Hubspot created this presentation an included 7 great Google tools to help you with your inbound marketing efforts and how to use them to increase your effectiveness.
SoftLayer provides global, on-demand data center and hosting services from facilities across the U.S. We leverage best-in-class connectivity and technology to innovate industry leading, fully automated solutions that empower enterprises with complete access, control, security, and scalability.
Summary of New Rules for Horizontal Drilling in West Virginia, as of July 1, ...Marcellus Drilling News
A summary of the new rules drillers in WV have to follow--rules that have been developed over the past two years. This summary of the changes and new rules is provided by the WV law firm Lewis Glasser Casey & Rollins, PLLC.
SoftLayer provides global, on-demand data center and hosting services from facilities across the U.S. We leverage best-in-class connectivity and technology to innovate industry leading, fully automated solutions that empower enterprises with complete access, control, security, and scalability.
Summary of New Rules for Horizontal Drilling in West Virginia, as of July 1, ...Marcellus Drilling News
A summary of the new rules drillers in WV have to follow--rules that have been developed over the past two years. This summary of the changes and new rules is provided by the WV law firm Lewis Glasser Casey & Rollins, PLLC.
Digital Marketing benefits your business. It can create leads, sales and satisfied customer.
Over 8 weeks here is a plan to boost your marketing. Just an hour each day is all you need.
Find ideas on how to integrate digital marketing and social meda across the marketing mix and in a number of channels.
The Intersection SEO and Content marketingHUG Atlanta
HUG Atlanta had the honor of learning from HubSpot's Al Biedrzycki about the intersection of content marketing and SEO and how to use both to improve our inbound marketing efforts. Check out his slides here.
A down-and-dirty, tactic-laden, six-week program to develop a digital brand online. As you build out a content platform to promote your brand through social channels, and a digital hub to handle in-bound traffic, you'll need a variety of low-cost, effective tools and tactics to help you get the most out of your marketing efforts. This presentation will help. Updated for Q1 2014.
Do you want to drive more traffic to your website? Do you find it hard or time consuming to create content for your website and are looking for some help building your own blog or resource page?
I will walk you through the steps to create a simple and valuable content plan to attract website visitors. I have helped businesses to build their online presence through websites, SEO and digital marketing campaigns to improve their website conversions and customer retention.
Here is what you are going to learn during the session:
How to find out what your customers are searching for
How to know which types of content you should be creating for your audience and build a plan to keep you on track
How to maximise the reach of your content to drive the most traffic possible to your website
How to overcome a lack of inspiration and create valuable content throughout the year
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
10 rules for a killer content marketing Strategy!TheFamily
Are you engaging with social media or blogging in order to talk about your startup or your product?
Breaking news: you already have a content marketing strategy! While it may not be an official, documented strategy, you likely aren't just producing content for content's sake ;)
You maybe have content goals (if only vague ones), a loose publishing schedule and a general idea of the types of content you plan to publish.
During this 45 min. Workshop, Grégory Nicolaidis will share with you 10 tips to improve your content marketing strategy: how to engage your audience, how to build your reputation, how it can have an impact on your SEO, etc.
Keyword research can be overwhelming!
But finding the right keywords can unlock organic traffic for your website
See how to:
• Find the right keywords
• Use free and paid SEO tools
• Understand and analyse search intent
• Compare and prioritise keyword opportunities
As the complexity of language itself, understanding the language your target customers use can be bewildering!
So how do you work out what language they’re speaking?
Effective keyword research
Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.
Keyword research is pivotal to all your marketing efforts.
Getting it right helps:
• Drive traffic
• Increase sales
• Greater ROI
Knowing your keywords also helps you to better understand your business and brand.
Whether you’re providing information, product, or service, finding the right keywords will enable you to:
• Know which keywords to rank for
• Discover popular keywords and phrases frequently searched for
• Complete competitor analysis
• Where and how to use your findings
You can find out how to complete effective keyword research using a range of free and paid tools.
Get to know your customers intent and give them what they want rather than guessing
How to Build a B2B Social Content CalendarUberflip
Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience?
