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The Battle for the Soul of the Nonprofit Sector

Presentation at
Being Good at Doing Good 2012 Conference
Ken Berger, President & CEO
Charity Navigator
February 13, 2012
Your Guide
to
Intelligent
Giving

Where the
Heart
Meets the
Mind

Critical Friend to Charities
UNSEEN BATTLE LINES BEING DRAWN …

3
What is the greatest battle facing the charitable sector?

TOO MANY
NONPROFITS?

DWINDLING
FUNDING?

LOW CEO SALARIES
& LOW OVERHEAD?
The Core of the Battle As I See It*
“… there is virtually no
credible evidence
that most nonprofit
organizations
actually produce
any social value.”

*“The End of Charity” by David Hunter – Philadelphia Social Innovations Journal
TODAY: THE NP WITH THE BEST MARKETING WINS
WHO HAS THE $ TO DO THE BEST MARKETING?
DIRTY LAUNDRY FOR MEDIA CO-CONSPIRATORS

8
THE GRANTMAKING CIRCUS:
FOUNDATIONS HAVE A SIMILAR CONCENTRATION

According to the Foundation Center …, private
grant-making foundations in the United States
numbered 73,764, only 1,293 of them (1.8 percent)
had assets of $50 million or more.

9
THE POLITICS OF GOVERNMENT FUNDING

10
PIED PIPERS FOR NO REAL ACCOUNTABILITY

SCHAMBRA

PALLOTTA

11
OTHER OBSTACLES TO SURMOUNT
• A Fear of Fallout from Potential Criticism
• It’s All About the Work
• Performance Measures are Reductionistic
• Lack of Resources
• Disengaged Boards
• Donor Indifference
• The Growth Motive
• Inadequate Monitoring (Internal & External)
12
THE WINNING BATTLE PLAN

(The Nonprofit
Marketplace
Hewlett Foundation,
2008)
MEASURING AND REPORTING ON WHAT?
ACCOUNTABILITY!
1)FINANCIAL
2)ORGANIZATIONAL
3)MISSION

14
QUALITIES OF BATTLE WINNING N.P. ORGS.
Organizational: Governance

Mission: Results

HIGHER RISK
INVESTMENT

• Strategy/Theory of Change
• Passion
• Experience
• Persistence
• Creativity
• Ability to get other s to follow

High
Performance
•
•
•
•
•
•

Data management discipline
Constituent feedback
Outcome focused intent
Relate efforts to outcomes
Learn and adjust approach
Continuous improvement

Capable
Leadership

• Positive, sustainable
change
• Independently
evaluated

LOWER RISK
INVESTMENT

Impact

Financial
Financial: Financial Health Health

* Inspired by the Alliance for Effective Social Investing
CN’s ROLE IN THE BATTLE
CN 1.0

CN 2.0

2002 Financial

2011 Organizational

Financial
Health

Accountability
(Governance)
&
Transparency

2013 –
Mission
Results
Reporting

A scalable, in
depth, multidimensional
charity rating
system.

THE FUTURE (CN 4.0?):
OUTCOME MEASUREMENT
MISSION ACCOUNTABILITY: RESULTS REPORTING
1. Alignment of Mission, Solicitations and Resources
2. Results Logic and Measures

3. Validators
4. Constituent Voice

5. Published Evaluation Reports
BATTLING MYTHS
STEP ONE

STEP TWO
OUTPUT

To the Charities of America

18
HOPEFUL SIGNS OF A TURNING POINT IN THE BATTLE

• FUNDER EFFORTS
• GOVERNMENT EFFORTS

• MEDIA EFFORTS
• THOUGHT LEADER EFFORTS
• NP LEADER EARLY ADOPTERS

19
A BODACIOUS DREAM FOR WINNING THE BATTLE

RESULTS STATEMENTS,

TODAY

TOMORROW

20
THE NEED FOR LEADERS IN THE BATTLE
ARMING YOURSELF FOR THE BATTLE
BATTLE ACTION STEPS ONCE ARMED
BATTLE COMMUNICATIONS
Email: kberger@charitynavigator.org
Blogs:

www.kenscommentary.org
blog.charitynavigator.org

Twitter: kenscommentary
Register for Newsletter, Etc.:
https://www.charitynavigator.org/index.cfm?b
ay=my.login

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AFP Westchester NPD 2013 Keynote Ken Berger The Battle for the Future of the Nonprofit Sector

