourism industry. Hannah gave a presentation on the topic of "The Digital Media Landscape - Do you know what you're paying for?"
Hannah Paramore, President of Paramore | the digital agency rocked it at the WVHTA Conference - "Sharpen Your Edge for Tomorrow - Your Future with Social Media.
BEST AUDIENCE ENGAGEMENT – HONORABLE MENTION EllisLab’s Reactivation Campaign
Entrant: Kate Gallagher, Paramore | the digital agency
Audience: B2B
Why They Won:
This year's "gutsiest campaign" award goes to the marketers at EllisLab, who asked their entire database to opt-in for promotional messages (since the request had not been made at sign-up). Even though only 7% opted-in, and the team cut 93% of its database, we commend these marketers for the difficult decision they made to commit to building a strong, qualified list.
- Lead Judge: Adam T. Sutton, Senior Reporter, MECLABS Primary Research
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
100 Awesome Marketing Stats, Charts & graphs
1. 100SOME
E
A W MARKETING!
STATS!
CHARTS !
& GRAPHS!
WARNING: SAFETY GOGGLES HIGHLY RECOMMENDED!
2. The
ESOME
AW TABLE OF CONTENTS
1 INBOUND VS. OUTBOUND MARKETING………....3
2 SEARCH ENGINE OPTIMIZATION……………….23
3 SOCIAL MEDIA…………………………….41
4 BLOGGING………………………………..63
5 FACEBOOK………………………………..86
6 TWITTER………………………………....105
7 MAKE YOUR MARKETING AWESOME ………..…132
4. “
Audiences everywhere are tough.
They don’t have time to be bored!
or brow beaten by orthodox, !
old-fashioned advertising.!
!
We need to stop interrupting !
what people are interested in !
& be what people are
interested in.”
CRAIG DAVIS
CHIEF CREATIVE OFFICER, WORLDWIDE
J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
4
6. Your customers are relying more & more on
More than half of all US residents
social.
and more than ¾ of all US adults
are online.
311 Million
ESTIMATED US POPULATION 164 Million
ESTIMATED US ADULT
INTERNET USERS
6
SOURCES: BLOGHER, APRIL 2011, PEW RESEARCH, MAY 2010, US CENSUS BUREAU, MAY 2011
7. One third of US consumers !
spend >3 hours online every day.
180+ MINUTES
35%
60-79 MINUTES
33%
1-59 MINUTES
14%
0 MINUTES
19%
7
SOURCE: THE MEDIA AUDIT, OCTOBER 2010
8. More & more of the things we used
to do offline, we now do online.
94%
87%
78%
75%
72%
66%
61%
59%
32%
SEND/READ USE A PRODUCT GET NEWS
FUN/PASS THE BUY A SOCIAL LOOK FOR RATE A
EMAIL
SEARCH RESEARCH
TIME
PRODUCT
NETWORKING
"HOW-TO" PRODUCT OR
ENGINE
INFO
SERVICE
8
SOURCE: PEW RESEARCH CENTER, MAY 2010
9. # OF US CITIZENS
300,000,000
200,000,000
# OF US CITIZENS
ON THE FTC’S
“DO NOT CALL” LIST
9
SOURCE: FTC, JULY 2010
10. % OF PEOPLE % DECLINE IN TECH % OF DIRECT MAIL
WHO SKIP TV ADS TRADE SHOW SPENDING NEVER OPENED
10
SOURCES: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010
12. 61% of marketers will invest more "
in earned media in 2011.
*EARNED MEDIA
61%
PAID DIGITAL MEDIA
58%
* Earned media = favorable publicity
gained through promotional efforts
PAID TRADITIONAL MEDIA
14%
other than advertising.
12
SOURCES: ANSWERLAB & SOCIETY OF DIGITAL AGENCIES, FEBRUARY 2011
13. Only 5% of marketers will invest less !
in earned media in 2011.
