4. In the name of Allah, the Most Gracious and the Most Merciful
Alhamdulillah, all praises to Allah for the strengths and His blessing in completing this
project. Special appreciation goes to our teacher Prof. Shabana Naveed, for her supervision and
constant support. Her invaluable help of constructive comments and suggestions have
contributed to the success of this project.
We would like to express our appreciation to the Dean, Management studies, Prof. Dr.
Muhammad Zafar Iqbal Jadoon and also to the associate Dean, Management studies, Prof.
Khalil Muhammad and Prof. Dr. Muhammad Shafiq Akhyar for their support..
Sincere thanks to all our friends and others for their kindness and moral support during
our study. Thanks for the friendship and memories. Last but not least, our deepest gratitude goes
to our beloved parents and also to our sisters for their endless love, prayers and encouragement
to those who indirectly contributed in this project, your kindness means a lot
to me. Thank you very much.
5. GROUP MEMBERS
FAHAD KHALID
KHUSHBUAKRAM
HASINA SADIQ
UMAIR KHALIQ
SAJID HUSSAIN
SAAD ALI
DURAIZ JANJUA
6. The wedding ceremony is an important part for the marriage in Pakistan.
Pakistani people give more priority to the wedding ceremony to meet the
social practice. The consumer in this business which is the couple planning
to marry has more complicated and sophisticated needs for their wedding
ceremony.
Our idea is to start a wedding planners business with the name of
Bandhan Wedding planners, initially at a small scale in the city of
Lahore. Members of the Business include Chief Executive Officer,
Director of Marketing, Director of Management, Director of
Catering, Director of Finance, Director Human Resource and Director of
Transportation & Lightening. The mission of Bandhan wedding planners
is to exceed the expectations of the customers & inspire their guests. The
goals and objectives of
7. 1) Introduction
2) Members of the business
3) Mission
4) Goals and Objectives
5) Managerial Hierarchy
6) Operations of business
7) Benefits for the society
8) Consumer behavior
9) Product life cycle
10) SWOT analysis
11) Marketing Plan (Product, Pricing, Placement, Promotion)
12) Competitive Edge
13) Financial Plan
14) Achievements
8. Home
HOME
Surprisingly passionate about weddings
Surprisingly passionate about weddings
Marriages are made in heaven and celebrated on earth
Marriages are made in heaven and celebrated on earth ”
MarriagesBandhan plan yourheaven with special day with
Come let are made in special day and celebrated
Come let Bandhan Wedding Wedding plan your
onimmaculate planning and endeavour. and endeavour.
earthimmaculate planning
Home
Come let venue and lavish themeplan your special day
Sumptuous, mouth-watering, superb and delicious cuisine.
Spectacular Bandhan may be able to accommodate. proportion in
What ever your needs we
Wedding of heavenly a
majestic settings. planning of heavenly proportion in
with immaculateand lavish themeand endeavour
Spectacular venue
Spectacular venue and lavish theme of heavenly
a majestic settings
Sumptuous, mouth-watering, superb and delicious cuisine
proportion in a majestic settings.
What ever your needs we may be able to accommodate.
Sumptuous, mouth-watering, superb and
delicious cuisine.
What ever your needs we may be able to
accommodate
9.
10. " Our mission is to exceed your expectations & inspire your
guests"
We want to make every wedding as stress free as possible for our clients by
taking care of all the details. By being aware of client’s vision and listening to their
ideas, we will create a signature experience for them and their guests. Our
Shortcut to images.lnk
attitude and actions remain professional at all times in our interactions with our
clients. We have the mission to maintain the standards of the business regarding
wedding.
11. .
Goals & objective
Provide all the services centered at the clients requirements and desires
Make available better facilities to the guests
Get more clients by making our arrangements more attractive
Must earn at least 30000 per month and save at least 15000.
12. Seven members are involves in the management.
• FAHAD KHALID is the chief executive officer.
• KHUSHBU AKRAM is the Manager of Management .
• SAJID HUSSAIN is the Manager of Human Resource Management.
• UMAIR KHALIQ is the Director of Marketing .
• HASINA SADIQ is the Manager of Production.
• SAAD ALI is the Manager of Transportation & Lightning.
• DURAIZ JANJUA is the Manager of Finance.
13. Management Hierarchy
Chief Executive Officer
FAHAD KHALID
Manager Of Director Of Manager of
Management Marketing Production
KHUSHBU AKRAM UMAIR KHALIQ
HASINA SADIQ
Manager Of Manager Of
Manager of
Transportation & Finance
Human Recourses
Lightning
DURAIZ JANJUA SAJJID HUSSAIN
SAAD ALI
14. The Bandhan Company are
handling every event from
booking venues to our superb
cuisine.
We are passionate about how events
Our team is a highly skilled and
cohesive group that is dedicated to
providing high quality service .
15.
16. Wedding planning process
Wedding planning process
• First meeting with the client – confirming budget, requirements, preferences,
functions, dates etc. Providing necessary consultation, wherever required.
• Internal meetings – deciding the venue, theme, décor, other wedding-related
Planning items as per the client’s requirements and preferences
• Drafting the entire wedding plan with the client; finalizing agreements and
using technology, enabling clients to have a feel of the event
Co- • Finalizing agreements and designs/costs with other service providers
ordination
• Executing the theme and décor designs on the days of the function/wedding,
ensuring that attention is paid to the minute details such as floral decoration
• Executing the entire wedding and delivering all services like accommodation,
Execution travel, entertainment or catering
17. Access to a range of prestigious venues.
Co-ordination and management of external service
providers.
