by Emily, Zijie, and Peter

1. Team: TmT
Presentation
Emily - Zijie - Peter
11/5/2021
1
Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 1

2. Team Member | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 2
Who we are...
Zijie Zhou
finance, investor
relations, and
operations
Peter Peng
technology &
distribution
Emily Tseng
messaging, marketing,
brand & sales

3. Mission Statement | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 3
Mission Statement...
Promote sustainability based on
human behaviors

4. Hypothesis | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 4
Current Hypothesis...
We believe multi-adult households
who have successfully reduced electricity usage in the
past
Have a need for
reducing electricity bills without having a significant
impact on their life quality

5. Product Molecule| Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 5
Product
Molecule... people
problem solution
addresses
h
a
v
e
u
s
e
Multi-adult
households who
want to reduce
expense
Want to limit their
electricity bills
without reducing life
quality
A smart electrical
appliance control
system that design
personalized
power-saving plan

6. 01
Product Concept...
Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 6

7. Persona | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 7
Current
Persona...

8. Story Board | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 8
Jason and his wife want to limit
their electricity bills without
reducing life quality, but they lack
the motivation to do that.
A carbon account can motivate
Jason’s family to save electricity
by giving them the economic
reward
With, carbon account, Jason
successfully saved electricity, also
earned money back by saving
electricity.
StoryBoard...

9. Key Uses | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 9
Take survey to have a
personalized energy saving
plan according to their power
usage habit and living
conditions
Key Uses...
view how much power-saving
unit they earned in their
personal carbon account
transfer the home energy user
saved each month into digital
units

10. 02
Comparative Research...
Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 10

11. Spreadsheet | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 11
Raw spreadsheet with comparators and criteria
https://www.emporiaenergy.com/best-home-energy-monitor

12. Spreadsheet | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 12
https://www.emporiaenergy.com/best-home-energy-monitor
Simple
analysis
grid...

13. Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 13
Market
&
Business
Type...

14. Petal Diagram | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 14
Petal
Diagram
https://www.emporiaenergy.com/best-home-energy-monitor

15. Comparator Landscape | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 15
Comparator
Landscape

16. 03
Market...
Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 16

17. TAM SAM SOM Overview | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 17
TAM/SAM/SOM...
Household Size and Composition Around the World
https://www.statista.com/statistics/203183/percentage-distribution-of-household-income-in-the-us/
https://www.statista.com/statistics/183635/number-of-households-in-the-us/
TAM: Total multi-adult households market
SAM: Total US multi-adult households market
SOM: Multi-adult households in the US who want
to reduce the expense without having a
significant impact on their life quality

18. TAM SAM SOM Overview | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 18
TAM/SAM/SOM...
Household Size and Composition Around the World
1.160 billion
muti-adult households
TAM
Total multi-adult
households market:

19. TAM SAM SOM Overview | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 19
TAM/SAM/SOM...
https://www.statista.com/statistics/203183/percentage-distribution-of-household-income-in-the-us/
95 millions
muti-adult households
SAM Total US multi-adult
households market:
74 % of
US households

20. TAM SAM SOM Overview | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 20
TAM/SAM/SOM...
https://www.statista.com/statistics/183635/number-of-households-in-the-us/
33.7 millions
muti-adult households
Multi-adult households in the US
who want to reduce the expense
without having a significant
impact on their life quality
95 millions x
(12.2%+15.3%+8%) = 33.725
millions households
SOM

21. Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 21
04
Business Model...

22. Business Model | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 22
Business Model

23. Lean Canvas | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 23
Lean
Canvas...

24. Problems & Solution...
Problems
● Households want to limit their electricity
bills without reducing life quality
● People lack motivations to do behavior that
reduces electricity usage
● Electricity production generates the second
largest share of greenhouse gas emissions
Solution
3-Features:
1. Personalized energy saving plan
2. Digitalize power-saving behaviors
● Analyze the electricity data from utility
companies to determine whether users have
power-saving behavior and to what extent
● transfer monthly saved electricity data to units
3. Collects power saving units to personal carbon
account
Touchpoints:
● Application on smartphone
Problems & Solution| Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 24
EXISTING ALTERNATIVES
● A physical device send electrical usage
data immediately to user's phone
● A system shows the power switch state
immediately

25. UPV & Unfair Advantages...
UVP
Save energy, save the earth, save your bills,
and invest in your future.
● Through our system, the monthly electricity
you save will be transferred into carbon
account units and saved to your personal
carbon account.
● Also, we offer personalized energy-saving
plans to help you save home energy
without reducing your life quality.
Unfair Advantages
● User gains profit through carbon account
investment
● Contribute to carbon emission reduction
● Invest personal carbon account by
"behaviors"
● No physical installation required
Problems & Solution| Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 25

26. Landing
page...
https://tmt-landing-page.webflow.io/

27. Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 27
04
Next Step...

28. Things to improve| Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 28
Next Step...
● Keep updating the lean canvas and business model
● Conduct interviews to test our solution
● Creating a short explainer video

29. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik
and illustrations by Stories
Thanks!
Do you have any questions?
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30. Appendix | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 30
Appendix...
All the work are done collaboratively by Zijie Zhou, Emily Tseng, and Peter Peng
https://app.mural.co/t/ccadesigndivision9225/m/ccadesigndivision9225/1631878
553885/9d5f597dfa0384b9c63292bb133f57db1ee68821?sender=pengyongming
2757

31. Appendix | Creative Founder 2021 FA | Emily Tseng + Peter Peng + Zijie Zhou 31
Appendix...
Source of work labels in:
https://app.mural.co/t/ccadesigndivision9225/m/ccadesigndivision9225/1631878
553885/9d5f597dfa0384b9c63292bb133f57db1ee68821?sender=pengyongming
2757