*EARNED MEDIA
5%
PAID DIGITAL MEDIA
8%
* Earned media = favorable publicity
gained through promotional efforts
other than advertising.
PAID TRADITIONAL MEDIA
43%
13
SOURCES: ANSWERLAB & SOCIETY OF DIGITAL AGENCIES, FEBRUARY 2011
14. B2B marketers are shifting their budgets !
toward inbound marketing.
“I WILL INCREASE MY INVESTMENT
IN THIS MARKETING TACTIC THIS YEAR.”
69%
60%
60%
INBOUND
49%
OUTBOUND
40%
32%
24%
22%
15%
14
SOURCE: MARKETINGSHERPA, OCTOBER 2010
15. More than half of marketers increased !
their inbound marketing budget in 2011.
54%
35%
11%
INCREASED BUDGET
NO CHANGE
DECREASED BUDGET
15
SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
16. The average budget spent !
on company blogs !
& social media has nearly !
“THE PORTION OF MY MARKETING
BUDGET ALLOCATED TO SOCIAL MEDIA
& OUR COMPANY BLOG IS...”
doubled in two years.
17%
9%
2009
2011
16
SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
18. Inbound marketing costs 62% less "
per lead than traditional, outbound marketing.
OUTBOUND:
AVG COST/LEAD: $373
INBOUND:
AVG COST/LEAD: $143
18
SOURCE: HUBSPOT, 2011
19. Inbound marketing tactics !
don’t just generate leads. !
They generate revenue.
“OUR COMPANY HAS ACQUIRED
A CUSTOMER THROUGH THIS CHANNEL.”
57%
57%
48%
42%
COMPANY BLOG
LINKEDIN
FACEBOOK
TWITTER
19
SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
20. 3 out of 4 inbound marketing
channels cost less than !
any outbound channel.
“THIS LEAD-GEN TACTIC
IS BELOW AVERAGE COST.”
55%
47%
39%
36%
INBOUND
33%
OUTBOUND
27%
19%
BLOGS
SOCIAL MEDIA
SEO
TELEMARKETING
DIRECT MAIL
PPC
TRADE SHOWS
20
SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
21. Outbound marketing costs more.
“THIS LEAD-GEN TACTIC
47%
IS ABOVE AVERAGE COST.”
29%
27%
INBOUND
OUTBOUND
21%
13%
13%
9%
TRADE SHOWS
PPC
DIRECT MAIL
TELEMARKETING
SEO
SOCIAL MEDIA
BLOGS
21
SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
24. “ Many Americans begin their
purchasing experience by doing
online research to compare prices,
quality, and the reviews !
of other shoppers. !
!
Even if they end up making their
purchase in a store, they start their
fact-finding and decision-making !
on the internet.”!
!
JIM JANSEN!
SENIOR FELLOW!
PEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECT!
SEPTEMBER 2010
24
26. More & more of our pre-shopping
research starts on search engines.
“I USED A SEARCH ENGINE TO CONDUCT
PRODUCT OR SERVCE RESEARCH YESTERDAY.’”
21%
15%
13%
9%
Jan-04
FEB 04 Jan-05
FEB 05 Jan-06 Jan-07
SEPT 07 Jan-08 Jan-09 Jan-10
SEPT 10
26
SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, SEPTEMBER 2010
27. Worldwide, we conduct
88,000,000,000 searches !
per month on Google.
PER SECOND 34,000
PER MINUTE 2,000,000
PER HOUR 121,000,000
PER DAY 3,000,000,000
27
SOURCE: SEARCH ENGINE LAND, FEBRUARY 2010
28. 57%
of
Internet
users
search
the web
every
day.
SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010
28
29. 46%
of daily
searches
are for
info on
products
or
services.
SOURCE: SRI, OCTOBER 2010
29
30. 20%
of monthly
Google
searches !
are
for !
local
businesses.
30
SOURCE: GOOGLE, APRIL 2010
32. 70% of the links search users
click on are organic—not paid.
