By John Roland
Fundraising Executive
jaroland74@yahoo.com
Twitter @jaroland74

John Roland, @jaroland74

1




Meet individually with department
chairs/volunteer leaders to establish
numerical fundraising goals and
needs.

Have a department-wide meeting with
each department separately.
◦
◦
◦
◦

Go over Campaign structure and timeline
Request Volunteer Names & ideas (IC5 campaign)
Decide their kickoff event
Discuss volunteers, sponsors & ideas for campaign

John Roland, @jaroland74

2
 Meet

with Advisory
Committee/Board of Directors.
Explain campaign structure & timeline.
Request volunteer names & ideas (IC5 campaign)
Ask them to serve on the Steering Committee
Request their assistance in local businesses
participation
◦ Ask them about Vendor Campaign
◦
◦
◦
◦

John Roland, @jaroland74

3
 Ask

volunteers outside of
Advisory Committee to serve on
Steering Committee.
◦ Key organizational volunteers/top
business leaders
◦ Committed to the mission of your
organization.
◦ Positive attitudes and widely respected

John Roland, @jaroland74

4
 Write

out list of names of
potential volunteers collected so
far.
 Meet with the Steering Committee
◦ Select over all Campaign Chair
◦ Select Department (Team) Chairs
◦ Approve Kickoff Ideas
◦ Select Kickoff event chairs
◦ Establish Regular meeting times & dates

John Roland, @jaroland74

5
 Meet

with Marketing
department
◦ Campaign theme is selected and
incorporated into campaign
brochures, flyers, and recognition items.
◦ Marketing orders
brochures, flyers, campaign recognition
items.

John Roland, @jaroland74

6
 Follow

up with Steering
Committee
◦ Who has said yes/no to Team Chair
positions.
◦ Who has said no and ask if they would
serve in another capacity.

John Roland, @jaroland74

7
 Find

sponsors for Kickoff Party
& Victory Party.
 Reserve location for Kickoff
Party
 Set deadline for
Team, Community, Student
chairs to be selected.
John Roland, @jaroland74

8
 Meet

individually with overall
Campaign Chair.

◦ Request they sponsor monthly report
meetings.
◦ Development campaign theme &
focus.
◦ Schedule, organize, and set dates for
monthly report meetings.
◦ Reserve location for Victory Party.
John Roland, @jaroland74

9
 In a Staff meeting
◦ Present campaign
theme, brochures, flyers, recognition
items, timeline, etc.
◦ Ask for their donations & pledges to lead
the way.
◦ Pass out campaign organizational chart
with the names of the committed
volunteers.

John Roland, @jaroland74

10
 Development

press releases
about the campaign.

 Request

as many opportunities
as possible to tell the
organizational story
(Rotary, Kiwanis, Chambers, chur
ches, radio interviews, etc)
John Roland, @jaroland74

11
 Confirm

sponsors, location, food, activi
ties of Kickoff party

 Meet

with the Steering
Committee

◦ Report the status of Kickoff events, volunteers, &
structure in place.
◦ Ask for their donations & pledges to the
campaign.
John Roland, @jaroland74

12
 Ask

staff to volunteer at
Kickoff Party.

 Hold

conference call with all
volunteer chairs

John Roland, @jaroland74

13
 Meet

with Campaign Chair to
go over Kickoff Party details &
finalize campaign timeline.

 Start

campaign weekly email
report.

John Roland, @jaroland74

14
 Kickoff

Party

◦ Programs printed
◦ PowerPoint ready
◦ Name Tags created
◦ Directional signs located
◦ Extra Pledge Cards
◦ Pens, Calculators & other office supplies
◦ All prospects and volunteers called as a
reminder
John Roland, @jaroland74

15
 Kickoff

Party

◦ Final rehearsal
◦ Room set up
◦ Final run through for Audio/Visual

John Roland, @jaroland74

16
 Kickoff

Party

◦ Pledges collected
◦ Results announced
◦ Volunteers excited and armed with names

John Roland, @jaroland74

17
 Monthly

Report meeting

held.
 Leaders recognized
 Teams encouraged
 Chairs called weekly.

John Roland, @jaroland74

18
 Monthly

Report meeting

held.
 Leaders recognized
 Teams encouraged
 Chairs called weekly.

John Roland, @jaroland74

19
 Monthly

Report meeting

held.
 Leaders recognized
 Teams encouraged
 Chairs called weekly.

John Roland, @jaroland74

20
 Monthly

Report meeting

held.
 Leaders recognized
 Teams encouraged
 Chairs called weekly.

John Roland, @jaroland74

21
 Location

of Victory Party
confirmed.
 Staff recruited as
volunteers.

John Roland, @jaroland74

22
 Monthly

Report meeting

held.
 Leaders recognized
 Teams encouraged
 Chairs called weekly.

John Roland, @jaroland74

23
 Victory

Party organized

Programs printed
PowerPoint ready
Names tags created
Directional signs located
Extra pens, pledge cards, calculators, & office
supplies.
◦ Call all prospects and volunteers as a reminder.
◦
◦
◦
◦
◦

John Roland, @jaroland74

24
 Victory

Party

◦ Leaders Recognized
◦ Teams Encouraged
◦ Marketing sends out press releases
◦ Hand written thank you notes sent
out to everyone involved.

