The headlines tell us about how Covid-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Enjoy our exploratory film and article here: https://www.thesoundhq.com/sex-in-the-time-of-covid-19/
This lesson will:
• Increase the awareness about the importance of marriage and how best to prepare for it.
• Highlight the advantages of platonic, non-sexual love among brothers and sisters.
• Point out that controlling sexual desires is good.
• Clarify why love and marriage must go together.
• Explain why cohabitation (sex without marriage) brings less satisfaction and greater risk.
Descriptive Essay - At the Beach - A-Level English - Marked by Teachers.com. THE BEACH - A-Level Geography - Marked by Teachers.com. Descriptive Essay On The Beach. Free descriptive essay on the beach Essays and Papers - The Beach .... ️ Beach descriptive essay. A day at the beach Essay Example for Free .... Beach Descriptive Essay. Descriptive Writing About a Beach Essay Example | StudyHippo.com. Short descriptive essay beach. Beach descriptive writing essay - pearsoned.x.fc2.com. High Quality Custom Essay Writing Service - describe beach essay - 2017 .... Description of a beach - GCSE English - Marked by Teachers.com. Descriptive Essay On The Beach : Beach Selected : Glenelg Beach. Descriptive essay day at the beach Free Essay Example. Descriptive Essay On The Beach : Conclusion for a descriptive essay .... 12 Best Images of Geography Landforms Worksheet - Landforms Worksheets .... Descriptive Writing Of A Beach - GCSE English - Marked by Teachers.com. Descriptive Essay The Beach - PHDessay.com. A day at a beach essay for grade 1 students - Brainly.in. Descriptive writing essay on the beach. Description Of A Beach Essay – Telegraph. Descriptive Essay On The Beach:::www.artesianwater.com. A Day at the Beach Essay | Oceanography | Earth & Life Sciences. Description Of A Beach Essay. Descriptive Essay On The Beach – Leave a Reply. Description Of A Beach Essay Description Of A Beach Essay
This lesson will:
• Increase the awareness about the importance of marriage and how best to prepare for it.
• Highlight the advantages of platonic, non-sexual love among brothers and sisters.
• Point out that controlling sexual desires is good.
• Clarify why love and marriage must go together.
• Explain why cohabitation (sex without marriage) brings less satisfaction and greater risk.
Descriptive Essay - At the Beach - A-Level English - Marked by Teachers.com. THE BEACH - A-Level Geography - Marked by Teachers.com. Descriptive Essay On The Beach. Free descriptive essay on the beach Essays and Papers - The Beach .... ️ Beach descriptive essay. A day at the beach Essay Example for Free .... Beach Descriptive Essay. Descriptive Writing About a Beach Essay Example | StudyHippo.com. Short descriptive essay beach. Beach descriptive writing essay - pearsoned.x.fc2.com. High Quality Custom Essay Writing Service - describe beach essay - 2017 .... Description of a beach - GCSE English - Marked by Teachers.com. Descriptive Essay On The Beach : Beach Selected : Glenelg Beach. Descriptive essay day at the beach Free Essay Example. Descriptive Essay On The Beach : Conclusion for a descriptive essay .... 12 Best Images of Geography Landforms Worksheet - Landforms Worksheets .... Descriptive Writing Of A Beach - GCSE English - Marked by Teachers.com. Descriptive Essay The Beach - PHDessay.com. A day at a beach essay for grade 1 students - Brainly.in. Descriptive writing essay on the beach. Description Of A Beach Essay – Telegraph. Descriptive Essay On The Beach:::www.artesianwater.com. A Day at the Beach Essay | Oceanography | Earth & Life Sciences. Description Of A Beach Essay. Descriptive Essay On The Beach – Leave a Reply. Description Of A Beach Essay Description Of A Beach Essay
Emotional Starvation: The Plague of Our TimeLovelifesolved
More free content: https://www.lovelifesolved.com/
Our modern-day western lifestyle makes us incapable of connecting emotionally with other humans. What are the consequences and is there a cure? Julian shares his personal experience and the insights he has gained on the topic.
https://www.lovelifesolved.com/emotional-starvation
Casual sexual relationships and experiences in emerging adulthoodShamori Williams
Casual sexual relationships and experiences (CSREs) such as hookups, one-night stands, friends with benefits relationships, and booty calls have received increasing attention in the past decade. This review examines the role of CSREs during emerging adulthood, as well as similarities and differences among the different types of CSREs. Furthermore, we examine the predictors and positive and negative consequences of engaging in CSREs.