PAID
25%
“WHICH SEARCH RESULT LINK
DID YOU CLICK ON FIRST?’”
OTHER
*
5%
*INCLUDES NON-
TRADITIONAL ORGANIC
RESULTS, SUCH AS ORGANIC
SHOPPING LINKS, LOCAL
RESULTS, NEWS, ETC. 70%
32
SOURCE: MARKETINGSHERPA, FEBRUARY 2007
33. 60% of all organic clicks !
go to the top three !
organic search results.
27%
20%
13%
10%
9%
SHARE OF CLICKS
7%
5%
4%
3%
3%
1
2
3
4
5
6
7
8
9
10
RANKING ON SEARCH RESULTS PAGE
33
SOURCE: MARKETINGSHERPA, FEBRUARY 2007
34. 75% !
of users never
scroll past the
first page of
search results.
34
SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010
35. The average click-through rate for paid
search in 2010 (worldwide) was 2%.
YANDEX 1.3%
YAHOO! 1.4%
GOOGLE 2.5%
BING 2.8%
35
SOURCE: COVARIO, JANUARY 2011
37. Companies that blog
have 434% more
indexed pages.
ñ434%
AVG # OF INDEXED PAGES! AVG # OF INDEXED PAGES!
WITHOUT A BLOG WITH A BLOG
37
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
38. Companies that blog have !
97% more inbound links.
ñ97%
AVG # OF LINKS! AVG # OF LINKS!
WITHOUT A BLOG WITH A BLOG
38
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
39. Companies with more !
indexed web pages !
get way more leads.
74
ñ236%
MEDIAN MONTHLY LEADS
22
12
7
5
<60
60-120
121-175
176-310
>311
# OF INDEXED PAGES
39
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
42. “
While social media is not the silver bullet
that some pundits claim it to be, !
it is an extremely important !
& relatively low cost touch point !
that has a direct impact on sales !
& positive word of mouth.!
!
Companies not actively engaging are
missing a huge opportunity !
& are saying something to consumers!
—intentionally or unintentionally!
—about how willing they are !
to engage on consumers’ terms.”
JOSH MENDELSOHN
VICE PRESIDENT
CHADWICK MARTIN BAILEY
42
44. US Internet users spend 3x more
minutes on blogs & social networks
than on email.
VIDEOS/MOVIES
4%
PORTALS
4%
EMAIL
8%
ONLINE GAMES
10%
SOCIAL NETWORKS/
24%
BLOGS
44
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
45. Nearly 2/3 of US Internet users
regularly use a social network.
63.7%
60.1%
52.3%
2009
2010
2011
45
SOURCE: EMARKETER, FEBRUARY 2011
46. Regardless of age, !
we’re social networking.
90%
81%
82%
72%
58%
52%
31%
12-17 YO
18-24 YO
25-34 YO
35-44 YO
45-54 YO
55-64 YO
65+
US SOCIAL NETWORK USER PENETRATION BY AGE
46
SOURCE: EMARKETER, FEBRUARY 2011
47. The world is becoming more !
& more social.
4.6
4.4
3.7
2.9
2.7
2.3
1.8
Shopping
Browsing
Gaming
Multimedia
Social
News
Email
AVG HOURS/WEEK SPENT ON THIS ONLINE ACTIVITY, WORLDWIDE
47
SOURCE: TNS, OCTOBER 2010
48. Thanks to the rise in social media, !
web-based email usage is on the decline,
especially among younger generations.
28%
22%
AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54
-1%
AGE 55-64 AGE 65+
-8%
-12%
-18%
(% CHANGE, DECEMBER 2009 – DECEMBER 2010)
-59%
48
SOURCE: COMSCORE, DECEMBER 2010
50. Social media was the leading !
“emerging channel”!
for lead gen in 2010.
