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Millann   the cultural wedding planners
Millann – The Cultural Wedding Planners
Business Plan
Owners
Miss Salmana Sadaf
Miss Nida Khalid Waraich
Miss Sidra Tul Ain
Miss Labeeda Farid
Miss Adeela Yousaf
Miss Zirwa Taskeen Zahra
Millann – The Cultural Wedding Planners
Address - Shop No # 25 Basement ChenOne Tower, Sargodha
City - Sargodha
ZIP Code - 40100
Telephone – 043-1234567
Mobile – 0333-1234567
E-mail – millann.culturalweddingplanners@hotmail.com
Visit us – www.millann.weebly.com
Facebook - www.facebook.com/millan.cultural.wedding.planners
No. Title Page No.
1 Executive Summary
2 Company’s Description
3 Our Services
4 Marketing Plan
5 Operational Plan
6 Management and Organization
7 Personal financial statement
8 Startup expenses and
Capitalization
9 Financial Plan
Executive summary
We are six partners Miss Salmana Sadaf, Miss Nida Khalid Waraich, Miss Sidra Tul Ain , Miss
Labeeda Farid, Miss Adeela Yousaf, Miss Zirwa Taskeen Zahra. We provide the services of
cultural wedding planners. Our company name is Millann – The cultural wedding planners. We
thought of this idea as previously there are no wedding planners in the city and there is a need
of wedding planners in the market. Our customers will be young adults and old adults having
family income 60,000+ belong to upper middle or elite class of Punjabi, sindhi, balochi or
pakhtun culture living in Sargodha and have broad minded behavior. We made these segments
because it is a new concept for the area so only broad minded people having enough income to
spend on a new thing which they do not know and on their side it is a risk of investing.
In the company, in future will get growth because the concept of wedding planners is initiated
by us but when others will see attraction in the industry they will surely start this business.
Millann – The cultural wedding planners is a full service company that provides complete
consulting services for weddings. Millann – The cultural wedding is unique in that we give our
clients our undivided attention. We listen to their needs and work with them to create the
event of their dreams. Our clients' wishes become our commands. Our goal is to give each &
every event a different Meaning, Identity and a Vision with true professionalism to chart the
roads of informative & entertaining events.
Our services include weddings, receptions, budget planning, answers to etiquette questions, as
well as full-service referrals to florists, hair stylists, entertainers, musicians, etc.
In future we would like to expand our business city by city.
Company’s Description
We provide services of CULTURAL WEDDING PLANNERS
Weddings are meant to be breathtakingly beautiful, classy and elegant, suffused with
solemnity; a reflection of one’s rich cultural traditions. A Wedding ought to be truly special, the
one and only one of its kind.
You only get married once and it should be a day when you and your special one can
concentrate on the love your share for each other.
On perhaps one of the biggest days of your life, why leave anything to chance? Our team of
Cultural Weddings Planners and weddings coordinators will take care of all the details, such as
the wedding music, photographer / videographer, food and drinks, locations for weddings
ceremonies, wedding dresses, wedding gifts, decoration etc.
Wedding Planning is something that should be left to professionals who have the experience of
coordinating all the event-related activities.
Our Scope of services
 Ideas on venue, theme decoration, deal with suppliers and caterers according to their
budgets.
 We deal with
 Vendors
 Caterers
 Transporter
 Florist
 Decorator
Note: Our clients can use suppliers suggested by us or they can refer their own.
 Design and print the invitation card
 Plan the guest list.
 Plan the guest activities
 Number of guest
 Guest tragectary through wedding ceremony
 Entertainment activities
 Setting the venue on the day.
 Take responsibility of decoration and coordinate with suppliers and make the perfect
wedding happen.
 Organizing hair making and wedding costume.
 Get Bride getting groom and their relatives for the big event.
 Taking care of uncertain factors.
 Keep a sharp eye for any problem that might occur.
Mission
We will help to make your wedding ceremony perfect and memorable for all who come and
provide quality and standard services
Vision
Be the most helpful wedding planning resource in Sargodha. Create services for the market
place that add value for both couples and wedding professionals.
Objectives
Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want
every detail of their event to be both a pleasurable and a memorable experience. Therefore we
offer a host of packages and services specifically tailored to the needs of each couple. We are
confident that this business venture will be a success and we estimate that our net income will
increase modestly by the second year.
Business Philosphy
Planning a wedding or event can be fun, but stressful at the same time. We help alleviate the
stress involved with event planning and bring our clients perfect event into a reality. Our main
goal is to make our clients day as special as they have envisioned. We strive to make the event
planning experience enjoyable. We handle the little details so our clients can enjoy the event
as much as their honored guests. We work to make sure no detail is overlooked. We leave the
planning decisions up to our clients. This is their event, not ours. We are here to reduce the
anxieties of planning an event, not add to them. We will remain open to our clients dreams and
ideas, ultimately creating an event that fits their vision of the perfect event.
Our client’s introduction
Young adults and old adults having family income 60,000+ belong to upper middle or elite class
of Punjabi, Sindhi, Balochi or Pakhtun culture living in Sargodha and have broad minded
behavior.
We expect that our company will grow faster as previously there is no wedding planner in the
city and marriage industry is an industry which will run even in economic instability because
whatever the situation people will marry.
Short term and long term Goals
Short term goal is to increase our advertising budget each month for the next 3 months and
long term business goal is that the short term goal help to achieve double business revenue by
the end of the fiscal year & also to receive 95% positive feedback regarding the service.
Due to advertising more customers are attracted towards business and they will choose us
instead of doing marriages by themselves. Thus we will get more clients and also our revenue
increase.
Strengths
We are the first wedding planners in the city and our all indirect competitors are providing only
one or two services but we will give all services. We have chosen that location which will
attract more potential customer. We have targeted all types of customer through our
advertisements. We have a team fully dedicated to work. We have chosen the best suppliers in
the city so you get quality arrangements in your budget without any headaches.
Legal form of business.
We are doing partnership and we are six partners in the business. The type of
business we are doing prefers partnership/
Services
We have taken photos of the location for our office. We have printed some banners, brochures
for advertisement. We have also printed our visiting cards, a writing pad. We have also made a
catalog of wedding invitation cards and a catalog of photos of marriages.Our copies of contracts
and market research is attached in the file. Our office equipment will include 10 chairs, 5 tables,
1 sofa set, ballpoints, diaries, files, wall clock, wedding calendar, 3 landline phones, 5 laptops, 1
printer, 1 scanner, kitchen accessories 12 cups, 12 plates, 12 glasses and 12 spoons
Competitive Advantage
We are introducing our idea of launching wedding planner service in the market on the surety
that is potential customers who want to make their weddings marvelous. Millann is the
wedding planner service that is the need of status & role oriented people because it does not
make only your wedding super but also gives you memorable moments. On the basis on
research and intelligence there are no wedding planner service available like Millann in the
market at present in the city. This can give you a path. In all events of marriage we would be
with you at every step and to make your wedding special like your dreams. The major
difference that supports our company is that:
 Our wedding planner service would be the only option for consumers who want to make
their wedding as special as they want.
 Millann offers helpful and informative resources for all brides and grooms. We hope you
find everything you need here to plan your dream wedding
Pricing
We will charge price per event. Our per event fee will be Rs 25000/-
Marketing Plan
Market Research
Total: 70
Male: 29
Female: 41
89% Punjabi
1) 94% people said that their culture attract them and 6% said their culture don’t attract
them.
2) 19% people said that they never attend any culture based wedding ceremony while 81%
said they attend.
3) 91% people want to organize their wedding based on their culture and 9% don’t like.
4) 90% people say that 20-30 years age is ideal to get married while 10% disagreed.
5) 40% people said that they can manage huge gathering by themselves and 60% can’t.
6) 60% said they want to lessen headaches and 40% don’t want.
7) 77% people want to get married in winter season and 23% want in summer season.
8) 77% peoples prefer halls and 23% like open air environment.
