You should be mindful of when you are releasing content as good timing can bring remarkable returns. More information on this presentation from Redkite!

1. Well-timed Content: Why Timing is Everything
in Content Marketing
B Y R A J A S I N H A , C E O
R E D K I T E D I G I T A L M A R K E T I N G
& W E B D E S I G N S E R V I C E S

2. A well-timed content is important when it comes to marketing as your target audience are not always
there and not everyone who is there will be fond of your content at the time.
Delivering delicious content at the right time can be beneficial and momentous for your business. It is
high time that you capitalize on it now with the many options offered by the web and social media.

3. Knowing your channels for a well-timed content
First, you need to identify the channels with the longest life spans that you will use to distribute
your well-timed content. There is of course, your website, sites that accept content, and social
networking sites such as Facebook, Twitter, Instagram, and more.
If you will post in your own blog or anywhere in your website, you have unlimited amount of
freedom on when and how your post will come out as viewers will not be instantaneous.
Still, it should be your own requirement to know if your post is relevant and not only for the certain
time.

4. Knowing your channels for a well-timed content
Social media channels like Facebook and Instagram will also give you the liberty to post your
content whenever you like. However, these channels are in the trappings of the users that make it
thrive.
And this is exactly why it is a perfect channel to have your content on.
Social networking sites always have people on them and it is your job to produce well-timed
content to catch their attention.

5. Determining the time
According to a study by HubSpot:
• It is best to post in Facebook and Twitter starting at 9 AM
• Engagement is high at around 5 PM in Instagram
• Pinterest is unusually alive from 2 AM to 4 AM
If you are posting on your website, it is recommended to
post almost every day, if you can, and during the peak hours
when people are most likely actively reading.
Of course, you need to watch out for time zones if you are
looking to pinpoint a specific location.

6. Good content, first
A good content still matters more than the time you are going to post it.
Still, it will not harm you to be smart when it comes to this kind of marketing.
Content is an extension of your products and services and anything that comes out senseless and
irrelevant will only affect your business potentials.
Make sure that you have well-timed content by publishing relevant content on peak hours of the
particular event or holiday.

7. For example, you are thinking about publishing a celebratory post of an actor winning an
Oscar.
Ensure you are in the sweet spot by releasing the post right after or a few minutes after the
actor won.

8. To make better well-timed content, you can work
with a digital marketing company in the Philippines
that knows how to navigate postings and will
provide you a step-by-step planning depending on
the needs of your company.