SOCIAL MEDIA
74%
VIRTUAL EVENTS
39%
MOBILE
34%
OTHER
10%
50
SOURCE: UNISFAIR, MAY 25, 2010
51. Social media conversations !
actively influence purchases.
ON SOCIAL MEDIA, I AM MOST INFLUENCED BY…”
55%
55%
51%
39%
38%
35%
26%
FRIENDS
PEOPLE LIKE EXPERTS
ONLINE BRANDS
RETAILERS
INFLUENTIAL
YOU
FRIENDS
BLOGGERS
51
SOURCE: EMARKETER, MAY 2010
52. Twitter Drives More Leads for B2C
63% of companies using social media !
say it has increased marketing
effectiveness—among other benefits.
INCREASING EFFECTIVENESS OF MARKETING
63%
INCREASING CUSTOMER SATISFACTION
50%
REDUCING MARKETING COSTS
45%
REDUCING SUPPORT COSTS
35%
REDUCING TIME TO MARKET FOR PRODUCTS/
26%
SERVICES
INCREASING PRODUCT/SERVICE INNOVATION
24%
INCREASING REVENUE
24%
52
SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010
53. FACEBOOK
70%
LINKEDIN
58%
TWITTER
40%
YELP
32%
YOUTUBE
27%
US Local SMBs are
MYSPACE
19%
actively using social
media marketing !
FOURSQUARE
9%
to promote their
GOWALLA
3%
businesses.
53
SOURCE: MERCHANT CIRCLE, FEBRUARY 2011
54. 57% of SMBs say social media !
is beneficial to their business.
VERY
BENEFICIAL
DO NOT USE
33%
27%
SOMEWHAT
NOT VERY BENEFICIAL
BENEFICIAL
10%
30%
54
SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010
55. More than 1/2 of US SMBs say social
media sites play an important role in
active sales.
“HOW IMPORTANT IS SOCIAL MEDIA
IN SEEKING OUT POTENTIAL
NEW CUSTOMERS/CLIENTS ?”
VERY
IMPORTANT
15%
NOT IMPORTANT
47%
SOMEWHAT
IMPORTANT
38%
55
SOURCE: FORBES INSIGHTS, MAY 2010
56. More than 1/3 of US SMBs say
social media helps them !
get found online.
GENERATE SALES
6%
“SOCIAL MEDIA HELPS ME TO…”
CUT DOWN ON MY MARKETING COSTS
8%
MARKET MY BUSINESS TO CUSTOMERS
12%
INCREASE TRAFFIC TO MY WEBSITE
15%
INCREASE THE EXPOSURE OF MY BUSINESS
39%
56
SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010
57. Social media helps B2B marketers !
improve search results.
“SOCIAL MEDIA IMPROVES MY SEARCH RESULTS VIA…”
DRIVING INBOUND LINKS
48%
INCREASE PAGE RANK
45%
INFLUENCE ORGANIC SEO
40%
INFLUENCE KEYWORD PURCHASES
26%
57
SOURCE: BTOB MAGAZINE, JULY 2010
58. 61% of US marketers use social
media to increase lead-gen.
DIRECTIVE FROM
MANAGEMENT
I DO NOT KNOW WHY WE
3%
HAVE ONE
4%
MY COMPETITORS ARE
DOING IT
5%
“THE MAIN REASON MY COMPANY IS
IMPLEMENTING A SOCIAL MEDIA
STRATEGY IS…
TO INCREASE LEAD
MONITOR THE GENERATION
CONVERSATION ABOUT 61%
MY BRAND
27%
58
SOURCE: R2INTEGRATED, APRIL 2010
59. Twitter Drives More Leads for B2C
LinkedIn drives the most !
referrals to B2B sites.
*# OF LEADS IN JUNE 2010
LINKEDIN
17618
REDDIT
11968
DZONE
8478
TWITTER
6170
FACEBOOK
4465
STUMBLEUPON
2517
SQUIDOO
1720
DELICIOUS
1091
59
SOURCE: LEADFORCE1, JUNE 2010
60. Twitter Drives More Leads for B2C
LinkedIn generates the most !
conversions for B2Bs.