How many Jobs-To-Be-Done exist when it comes to beauty and grooming? Turns out all those showers, shaves and new hairstyles really add up! Find out how The Sound can help simplify it all for you and your brand, using the Jobs to be Done method.
We know creative development research can sometimes feel like a way to kill great ideas. And we think that sucks. We’re here to make sure that doesn’t ever happen to you (again). Read on to learn how!
Human beings went from never sleeping in the same place twice to having home become the center of our lives.
Throughout this journey, home has steadily evolved – from a threadbare shelter to a high-rise penthouse, with each new cultural and technological development changing the meaning of what home is.
Now, home is changing again.
In the 20th century, the home became modern and took on quasi-utopian qualities. It moved from a structure built to ensure the survival of the family unit into a private oasis that separates what is yours from the world. A place where we can be our true selves and have some measure of control over our surroundings.
It is a place of rest and a respite from chaos. It is secure, private and above all else – dependable.
But over the last decade, the modern home has become destabilized, elusive, evasive, more constricted, less secure and broken.
At The Sound, we place individual experience at the heart of our work and expand outwards. So we put our feet on the ground on four continents, immersed ourselves in a wildly diverse range of households, explored the minutiae of home life and bore witness to inspiring stories of struggle, success and adaptation.
We’ve put our learnings into a lovely 50-page report for your reading pleasure.
Over the past year we’ve been taking notes on some fringe trends that have recently emerged or resurfaced. They relate to everything we do: what we eat, how we live, the technology we use and the culture we embrace.
Some have huge implications. Others are just incredibly weird. But all have some potential to disrupt the brandscape and make an impact on our lives.
Every generation has a shared set of experiences, values, and cultural flash points that come together to form distinct expressions of identity. To brush up on your generational differences, check out our latest guide.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
It’s not good enough to simply understand the nature of disunity or recognize the value of empathy. We need to put our ideals and insights into practical action.
Generational cohorts in India are never homogenous. In such a complex and diverse country, there are clear distinctions in the context and attitudes of urban, “small-town” and rural groups, even from the same generation, and understanding that is a story unto itself. However, understanding the attitudes and aspirations of the urban young is a great starting point, as these eventually find reflection in the larger groups throughout the rest of India.
India’s urban young aren’t the same as their western counterparts. Yes, living in an increasingly globalised world engages them in similar debates about geopolitics, draws them towards the same content and even leads them towards the same social and environmental causes. But that’s only scratching the surface.
To truly understand this generation, we must understand the context they come from….
In FringesStream: Food India, we understand the latest movements impacting eating habits, ingredients and food occasions. Check this piece out to find out how India is exploring regional cuisine, reviving a more spiritual outlook towards food consumption and much more.
Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
This month in our ongoing FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors, we're digging into the a topic that tempts us all: FOOD. In gaining an understanding of FringeStream Food, we've unearthed some interesting findings that recognize how the simultaneous celebration of food culture and turmoil of traditional food systems have led to mainstream confusion over what to eat. Find out how empowered groups are moving beyond our over reliance on over-processed convenience food to create new opportunities and an increasing Appetite for Conviction.
This month in our ongoing FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors, we're digging into the a topic that tempts us all: FOOD. In gaining an understanding of FringeStream Food, we've unearthed some interesting findings that recognize how the simultaneous celebration of food culture and turmoil of traditional food systems have led to mainstream confusion over what to eat. Find out how empowered groups are moving beyond our over reliance on over-processed convenience food to create new opportunities and an increasing Appetite for Conviction.
More Related Content
Similar to Sex in the Time of Covid-19 - Quantitative Exploration by The Sound
Emotional Starvation: The Plague of Our TimeLovelifesolved
More free content: https://www.lovelifesolved.com/
Our modern-day western lifestyle makes us incapable of connecting emotionally with other humans. What are the consequences and is there a cure? Julian shares his personal experience and the insights he has gained on the topic.
https://www.lovelifesolved.com/emotional-starvation
Casual sexual relationships and experiences in emerging adulthoodShamori Williams
Casual sexual relationships and experiences (CSREs) such as hookups, one-night stands, friends with benefits relationships, and booty calls have received increasing attention in the past decade. This review examines the role of CSREs during emerging adulthood, as well as similarities and differences among the different types of CSREs. Furthermore, we examine the predictors and positive and negative consequences of engaging in CSREs.
