1) The document discusses an event management company that plans weddings in India. It outlines the marketing strategy and mix for the company, including segmentation, targeting, positioning, the 7Ps, and service design. 2) The company aims to provide eco-friendly weddings by reducing plastic use and distributing leftover food to those in need. Their strategy includes partnering with vendors and providing a wedding website for services. 3) Sales projections estimate revenue of Rs. 1.92 crore in the first year based on pricing different tiers of weddings, and Rs. 2.86 crore in the second year with additional weddings added.

1. Service Marketing
Group10:
Abhishek Varma (20DM258)
Mayank Jaiswal (20DM255)
ShashwatYadav (20DM260)
Tushar (20DM228)
Utsav Paliwal (20DM234)
Wilson V Shaji (20DM249)
Event Management Company - Wedding Planners

2. WeddingScenarioinIndia
Weddings are festive occasions in India and vary according to the religion, the region, the
community and the personal preferences of the bride and groom. Weddings in most cases are
celebrated with extensive decorations, colour, music, dance, costumes and rituals. India
celebrates about 10 million weddings per year, and families spend a great deal of effort and
financial resources in preparing and celebrating weddings.

4. MarketingStrategy
Segmentation Targeting Positioning

5. ❖ Discounts for off season
wedding functions,
referrals etc
Place
❖ Marriage Hall
❖ Banquet halls
❖ Farm house
❖ Gardens
❖ Community Hall
Promotion
7-PsoftheMarketingMix
❖ Pricing depending on
the cost of wedding
and other services
undertaken by the
bride and groom
Product
❖ Eco friendly
Wedding event
❖ Entertainment
❖ Website
Price

6. ❖ Bride and Groom
❖ Guests
❖ Our team
❖ Caterers
❖ Photographer
❖ Florist
❖ Valets
People
❖ Decoration
❖ Arrangements
PhysicalEvidence
❖ Registering on website
❖ Client meet
❖ Arranging successful
event
Process
7-PsoftheMarketingmix

7. ServiceStrategy
➔ Tied up with service vendors like music bands,photographers,
mehndi artists,event managers, wedding venues,NGOs to provide
zero waste wedding.
➔ Reduced use of plastic cutleries, crackers, decorations,DJ.
➔ Leftover food distributed to needy people through NGOs.
➔ Wedding website through which send invites/updates, seating
plan, tracks RSVP and provide other services

8. ServiceDesign
Website Venue
Office Catering
Decorations
Entertainment

9. PhysicalEvidence
CustomerActions
BackstageContact
Actions
SupportProcesses
OnstageContact
Actions
Website Office Website Venue ParkingLot
Employee
Uniforms
Decoration Food
Make
Reservation
Arriveinthe
Venue
RSVP CheckIn Registering
OfGuest
Attendthe
Functions
ChooseFoodandVenue
Managethe
Crowd
Register
Guest
EcoFriendly
Decoration
PrepareFoodand
Decoration
MakeArrangementsand
bookVenue
ContactCaterer
BookFlorist,Photographer
andCaterer
Process
Registration AnalyzeTheFoodWastage

10. StrategyforCustomerSatisfaction
● Keeping up with our promises
● Recruiting and training enthusiastic
employees
● Taking Customer Feedback for constant
improvement

11. SalesProjections
1st year
Weddings Number Cost Price
1 less than 15 lac 25000
2 less than 15 lac 25000
3 16 to 35 lac 35000
4 16 to 35 lac 35000
5 above 35 lac 40000
Revenue per
month
160000
Yearly Revenue 1920000
Wedding Cost Price
<15 Lac 25000
16 to 35 Lac 35
Above 35 Lac 1%

12. SalesProjections
2nd year
Weddings Number Cost Price
1 less than 15 lac 25000
2 less than 15 lac 25000
3 16 to 35 lac 35000
4 16 to 35 lac 35000
5 16 to 35 lac 35000
6 above 35 lac 45000
7 above 35 lac 39000
Revenue per month 239000
Yearly Revenue 2868000

13. SalesProjections

14. CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon, and infographics & images by
Freepik.
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By:
Tushar (20DM228)
Utsav Paliwal (20DM234)
Wilson V Shaji (20DM249)
Mayank Jaiswal (20DM255)
Abhishek Varma Kalidindi (20DM258)
Shashwat Yadav (20DM260)

15. CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon, and infographics & images by
Freepik.