“OUR COMPANY HAS ACQUIRED
61%
A CUSTOMER THROUGH THIS CHANNEL.”
55%
41%
39%
LINKEDIN
COMPANY BLOG
FACEBOOK
TWITTER
60
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011
61. Twitter Drives More Leads for B2C
Facebook generates the most !
conversions for B2Cs.
“OUR COMPANY HAS ACQUIRED
A CUSTOMER THROUGH THIS CHANNEL.”
67%
63%
53%
39%
FACEBOOK
COMPANY BLOG
TWITTER
LINKEDIN
61
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011
64. “ The bottom line is that
blogging is like sex. !
You can’t fake it. You can’t fake
passion. You can’t fake wanting !
to engage with the public. !
If you do, it will ultimately be an
unsatisfying experience for both !
the blogger and their readers.”
KEVIN ANDERSON
FREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN
64
67. The global population of blog
readers keeps growing.
65%
61%
55%
2008
2009
2010
% OF DAILY INTERNET USERS WHO READ BLOGS
67
SOURCE: UM, OCTOBER 2010
68. There are 31% more
bloggers today than there were !
three years ago.
28.1
26.2
24.0
22.9
2008
2009
2010
2011
INTERNET USERS WHO UPDATE A BLOG AT LEAST MONTHLY (MILLIONS)
68
SOURCE: EMARKETER, AUGUST 2010
69. Most people read blogs
more than once/day.
46%
32%
18%
3%
3%
LESS THAN ONCE ONCE A MONTH
ONCE A WEEK
ONCE A DAY
MORE THAN ONCE
A MONTH
A DAY
69
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
70. Most people read 5-10 blogs.
38%
29%
22%
5%
3%
LESS THAN 5
5 TO 10
10 TO 50
50 TO 100
MORE THAN 100
NUMBER OF BLOGS
70
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
71. Nearly 40%!
of US companies !
use blogs for marketing purposes.
39%
“MY COMPANY USES A BLOG 34%
FOR MARKETING PURPOSES.”
29%
25%
16%
2007
2008
2009
2010
2011
71
SOURCE: EMARKETER, AUGUST 2010
72. 2/3 of marketers say their company blog !
is “critical” or “important” to their business.
NOT USEFUL
SOMEWHAT
5%
CRITICAL
USEFUL
27%
10%
USEFUL
23%
IMPORTANT
35%
72
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011
74. Blog articles influence purchases.
DECIDE ON A PRODUCT/SERVICE
21%
REFINE CHOICES
19%
GET SUPPORT/ANSWERS
19%
DISCOVER PRODUCTS/SERVICES
17%
ASSURE
14%
“BLOG ARTICLES PLAY A ROLE IN
INSPIRE A PURCHASE
13%
THIS ASPECT OF THE PURCHASE
PROCESS.”
EXECUTE A PURCHASE
7%
74
SOURCE: JUPITER RESEARCH, OCTOBER 2008
75. Companies that blog have !
55% more
website visitors.
2250
ñ55%
1480
# OF MONTHLY VISITORS
DON’T BLOG
BLOG
75
SOURCE: HUBSPOT, 2010
76. B2C companies that blog generate
" 88% more leads
per month than those !
who do not.
15
ñ88%
# OF MEDIAN MONTHLY LEADS
8
DON’T BLOG
BLOG
76
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
77. B2B companies that blog generate
67% more leads
per month than those !
who do not.
15
ñ67%
9
# OF MEDIAN MONTHLY LEADS
DON’T BLOG
BLOG
77
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
78. Companies with >51 blog
articles experience a !
77% lift "
23
ñ77%
in median monthly leads.
13
10
10
# OF MEDIAN MONTHLY LEADS
<12
12-23
24-51
>51
# OF BLOG ARTICLES
78
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
79. Blogging frequency has a !
! direct & significant
impact on lead-gen.