How many Jobs-To-Be-Done exist when it comes to beauty and grooming? Turns out all those showers, shaves and new hairstyles really add up! Find out how The Sound can help simplify it all for you and your brand, using the Jobs to be Done method.
We know creative development research can sometimes feel like a way to kill great ideas. And we think that sucks. We’re here to make sure that doesn’t ever happen to you (again). Read on to learn how!
Human beings went from never sleeping in the same place twice to having home become the center of our lives.
Throughout this journey, home has steadily evolved – from a threadbare shelter to a high-rise penthouse, with each new cultural and technological development changing the meaning of what home is.
Now, home is changing again.
In the 20th century, the home became modern and took on quasi-utopian qualities. It moved from a structure built to ensure the survival of the family unit into a private oasis that separates what is yours from the world. A place where we can be our true selves and have some measure of control over our surroundings.
It is a place of rest and a respite from chaos. It is secure, private and above all else – dependable.
But over the last decade, the modern home has become destabilized, elusive, evasive, more constricted, less secure and broken.
At The Sound, we place individual experience at the heart of our work and expand outwards. So we put our feet on the ground on four continents, immersed ourselves in a wildly diverse range of households, explored the minutiae of home life and bore witness to inspiring stories of struggle, success and adaptation.
We’ve put our learnings into a lovely 50-page report for your reading pleasure.
Over the past year we’ve been taking notes on some fringe trends that have recently emerged or resurfaced. They relate to everything we do: what we eat, how we live, the technology we use and the culture we embrace.
Some have huge implications. Others are just incredibly weird. But all have some potential to disrupt the brandscape and make an impact on our lives.
Every generation has a shared set of experiences, values, and cultural flash points that come together to form distinct expressions of identity. To brush up on your generational differences, check out our latest guide.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
It’s not good enough to simply understand the nature of disunity or recognize the value of empathy. We need to put our ideals and insights into practical action.
Generational cohorts in India are never homogenous. In such a complex and diverse country, there are clear distinctions in the context and attitudes of urban, “small-town” and rural groups, even from the same generation, and understanding that is a story unto itself. However, understanding the attitudes and aspirations of the urban young is a great starting point, as these eventually find reflection in the larger groups throughout the rest of India.
India’s urban young aren’t the same as their western counterparts. Yes, living in an increasingly globalised world engages them in similar debates about geopolitics, draws them towards the same content and even leads them towards the same social and environmental causes. But that’s only scratching the surface.
To truly understand this generation, we must understand the context they come from….
In FringesStream: Food India, we understand the latest movements impacting eating habits, ingredients and food occasions. Check this piece out to find out how India is exploring regional cuisine, reviving a more spiritual outlook towards food consumption and much more.
Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
This month in our ongoing FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors, we're digging into the a topic that tempts us all: FOOD. In gaining an understanding of FringeStream Food, we've unearthed some interesting findings that recognize how the simultaneous celebration of food culture and turmoil of traditional food systems have led to mainstream confusion over what to eat. Find out how empowered groups are moving beyond our over reliance on over-processed convenience food to create new opportunities and an increasing Appetite for Conviction.
This month in our ongoing FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors, we're digging into the a topic that tempts us all: FOOD. In gaining an understanding of FringeStream Food, we've unearthed some interesting findings that recognize how the simultaneous celebration of food culture and turmoil of traditional food systems have led to mainstream confusion over what to eat. Find out how empowered groups are moving beyond our over reliance on over-processed convenience food to create new opportunities and an increasing Appetite for Conviction.
Welcome to our FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors. What happens when fragmentation, diversity and the choice to live differently becomes the new normal?
This month we explore Fallout Families, which challenges us to think about family structures differently and brings to life what new family norms look like, moving beyond the traditional - and increasingly outdated - model of the nuclear family.
The Sound explores the perceived fringes of culture to illuminate how emerging ways of being are shaping mass culture and changing the human condition.
FRINGESTREAM is a new way of thinking about mass behaviours and values.
FRINGESTREAM is when fragmentation becomes the new normal.
Mainstream culture used to represent the majority story..
In the pre-digital and pre- globalized world, mass culture dominated with fringe cultures existing only on the, er, fringes...often in direct opposition to mainstream values and behaviors.
Now things have changed. Living in a globalized and digital age, mass culture is now heavily inflluenced and shaped by fringe behaviors and ways of being.