9) 76% prefer designer wear and 24% don’t.
10) 71% people likes formal wedding and 29 % don’t like.
11) 74% people say that culture should represent with new ideas and 28% says it shouldn’t.
12) 49% likes mix gathering and 51% like separate.
13) 11% don’t like photography/movie and 89% like.
14) 93% want secure environment and 7% don’t.
15) 19% people don’t want to include religious and family traditions in weddings while 81%
want to include.
16) 51% people don’t like multiple location photography while 49% like.
17) 14% haven’t good attitude toward wedding planners while 86% have good attitude.
Economics
Our market survey shows are market size is 105000.
Percentage share of market of market 11%
Current Demand in target market:
Mostly people in Sargodha are willing to consult wedding planner as families are huge and they
feel it difficult to manage huge gathering by themselves. Also when people arrange marriages
by themselves they can’t enjoy each and every moment of the wedding.
Trends in market:
Wedding industry is growing industry as population is increasing and all people get married,
also now people are very status conscious they want all things to be perfect including marriage
so they like to hire a team of professionals to arrange their marriage.
Opportunities
Little competition, spread offices in different parts of city, wedding season coming up, we can
also go in event planning.
Barriers
 High marketing cost
 People are not aware about this it will take for consumer acceptance and
brand recognition
 Lack of well trained staff. Training costs are high
 High transportation cost.
Change in technology: Now adays mostly people search on internet for planning their
marriages for inspiration, also they are looking for vendors and wedding planners on facebook
pages and websites. Even one can design their own wedding cards and costumes online. They
can invite friends by just sending an email.. We will provide all these services
Change in government regulations: As government legislations change rapidly in Paksitan like
one dish in wedding, no late night events and no display of dowry etc, we will change our
business according to rules
Change in the economy: It effects our business as when labor costs is high we have to pay
more to suppliers, when taxes rise it will affect our business.
Change in your industry: When more competitors come then there will be more competition as
new trends in wedding also effects our industry
Target Customers
Young adults and old adults having family income 60,000+ belong to upper middle or elite class
of punjabi, sindhi, balochi or pakhtun culture living in Sargodha and have broad minded
behavior.
Competitors
Our indirect competitors are
 Lightening services
VIP lighting and decoration, Khan lighting and decoration
 Caterers
Bawajee Caterers, Modern Caterers
 Cooks
Abdul Ghafoor, Abdul Razaq
 Florists
Nasir Habib Nursery, Shabbir Nursery, Mujahid nursery
 Marriage Halls
Al-rehman banquet, Golden Palm, Royal Garden, Pearl
 Beauty Parlours
Almays, Zahra, Femina
 Wedding boutiques (female)
Rangoli, Reet, Laaj collection
 Wedding boutiques (male)
Al-Haadi Collection, Junaid Jamshed
 Jewellery Shops
Al Falah, Gul jewellery, Kapoor Thalla.
 Photographers
Tariq’s Studio, Hanif Studio, Rabnawaz studio.
 Foot wear
Stylo Shoes, Metro Shoes
 Rent a car
Subhan Rent a car, Raja rent a car, Car Club
Competitive Analysis table
FACTOR Me Stre
ngt
h
Weakn
ess
Golden
Palm
Marriage
Hall
Rangoli
Boutique
Importa
nce to
Custome
r
Price Low price to
capture more
customers
yes no High Prices Medium
Price
4
Quality Best suppliers
to ensure high
quality
yes no Good
Quality
Medium
quality
2
Service Skilled staff yes no Good
services
No services
provided
3
Reliability Legally
registered so
you can trust
yes no Good repute
in market
Not very
famous
2
Expertise Lack of
experience
no yes 3 years of
experience
4 years of
experience
2
Company
Reputatio
n
Newly formed
company
no yes A good
image in
minds if
clients
Have a
good image
2
Location Commercial
area
yes no Outside city Location is
near to
competitiors
4
Advertisin
g
On social,
print and
electronic
media to
attract more
audience
yes no No
advertisemen
t on regular
basis
Only print
media
1
Image 1st
image will
attract
customers to
us
yes no Good image Not so
famous
2
Competitve advantage
Our price is low it will help us to attract more customers. Best suppliers to ensure quality.
Skilled staff. Legal existence so clients can trust on it. Location for the office is a commercial
area where targeted customers visit oftenly. Advertisement is done on social, print and
electronic media. Advertisement will help us to attract more customer as it creates first
impression in minds of customers.
Competitive Disadvantage
Lack of experience and expert knowledge also a newly formed company people don’t have
knowledge about it.
Niche Marketing
Young adults and old adults having family income 60,000+ belong to upper middle or elite class
of Punjabi,sindhi,balochi or pakhtun culture living in Sargodha and have broad minded
behavior.
Promotional Strategies
Developing a strategy for our wedding planning business is critical to the growth of our client
base. If we’re just starting out as an independent planner, we need to start our marketing plan
immediately. Begin expanding our client base with a strategy that utilizes both online and
offline wedding marketing ideas.
1. Create a Website
A professional website for our wedding planning business can play a crucial role in our efforts
to attract new clients. To impress our future clients, we will hire an experienced web designer
to create a stunning and memorable website. Our website would highlight important
information about our business, including our location and phone number.
2. Add a Blog
A weblog provides a functional and easy way to keep our visitors and clients updated about our
business. In addition to using a blog to spread important news, we can also use it to share
interesting information about the wedding industry. Through a built-in commenting system, we
can even encourage our visitors to interact directly with us on our website. Our helpful
responses might encourage a few brides to hire us.
3. Participate in Social Media
Social media networks give us a free way to advertise our business and interact with
prospective customers. We will start cultivating our presence on these networks by creating a
brand with a memorable name and logo. We will then link our social media profiles on our
website so that potential customers can easily find us. We will keep monitoring our social
media profiles so that we can respond to an inquiry from a new contact immediately.
4. Attend Wedding Expos
We use wedding expos to network with a diverse crowd of brides. If our city is hosting an
upcoming bridal expo, we will make sure to reserve a booth. During the expo, we’ll likely meet
plenty of overwhelmed brides in need of our services. We keep a stack of business cards at our
booth to hand out to each passing guest.
5. Partner with Vendors
Throwing a successful wedding relies on the work of many different vendors, from
photographers to caterers. We devote time to forming relationships with some of the wedding
vendors in our local area. If we and our partners agree to recommend each other to new
customers, we can expect to find even more clients for our services.
6. Encourage Online Reviews
A collection of glowing reviews for our business may encourage a bride to hire us. We will ask
our previous clients to leave reviews for our business on the Internet. Potential clients will likely
use these reviews to guide their decision on a wedding planner. We will then monitor these
online reviews so that we can gauge the success of our business. We might even find a few
suggestions to help us improve our business.
7. Learn about Search Engine Optimization
Search engine optimization can help brides pick out our website from the stack of competitors.
To optimize our site, we are confident to include relevant and important keywords on each
page of our website. These keywords should include the location of our business and the
specific services we provide.
8. Offer an Online Portfolio
Even if we don’t want to create a full website, we will invest in an online portfolio that displays
our work. Our pictures would include recent wedding events that we coordinated, complete
with pictures of the wedding party and the decorations. We will invest in a good digital camera
so that we can take these pictures our self.
9. Use Print and Online Advertising
Brochures, mailings, magazine ads and business cards are a great way to let more people know
about our business. We will also try online advertising to target brides in our area. We will
further look for popular wedding blogs that focus on our region. We will rent a small space on
these sites for our advertisements.
10. Ask for Referrals
Our past and current customers can be a source of future work for our business. As we work
with a bride, we will not hesitate to ask her if she knows a friend or relative who is in need of
our services. We will develop good relationships with other wedding vendors; we can also ask
them for referrals.