89%
76%
78%
72%
49%
# OF MEDIAN MONTHLY LEADS
33%
< MONTHLY
MONTHLY
WEEKLY
2-3X/WEEK
DAILY
MULTIPLE TIMES/
DAY
FREQUENCY OF BLOG POSTS
79
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
81. Morning is the most popular !
time to read blogs.
79%
64%
51%
40%
% OF BLOG READERS
MORNING
AFTERNOON
EVENING
NIGHT
81
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
82. Blog reading peaks
# OF VIEWS
around 10AM.
82
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
83. Link-sharing among blog
# OF LINKS SHARED readers peaks around 7am.
83
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
84. Commenting on blogs !
# OF COMMENTS
peaks around 8am.
84
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
87. “ People share, read !
and generally engage more
with any type of content
when it’s surfaced !
through friends and people
they know and trust.”
MALORIE LUCICH, FACEBOOK SPOKESPERSON
FEBRUARY 2011
87
90. Your customers are relying more & more on
social.
93% of US adult Internet
users are on Facebook.
164 Million
152 Million
US INTERNET USERS US FACEBOOK USERS
90
SOURCE: BLOGHER, APRIL 2011
91. 1 out of every "
8 minutes "
online is spent on Facebook.
f
91
SOURCE: COMSCORE, FEBRUARY 2011
92. Your customers are relying more & more on
social.
average Facebook user spends
The
>11 hours/month
on Facebook.
13500
13500
8450
AVERAGE MINUTES/MONTH
5040
2010
700
FACEBOOKING
EATING
WATCHING TV
OTHER
WORKING
SLEEPING
92
SOURCES: BUREAU OF LABOR STATISTICS, JUNE 2010 & FACEBOOK PRESS ROOM, 2011
93. Your customers are relying more & more on
Facebook is overtaking Google !
social.
and Yahoo in total time spent online.
41.5
40.5
40.5
39.1
44
43.2
38.2
39.9
37.9
36
38.6
38.7
34.6
35.8
32.2
34.3
27.6
MINUTES SPENT (BILLIONS)
26.7
20
16
16.7
15.8
12
13
11.4
9.3
Yahoo! Sites
5.9
6.4
6.4
5.6
Google sites
Facebook
Jul-07
Dec-07
Apr-08
Jul-08
Dec-08
Apr-09
Jul-09
Dec-09
Apr-10
Jul-10
93
SOURCE: COMSCORE, AUGUST 2011
94. Your customers are relying more & more on
Facebook has become !
social.
the top choice !
for social sign-in.
OTHER
8%
WINDOWS LIVE
6%
TWITTER
7%
FACEBOOK
35%
YAHOO
13%
GOOGLE
31%
94
SOURCE: JANRAIN, APRIL 2011
95. Facebook has become the preferred way "
of sharing content, second only to email !
(for now).
84%
EMAIL
88%
44%
FACEBOOK
54%
18%
TELEPHONE
31%
7%
MAIL
Male
10%
Female
5%
PRINT OUT
8%
95
SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010
96. We’re not just engaging with our friends
on Facebook. We’re engaging with
businesses of all kinds.
17
ARTISTS
92
43
MEDIA
57
Avg # of Comments/post
Avg. # of Likes/post
9
BRANDS
54
NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES”
96
SOURCE: VISIBLI, APRIL 2011
97. “
Many internet activities that once took
place on separate, isolated venues are
now funneled through Facebook.
These include email, instant
messaging, blogging, gaming, !
video-sharing and online shopping. !
!
As long as users feel they can use
Facebook as a gateway for these !
and other functions, the social network
will remain vital to the internet
experience and relevant to marketers.
FACEBOOK USERS: THE JUGGERNAUT ROLLS ON
PAUL VERNA | MARCH 21, 2011 | EMARKETER
97
99. Most US B2B marketers agree!
that Facebook is an effective
marketing tool.