Leveraging a social content calendar will help improve your impact on social media, as well as increase your social marketing productivity.
In this presentation, Sprout Social shares their tactical tips for building an effective B2B social content calendar.
On September 9th I was invited to guest speak to Jennifer Escales Advertising Class at Owen's Graduate School of Management.
We think this is the fourth time I've been invited to do this and I appreciate the repeat invitation. Thanks to the classes for being a great audience, for laughing at my jokes, and for waiting a week and a half for me to get the slides uploaded on slideshare.
For one week each year, tourism industry professionals from all over the Southeast meet at University of North Georgia for the Southeast Tourism Society Marketing College. During the week, students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Hannah Paramore again taught her 3rd year source on digital media supported by VP of accounts - Kate Gallagher. Here are the slides from the 4 hour course.
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Over 8 weeks here is a plan to boost your marketing. Just an hour each day is all you need.
Find ideas on how to integrate digital marketing and social meda across the marketing mix and in a number of channels.
The Intersection SEO and Content marketingHUG Atlanta
HUG Atlanta had the honor of learning from HubSpot's Al Biedrzycki about the intersection of content marketing and SEO and how to use both to improve our inbound marketing efforts. Check out his slides here.
A down-and-dirty, tactic-laden, six-week program to develop a digital brand online. As you build out a content platform to promote your brand through social channels, and a digital hub to handle in-bound traffic, you'll need a variety of low-cost, effective tools and tactics to help you get the most out of your marketing efforts. This presentation will help. Updated for Q1 2014.
Do you want to drive more traffic to your website? Do you find it hard or time consuming to create content for your website and are looking for some help building your own blog or resource page?
I will walk you through the steps to create a simple and valuable content plan to attract website visitors. I have helped businesses to build their online presence through websites, SEO and digital marketing campaigns to improve their website conversions and customer retention.
Here is what you are going to learn during the session:
How to find out what your customers are searching for
How to know which types of content you should be creating for your audience and build a plan to keep you on track
How to maximise the reach of your content to drive the most traffic possible to your website
How to overcome a lack of inspiration and create valuable content throughout the year
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
10 rules for a killer content marketing Strategy!TheFamily
Are you engaging with social media or blogging in order to talk about your startup or your product?
Breaking news: you already have a content marketing strategy! While it may not be an official, documented strategy, you likely aren't just producing content for content's sake ;)
You maybe have content goals (if only vague ones), a loose publishing schedule and a general idea of the types of content you plan to publish.
During this 45 min. Workshop, Grégory Nicolaidis will share with you 10 tips to improve your content marketing strategy: how to engage your audience, how to build your reputation, how it can have an impact on your SEO, etc.
Keyword research can be overwhelming!
But finding the right keywords can unlock organic traffic for your website
See how to:
• Find the right keywords
• Use free and paid SEO tools
• Understand and analyse search intent
• Compare and prioritise keyword opportunities
As the complexity of language itself, understanding the language your target customers use can be bewildering!
So how do you work out what language they’re speaking?
Effective keyword research
Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.
Keyword research is pivotal to all your marketing efforts.
Getting it right helps:
• Drive traffic
• Increase sales
• Greater ROI
Knowing your keywords also helps you to better understand your business and brand.
Whether you’re providing information, product, or service, finding the right keywords will enable you to:
• Know which keywords to rank for
• Discover popular keywords and phrases frequently searched for
• Complete competitor analysis
• Where and how to use your findings
You can find out how to complete effective keyword research using a range of free and paid tools.
Get to know your customers intent and give them what they want rather than guessing
How to Build a B2B Social Content CalendarUberflip
Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience?
Leveraging a social content calendar will help improve your impact on social media, as well as increase your social marketing productivity.
In this presentation, Sprout Social shares their tactical tips for building an effective B2B social content calendar.
On September 9th I was invited to guest speak to Jennifer Escales Advertising Class at Owen's Graduate School of Management.