Promotional Budget
Whatever our promotional budget would be we will manage it as
 15.6% Mobile Marketing
 14.0% Local Search/Linking
 13.4% Social Media
 12.3% Retargeting/Remarketing Advertising
 12.0% Online Video
Price Strategies
We will go for penetration strategy
We are providing three packages:
PLATINUM: Arrange whole marriage ceremony.
GOLD: Arrange any two events of client’s want.
SILVER: Arrange one event of client’s choice.
FEE PER EVENT: Rs. 25000/-
Our competitors are giving only one or two services but we are giving all services with discount
prices. So prices will be low then others. We are giving online booking facilities and also 24/7
availability.
Proposed Location
While choosing the location certain things we kept in mind that it should be easily available, a
busy location like commercial areas and our targeted customers oftenly visit there. It should be
near to our suppliers. A neat, clean and healthy environment having basic facilities which we
want for our office. It is convenient for our customer it has facilities like parking and cafeterias.
Sale Forecasting
MILLANN – The cultural wedding planner
Items 2013 2014 2015 2016 2017
No of clients 12 17 25 33 40
Price per
event
25000 25000 25000 30000 40000
Revenue 300000 425000 625000 990000 1600000
Operational Plan
Daily operations of business
Our daily operations include meeting with clients, taking orders, dealing with suppliers, visiting
the venues, managing our budget.
Location
We have chosen ChenOne Tower for our office it provides all facilities which we need in an
office and all qualities which help us to attract potential customers.
Equipment
Our office equipment will include 10 chairs, 5 tables, 1 sofa set, ballpoints, diaries, files, wall
clock, wedding calendar, 5 laptops, 1 printer, 1 scanner, kitchen accessories 12 cups, 12 plates,
12 glasses and 12 spoons
People
In office, we will be 9 staff members, 6 partners, 1 assistant and 1 tea boy
Surrounding environment
It is a commercial location, includes in very busy and main roads of the city. Near to our
suppliers. Our office will be in a shopping center where our targeted customers visit.
Location
One of the things that need to be ensured in establishing a business is choosing the right
location for it. Of course when we talked about the location, the thing that is brought to our
mind is strategic. A business needs to have a strategic location to do business. It is a place
where communication and transportation are so much accessible; a place where people most
likely go and a place where your services can easily be accessed by the consumers. Having a
strategic location for your business is truly an advantage and an edge against your competitors.
Like what mentioned, a good location for the business should have accessibility. It means that
there should be a convenient, fast or easy and available means of transportation for the
consumers to reach your business. Another thing is that the location should have an allowance
for expansion. Since business grows, there are possibilities of acquiring additional space for
your establishment to be able to cater with the needs of your business. This is one of the
reason why you should consider also the possible expansion that could take place in the future
time before choosing the location of the business. The product demand should be also
considered. You should also consider that the services that you offer are fit for the location or
not. Even though the location is good but if the services are not fit for the said location, still it is
not considered as strategic for your business. You must ensure that your services should have
the population that needs these. The availability of power, fuel as well as water supply should
also be considered. The location for your business establishment needs not only the strategic
position but should also ensure that the availability of some resources such as the power, the
fuel and the water are accessible. These resources are important factors in running your
business and it should be considered as the factors that should be first ensured upon choosing
the right location for the business.
Physical requirements
Amount of space: 18 feet wide and 24 feet long
Type of building: Shopping mall
Power and other utilities: Fuel, Gas, Electricity, Tele Phone, Water.
It is convenient for our suppliers
We need a easy walk in access.
Parking facility is available
Cost of occupational expenses:
11 A.M to 10 P.M are our business hours.
Legal environment:
Health and safety environment:
We are committed to conduct our business in a manner that protects the health and safety of
our employees and the communities in which we operate. HSE performance and programs at
Millann will be annually reviewed.
We also recognize the importance of protecting the environment while conducting our business
and believe that caring for the environment is not only an ethical and legal obligation but also a
mechanism for success. Millann abides by all local environmental laws and regulations including
National Environmental Quality Standards (NEQS). We continually strive to align our HSE
management systems and processes to international best practices including Occupational
Safety and Health Administration (OSHA) and Dupont Workplace Safety Standards.
Our HSE systems will be processed, regularly assessed and audited internally as well as
independently by third parties.
Special regulations covering your industry:
 Advance/ Token Money are non-refundable in case of cancelation the assignment.
 50% advance of total amount will be paid at the time of booking which is 75% non adjustable in
the case of cancellation.
 The Balance 50% payment must be paid before 10 Days of the event.
 Any change in order must be intimated 10-Days before the event after consulting with manager
operations.
 Government Rules and Regulation relating to wedding Functions must be followed i.e. One Dish
Menu, No Fire work, No Firing and Function Timing to be strictly observed. If the client violet
the rule Company will not responsible.
 Breakage and shortage of company's equipment / items will charge to the client.
 The event shall be executed in the Risk and Cost of the Client without any liability of the
company for any loss or damage to the property of any guest.
 The event shall be executed on the responsibility of the client for fool proof security
arrangements and damage to our property, labour and staff.
 In case of Natural Disaster Millan- The cultural wedding planners will not responsible for any
lose / damage.
 In case of increase in confirmed number of guests please inform 3 days before event. If not so
company will not be responsible of food shortage or any other mess-up.
 Increased number of guests will charge accordingly.
 Traveling and loading charges will be affect final amount in case of out station programs.
 Imported flowers or special modules will cost extra.
 Rates are accepted and total bill amount is agreed.
Copyright statement
© [Millann-The cultural wedding planners] [2013]
All Rights Reserved
No part of this business or any of its contents may be reproduced, copied, modified or adapted,
without the prior written consent of the owners, unless otherwise indicated for stand-alone
materials.
Any business or commercial use and distribution of the contents of the business is not allowed
without express and prior written consent of the author.
Memorandum of Association
Name:
Millann-The Cultural Wedding Planners
Registered Office:
Shop No # 25 Basement ChenOne Tower,Sargodha
Aims and Objectives:
Aims and objectives for which the company is incorporated is as under:
a) We offer a host of packages and services specifically tailored to the needs of each
couple.
b) We will provide complete services with standard and quality.
c) We will provide the highest level of customer service and maintain customer
satisfaction, always trying to exceed their expectations
d) Our commitment to our clients is based on long-term relationships formed through
dedicated service, value creation and loyalty.
e) We will provide a cost-effective service and develop a well-trained, organized, focused,
goal-oriented, committed and rewarded group of clients and associates
Governing bodies:
Names, addresses and designation of present member of governing body to
whom management is entrusted under section 42 of companies ordinance 1984
as required is as follows:
S no. Name Addresses Designation
1 SALMANA SADAF H No 89 Block C Satellite
Town Sargodha
V.P Marketing and IT
2 NIDA KHALID
WARRAICH
H No 41 Muradabad
Sargodha
V.P Finance
3 SIDRA HAKIM H No 82 St No 6, Iqbal
Colony Sargodha
V.P Human Resource
4 LABEEDA FARID H No 45/9 Canal Park
Sargodha
CEO
5 ADEELA YOUSAF H No 25/ 2 Gillwala
Mehboob Colony
Sargodha
President
6 ZIRWA TASKEEN
ZAHRA
H no 64/4 Farooq
Colony Sargodha
V.P Operations
Desirous person:
We the undersigned are desirous of forming a company named “MILLANN-The
Cultural Wedding Planners” under the companies ordinance 1984.
S no. Names and Adresses Age Signatures
1 NIDA KHALID 21
2 SALMANA SADAF 21
3 SIDRA HAKIM 22
4 LABEEDA FARID 20
5 ADEELA YOUSAF 22
6 ZIRWA TASKEEN 22
SECURITIES AND EXCHANGE COMMISION OF PAKISTAN
Shop No # 25 Basement ChenOne Tower,
Sargodha
Certificate Of Incorporation
(Under section 32 of Companies Ordinance, XLVII of 1984)
Company number: 0086388
I hereby certify that
Millann-The Cultural Wedding Planner Company of Sargodha
is this day incorporated under the companies ordinance 1984 (XLVII of 1984), and
that company is private company.