FACEBOOK
51%
LINKEDIN
45%
TWITTER
35%
“THIS SITE IS SOMEWHAT TO
EXTREMELY EFFECTIVE AS A
MARKETING TOOL.”
MYSPACE
25%
99
SOURCE: OUTSELL, DECEMBER 2009
100. More than half of SMBs say !
Facebook is beneficial "
to their business.
DO NOT USE
VERY
32%
BENEFICIAL
30%
SOMEWHAT
NOT VERY BENEFICIAL
BENEFICIAL
25%
13%
100
SOURCE: AD-OLOGY, NOVEMBER 2010
101. More than 1/3 !
of marketers say !
Facebook is “critical” "
or “important” !
to their business.
NOT USEFUL
CRITICAL
12%
18%
SOMEWHAT
USEFUL
21%
IMPORTANT
26%
USEFUL
23%
101
SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
102. The number of marketers who say
Facebook is “critical” or “important” !
to their business has !
increased 83% "
in just two years.
44%
ñ83%
24%
2009
2011
102
SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
103. Twitter Drives More Leads for B2C
Both B2C & B2B companies !
are acquiring customers "
through Facebook.
“YES, WE HAVE ACQUIRED
A CUSTOMER VIA FACEBOOK.
67%
41%
B2B
B2C
103
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011
108. Your customers are relying more & more on
social.
Roughly 9% of adult
Americans use Twitter.
152 Million
US FACEBOOK USERS
21 Million
US TWITTER USERS
108
SOURCE: EMARKETER, APRIL 2011
109. The average Twitter user has 27
followers.
109
SOURCE: RJMETRICS, JANUARY 2010
110. 25%
of Twitter accounts !
have no followers.
FOLLOW
ME?
110
SOURCE: RJ METRICS, JANUARY 2010
111. 40%
of Twitter accounts !
have never !
sent a single !
tweet.
111
SOURCE: RJ METRICS, JANUARY 2010
112. Only 18% of Twitter users !
tweet >once/day.
SEVERAL TIMES/DAY
18%
AT LEAST ONCE/DAY
15%
AT LEAST ONCE/WEEK
30%
AT LEAST ONCE/MONTH
22%
LESS THAN ONCE/MONTH
15%
112
SOURCE: RJMETRICS, JANUARY 2010
114. The majority of US Twitter
users are 18-29 years old.
AGE 18-29
14%
AGE 30-45
10%
AGE 46-64
6%
AGE 65+
1%
114
SOURCE: PEW RESEARCH CENTER, JANUARY 2010
115. 1/3 of monthly Twitter users !
are 25-34 years old.
33%
19%
18%
11%
12%
7%
AGE 12-17
AGE 18-24
AGE 25-34
AGE 35-44
AGE 45-54
AGE 55+
115
SOURCE: EDISON RESEARCH, 2010
116. US Twitter users are more educated !
than the general population.
33%
MONTHLY TWITTER USERS 18+ 30%
TOTAL POPULATION 18+
23%
23%
19%
17%
16%
13%
12%
8%
ADVANCED DEGREE
SOME GRADUATE 4-YR COLLEGE
1-3 YRS OF COLLEGE
HIGH SCHOOL/LESS
CREDITS
116
SOURCE: EDISON RESEARCH, 2010
117. US Twitter users have !
higher incomes!
than the general population.
23%
MONTHLY TWITTER USERS 18+ 20%
20%
TOTAL POPULATION 18+
17%
15%
14%
13%
11%
10%
8%
>$100K
$75K - $100K
$50K - $75K
$25K-$50K
UNDER $25K
117
SOURCE: EDISON RESEARCH, 2010
118. US Twitter users tend !
to be “early adopters.”
