Dachis Group is a social business consultancy with over 250 professionals worldwide. It helps companies measure social media performance, manage brands on social platforms, and connect enterprises through social technology and workforce collaboration. The document discusses Peter Kim's book on designing social businesses, outlining 10 tenets including allowing anyone to participate, focusing on business outcomes, and continuously listening and engaging communities. It provides examples from companies like Best Buy, Virgin America, and Hyatt that have successfully applied social business strategies.
When a business is looking to contact an accountant, chances are the first thing they will do is “google” it. This presentation, for a series of Chartered Accountants Ireland seminars, looks at social media in relation to practicing accountants and finishes off with a few tips for your mobile office.
A look at the year gone, what Holler felt were the key emerging trends and what their impact will be on the communications industry in the year to come.
When a business is looking to contact an accountant, chances are the first thing they will do is “google” it. This presentation, for a series of Chartered Accountants Ireland seminars, looks at social media in relation to practicing accountants and finishes off with a few tips for your mobile office.
A look at the year gone, what Holler felt were the key emerging trends and what their impact will be on the communications industry in the year to come.
Companies are no longer the authority on their business, marketplace and brand—consumers are. That’s why listening to the online conversation to hear what consumers are saying is the new key to success for disruptive innovations, successful product launches, brand positioning and more.
Social analytics can help your organization find real-time insights and adopt a new process for delivering innovative products that closely match consumer needs and therefore gain wider acceptance much more quickly.
Key Takeaways
Listen to Malcolm and learn:
What fundamental changes organizations must make to deal with the cultural shift that has transferred power to consumers
How social listening makes possible the real-time marketing that consumers now expect
Real-world case studies about the process of using social insights to drive product development focused on clearly identified consumer needs
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer
Join eMarketer Writer/Analyst Kimberly Maul as she discusses how leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects.
Continuing Trends - Mobile and Social Commerce Steve Groenier
As mobile and social media become more popular channels for shoppers, learn how to stay connected with your customers by using site search on your mobile site and linking with social media channels.
Leveraging principles and best practices from social media – sharing, prioritizing, discussing – enterprises can make knowledge sharing more efficient and effective.
Social media are every where. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your org on Twitter, your program participants are commenting on your Facebook page, and your staff are posting videos on YouTube--what's an executive director to do? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this high-level webinar, we'll share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss such topics as staff capacity, social media policies, your personal role in social media, and budgeting.
Hvordan sælger man kreativitet uden for vores egne cirkler?Seismonaut
Direktør Anna Porse Nielsens oplæg for DMJX den 2. oktober 2017 om, hvordan man formidler værdien af kreativitet til dem, som ikke nødvendigvis jubler over den.
Christian Erfurt holdt oplæg om growth hacking hos Be My Eyes til Headstart Morgenseminar d. 20. april 2017.
Christian Erfurt er CEO hos Be My Eyes - en app, der hjælper blinde ved at sætte dem i forbindelse med seende, der via appen kan hjælpe med hverdagens store og små udfordringer.
Companies are no longer the authority on their business, marketplace and brand—consumers are. That’s why listening to the online conversation to hear what consumers are saying is the new key to success for disruptive innovations, successful product launches, brand positioning and more.
Social analytics can help your organization find real-time insights and adopt a new process for delivering innovative products that closely match consumer needs and therefore gain wider acceptance much more quickly.
Key Takeaways
Listen to Malcolm and learn:
What fundamental changes organizations must make to deal with the cultural shift that has transferred power to consumers
How social listening makes possible the real-time marketing that consumers now expect
Real-world case studies about the process of using social insights to drive product development focused on clearly identified consumer needs
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer
Join eMarketer Writer/Analyst Kimberly Maul as she discusses how leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects.
Continuing Trends - Mobile and Social Commerce Steve Groenier
As mobile and social media become more popular channels for shoppers, learn how to stay connected with your customers by using site search on your mobile site and linking with social media channels.
Leveraging principles and best practices from social media – sharing, prioritizing, discussing – enterprises can make knowledge sharing more efficient and effective.
Social media are every where. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your org on Twitter, your program participants are commenting on your Facebook page, and your staff are posting videos on YouTube--what's an executive director to do? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this high-level webinar, we'll share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss such topics as staff capacity, social media policies, your personal role in social media, and budgeting.
Hvordan sælger man kreativitet uden for vores egne cirkler?Seismonaut
Direktør Anna Porse Nielsens oplæg for DMJX den 2. oktober 2017 om, hvordan man formidler værdien af kreativitet til dem, som ikke nødvendigvis jubler over den.