Given under my hand at Faisalabad this 1st
day of December two thousand
thirteen.
(MAHBOOB AHMAD)
Joint Registrar of companies
Faisalabad Region
Fee 25000/-
No. JRF
Dated:________
Personnel
Job specification
Wedding planner
Bachelor degree or higher degree
Any Event management course
Basic computer skills
Time management and stress management courses.
Assistant
Intermediate or higher degree
Basic Computer skill
Job description
Wedding planner.
1. Should have Knowledge of the local area
2. Should be a good communicator
3. Should be a Negotiator
4. Planning
5. Should be able to solve problems
6. A good time manager
7. Should be able to work under stress
Assistant
1.Attend calls
2. Fix meeting with clients
3.Computer operating
How we measure performance
Performance is measured by Performance evaluation forms. They will be made after every wedding by
the employee and also CEO. Then both are compared. To improve performance training sessions will be
done.
Rewards and Compensation
 After each wedding a meeting will be held to appreciate the work of employees and
motivate them for more hard word.
 Annual leave will be given to employees for 15 days.
 25% discount on employee’s wedding.
 If death in service happened then three times your salary paid to a nominated beneficiary
 Annual increment of 25% in salary.
Number of employees :
 Six
Some other workers are also employed
 Tea Boy
 Assistant
Type of labor:
 Skilled
Where and how will you find right employees?
On the basis of their specialization employees are recruited
i.e employee specialized in:-
I. Finance will be financial manager.
II. HRM will be a human resource manager.
Training methods & requirements:
Trainings are held for different purposes, some are organized to help new employees to get to
know the service completely, some are for improving employees‟ professional skills, therefore,
the trainings can be divided by their contents:
 Apprentice training
To introduce this service general information and basic skills needed at work to new workers.
This training helps building up good relationships between employees themselves and as well
as between employees and management team. Moreover, it helps employees to set up the
right attitude towards work.
 Simulation training
Practical training is held with the help of Human Resource managers, aiming to improve
methods of working and increase work effectiveness by simulating the real workplace. This
training is in existence in everyday work, therefore it is long-term. In order to have good results
from this training, managers play very important roles by using proper training skills.
 On-the-job training
Employees‟ professional quality is the key of services, the rules and principles of work are
taught in this kind of training, besides, courtesy, manners and techniques of handling
interpersonal relations are taught as well. This kind of training aims to train employees to learn
the best way to do the work in the most quickly and effective way.
 Language Training
Employees are required to be able to speak one or two foreign languages, for different cultures,
different work categories or different positions, language requirements also differ. Urdu as an
national used language, every staff needs to be familiar with. Another language is required or
to be trained depending on the location of the wedding.
 Services and administration training
This training is more focused on a specific subject according to the request of improving
administration and services, including telephone techniques, guest relations, sales skills, public
relations general information and application, safety and first-aid etc.
 Cross training
To ensure the communication among different cultures and increase the ability of adjusting to
distinguished environments, cross training is used to assist employees to receive knowledge
and skills from other cultures.
culture is a key factor in International HRM(IHRM), therefore, culture topic is treated more
seriously and carefully, employees should be trained well to deal with possible cultural
misunderstandings or even conflicts. Practical information should be provided during the
training, role play, simulations, and meetings with foreign employees will help the trainees to
understand better.
Salary of employees
MILLANN – The cultural wedding planner
Designation Payroll per month Payroll per year
For 2013
Assistant 2000 24000
Tea boy 1000 12000
Total 3000 36000
For 2014
Assistant 2700 32400
Tea boy 1300 15600
Total 4000 48000
For 2015
Assistant 3600 43200
Tea boy 1900 22800
Total 5500 66000
For 2016
Assistant 4500 54000
Tea boy 2500 30000
Total 7000 84000
For 2017
Assistant 6000 72000
Tea boy 3000 36000
Total 9000 108000
Suppliers:
We chose the best suppliers in the city to ensure quality
Following is the list of our suppliers
Supplier Name Address Experience
Lightening services Madina Light University Road Near 4 years
Decoration Honda Center,
Sargodha
Caterer Datta Tent Services Bangla no 99-A Jamia
Girls High School
Bahadur Shah Zafar
Road, Sargodha
6 years
Cook Iqbal Marriage Hall &
Pakwan Center
Block C, Near Passport
Office, Satellite Town,
Sargodha
20 years
Beauty Parlour (female
& male)
Depilex Beauty Clinic H.No 52/7 Old Civil Line
Near Zam Zam Hotel,
Katchery Road,
Sargodha
2 years
Florist Al-Makkah flower
decoration
Commissioner House,
University Road,
Sargodha
5 years
Marriage Hall Style Inn Party Halls Near Chaman Ice
Cream Katchery Road
Sargodha
5 years
Wedding Boutique
Male
Rox Men Zafarullah chowk Near
Ajwa Kulfi, Satellite
Town Sargodha
3 years
Wedding Boutique
Female
Rahat Fashion Center Shop no 73, Inside goal
chowk, Sargodha
25 years
Jewellery Shop Patiala Fancy
Jewellers
Sarafa Bazar, Sargodha 10 years
Photographer Shafiq’s National
Studio
Shop no 135-UG Al-
Rehman Trade Center
3 years
Rent a Car Car Land Railway Road Sargodha 5 years
Foot wears Anarkali Shoes LG-47 Al-Rehman Trade
Centre University Road
Sargodha
3 years
No, we don’t face any delivery problems and our supply cost will be fixed in the contract
Rules and Regulations
Rules and regulations of our company for employees
1. All members must hold a certified wedding planner certificate or have attended a
recognized wedding planner course.
2. All members must understand that we have the right to cancel any membership, if you
are found in breach of the code of practice.
3. All members must be truthful and transparent in all business dealings with suppliers and
prospective couples.
4. All members are encouraged to give their clients an evaluation form for feedback.
5. All members must provide truthful and accurate information with respect to advertising.
6. All members must uphold each other’s businesses and must not defame any other
wedding planner business. If this is the case, their membership will be terminated.
Code of Ethics
 All members shall continually strive to raise the level of professionalism and excellence
in the events industry through ethical, reliable and competent conduct.
 Members shall provide compassionate, professional service of the highest level at all
times.
 Members shall utilize continuing education programs and networking opportunities to
enhance their knowledge base and raise their level of professionalism.
 Members shall adhere to all safety standards set for the industry.
 Members shall utilize proper legal contracts to protect themselves and their clients.
 Members shall maintain appropriate insurance coverage for all business activities.
 Members shall treat other event professionals with the utmost respect.
 Members shall encourage newcomers to the industry through local mentoring and
intern programs.
 Members shall provide their time and talent to benefit their community through the
local Chapter’s philanthropic efforts or other opportunities.
 Members shall act in accordance with the Code of Ethics, Bylaws and Policies
Management and Organization
Board Of Directors
Miss Salmana Sadaf
Miss Nida Khalid Waraich
Miss Sidra Tul Ain
Miss Labeeda Farid
Miss Adeela Yousaf
Miss Zirwa Taskeen Zahra
President
Miss Adeela Yousaf
CEO
Miss Labeeda Farid
Vice president operations
Miss Zirwah Taskeen Zahra
Vice President Marketing and IT
Miss Salmana Sadaf
Vice President finance
Miss Nida Khalid Waraich
Vice President Human Resource
Miss Sidra Tul Ain
Day To Day Activities
Accountant
Miss Miss Nida Khalid Waraich
Supplier Relationship Managers
Miss Zirwa Taskeen Zahra and Miss Adeela
Yousaf
Customer Relation Officer
Miss Salmana Sadaf
HR managers
Miss Labeeda Farid and Miss Sidra Tul Ain
Assistant
Aabira Khan
Tea boy
Muhammad Tayyab
Team Leaders on wedding day
Lightening Decoration
Miss Adeela Yousaf
Wedding Boutique, Foot Wear Jewellry, Makeup
Miss Sidra Tul Ain
Caterers, cook, marriage hall
Miss Nida Khalid Waraich
Rent a car, photographer
Miss Labeeda Farid
Flower decoration
Miss Zirwa Taskeen Zahra
Managing Guests, IT
Miss Salmana Sadaf.
