By Emily Tseng, Zijie Zhou, Peter Peng

1. Emily - Zijie - Peter
11/12/2021
1
Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 1

2. Team Member | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 2
Who we are...
Zijie Zhou
finance, investor
relations, and
operations
Peter Peng
technology &
distribution
Emily Tseng
messaging, marketing,
brand & sales

3. Mission Statement | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 3
Mission Statement...
Promote sustainability based on
human behaviors

4. olecule| Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou
4
Product
Molecule... people
problem solution
addresses
h
a
v
e
u
s
e
Multi-adult
households who
want to reduce
expense
Want to limit their
electricity bills
without reducing life
quality
An app that
personalized design
power-saving plan
and helps individuals
to earn "money"
from doing
power-saving
behaviors.

5. 01
Value Propositions..
Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 5

6. Research | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 6
Research...
42Survey Responses
14 Interviews

7. Problems | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 7
Problems Identified...
● Overall, we noticed that people are NOT willing to save money by limiting
their electricity consumption that reduce their life quality.
● Depending on the motivation of the power-saving act, the life quality of our
participants is impacted by their power-saving behaviors at an acceptable
level
● Participants are more willing to control their electric usage with the
reward, both financial and sense of environmental protection
achievement
“if not affect the life quality a lot, willing to
do that base on sense of achievement“

8. Explainer Video | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 8
Explainer
Video...

9. Landing
Page...
https://tmt-landing-page.webflow.io/

10. 02
Market...
Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 10

11. TAM SAM SOM Overview | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 11
TAM/SAM/SOM...
https://www.statista.com/statistics/203183/percentage-distribution-of-household-income-in-the-us/
https://www.infoplease.com/us/states/state-population-by-rank
https://worldpopulationreview.com/countries/united-states-population
https://www.pewresearch.org/internet/fact-sheet/mobile/
TAM: Total US resident who owns a smartphone
SAM:
SOM: Multi-adult households in the CA who want
to reduce the expense without having a
significant impact on their life quality
Total CA multi-adult households who
own smartphone

12. TAM | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 12
TAM/SAM/SOM...
https://worldpopulationreview.com/countries/united-states-population
https://www.pewresearch.org/internet/fact-sheet/mobile/
283.581 millions
residents
TAM
Total US resident who
owns a smartphone:
333.625 millions total American
resident x 85% American who owns
smartphone = 283.581 millions
residents

13. SAM | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 13
TAM/SAM/SOM...
https://www.infoplease.com/us/states/state-population-by-rank
9.613 millions
muti-adult households
SAM
Total CA multi-adult
households market who
own smartphone:
11.91% of
Total US households

14. SOM | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 14
TAM/SAM/SOM...
https://www.statista.com/statistics/183635/number-of-households-in-the-us/
3.414 millions
muti-adult households
Multi-adult households in the CA
who owns a smartphone
and want to reduce the expense
without having a significant
impact on their life quality
9.613 millions x
(12.2%+15.3%+8%) = 3.414
millions
SOM

15. 03
Competitions...
Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 15

16. Comparator Landscape | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 16
Comparator
Landscape

17. Petal Diagram | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 17
Petal
Diagram
https://www.emporiaenergy.com/best-home-energy-monitor

18. Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 18
04
Business Model...

19. Business Structure | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 19
Business Structure

20. Lean Canvas | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 20
Lean
Canvas...

21. Problems & Solution...
Problems
● Households want to limit their electricity
bills without reducing life quality
● People lack motivations to do behavior that
reduces electricity usage
● Electricity production generates the second
largest share of greenhouse gas emissions
Solution
1. Personalized energy saving plan
● Design a power saving plan for households according to
their living climate and power usage habit
2. Digitalize power-saving behaviors
● Calculate the amount of electricity people save each month
from their electricity usage data
● Transfer the electricity household save per month to digital
currency
3. Collects power saving digital currency to personal
carbon account
● create personal carbon account
● Save the digital currency to individual carbon banking
Problems & Solution| Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 21
EXISTING ALTERNATIVES
● A physical device send electrical usage
data immediately to user's phone
● A system shows the power switch state
immediately

22. UVP & Unfair Advantages...
UVP
Save energy, save the earth, save your bills,
and invest in your future.
● Through our system, the monthly electricity
you save will be transferred into carbon
account units and saved to your personal
carbon account.
● Also, we offer personalized energy-saving
plans to help you save home energy
without reducing your life quality.
Unfair Advantages
● User gains profit through carbon account
investment
● Contribute to carbon emission reduction
● Invest personal carbon account by
"behaviors"
● No physical installation required
Problems & Solution | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie
Zhou
22

23. Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 23
05
Next Step...

24. Things to improve| Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 24
Next Step...
● Keep updating the lean canvas and business model
● Conduct interviews to test our solution
● Revise explainer video & landing page
● Work on MVP and acquisition experiments

25. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik
and illustrations by Stories
Thanks!
Do you have any questions?
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26. Appendix | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 26
Appendix...
All the work are done collaboratively by Zijie Zhou, Emily Tseng, and Peter Peng
https://app.mural.co/t/ccadesigndivision9225/m/ccadesigndivision9225/1631878
553885/9d5f597dfa0384b9c63292bb133f57db1ee68821?sender=pengyongming
2757

27. Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 27
Market
&
Business
Type...

28. Spreadsheet | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 28
https://www.emporiaenergy.com/best-home-energy-monitor
Simple
Analysis
Grid…

29. Spreadsheet | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 29
Raw spreadsheet with comparators and criteria
https://www.emporiaenergy.com/best-home-energy-monitor

30. Persona | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 30
Current
Persona...

31. Hypothesis | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 31
Current Hypothesis...
We believe multi-adult households
who want to reduce expense
Have a need for
reducing electricity bills without having a significant
impact on their life quality

32. Key Uses | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 32
Take survey to have a
personalized energy saving
plan according to their power
usage habit and living
conditions
Key Uses...
view how much power-saving
unit they earned in their
personal carbon account
transfer the home energy user
saved each month into digital
units

33. Appendix | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 33
Appendix...
Source of work labels in:
https://app.mural.co/t/ccadesigndivision9225/m/ccadesigndivision9225/1631878
553885/9d5f597dfa0384b9c63292bb133f57db1ee68821?sender=pengyongming
2757