Christian Erfurt holdt oplæg om growth hacking hos Be My Eyes til Headstart Morgenseminar d. 20. april 2017.
Christian Erfurt er CEO hos Be My Eyes - en app, der hjælper blinde ved at sætte dem i forbindelse med seende, der via appen kan hjælpe med hverdagens store og små udfordringer.
Claus Hovge Andersen talte om growth hacking i NORDJYSKE medier til Headstarts morgenseminar d. 20. april 2017.
Claus Hovge Andersen har arbejdet med digitale medier de sidste 18 år, og har blandt andet arbejdet med ecommerce, mobil teknologi og de sidste ti år med digitale forretningsmodeller hos blandt andet Bilbasen.dk, dba.dk, eBay Classifieds. De seneste 6 år har Claus Hovge Andersen arbejdet med digital transformation i mediebranchen, herunder tidligere Jyllands-Posten og nu i NORDJYSKE Medier. Og udover dette har Claus Hovge Andersen siddet i bestyrelsen for flere digitale virksomheder som jobzonen.dk, bilzonen.dk og Watch Medier. Er p.t. aktiv i bestyrelser for flere internetvirksomheder.
Serieiværksætter Thomas Madsen-Mygdal fortalte om vækst til Headstarts morgenseminar d. 20. april 2017.
Thomas Madsen-Mygdal er en dansk designer og iværksætter med en lang og imponerende historik. Thomas var frontløber for internettet, hvor han som medstifter af den første kommercielle danske internetvirksomhed, Mondo, var med til at bringe internettet til Danmark. Senere var Thomas med til at lave virksomheden Podio, som forandrede måden folk arbejder på.
I dag står Thomas i spidsen for TwentyThree, som arbejder med at ændre måden virksomheder kommunikerer via video. Thomas er ligeledes igangsætter og bestyrelsesformand for startup organisationen #CPHFTW. Derudover har han også modtaget IT-Branchens og FDIHs ærespriser.
Headstart Morgenseminar: Working as a NetworkSeismonaut
Thomas Asger Hansen, Head of Global Working Culture hos Grundfos, har de sidste 5 år har han arbejdet med at implementere konceptet "digital workplace". I dette oplæg til Headstart Networks morgenseminar om "Netværk i organisationer" fortæller han hvordan en global virksomhed skaber bedre rammer for at arbejde sammen på tværs af afdelinger og tidszoner gennem en intern netværksplatform.
Sælg en oplevelse - om markedsføring af NorthSide på sociale medierSeismonaut
Anne Jensen fra NorthSide fortalte om hvordan de bruger sociale medier som en central del af deres salgsstrategi, og hvor de forsøger at være relevante året rundt - på trods af at de er en festival, der kun sker en gang om året.
Headstart Network morgenseminar 13/9 2016: Hvad er tillid?Seismonaut
I den digitale tidsalder er anmeldelser, reviews, likes og kommentarer med til at skabe en ny form for økonomi, hvor tillid er den valuta vi sparer op, rejser rundt på nettet med og betaler for vores ydelser med. Har man kun dårlige anmeldelser med i bagagen, er der ingen der vil handle, men har folk udtalt sig rosende om en, er det nemt at bruge nettets mange sociale platforme.
Den transparente virkelighed, som alle uundgåeligt er en del af, skaber nye konsekvenser for både virksomheder og individer. Og det handler ikke bare om deleøkonomi - nej, tænk meget større - det er på mange måder den digitale fremtid for os alle, der er i spil.
Men tillid som fænomen er ikke nyt. Så hvad er tillid egentlig? Hvilken betydning har det for vores samfund og økonomi? Og er tilliden i samfundet i forfald eller på vej op? Disse spørgsmål svarede Christian Bjørnskov, professor i økonomi ved Aarhus Universitet, på til Headstarts morgenseminar.
Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015Seismonaut
Made by Many has offices in both London and New York, and they will let us in on their way of working in the intersection between business strategy, product design and user insights with global customers like Skype and Universal to ensure the best end result.
Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015Seismonaut
The advertising business is changing vastly at the moment as programmatic advertisement is increasingly on companies radar. Kasper will enlightens us about this new trend, and what the advantage there are to combine creativity and advertisement with real time data.
We all know that the world is changing quicker than ever before, and that businesses are always looking for new ways to create advantages for themselves. Cerys will explore the market dynamics that are combining to create a volatile, uncertain, complex and ambiguous operating environment for businesses and the new types of organisational risk that these are creating. Then, looking at some of the most innovative businesses in the world, highlight some of the new business models, organisational structures and ways of working that are coming together to help transform companies for the 21st century.