Personal Financial Statement
Personal plan
MILLANN – The cultural wedding planner
Miss
Salmana
Sadaf
Miss
Nida
Khalid
Waraich
Miss
Sidra
Tul Ain
Miss
Labeeda
Farid
Miss
Adeela
Yousaf
Miss
Zirwa
Taskeen
Zahra
ASSETS:
Current assets
Cash in hand 10000 5000 13000 10000 20000 8000
Cash in bank 100000 90000 500000 250000 300000 700000
Account receivable 5000 15000 30000 6000 20000 25000
Total current assets 115000 110000 543000 266000 340000 733000
Fixed assets
property 200000 100000 300000 0 75000 800000
Total fixed assets 200000 100000 300000 0 75000 800000
Total assets 315000 210000 843000 266000 415000 1533000
Less
Liabilities:
Current liabilities
Accounts payable 30000 10000 50000 12000 20000 75000
Credit card balance 13000 0 25000 4000 6000 20000
Total current
liabilities
43000 10000 75000 16000 26000 95000
Long term liabilities
mortgage 100000 0 200000 50000 75000 500000
Total long term
liabilities
100000 0 200000 50000 75000 500000
Total liabilities 143000 10000 275000 66000 101000 595000
Net worth 172000 200000 568000 200000 314000 938000
Startup Expenses and Capitalization
Each partner contributed 130000, and will share profit and loss with ratio
16.67each. Our startup expenses are Rs84000/- including office equipment, rent,
maintenance and other charges
Financial Plan
Break even analysis
MILLANN – The cultural wedding planner
Breakeven point = fixed cost / price -variable cost per client
2013 2014 2015 2016 2017
Fixed cost
Salary 36000 48000 66000 84000 108000
Rent 240000 240000 240000 360000 360000
advertisement 100000 90000 85000 80000 75000
Depreciation on
equipment
1000 1000 1000 1000 1000
Depreciation on
furniture
3000 3000 3000 3000 3000
Total fixed cost 380000 382000 395000 528000 547000
Variable cost
Office expenses 11000 13000 15000 18000 22000
Printing and
stationary
12000 14000 16000 19000 24000
utilities 52000 59500 66500 85000 110000
Transportation
expenses
20000 25000 30000 45000 60000
Other expenses 1000 1500 2500 3000 5000
Total variable cost 96000 113000 130000 170000 221000
Variable cost per
client
8000 6647 5200 5151 5525
Price per event 25000 25000 25000 30000 40000
Breakeven point 22 21 20 21 16
INCOME STATEMENT FOR
MILLANN – The cultural wedding planner
2013 2014 2015 2016 2017
Revenue 300000 425000 625000 990000 1600000
expenses
Office expenses 11000 13000 15000 18000 22000
Salary 36000 48000 66000 84000 108000
Rent 240000 240000 240000 360000 360000
Printing n stationary 12000 14000 16000 19000 24000
utilities 52000 59500 66500 85000 110000
advertisement 100000 90000 85000 80000 75000
Transportation 20000 25000 30000 45000 60000
expenses
Depreciation on
office equipment
1000 1000 1000 1000 1000
Depreciation on
office furniture
3000 3000 3000 3000 3000
Other expenses 1000 1500 2500 3000 5000
Total expenses 476000 495000 525000 698000 768000
Income before Tax (176000) (70000) 100000 292000 832000
Tax 0 0 10000 29200 83200
Net operating
income
(176000) (70000) 90000 262800 748800
Other income 50000 70000 100000 160000 200000
Net income (126000) 0 190000 422800 948800
Dividend paid (300000) (600000)
Retained earning 122800 348800
Cash flow statement
MILLANN – The cultural wedding planner
2013 2014 2015 2016 2017
Change due to operating activity
Revenue 260000 300000 500000 630000 800000
Accounts receivables 20000 30000 10000 25000 50000
Cash paid for
Operation n administration
expenses
260000 245000 360000 485000 445000
Accounts payable 15000 40000 50000 40000 25000
Change in cash due to operating
activity
5000 45000 100000 130000 380000
Change due to investing activity
Cash receipts from
Sale of property/equipment 0 0 0 0 0
Collection of loan 0 0 0 0 0
Sale of investment activity 0 0 0 0 0
Cash paid for
Purchase of property/equipment 0 0 0 0 0
Making loan to other entities 0 0 0 0 0
Purchase investment activity 0 0 0 0 0
Change in cash due to investing
activity
0 0 0 0 0
Change due to financing activity
Cash receipts from
Issuance of stock 0 0 0 0 0
borrowing 0 0 0 0 0
Cash paid for
Repayment of loan 0 0 0 0 0
Dividend paid 0 0 0 100000 300000
drawing 0 0 0 0 60000
Change in cash due to financing
activity
0 0 0 (100000) (360000)
Net change during the year 5000 45000 100000 30000 20000
Opening balance of cash a/c 0 5000 50000 150000 180000
Current year balance of cash 5000 50000 150000 180000 200000
Balance sheet
MILLANN – The cultural wedding planner
2013 2014 2015 2016 2017
ASSETS:
Current assets
Cash in hand 5000 50000 150000 180000 200000
Cash in bank 354000 317000 351000 282000 401800
Advance for office 100000 100000 100000 100000 100000
Account receivable 50000 70000 80000 95000 100000
Total current assets 509000 537000 681000 657000 801800
Fixed assets
Equipment 95000 94000 93000 92000 91000
Less depreciation (1000) (1000) (1000) (1000) (1000)
Furniture 100000 97000 94000 91000 88000
Less depreciation (3000) (3000) (3000) (3000) (3000)
Total fixed assets 191000 187000 183000 179000 175000
Intangible assets
Goodwill 0 0 50000 200000 400000
Total intangible assets 0 0 50000 200000 400000
Total assets 700000 724000 914000 1036000 1376800
Liabilities and owner equity:
Current liabilities
Account payable 126000 70000 60000 40000 38000
Income tax payable 0 0 10000 29200 83200
Total liabilities 126000 70000 70000 69200 121200
Owner equity
Capital stock 700000 654000 654000 844000 966800
Retained earning (126000) 0 190000 122800 348800
Less drawings 0 0 0 0 (60000)
Total equity 574000 654000 844000 966800 1255600
Total liabilities and
equity
700000 724000 914000 1036000 1376800

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Millann the cultural wedding planners

  • 2. Millann – The Cultural Wedding Planners Business Plan Owners Miss Salmana Sadaf Miss Nida Khalid Waraich Miss Sidra Tul Ain Miss Labeeda Farid Miss Adeela Yousaf Miss Zirwa Taskeen Zahra
  • 3. Millann – The Cultural Wedding Planners Address - Shop No # 25 Basement ChenOne Tower, Sargodha City - Sargodha ZIP Code - 40100 Telephone – 043-1234567 Mobile – 0333-1234567 E-mail – millann.culturalweddingplanners@hotmail.com Visit us – www.millann.weebly.com Facebook - www.facebook.com/millan.cultural.wedding.planners
  • 4. No. Title Page No. 1 Executive Summary 2 Company’s Description 3 Our Services 4 Marketing Plan 5 Operational Plan 6 Management and Organization 7 Personal financial statement 8 Startup expenses and Capitalization 9 Financial Plan
  • 5. Executive summary We are six partners Miss Salmana Sadaf, Miss Nida Khalid Waraich, Miss Sidra Tul Ain , Miss Labeeda Farid, Miss Adeela Yousaf, Miss Zirwa Taskeen Zahra. We provide the services of cultural wedding planners. Our company name is Millann – The cultural wedding planners. We thought of this idea as previously there are no wedding planners in the city and there is a need of wedding planners in the market. Our customers will be young adults and old adults having family income 60,000+ belong to upper middle or elite class of Punjabi, sindhi, balochi or pakhtun culture living in Sargodha and have broad minded behavior. We made these segments because it is a new concept for the area so only broad minded people having enough income to spend on a new thing which they do not know and on their side it is a risk of investing. In the company, in future will get growth because the concept of wedding planners is initiated by us but when others will see attraction in the industry they will surely start this business. Millann – The cultural wedding planners is a full service company that provides complete consulting services for weddings. Millann – The cultural wedding is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. Our goal is to give each & every event a different Meaning, Identity and a Vision with true professionalism to chart the roads of informative & entertaining events. Our services include weddings, receptions, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc. In future we would like to expand our business city by city.
