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This document provides a summary of an arts-based community organization called archi-treasures that is facing financial difficulties. It discusses the organization's background, current financial situation with a $45,000 deficit, and benchmark findings from researching other non-profits' marketing strategies. The recommendations propose a 3-pronged approach to address funding, partnering, and marketing by researching benchmarks, identifying priorities, and outlining strategies like integrating social media into events and communications to increase the organization's support base and address its recurring annual deficits. A marketing implementation manual and notes on potential risks are also included.
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Wei sampleppt
- 1. archi-treasures Final Presentation Varsha Sundar, Jeff Son, Vaibhav Manchanda, Wendy Wei, Marta Budzikowska 1
- 3. The Aims of the Organization The Aims of the Organization An arts-based community development organization reducing social isolation. .
- 4. Organization Development 1996 Founded by Scotsman Neil Gaffney 1998 Joyce Fernandes becomes Executive Director 2009 Recurring annual deficits begin 2011 Move towards year-round programming begins 2010 Net assets go into the red 2012 Could end the year with a sizeable deficit
- 5. · The 2012 Deficit Was around $65,000 at the start of November Has been cut to around $45,000 and is reducing further each day o Revolution Brewery Fundraiser o Annual Appeal archi-treasures is committed to raising the money required over the next couple of months. There are NO PLANS TO SHUT DOWN
- 6. Current Situation 2011 Expenses (from P&L) Amount Program Expenses 34% Office Fundraising Expenses 4% Insurance 10% 2% Marketing 0% Staff 40% Consultants 10%
- 8. Problem Definition Fundraising Barometer Strategic targeting of funding sources required 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 Running recurring annual deficit that’s creating barriers to a continued, stable existence Marketing impetus that generates interest from potential donors, project partners and local businesses needed
- 9. 3-Pronged Approach Identify and Prioritize Benchmark and Strategize Funding Filter, Research, and Outline Partnering Marketing
- 10. Benchmark Findings Marketing Choosing Benchmark Reports
- 11. Benchmark Findings Marketing Nonprofits embracing social media 11
- 12. Benchmark Findings Marketing Community Sizes Growing 12
- 13. Benchmark Findings Marketing What role does social media play at a nonprofit? 13
- 14. Benchmark Findings Marketing Direct Fundraising on Social Media – How effective is it? 120% 100% $10,001 & above 80% $1,001-$10,000 60% $1-$1,000 Not Fundraising 40% 20% 0% Facebook Twitter Youtube LinkedIn 14
- 15. Benchmark Findings Marketing Marketing over Direct Fundraising! 15
- 16. Benchmark Findings Marketing How are non-profits increasing their support base? 16
- 17. Recommendations Marketing Integrate Social Media into your events, website and email communications Events Programs Increase Attendance Promote social media and increase followers Website Fundraisers Promote printed materials and increase following Social Media: Facebook and Twitter Increase website views and info access Promotes enewsletter and increases subscriber base Links to increase following on social media Email Newsletter 17
- 18. Marketing Implementation Manual Deliverable Report
Editor's Notes
- A vast majority of non-profits have established some kind of a social media presenceArchitreasures does have a Twitter and Facebook presence, but can benefit from a focused strategy for social media use.The big 3 of Social Media when it comes to non-profits are Facebook, Twitter & Youtube (in that order)Social media is free, easy, and reaches a broad audience
- A vast majority of non-profits have established some kind of a social media presenceArchitreasures does have a Twitter and Facebook presence, but can benefit from a focused strategy for social media use.The big 3 of Social Media when it comes to non-profits are Facebook, Twitter & Youtube (in that order)Social media is free, easy, and reaches a broad audience
- ...it does not effectively raise money.
- What purpose, then, is social media useful for?
- Facebook is most useful for increasing organizational visibility, building a base of supporters and mobilising support for particular causesImprovements in these key areas, in turn, helps the non-profit reach out more effectively to a larger segment of the population for its traditional fundraising efforts
- Social Media supporter base grown through Integration with multiple outreach methods