Floor managing corporate events.
Provision & serving of beautifully prepared, delicious
food and drink.
Provision of experienced & well trained staff
18. SERVICES LIFE CYCLE
Invitations
and
gifts
Couple
website Wedding
venue and
theme
Services
Entertain
ment
Travel and
accommodat
Clothing
Offered ion
and make-
up
Logistics
and security
Food Photography
&
Videography
20. Wedding food
We offering the highest standard of
gastronomy.
All our menus are based on both traditional
and populardishes,freshly made and using the
finest of ingredient.
The Bandhan Catering team will work with you
to devise menu of your choice and needs. We
can offer you taster session.
.
We also offer 100% halal food
21. Flower Arrangements
Brides Bouquets'
Centre pieces
Matinee vase
Bouquets
Candle with flower
Tall vase
22. Wedding car
Your wedding your style…
From classic to traditional to the
latest Rolls Royce…arrive in style.
23.
24. Clothing and make up
We also offer bridal & Groom dress and make up on the
demand of customer in a very low cost…
25. Invitation Cards
Nowadays there are a lot of options to select an invitation card. Couples
to wed can choose from a variety of beautiful design to make their special
moments more special.
26. Wedding Cakes
Extensive range of cakes.
We have a wide range to choose
from to gallery
27. Chocolate fountain and Fruit Displays
We have extensive range of desserts what ever your requirement
28. Lighting and Gates
House lighting and gates, what
ever your requirements we should
be able to accommodate
29. Themes
Once the wedding venue has been decided
upon Bandhan Weddings oper team will call
on their global network of tried-and-tested
30.
31. Wedding is an important event in
people's life that many people are willing
to organize by themselves on the small
and more intimate scale. However, not all
of them have the time and wish to expend
the effort on doing so and happier to pay
a professional to come along and deal
with all the details of planning,
organizing, operating and managing to
ensure everything goes smoothly.
32. Consumer attention.
Promotional and marketing strategies.
Advertisements and promotional.
Consumer behavior towards our new
venture.
Behaviors and views of the consumers.
33.
34. Small team
Lack of resources
New comer in market
Marketing campaign.
Government regulations
Low entrance there should
leads to high competing level
35. Early entry into the Pakistani
market enables a strong brand
recall value.
Transparent offering price
Optimum use of Technology and
Media
Relatively new concept in
Pakistan.
Growing needs for customized
wedding.
Expansion plans to other metros,
and later in the smaller towns.
36.
37.
38. Full emphasis on our customers
requirement .
Serving humanity by providing
our services to people.
Fulfill our customers needs
and desires.
Decorate their initial stage of
forever journey.
39. Our prices are quiet lower as compare
to other wedding planners.
Providing different package ,which are
cheaper.
For sake of our customers goodwill
40. Place
Set our small business in gull berg.
Give our Quantity, Services at our customers door steps.
Everyone can locate us easily.
Lahore
41. Number one wedding planner in the Pakistan.
We are providing our quality and rational
satisfaction to our customers.
We are also providing excellent customer services
to our customers.
We are promoting our business through several of way.
e.g. by advertising on television , radios , on
different websites and on sign boards so that we
could attract the customers
42. Offering reasonable packages.
Economical & affordable.
Free photography packages in case of booking the hall .
Special discounts for those who are having membership with us.
Prices would be more discountable in case of booking by the member.
44. Slogan:
Make your Dream come true
POSITION
Creating a lot of novel wedding .
Parties makes customers satisfied
-Novel (fantastic)
- Creative
- Satisfactory
LOGO:
45. Performa of Profit & Loss Account (year 1)
Services Cash 95,300
Direct Cost of services 0
Other 0
Total Cost of Sales 0
Gross Margin 95,300
Operating Expenses:
Payroll(Wages) 53,100
Sales and Marketing and Other Expenses 4,550
Depreciation 0
Leased Equipment 2,500
Utilities 0
Rent 3,000
Other 10,000
Total Operating Expenses (57,650)
Profit 22,150
46. Balance Sheet
Cash 174,016
Accounts Receivable 11,686
Other Current Assets 16,548
Cash at bank 500,000
Total Current Assets 551,000
Long-term Assets
Music Instruments 100,000
Laptop 50,000
Projector 50,000
Equipment 100,000
Total Long-term Assets 300,000
Total Assets 1002,250
Liabilities and Capital
Current Liabilities 0
Long-term Liabilities
Total Liabilities
Capital 1000,000
Earnings 22,150
Total Capital 1002,250
Total Liabilities and Capital 1002,250
47. Purchases
• Laptop 50000
• Equipment 100000
• Projector 50000
• Music Instruments 100000
•
• Revenues Earned from the services are Rs 95,300
includes the services which are rendered.
• There is no cost of services because these are
provided by them and there is no disposal of things
only includes the usage of asset.
48. We want to achieve the goals that we have decided to become the leading
wedding planner in Pakistan. Through our innovation we can attract the
customer, so that we will get a chance to celebrate their happiness
immensely. By expanding our business we will also provide employment
opportunity to the skilled and efficient person.