  • 6. Company’s Description We provide services of CULTURAL WEDDING PLANNERS Weddings are meant to be breathtakingly beautiful, classy and elegant, suffused with solemnity; a reflection of one’s rich cultural traditions. A Wedding ought to be truly special, the one and only one of its kind. You only get married once and it should be a day when you and your special one can concentrate on the love your share for each other. On perhaps one of the biggest days of your life, why leave anything to chance? Our team of Cultural Weddings Planners and weddings coordinators will take care of all the details, such as the wedding music, photographer / videographer, food and drinks, locations for weddings ceremonies, wedding dresses, wedding gifts, decoration etc. Wedding Planning is something that should be left to professionals who have the experience of coordinating all the event-related activities. Our Scope of services  Ideas on venue, theme decoration, deal with suppliers and caterers according to their budgets.  We deal with  Vendors  Caterers  Transporter  Florist  Decorator Note: Our clients can use suppliers suggested by us or they can refer their own.  Design and print the invitation card  Plan the guest list.  Plan the guest activities  Number of guest  Guest tragectary through wedding ceremony  Entertainment activities  Setting the venue on the day.
  • 7.  Take responsibility of decoration and coordinate with suppliers and make the perfect wedding happen.  Organizing hair making and wedding costume.  Get Bride getting groom and their relatives for the big event.  Taking care of uncertain factors.  Keep a sharp eye for any problem that might occur. Mission We will help to make your wedding ceremony perfect and memorable for all who come and provide quality and standard services Vision Be the most helpful wedding planning resource in Sargodha. Create services for the market place that add value for both couples and wedding professionals. Objectives Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. We are confident that this business venture will be a success and we estimate that our net income will increase modestly by the second year. Business Philosphy Planning a wedding or event can be fun, but stressful at the same time. We help alleviate the stress involved with event planning and bring our clients perfect event into a reality. Our main goal is to make our clients day as special as they have envisioned. We strive to make the event planning experience enjoyable. We handle the little details so our clients can enjoy the event as much as their honored guests. We work to make sure no detail is overlooked. We leave the planning decisions up to our clients. This is their event, not ours. We are here to reduce the anxieties of planning an event, not add to them. We will remain open to our clients dreams and ideas, ultimately creating an event that fits their vision of the perfect event. Our client’s introduction Young adults and old adults having family income 60,000+ belong to upper middle or elite class of Punjabi, Sindhi, Balochi or Pakhtun culture living in Sargodha and have broad minded behavior.
  • 8. We expect that our company will grow faster as previously there is no wedding planner in the city and marriage industry is an industry which will run even in economic instability because whatever the situation people will marry. Short term and long term Goals Short term goal is to increase our advertising budget each month for the next 3 months and long term business goal is that the short term goal help to achieve double business revenue by the end of the fiscal year & also to receive 95% positive feedback regarding the service. Due to advertising more customers are attracted towards business and they will choose us instead of doing marriages by themselves. Thus we will get more clients and also our revenue increase. Strengths We are the first wedding planners in the city and our all indirect competitors are providing only one or two services but we will give all services. We have chosen that location which will attract more potential customer. We have targeted all types of customer through our advertisements. We have a team fully dedicated to work. We have chosen the best suppliers in the city so you get quality arrangements in your budget without any headaches. Legal form of business. We are doing partnership and we are six partners in the business. The type of business we are doing prefers partnership/ Services We have taken photos of the location for our office. We have printed some banners, brochures for advertisement. We have also printed our visiting cards, a writing pad. We have also made a catalog of wedding invitation cards and a catalog of photos of marriages.Our copies of contracts and market research is attached in the file. Our office equipment will include 10 chairs, 5 tables, 1 sofa set, ballpoints, diaries, files, wall clock, wedding calendar, 3 landline phones, 5 laptops, 1 printer, 1 scanner, kitchen accessories 12 cups, 12 plates, 12 glasses and 12 spoons Competitive Advantage We are introducing our idea of launching wedding planner service in the market on the surety that is potential customers who want to make their weddings marvelous. Millann is the wedding planner service that is the need of status & role oriented people because it does not make only your wedding super but also gives you memorable moments. On the basis on
  • 9. research and intelligence there are no wedding planner service available like Millann in the market at present in the city. This can give you a path. In all events of marriage we would be with you at every step and to make your wedding special like your dreams. The major difference that supports our company is that:  Our wedding planner service would be the only option for consumers who want to make their wedding as special as they want.  Millann offers helpful and informative resources for all brides and grooms. We hope you find everything you need here to plan your dream wedding Pricing We will charge price per event. Our per event fee will be Rs 25000/- Marketing Plan Market Research Total: 70 Male: 29 Female: 41 89% Punjabi 1) 94% people said that their culture attract them and 6% said their culture don’t attract them. 2) 19% people said that they never attend any culture based wedding ceremony while 81% said they attend. 3) 91% people want to organize their wedding based on their culture and 9% don’t like. 4) 90% people say that 20-30 years age is ideal to get married while 10% disagreed. 5) 40% people said that they can manage huge gathering by themselves and 60% can’t. 6) 60% said they want to lessen headaches and 40% don’t want. 7) 77% people want to get married in winter season and 23% want in summer season. 8) 77% peoples prefer halls and 23% like open air environment. 9) 76% prefer designer wear and 24% don’t. 10) 71% people likes formal wedding and 29 % don’t like. 11) 74% people say that culture should represent with new ideas and 28% says it shouldn’t. 12) 49% likes mix gathering and 51% like separate. 13) 11% don’t like photography/movie and 89% like.