FringeStream is the new Mainstream

In 2014, we asked 60 young people around the world to show and tell us about their generation. We set them the challenge of photographing their lives and describing why the images are important to them and illuminating to us.
The photographs and stories they produced are beautiful, inspiring, and informative – just like the best research should be.
The Generation Edge photography project reinforces The Sound’s belief that Insight is Art.
Inspired by an excerpt of Amy Poehler's book, "Yes, Please", about "women-on-women crime" and driven by out insatiable curiosity to study human behavior, we've decided to dig into the subject of modern-day parenthood.
More from The Sound: Exploration Strategy Innovation (20)
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. MethodologySexintheTimeofCovid
2
The Sound has set out to deeply
understand Sex & Intimacy in the
time of Covid 19…
The Sound
….because this pandemic represents a real-time social experiment, and given The Sound’s
drive to uncover human motivation, this opportunity is ripe for exploration.
We talked to real people to understand how their sex
lives have been impacted what shifts in behaviors and
beliefs toward sex they have noticed during this time
We utilized a quantitative exploration (inclusive of
both a data remine and a proprietary survey), and a
series of virtual conversations to deeply understand
people currently riding this sexual roller coaster
We’ve uncovered a richer understanding of this new
sexual reality and reflected on how people’s response
to this new sexual reality impacts other parts of their
lives…and industries as a whole
3. SettingtheStageSexintheTimeofCovid
3
It’s no surprise that a
healthy sex life can be
linked to overall health
and well-being*
In fact…
• People who engage in more sex have a better quality of life
• Relationships in which both partners experience orgasm during sex are
happier
• Marriages that have more sex show higher marital quality, argue less and
are more aligned overall
The Sound
*Taylor-Jane Flynn, Alan J. Gow; Age and Ageing, Volume 44, Issue 5, September 2015,
Pages 823–828
4. SettingtheStageSexintheTimeofCovid
4
Despite this important
sexual truth, it seems
that most of us were
taking sex for granted…
Few could have known what laid on the horizon for our society. This meant
that many were lulled into their typical sexual routines
“Good” “scheduled” “average” and “routine” defined life in the bedroom
– and the (in)frequency with which sex happened went largely unexamined
“I regret not having more sex before COVID
and think this time will shift how I think about
the role of sex in my life moving forward”
The Sound
5. WhatwelearnedSexintheTimeofCovid
5
But that was all
about to Change
The Sound
Like every other part of our lives, sex and intimacy have been
impacted by our time spent in mandated self-isolation
6. WhatwelearnedSexintheTimeofCovid
6
Let’s just say,
it’s tough compared
to 6 months ago
The Sound
51%show minimal
change,
few have
improved
15%
for 34%the situation has
gotten worse
A negative shift in tone for
1 in 3 people
Using
their own
words,
7. WhatwelearnedSexintheTimeofCovid
7
Pretend your sex life is a movie.
How many stars does it get?
The Sound
1-2 STARS
Describe their sex lives as
“Non-existent, solo, masturbatory,
boring ‘jesus-would-be-proud’”
4-5 STARS
Describe their sex lives as
consistent, active, fun, exciting, loving,
playful, romantic, connected
8. SexintheTimeofCovid
8The Sound
"My partner is too stressed, and we argue more while
quarantined because of all the sad and scary things going
on around us, we are lazy in sweatpants all day every day
- not an environment conducive to feeling sexy"
“I’m generally having a difficult time sensing any emotional
connection with people behind a screen, to the point I've
begun to turn my phone off during the work day and
mostly only use it to listen to podcasts. I have zoom fatigue.
my weekends are filled with "plans" and i can't begin to
find interest in virtual sex. In the past, it was a means to an
end, a precursor for foreplay."
9. “I’m less desirous of sex in the new COVID Quarantine
environment than before. Although my sex life was not
necessarily robust previously, the quarantine has now
rendered the potential for physical connection
impossible. This new reality brings about some
feelings of discontent and is causing some regret for
not having a partner.”
SexintheTimeofCovid
9The Sound
“I’m single and living alone with no kids. So I now have zero sex life…”
10. IntroductionSexintheTimeofCovid
10
We dug a bit deeper, and
uncovered 3 sexual mindsets
people are having in response to
Covid-19.