TOTAL POPULATION 12+
MONTHLY TWITTER USERS 12+
AMONG THE 1ST TO BUY/TRY NEW 10%
PRODUCTS
19%
BUY/TRY NEW PRODUCTS BEFORE 12%
OTHERS, NOT FIRST
25%
BUY/TRY NEW PRODUCTS SAME AS 27%
OTHERS
29%
BUY/TRY NEW PRODUCTS AFTER 24%
OTHERS, NOT LAST
16%
USUALLY LAST TO KNOW TO TRY/BUY 25%
NEW PRODUCTS
11%
118
SOURCE: EDISON RESEARCH, 2010
119. For Twitter users, Internet > TV.
73%
“THE MEDIUM THAT IS
MOST ESSENTIAL
TO MY LIFE IS…”
42%
MONTHLY TWITTER USERS 12+
TOTAL POPULATION 12+ 37%
25%
14%
13%
11%
3%
NEWSPAPER
RADIO
TV
INTERNET
119
SOURCE: EDISON RESEARCH, 2010
120. Twitter users spend !
a lot of time online.
4:00
“I SPEND HH:MM PER DAY WITH
3:22
3:25
EACH OF THESE MEDIA.”
2:41
MONTHLY TWITTER USERS 12+
TOTAL POPULATION 12+ 2:05
1:56
0:26
0:28
NEWSPAPER
RADIO
TV
INTERNET
120
SOURCE: EDISON RESEARCH, 2010
122. More than 1/2 "
of active Twitter users !
follow companies, !
brands or products !
on social networks.
FOLLOW
122
SOURCE: EDISON RESEARCH, 2010
123. Twitter plays an active role !
in purchasing decisions.
LEARN ABOUT PRODUCTS/
42%
SERVICES
PROVIDE OPINIONS ABOUT
41%
PRODUCTS/SERVICES
ASK FOR OPINIONS ABOUT
31%
PRODUCTS/SERVICES
LOOK FOR DISCOUNTS/SALES
28%
PURCHASE PRODUCTS/SERVICES
21%
“I USE TWITTER TO...”
SEEK CUSTOMER SUPPORT
19%
123
SOURCE: EDISON RESEARCH, 2010
124. 79% of US Twitter users !
are more likely to recommend
brands they follow.
NOT SURE
NO
6%
15%
YES, FOR
MANY
BRANDS
YES, FOR A
23%
FEW BRANDS
56%
124
SOURCE: EDISON RESEARCH, 2010
125. 67% of US Twitter users are !
more likely to buy brands they follow.
NOT SURE
10%
NO
23%
YES, FOR A
FEW BRANDS
YES, FOR 42%
MANY
BRANDS
25%
125
SOURCE: EDISON RESEARCH, 2010
126. 57% of all companies that use !
social media for business, use Twitter.
DON’T USE
TWITTER
43%
USE TWITTER
57%
126
SOURCE: BUSINESS.COM, SEPTEMBER 2009
127. B2B companies are far more likely !
to use Twitter than B2C companies.
75%
“MY COMPANY TWEETS.”
49%
B2B
B2C
127
SOURCE: BUSINESS.COM, SEPTEMBER 2009
128. More than 1/3 of marketers say !
Twitter is “critical” or “important” !
to their business.
NOT USEFUL
CRITICAL
13%
14%
IMPORTANT
24%
SOMEWHAT USEFUL
24%
USEFUL
25%
128
SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
129. Companies that use Twitter !
average 2x more leads/month !
than those that do not.
86
USE TWITTER
DON’T USE TWITTER
43
# OF MEDIAN MONTHLY LEADS
31
15
10
5
<11 EMPLOYEES
11-50 EMPLOYEES
>50 EMPLOYEES
129
SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
130. Twitter Drives More with >100B2C
B2C companies Leads for followers !
have 146% more leads/month "
than those with <100.
35
ñ146%
32
# OF MEDIAN MONTHLY LEADS
14
11
<21
21-100
101-500
>500
# OF FOLLOWERS
130
SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
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133
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