  • 10. 14) 93% want secure environment and 7% don’t. 15) 19% people don’t want to include religious and family traditions in weddings while 81% want to include. 16) 51% people don’t like multiple location photography while 49% like. 17) 14% haven’t good attitude toward wedding planners while 86% have good attitude. Economics Our market survey shows are market size is 105000. Percentage share of market of market 11% Current Demand in target market: Mostly people in Sargodha are willing to consult wedding planner as families are huge and they feel it difficult to manage huge gathering by themselves. Also when people arrange marriages by themselves they can’t enjoy each and every moment of the wedding. Trends in market: Wedding industry is growing industry as population is increasing and all people get married, also now people are very status conscious they want all things to be perfect including marriage so they like to hire a team of professionals to arrange their marriage. Opportunities Little competition, spread offices in different parts of city, wedding season coming up, we can also go in event planning. Barriers  High marketing cost  People are not aware about this it will take for consumer acceptance and brand recognition  Lack of well trained staff. Training costs are high  High transportation cost. Change in technology: Now adays mostly people search on internet for planning their marriages for inspiration, also they are looking for vendors and wedding planners on facebook pages and websites. Even one can design their own wedding cards and costumes online. They can invite friends by just sending an email.. We will provide all these services
  • 11. Change in government regulations: As government legislations change rapidly in Paksitan like one dish in wedding, no late night events and no display of dowry etc, we will change our business according to rules Change in the economy: It effects our business as when labor costs is high we have to pay more to suppliers, when taxes rise it will affect our business. Change in your industry: When more competitors come then there will be more competition as new trends in wedding also effects our industry Target Customers Young adults and old adults having family income 60,000+ belong to upper middle or elite class of punjabi, sindhi, balochi or pakhtun culture living in Sargodha and have broad minded behavior. Competitors Our indirect competitors are  Lightening services VIP lighting and decoration, Khan lighting and decoration  Caterers Bawajee Caterers, Modern Caterers  Cooks Abdul Ghafoor, Abdul Razaq  Florists Nasir Habib Nursery, Shabbir Nursery, Mujahid nursery  Marriage Halls Al-rehman banquet, Golden Palm, Royal Garden, Pearl  Beauty Parlours Almays, Zahra, Femina  Wedding boutiques (female) Rangoli, Reet, Laaj collection  Wedding boutiques (male) Al-Haadi Collection, Junaid Jamshed  Jewellery Shops Al Falah, Gul jewellery, Kapoor Thalla.  Photographers Tariq’s Studio, Hanif Studio, Rabnawaz studio.  Foot wear Stylo Shoes, Metro Shoes  Rent a car
  • 12. Subhan Rent a car, Raja rent a car, Car Club Competitive Analysis table FACTOR Me Stre ngt h Weakn ess Golden Palm Marriage Hall Rangoli Boutique Importa nce to Custome r Price Low price to capture more customers yes no High Prices Medium Price 4 Quality Best suppliers to ensure high quality yes no Good Quality Medium quality 2 Service Skilled staff yes no Good services No services provided 3 Reliability Legally registered so you can trust yes no Good repute in market Not very famous 2 Expertise Lack of experience no yes 3 years of experience 4 years of experience 2 Company Reputatio n Newly formed company no yes A good image in minds if clients Have a good image 2 Location Commercial area yes no Outside city Location is near to competitiors 4 Advertisin g On social, print and electronic media to attract more audience yes no No advertisemen t on regular basis Only print media 1 Image 1st image will attract customers to us yes no Good image Not so famous 2
  • 13. Competitve advantage Our price is low it will help us to attract more customers. Best suppliers to ensure quality. Skilled staff. Legal existence so clients can trust on it. Location for the office is a commercial area where targeted customers visit oftenly. Advertisement is done on social, print and electronic media. Advertisement will help us to attract more customer as it creates first impression in minds of customers. Competitive Disadvantage Lack of experience and expert knowledge also a newly formed company people don’t have knowledge about it. Niche Marketing Young adults and old adults having family income 60,000+ belong to upper middle or elite class of Punjabi,sindhi,balochi or pakhtun culture living in Sargodha and have broad minded behavior. Promotional Strategies Developing a strategy for our wedding planning business is critical to the growth of our client base. If we’re just starting out as an independent planner, we need to start our marketing plan immediately. Begin expanding our client base with a strategy that utilizes both online and offline wedding marketing ideas. 1. Create a Website A professional website for our wedding planning business can play a crucial role in our efforts to attract new clients. To impress our future clients, we will hire an experienced web designer to create a stunning and memorable website. Our website would highlight important information about our business, including our location and phone number. 2. Add a Blog A weblog provides a functional and easy way to keep our visitors and clients updated about our business. In addition to using a blog to spread important news, we can also use it to share interesting information about the wedding industry. Through a built-in commenting system, we can even encourage our visitors to interact directly with us on our website. Our helpful responses might encourage a few brides to hire us.
  • 14. 3. Participate in Social Media Social media networks give us a free way to advertise our business and interact with prospective customers. We will start cultivating our presence on these networks by creating a brand with a memorable name and logo. We will then link our social media profiles on our website so that potential customers can easily find us. We will keep monitoring our social media profiles so that we can respond to an inquiry from a new contact immediately. 4. Attend Wedding Expos We use wedding expos to network with a diverse crowd of brides. If our city is hosting an upcoming bridal expo, we will make sure to reserve a booth. During the expo, we’ll likely meet plenty of overwhelmed brides in need of our services. We keep a stack of business cards at our booth to hand out to each passing guest. 5. Partner with Vendors Throwing a successful wedding relies on the work of many different vendors, from photographers to caterers. We devote time to forming relationships with some of the wedding vendors in our local area. If we and our partners agree to recommend each other to new customers, we can expect to find even more clients for our services. 6. Encourage Online Reviews A collection of glowing reviews for our business may encourage a bride to hire us. We will ask our previous clients to leave reviews for our business on the Internet. Potential clients will likely use these reviews to guide their decision on a wedding planner. We will then monitor these online reviews so that we can gauge the success of our business. We might even find a few suggestions to help us improve our business. 7. Learn about Search Engine Optimization Search engine optimization can help brides pick out our website from the stack of competitors. To optimize our site, we are confident to include relevant and important keywords on each page of our website. These keywords should include the location of our business and the specific services we provide. 8. Offer an Online Portfolio Even if we don’t want to create a full website, we will invest in an online portfolio that displays our work. Our pictures would include recent wedding events that we coordinated, complete
  • 15. with pictures of the wedding party and the decorations. We will invest in a good digital camera so that we can take these pictures our self. 9. Use Print and Online Advertising Brochures, mailings, magazine ads and business cards are a great way to let more people know about our business. We will also try online advertising to target brides in our area. We will further look for popular wedding blogs that focus on our region. We will rent a small space on these sites for our advertisements. 10. Ask for Referrals Our past and current customers can be a source of future work for our business. As we work with a bride, we will not hesitate to ask her if she knows a friend or relative who is in need of our services. We will develop good relationships with other wedding vendors; we can also ask them for referrals. Promotional Budget Whatever our promotional budget would be we will manage it as  15.6% Mobile Marketing  14.0% Local Search/Linking  13.4% Social Media  12.3% Retargeting/Remarketing Advertising  12.0% Online Video Price Strategies We will go for penetration strategy We are providing three packages: PLATINUM: Arrange whole marriage ceremony. GOLD: Arrange any two events of client’s want. SILVER: Arrange one event of client’s choice. FEE PER EVENT: Rs. 25000/-
  • 16. Our competitors are giving only one or two services but we are giving all services with discount prices. So prices will be low then others. We are giving online booking facilities and also 24/7 availability. Proposed Location While choosing the location certain things we kept in mind that it should be easily available, a busy location like commercial areas and our targeted customers oftenly visit there. It should be near to our suppliers. A neat, clean and healthy environment having basic facilities which we want for our office. It is convenient for our customer it has facilities like parking and cafeterias. Sale Forecasting MILLANN – The cultural wedding planner Items 2013 2014 2015 2016 2017 No of clients 12 17 25 33 40 Price per event 25000 25000 25000 30000 40000 Revenue 300000 425000 625000 990000 1600000 Operational Plan Daily operations of business Our daily operations include meeting with clients, taking orders, dealing with suppliers, visiting the venues, managing our budget. Location We have chosen ChenOne Tower for our office it provides all facilities which we need in an office and all qualities which help us to attract potential customers. Equipment Our office equipment will include 10 chairs, 5 tables, 1 sofa set, ballpoints, diaries, files, wall clock, wedding calendar, 5 laptops, 1 printer, 1 scanner, kitchen accessories 12 cups, 12 plates, 12 glasses and 12 spoons
  • 17. People In office, we will be 9 staff members, 6 partners, 1 assistant and 1 tea boy Surrounding environment It is a commercial location, includes in very busy and main roads of the city. Near to our suppliers. Our office will be in a shopping center where our targeted customers visit. Location One of the things that need to be ensured in establishing a business is choosing the right location for it. Of course when we talked about the location, the thing that is brought to our mind is strategic. A business needs to have a strategic location to do business. It is a place where communication and transportation are so much accessible; a place where people most likely go and a place where your services can easily be accessed by the consumers. Having a strategic location for your business is truly an advantage and an edge against your competitors. Like what mentioned, a good location for the business should have accessibility. It means that there should be a convenient, fast or easy and available means of transportation for the consumers to reach your business. Another thing is that the location should have an allowance for expansion. Since business grows, there are possibilities of acquiring additional space for your establishment to be able to cater with the needs of your business. This is one of the reason why you should consider also the possible expansion that could take place in the future time before choosing the location of the business. The product demand should be also considered. You should also consider that the services that you offer are fit for the location or not. Even though the location is good but if the services are not fit for the said location, still it is not considered as strategic for your business. You must ensure that your services should have the population that needs these. The availability of power, fuel as well as water supply should also be considered. The location for your business establishment needs not only the strategic position but should also ensure that the availability of some resources such as the power, the fuel and the water are accessible. These resources are important factors in running your business and it should be considered as the factors that should be first ensured upon choosing the right location for the business. Physical requirements Amount of space: 18 feet wide and 24 feet long Type of building: Shopping mall Power and other utilities: Fuel, Gas, Electricity, Tele Phone, Water.