John Roland, @jaroland74

25

How to timeline for annual fund

  • 1.
    By John Roland FundraisingExecutive jaroland74@yahoo.com Twitter @jaroland74 John Roland, @jaroland74 1
  • 2.
      Meet individually withdepartment chairs/volunteer leaders to establish numerical fundraising goals and needs. Have a department-wide meeting with each department separately. ◦ ◦ ◦ ◦ Go over Campaign structure and timeline Request Volunteer Names & ideas (IC5 campaign) Decide their kickoff event Discuss volunteers, sponsors & ideas for campaign John Roland, @jaroland74 2
  • 3.
     Meet with Advisory Committee/Boardof Directors. Explain campaign structure & timeline. Request volunteer names & ideas (IC5 campaign) Ask them to serve on the Steering Committee Request their assistance in local businesses participation ◦ Ask them about Vendor Campaign ◦ ◦ ◦ ◦ John Roland, @jaroland74 3
  • 4.
     Ask volunteers outsideof Advisory Committee to serve on Steering Committee. ◦ Key organizational volunteers/top business leaders ◦ Committed to the mission of your organization. ◦ Positive attitudes and widely respected John Roland, @jaroland74 4
  • 5.
     Write out listof names of potential volunteers collected so far.  Meet with the Steering Committee ◦ Select over all Campaign Chair ◦ Select Department (Team) Chairs ◦ Approve Kickoff Ideas ◦ Select Kickoff event chairs ◦ Establish Regular meeting times & dates John Roland, @jaroland74 5
  • 6.
     Meet with Marketing department ◦Campaign theme is selected and incorporated into campaign brochures, flyers, and recognition items. ◦ Marketing orders brochures, flyers, campaign recognition items. John Roland, @jaroland74 6
  • 7.
     Follow up withSteering Committee ◦ Who has said yes/no to Team Chair positions. ◦ Who has said no and ask if they would serve in another capacity. John Roland, @jaroland74 7
  • 8.
     Find sponsors forKickoff Party & Victory Party.  Reserve location for Kickoff Party  Set deadline for Team, Community, Student chairs to be selected. John Roland, @jaroland74 8
  • 9.
     Meet individually withoverall Campaign Chair. ◦ Request they sponsor monthly report meetings. ◦ Development campaign theme & focus. ◦ Schedule, organize, and set dates for monthly report meetings. ◦ Reserve location for Victory Party. John Roland, @jaroland74 9
  • 10.
     In aStaff meeting ◦ Present campaign theme, brochures, flyers, recognition items, timeline, etc. ◦ Ask for their donations & pledges to lead the way. ◦ Pass out campaign organizational chart with the names of the committed volunteers. John Roland, @jaroland74 10
  • 11.
     Development press releases aboutthe campaign.  Request as many opportunities as possible to tell the organizational story (Rotary, Kiwanis, Chambers, chur ches, radio interviews, etc) John Roland, @jaroland74 11
  • 12.
     Confirm sponsors, location,food, activi ties of Kickoff party  Meet with the Steering Committee ◦ Report the status of Kickoff events, volunteers, & structure in place. ◦ Ask for their donations & pledges to the campaign. John Roland, @jaroland74 12
  • 13.
     Ask staff tovolunteer at Kickoff Party.  Hold conference call with all volunteer chairs John Roland, @jaroland74 13
  • 14.
     Meet with CampaignChair to go over Kickoff Party details & finalize campaign timeline.  Start campaign weekly email report. John Roland, @jaroland74 14
  • 15.
     Kickoff Party ◦ Programsprinted ◦ PowerPoint ready ◦ Name Tags created ◦ Directional signs located ◦ Extra Pledge Cards ◦ Pens, Calculators & other office supplies ◦ All prospects and volunteers called as a reminder John Roland, @jaroland74 15
  • 16.
     Kickoff Party ◦ Finalrehearsal ◦ Room set up ◦ Final run through for Audio/Visual John Roland, @jaroland74 16
  • 17.
     Kickoff Party ◦ Pledgescollected ◦ Results announced ◦ Volunteers excited and armed with names John Roland, @jaroland74 17
  • 18.
     Monthly Report meeting held. Leaders recognized  Teams encouraged  Chairs called weekly. John Roland, @jaroland74 18
  • 19.
     Monthly Report meeting held. Leaders recognized  Teams encouraged  Chairs called weekly. John Roland, @jaroland74 19
  • 20.
     Monthly Report meeting held. Leaders recognized  Teams encouraged  Chairs called weekly. John Roland, @jaroland74 20
  • 21.
     Monthly Report meeting held. Leaders recognized  Teams encouraged  Chairs called weekly. John Roland, @jaroland74 21
  • 22.
     Location of VictoryParty confirmed.  Staff recruited as volunteers. John Roland, @jaroland74 22
  • 23.
     Monthly Report meeting held. Leaders recognized  Teams encouraged  Chairs called weekly. John Roland, @jaroland74 23
  • 24.
     Victory Party organized Programsprinted PowerPoint ready Names tags created Directional signs located Extra pens, pledge cards, calculators, & office supplies. ◦ Call all prospects and volunteers as a reminder. ◦ ◦ ◦ ◦ ◦ John Roland, @jaroland74 24
  • 25.
     Victory Party ◦ LeadersRecognized ◦ Teams Encouraged ◦ Marketing sends out press releases ◦ Hand written thank you notes sent out to everyone involved. John Roland, @jaroland74 25