Creative Executive Club - Johanne Bruun Sørensen, Hello MondaySeismonaut
Johanne Bruun Sørensen fra Hello Monday holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar i Aarhus onsdag d. 15. april 2015.
Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.
Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.
Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.
Creative Executive Club - Stephen Burrell, Kopenhagen FurSeismonaut
Stephen Burrell fra Kopenhagen Fur holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar onsdag d. 15. april 2015.
Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.
Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.
Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.
Digitalisering handler om mennesker - ikke mindst i den offentlige sektor, hvor digitaliseringsstrategier hos både kommuner og stat rulles ud i disse år. Sociale medier er med til at understøtte digitaliseringen på en borgernær måde.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
Dachis Group is 250+ professionals worldwide
Austin
London
New York
Portland
Philadelphia
St. Louis
Lincoln
Madrid
Amsterdam
Sydney
4. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
What we do
MEASURE PERFORMANCE
+ Big data analytics
+ SaaS applications
+ Listening and metrics
MANAGE BRANDS
+ Social business strategy
+ Apps and experiences
+ Advocacy and community management
CONNECT COMPANIES
+ Enterprise social technology
+ Workforce collaboration
+ Social CRM
5. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
We’ve worked with...
Fortune 100
7. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
Things I said I’d never do
• Join a startup
8. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
How I got here
• Strategy consulting at Coopers & Lybrand, 1995 - 1998
• Digital strategy at Razorfish, 2000 - 2001
• Head of global digital marketing + ecommerce at PUMA,
2001 - 2004
• Analyst at Forrester, 2005 - 2008
• (other jobs at General Electric, Arthur Andersen, Andersen
Consulting, Fidelity Investments, Prudential Securities,
Touche Ross)
• Employee #1 at Dachis Group, 2008
9. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
Things I said I’d never do
• Join a startup
• Move to Texas
10. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
11. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
Things I said I’d never do
• Join a startup
• Move to Texas
• Write a book
13. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
The book
• A true social business
book
- Internal and external
focus
- B2B and B2C
examples
- Marketing, IT, HR, and
other departments
- Strategy and tactics
14. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
Designing a social business
15.
16.
17.
18.
19. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
The premise
• The Internet has shown fundamentally better ways to live and work
- Organizations want “social” to create competitive advantage and drive
business results
• Early encounters were trial and error
- Office Max’s Elf Yourself
- Wal-Mart’s The Hub
- Wells Fargo Guided By History blog
• Today, we can cultivate planned outcomes
- Organizations must change the ways they think and work
- A holistic approach is needed
- We are still early, but now can replicate success from examples
21. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
Tenet #1
Anyone can participate
22. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#1: Anyone can participate
15 years reduced to 10 days
Source: http://fold.it/portal/site_files/theme/science/humanfyn.png
23. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#1: Anyone can participate
Best Buy Community Forums
Generates $5 mm annually
24. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#1: Anyone can participate
IBM in social business
$100 million in annual support savings
25. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#1: Anyone can participate
Crowdsourcing tax advice
90 non-employee superusers contributed 115,000 answers
26. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
Tenet #3
Focus on business outcomes
27. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#3: Focus on business outcomes
reCAPTCHA (Completely Automated Public Turing
Test To Tell Computers and Humans Apart)
150,000 hours of work each day
Source: reCAPTCHA
28. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#3: Focus on business outcomes
Virgin America raises $50,000
25% increase to Elevate and top five all-time sales day
29. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
Tenet #5
Engage the right community
30. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#5: Engage the right community
Austin Solid Waste Services
31. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#5: Engage the right community
• Austin Resource Collection & Recovery Utility
• Austin Recycling & Waste Reduction Department
• Austin Resource Recovery Utility
32. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#5: Engage the right community
“Austin Resource Recovery”
33. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
Tenet #8
Listen and engage continuously
34. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#8: Listen and engage continuously
KLM’s world record in-flight party
KLM #Fly2Miami, March 2011. Source: KLM
35. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#8: Listen and engage continuously
Lancome’s official video makeup artist
Sources: youtube.com, lancome-usa.com
36. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
#8: Listen and engage continuously
Hyatt Regency Lost Pines
Sources: deannaroy.com, Austin-American Statesman,
Hyatt Regency Lost Pines Facebook page
38. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
What maturity looks like
• Enterprise-wide
transformation of
processes
• Scalable supporting
capabilities
- Social Business Unit
• ROI derived from social
business solutions
- http://goo.gl/fb/ANfOW
39. Social Business By Design | 22 May 2012 http://dach.is/sbdbook @peterkim
Summary
• Tech driven shifts in work and life set the stage
• Early experiments, current stage moving towards maturity
• Ten tenets of social business design