  • 1. The Battle for the Soul of the Nonprofit Sector Presentation at Being Good at Doing Good 2012 Conference Ken Berger, President & CEO Charity Navigator February 13, 2012
  • 2. Your Guide to Intelligent Giving Where the Heart Meets the Mind Critical Friend to Charities
  • 3. UNSEEN BATTLE LINES BEING DRAWN … 3
  • 4. What is the greatest battle facing the charitable sector? TOO MANY NONPROFITS? DWINDLING FUNDING? LOW CEO SALARIES & LOW OVERHEAD?
  • 5. The Core of the Battle As I See It* “… there is virtually no credible evidence that most nonprofit organizations actually produce any social value.” *“The End of Charity” by David Hunter – Philadelphia Social Innovations Journal
  • 6. TODAY: THE NP WITH THE BEST MARKETING WINS
  • 7. WHO HAS THE $ TO DO THE BEST MARKETING?
  • 8. DIRTY LAUNDRY FOR MEDIA CO-CONSPIRATORS 8
  • 9. THE GRANTMAKING CIRCUS: FOUNDATIONS HAVE A SIMILAR CONCENTRATION According to the Foundation Center …, private grant-making foundations in the United States numbered 73,764, only 1,293 of them (1.8 percent) had assets of $50 million or more. 9
  • 10. THE POLITICS OF GOVERNMENT FUNDING 10
  • 11. PIED PIPERS FOR NO REAL ACCOUNTABILITY SCHAMBRA PALLOTTA 11
  • 12. OTHER OBSTACLES TO SURMOUNT • A Fear of Fallout from Potential Criticism • It’s All About the Work • Performance Measures are Reductionistic • Lack of Resources • Disengaged Boards • Donor Indifference • The Growth Motive • Inadequate Monitoring (Internal & External) 12
  • 13. THE WINNING BATTLE PLAN (The Nonprofit Marketplace Hewlett Foundation, 2008)
  • 14. MEASURING AND REPORTING ON WHAT? ACCOUNTABILITY! 1)FINANCIAL 2)ORGANIZATIONAL 3)MISSION 14
  • 15. QUALITIES OF BATTLE WINNING N.P. ORGS. Organizational: Governance Mission: Results HIGHER RISK INVESTMENT • Strategy/Theory of Change • Passion • Experience • Persistence • Creativity • Ability to get other s to follow High Performance • • • • • • Data management discipline Constituent feedback Outcome focused intent Relate efforts to outcomes Learn and adjust approach Continuous improvement Capable Leadership • Positive, sustainable change • Independently evaluated LOWER RISK INVESTMENT Impact Financial Financial: Financial Health Health * Inspired by the Alliance for Effective Social Investing
  • 16. CN’s ROLE IN THE BATTLE CN 1.0 CN 2.0 2002 Financial 2011 Organizational Financial Health Accountability (Governance) & Transparency 2013 – Mission Results Reporting A scalable, in depth, multidimensional charity rating system. THE FUTURE (CN 4.0?): OUTCOME MEASUREMENT
  • 17. MISSION ACCOUNTABILITY: RESULTS REPORTING 1. Alignment of Mission, Solicitations and Resources 2. Results Logic and Measures 3. Validators 4. Constituent Voice 5. Published Evaluation Reports
  • 18. BATTLING MYTHS STEP ONE STEP TWO OUTPUT To the Charities of America 18
  • 19. HOPEFUL SIGNS OF A TURNING POINT IN THE BATTLE • FUNDER EFFORTS • GOVERNMENT EFFORTS • MEDIA EFFORTS • THOUGHT LEADER EFFORTS • NP LEADER EARLY ADOPTERS 19
  • 20. A BODACIOUS DREAM FOR WINNING THE BATTLE RESULTS STATEMENTS, TODAY TOMORROW 20
  • 21. THE NEED FOR LEADERS IN THE BATTLE
  • 22. ARMING YOURSELF FOR THE BATTLE
  • 23. BATTLE ACTION STEPS ONCE ARMED
  • 24. BATTLE COMMUNICATIONS Email: kberger@charitynavigator.org Blogs: www.kenscommentary.org blog.charitynavigator.org Twitter: kenscommentary Register for Newsletter, Etc.: https://www.charitynavigator.org/index.cfm?b ay=my.login