We think this is the fourth time I've been invited to do this and I appreciate the repeat invitation. Thanks to the classes for being a great audience, for laughing at my jokes, and for waiting a week and a half for me to get the slides uploaded on slideshare.
For one week each year, tourism industry professionals from all over the Southeast meet at University of North Georgia for the Southeast Tourism Society Marketing College. During the week, students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Hannah Paramore again taught her 3rd year source on digital media supported by VP of accounts - Kate Gallagher. Here are the slides from the 4 hour course.
There were many major developments in
social media in 2012, but perhaps the
biggest and most important change was
the shift into mobile. 46% of U.S. social
media users now access platforms via their mobile phone. This number is up almost one-quarter – compared to 2011.
Kate Gallagher has spent a quarter of her
life in interactive marketing and developed
Paramore's social media department. She
has written the strategies and implemented them for Tennessee, West Virginia, Ohio, CMT Viacom Networking, Chase Amazon Rewards Credit Card, Gatlinburg, the Wildwoods CVB, and many other destinations and attractions in addition to great national brands like CMT.
In her session she will be sharing her top
five best of the best social and mobile tips
and tricks you can use now
Keynote presentation on Social Media and Website Development by Hannah Paramore at the West Virginia Governor's Conference on Tourism in October 2012 at Shepherdstown, WV.
Mr. Personality: Using Personality Profiles to Make Your Company Better
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Best Western's Field Marketing department serves the organization's 40 co-ops throughout the U.S. and Canada. The co-ops also allow for additional education, training and network opportunities.
Kate will be speaking about social media with an emphasis on what you need to know ABOUT right now, and what you need to know how to DO right now.
You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”
65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.
You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”
65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.
Best Western's Field Marketing department serves the organization's 40 co-ops throughout the U.S. and Canada. The co-ops also allow for additional education, training and network opportunities. Kate will be speaking about social media with an emphasis on what you need to know ABOUT right now, and what you need to know how to DO right now.
Paramore, the Digital Agency, presents bi-annual Paramore University events where friends of the agency learn from brilliant digital thinkers and doers about how to improve their digital marketing. In typical Paramore style, the events are fun, entertaining, informative, and savvy.
The Arkansas Governor's Conference on Tourism, held March 6-8 in Little Rock, had an attendance of over 600 members of the Arkansas tourism industry. Hannah gave a presentation on the topic of "The Digital Media Landscape - Do you know what you're paying for?"
Hannah Paramore, President of Paramore | the digital agency rocked it at the WVHTA Conference - "Sharpen Your Edge for Tomorrow - Your Future with Social Media.
5. 7 Google Tools to Improve Your Marketing:
1. Google AdWords
2. Google Docs
3. Google's Keyword Tool
4. Google Alerts
5. Google News
6. Google Reader
7. Google Places
11. How Do You Set Up Google AdWords?
Go to www.AdWords.Google.com
12. Next Steps for You:
1. Select a well-performing
offer (e.g. a whitepaper
or a report)
2. Create a Google ad
3. Design a call-to-action
4. Launch & monitor
Performance
16. How Google Docs Work?
1. Word Documents
2. Spreadsheets
3. Presentations
4. Drawings
5. Forms
17. Next Steps for You:
1. Select a content series (blog
articles, webinars, videos, email)
2. Create a calendar/spreadsheet
around that content
3. Share document with co-workers
4. Collaborate, modify and publish!
22. How to Get Started?
Go to www.GoogleKeywordTool.com
23. Next Steps For You
1. Enter a keyword you want to be ranking for
2. Find out keyword combinations around it
3. Pick one that has a lot of potential
4. Write a blog post around it
27. How to Set Up Google Alerts?
Go to www.google.com/alerts
28. Next Steps For You:
1. Pick a few industry terms
2. Set up Google Alerts for them
3. Monitor your presence
4. Create content around newsworthy stories
40. Why Are Google Places Important?
Get on the 1st Page
of Search Engine
Results!
1. Gain More Visibility
2. Attract More Traffic
3. Level the Playfield
4. It’s Free!
40