Beyond Decor is an event management company based in Manipal that provides services like décor, catering, photography, and entertainment. Their business plan outlines their goals of building reputation, providing outstanding client services, and going above expectations for every event. They describe their marketing mix including products, prices, promotion, process, and people. Strengths include customer focus and expertise, while weaknesses are being new to the market and lacking branches. The plan projects sales growth and profit increases over three years and describes the capital structure and use of funds.

1. BUSINESS PLAN

2. TEAM C

3. -YOUR IMAGINATION OUR CREATION
BEYOND D’DECOR
EVENT MANAGERS

4. TYPE OF INDUSTRY : SERVICE AND HOSPITALITY SECTOR
PLACE : MANIPAL
BRANCHES : No branches
WEBSITE : www.beyond6decor.com
APPLICATION : Beyond Decor
CONTACT NUMBER : 9876543210, 0820-2518026

5. To build reputation and brand image within the
industry while creating experiences that
strengthen relationships between our clients and
the people that matter most to them.
To bring a personal touch to every event we
organize.

6. To provide best event management services and
outstanding client services whilst delivering the
latest creative ideas and technology in events
that inspire and concepts that work the best for
them.
With every project, we strive to go above and
beyond the top limits.

7.  PLAN AND IMPLEMENT THE PEREFCT EVENT EXPERIENCE
ACCORDING TO THE CLIENT’S VISION.
 CUSTOMER SATISFACTION AND BUILD A REPEAT CUSTOMER
BASE.
 TO CREATE SAFE AND HEALTHY ENVIRONMENT.
 CONTROL COST AND MONITOR WASTE.
 IMPROVE OUR POSITION IN MARKET AND STRENGTHEN OUR
BRAND.

8. MARKETING MIX

9. PRODUCT

10.  DÉCOR
 CATERING
 TRAVELLING
 PHOTOGRAPHY
 ENTERTAINMENT

11. PLACE
MANIPAL

12. 1.DÉCOR WITH FRESH FLOWER
-STARTING FROM RS.75000
2.DÉCOR WITH ARTIFICIAL FLOWERS
–STARTING FROM RS.15000
3.CAR DECORATION
–STARTS FROM RS.4000
4.GARLAND
–STARTS FROM RS.2000
5.SEATING ARRANGEMENT
-CHAIR WITH CLOTH –RS.20 PER UNIT
WITHOUT CLOTH-RS.10 PER UNIT
PRICE

13. 6. TABLE
– STARTS WITH RS.100 PER UNIT
7. LIGHTING
– DEPENDS ON SPECIFICATION OF
THE CUSTOMER
8. GENERATOR
– RS.10000 INCL DIESEL
PRICE

14. PROMOTION
APP. AVAILABLE ON
BANNERS & POSTERS
BROCHURES

15. PROCESS
1.RESOURCE ALLOCATION AND
NEGOTIATION
2.ACQUIRING
3.SETTING THE VENUE
4.EXECUTION
5.FEEDBACK CONSIDERATION

16. PHYSICAL EVIDENCE

17. PEOPLE

18. EVENT MANAGAMENT
EXPERTS
 PLANNERS
 DESIGNERS
 ORGANISERS
 EXECUTION
-8 PEOPLE
OTHER PERMANENT
EMPLOYEES
-10 PEOPLE
 TEMPORARY WORKERS
- DEPENDS ON
THE SCALE OF THE EVENT TO
BE CONDUCTED

19. BENEFITS TO EMPLOYEES
Best employee
award
Health insurance
Regular Health check-up

20. LEGAL
REQUIREMENTS

23. STRENGTHS
Customer friendly
Expertise
workforce
Digital trial and samples
Customization

24. WEAKNESS
 New to the market
No branches
Lack of brand image

25. OPPORTUNITIES
 High potential market
 Customers with growing trend
More branches
Diversification

26. THREATS
Competition and new entrants
Rising cost of raw materials
Taxation policy
Government regulations

27. FINANCIAL
STATEMENTS

28. SOURCES OF FUND AMOUNT(in Rs.)
OWNED CAPITAL 1,30,00,000
BANK LOAN 93,00,000
TOTAL 2,23,00,000
APPLICATION OF FUNDS AMOUNT (in Rs.)
Furniture 53,00,000
Vehicles 22,00,000
Building 30,00,000
Stock 70,00,000
Other expenses 20,00,000
TOTAL 1,95,00,000

29. PROJECTED INCOME STATEMENT
PARTICULARS 2018-19(In Rs.) 2019-20(In Rs.) 2020-21(In Rs.)
INCOME
Sales 1,00,00,000 1,20,00,000 1,30,00,000
TOTAL 1,00,00,000 1,20,00,000 1,30,00,000
EXPENSES
Salary 45,60,000 48,00,000 50,00,000
Administrative and
selling expenses
25,00,000 27,00,000 29,00,000
Other Expenses 20,00,000 22,00,000 24,00,000
TOTAL EXPENSES 90,60,000 97,00,000 1,03,00,000
EBDIT 9,40,000 23,00,000 27,00,000
(-) Depreciation 2,35,000 5,75,000 6,75,000
EBIT 7,05,000 17,25,000 20,25,000
(-)Interest 70,500 1,72,500 2,02,500
EBT 6,34,500 15,52,500 18,22,500
(-)Tax 1,14,210 2,79,450 3,28,050
NET PROFIT 5,20,290 12,73,050 14,94,450

30. PROJECTED BALANCE SHEET
PARTICULARS 2018-19 (in rs.) 2019-20(in rs.) 2020-21(in rs.)
LAIBILITIES
CAPITAL 1,30,00,000 1,80,00,000 2,16,41,160
Net profit 5,20,290 12,75,050 14,94,450
Bank loan 93,00,000 50,00,000 30,00,000
Total 2,28,20,290 2,42,75,050 2,61,35,610
ASSETS
Fixed assets 1,05,00,000 1,11,00,000 1,20,00,000
Stock 70,00,000 75,00,500 80,60,511
Cash 1,20,290 2,75,050 3,75,099
Other assets 52,00,000 54,00,000 57,00,000
Total 2,28,20,290 2,42,75,050 2,61,35,610

31. NET PROFIT RATIO
(3.43%)
13%
0
2
4
6
8
10
12
14
1 2 3
NPR %
5.20
10.63
11.50