The Sound
Waning
Desire
Desire…
But No Flesh
Exploratory and
Experimental
01 02 03
11. IntroductionSexintheTimeofCovid
11
Not surprisingly, relationship
status and living situation impact
your sexual mindset…
The Sound
Waning
Desire
Desire…
But No Flesh
Exploratory and
Experimental
Single
Live Separate
from Partner
Live with Partner
But exploration +
experimentation
transcends both
relationship status
and living situation.
12. Exploratory&ExperimentalSexintheTimeofCovid
12
Whether living alone or with a partner, the
lockdown has allowed people to
slow down and EXPLORE
The Sound
LIVING WITH THEIR PARTNER
There are a spectrum of experiences they’re facing and for some, more time
together means more sex (1 in 3 (34%) people who live with their partner
say they’re having more sex now)
• This sex tends to be more adventurous/spontaneous and experimental
• Things they’ve been wanting to try are now on the table (sex toys, role
playing, using food) because they’re not tired from the ROUTINE (getting
ready, commuting etc)
My husband and I are probably having more sex at the moment but it's
not like it's we're going like rabbits all the time ;) That said, we've
started to explore things that we probably didn't previously. I find it's a
lot easier to try new things when you've got more time at home. A lot of
the toys we've bought have come out from under the bed more.
LIVING ALONE
For those living alone, a chance to experiment with new kinds of sex (virtual/
sexting or even different kind of porn)
I’m single and self-isolating, recently broke up with someone right before
the pandemic started. We've had a sex a few times online in a
spontaneous way (we were talking and it just started) which is something
we had not done when we were together. These days I just have fun with
different toys or just with myself. It's actually great and something I had
not done much of before.
13. Exploratory&ExperimentalSexintheTimeofCovid
13
As a result of exploration,
intimacy & connection is on the rise
The Sound
LIVING WITH THEIR PARTNER
Being with a partner they trust makes this an safe time and space to
experiment and get kinky
If kids in the house, people are getting more creative with how and when they
have sex, making it a more exciting connection
LIVING ALONE
For some who are living alone without in-person sex, leaning into the
intimacy required from video-chat dating to make the connection feel more
substantive
In terms of dating, in some ways it’s been good to open this conversation
up in an extensive way before meeting someone - with one particular
person, we have spoken a lot about what we both find enjoyable, things
we hate, what we want from sex etc. All the conversations you should
always have but often get too caught up in the moment to remember!
This person can definitely talk the talk, but the fear now is can they walk
the walk?
14. WaningDesireSexintheTimeofCovid
14
Some are truly living “for better or for worse”
while spending more time than ever
with their partners.
The Sound
STRESSFUL/LOSS OF NOVELTY
But for many, being together 24/7 comes with its own issues:
NO DIFFERENCE
For some, this has made no difference at all - their sex lives are consistent and
the same pace/nature as before. Despite a change in routine, they’re not
finding themselves doing anything different More time together can mean more
friction - this anger/irritation seeps
into sex lives, dulling it down
Sex is no longer as exciting -
something that used to be for special
occasions/ weekends is no longer
novel
With work, kids, house chores, there
is no energy left to do anything
Especially for polygamous/open/
multi partner relationships, not
being able to meet others means
eating into a big part of their sex
lives
15. Desire…noFleshSexintheTimeofCovid
15
Others are quarantined alone
and getting frustrated
The Sound
#1 PREDICTOR OF A LOW STAR RATING
Contacting an old flame or romance
#2 PREDICTOR OF A LOW STAR RATING
Masturbation
Frustration/dissatisfaction
Whether dating or in a relationship, people are missing their “normal” sex lives and
feel sad/frustrated in this change — lack of flesh leaves them less than satisfied
17. SexintheTimeofCovid
17
Hope can be in short supply
during a pandemic.
But, folks are holding onto the
promise of a sexier tomorrow…
they are inspired to speak up and
speak out for what they want.
The Sound
18. ConnectSexintheTimeofCovid
18
In fact, Covid has in
many ways created a
“SEXUAL RESET” for
people…
While it certainly hasn’t been sexual bliss for the masses, many are choosing to
view this time as an opportunity - to look inward and examine their own needs
and pleasure, to celebrate the increased access to their partners, and, most
bravely, to find innovative and creative ways to maintain or experience intimacy
during these times regardless of living situation
The Sound
19. The Sound
LookingForwardSexintheTimeofCovid
19
Across the board, the
biggest change for
people’s sexual lives
moving forward is the
increase in “discussing
physical and sexual
health with their sex
partner(s)”
32%expect to do
this more in the future
Across the board, the
biggest change for
people’s sexual lives
moving forward is the
increase in “discussing
physical and sexual
health with their sex
partner(s)”
20. LookingForwardSexintheTimeofCovid
20The Sound
"Sex and intimacy overall has become especially
comforting during this time. We've been more
intimate and vulnerable with each other overall. It
makes me feel safe and deeply connected to the
person I love in a time when connection with the
other people in my life is more difficult.”
"I'm definitely more aware of how my partner is
feeling, how he's coping with lockdown, and trying
to communicate more, and part of that is through
sex. Because I have more time to think about it I'm
more likely to initiate sex, which I don't always do,
and so we are having sex more often."
21. LookingForwardSexintheTimeofCovid
21The Sound
“Though I am alone now, I may be having a more
open relationship to sex than ever before. I have time
to explore my body without rushing or worrying,
look up different resources, and be more forthright
with people I am flirting with. Obviously I miss
human touch so much and cannot wait to have real
sex. I regret not having more sex before COVID and
think this time will shift how I think about the role of
sex in my life moving forward”
“I was feeling undesirable so i've checked in with myself
and resumed self-care activities. I'm feeling like I'm in
transition, and will likely get to a higher state after this.”
23. WhatthismeansSexintheTimeofCovid
23
This shifting relationship with sex points
to a larger mindset reset that brands will
want to plan for.
The Sound
1. Greater openness to experimentation
2. Loosening of boundaries and norms in-home
3. Shift in the basis of relationship building
4. Greater willingness to trust
5. What is acceptable, potentially more
entertaining and/or more effective in a virtual
world vs. in-person
How will these mindset
shifts impact you and
your business? We’d
love to discuss it more!
25. WhatthismeansSexintheTimeofCovid
25
The desire to explore and
experiment illuminates two
categories that are going to
see sustainable growth
beyond the pandemic
The Sound
Paid
PORN SEX
TOYS
SEXTING
One other behavior may
be a positive shift in that
people are more open…
but, could be negative
when it comes to teens
26. WhatthismeansSexintheTimeofCovid
26
Paid PORN
The Sound
While free porn use was fairly ubiquitous pre-COVID - and is unsurprisingly the
ally that many sex-starved individuals are turning to as popular sites like
PornHub see massive spikes - it is paid porn that is more likely to see a sustained
increase
Far fewer have ever engaged with paid porn (8%) vs. free porn (76%) - but
those who rate their sex lives higher are almost twice as likely to pay for
porn. Whether people are noticing a difference in quality or are becoming
more ‘woke’in terms of the ethical considerations around free porn, paid
porn is showing signs of growth.
IMPLICATIONS/
CONSIDERATIONS:
This could signal growth
opportunity on both sides of the
paid spectrum - from premium,
paid content creators with high
production value tailored to
specific tastes to amateur sites like
OnlyFans, where anyone is just a
few clicks away from becoming a
paid star.
27. IMPLICATIONS/
CONSIDERATIONS:
While vibrators and other more
solo-oriented toys aren’t going
anywhere, couple toys are likely
to keep growing. And those that
can innovate and expand to
various tastes and orientations
will likely win.
WhatthismeansSexintheTimeofCovid
27
Sex Toys
The Sound
Much of the sex toy industry has been geared to women for solitary use,
with 72% of women claiming to use them solo and just 45% of men.
And while the pandemic may have put a hold on the ‘with others’ part
for some people, experimentation with sex toys on your own may
actually increase the overall industry, particularly when people can start
using them with others!
28. IMPLICATIONS/
CONSIDERATIONS:
Just during the pandemic alone,
dating apps/sites have popped up
or are reorienting themselves to
be used for people to connect with
each other sexually and in a safe
space...but multiple concerns
persist. On the privacy side but
also with the potential further
normalization of this behavior
among a younger and younger
audience. While negative effects
haven’t been confirmed, it’s still an
area of debate.
WhatthismeansSexintheTimeofCovid
28
Sexting
The Sound
Sexy texting and photo sharing is fairly common already, but is growing
during shelter in place and expected to continue to grow post-pandemic.
30% of adults under 30 are sending more explicit photos/videos than they
were 6 months ago. Women are a bit less likely to sext today but they show
the greatest momentum for sending explicit images in the future.