  • 18. It is convenient for our suppliers We need a easy walk in access. Parking facility is available Cost of occupational expenses: 11 A.M to 10 P.M are our business hours. Legal environment: Health and safety environment: We are committed to conduct our business in a manner that protects the health and safety of our employees and the communities in which we operate. HSE performance and programs at Millann will be annually reviewed. We also recognize the importance of protecting the environment while conducting our business and believe that caring for the environment is not only an ethical and legal obligation but also a mechanism for success. Millann abides by all local environmental laws and regulations including National Environmental Quality Standards (NEQS). We continually strive to align our HSE management systems and processes to international best practices including Occupational Safety and Health Administration (OSHA) and Dupont Workplace Safety Standards. Our HSE systems will be processed, regularly assessed and audited internally as well as independently by third parties. Special regulations covering your industry:  Advance/ Token Money are non-refundable in case of cancelation the assignment.  50% advance of total amount will be paid at the time of booking which is 75% non adjustable in the case of cancellation.  The Balance 50% payment must be paid before 10 Days of the event.  Any change in order must be intimated 10-Days before the event after consulting with manager operations.  Government Rules and Regulation relating to wedding Functions must be followed i.e. One Dish Menu, No Fire work, No Firing and Function Timing to be strictly observed. If the client violet the rule Company will not responsible.  Breakage and shortage of company's equipment / items will charge to the client.  The event shall be executed in the Risk and Cost of the Client without any liability of the company for any loss or damage to the property of any guest.  The event shall be executed on the responsibility of the client for fool proof security arrangements and damage to our property, labour and staff.  In case of Natural Disaster Millan- The cultural wedding planners will not responsible for any lose / damage.
  • 19.  In case of increase in confirmed number of guests please inform 3 days before event. If not so company will not be responsible of food shortage or any other mess-up.  Increased number of guests will charge accordingly.  Traveling and loading charges will be affect final amount in case of out station programs.  Imported flowers or special modules will cost extra.  Rates are accepted and total bill amount is agreed. Copyright statement © [Millann-The cultural wedding planners] [2013] All Rights Reserved No part of this business or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the owners, unless otherwise indicated for stand-alone materials. Any business or commercial use and distribution of the contents of the business is not allowed without express and prior written consent of the author.
  • 20. Memorandum of Association Name: Millann-The Cultural Wedding Planners Registered Office: Shop No # 25 Basement ChenOne Tower,Sargodha Aims and Objectives: Aims and objectives for which the company is incorporated is as under: a) We offer a host of packages and services specifically tailored to the needs of each couple. b) We will provide complete services with standard and quality. c) We will provide the highest level of customer service and maintain customer satisfaction, always trying to exceed their expectations d) Our commitment to our clients is based on long-term relationships formed through dedicated service, value creation and loyalty. e) We will provide a cost-effective service and develop a well-trained, organized, focused, goal-oriented, committed and rewarded group of clients and associates Governing bodies: Names, addresses and designation of present member of governing body to whom management is entrusted under section 42 of companies ordinance 1984 as required is as follows: S no. Name Addresses Designation 1 SALMANA SADAF H No 89 Block C Satellite Town Sargodha V.P Marketing and IT 2 NIDA KHALID WARRAICH H No 41 Muradabad Sargodha V.P Finance 3 SIDRA HAKIM H No 82 St No 6, Iqbal Colony Sargodha V.P Human Resource 4 LABEEDA FARID H No 45/9 Canal Park Sargodha CEO
  • 21. 5 ADEELA YOUSAF H No 25/ 2 Gillwala Mehboob Colony Sargodha President 6 ZIRWA TASKEEN ZAHRA H no 64/4 Farooq Colony Sargodha V.P Operations Desirous person: We the undersigned are desirous of forming a company named “MILLANN-The Cultural Wedding Planners” under the companies ordinance 1984. S no. Names and Adresses Age Signatures 1 NIDA KHALID 21 2 SALMANA SADAF 21 3 SIDRA HAKIM 22 4 LABEEDA FARID 20 5 ADEELA YOUSAF 22 6 ZIRWA TASKEEN 22
  • 22. SECURITIES AND EXCHANGE COMMISION OF PAKISTAN Shop No # 25 Basement ChenOne Tower, Sargodha Certificate Of Incorporation (Under section 32 of Companies Ordinance, XLVII of 1984) Company number: 0086388 I hereby certify that Millann-The Cultural Wedding Planner Company of Sargodha is this day incorporated under the companies ordinance 1984 (XLVII of 1984), and that company is private company. Given under my hand at Faisalabad this 1st day of December two thousand thirteen. (MAHBOOB AHMAD) Joint Registrar of companies Faisalabad Region Fee 25000/- No. JRF Dated:________
  • 23. Personnel Job specification Wedding planner Bachelor degree or higher degree Any Event management course Basic computer skills Time management and stress management courses. Assistant Intermediate or higher degree Basic Computer skill Job description Wedding planner. 1. Should have Knowledge of the local area 2. Should be a good communicator 3. Should be a Negotiator 4. Planning 5. Should be able to solve problems 6. A good time manager 7. Should be able to work under stress Assistant 1.Attend calls 2. Fix meeting with clients 3.Computer operating
  • 24. How we measure performance Performance is measured by Performance evaluation forms. They will be made after every wedding by the employee and also CEO. Then both are compared. To improve performance training sessions will be done. Rewards and Compensation  After each wedding a meeting will be held to appreciate the work of employees and motivate them for more hard word.  Annual leave will be given to employees for 15 days.  25% discount on employee’s wedding.  If death in service happened then three times your salary paid to a nominated beneficiary  Annual increment of 25% in salary. Number of employees :  Six Some other workers are also employed  Tea Boy  Assistant Type of labor:  Skilled Where and how will you find right employees? On the basis of their specialization employees are recruited i.e employee specialized in:- I. Finance will be financial manager. II. HRM will be a human resource manager. Training methods & requirements:
  • 25. Trainings are held for different purposes, some are organized to help new employees to get to know the service completely, some are for improving employees‟ professional skills, therefore, the trainings can be divided by their contents:  Apprentice training To introduce this service general information and basic skills needed at work to new workers. This training helps building up good relationships between employees themselves and as well as between employees and management team. Moreover, it helps employees to set up the right attitude towards work.  Simulation training Practical training is held with the help of Human Resource managers, aiming to improve methods of working and increase work effectiveness by simulating the real workplace. This training is in existence in everyday work, therefore it is long-term. In order to have good results from this training, managers play very important roles by using proper training skills.  On-the-job training Employees‟ professional quality is the key of services, the rules and principles of work are taught in this kind of training, besides, courtesy, manners and techniques of handling interpersonal relations are taught as well. This kind of training aims to train employees to learn the best way to do the work in the most quickly and effective way.  Language Training Employees are required to be able to speak one or two foreign languages, for different cultures, different work categories or different positions, language requirements also differ. Urdu as an national used language, every staff needs to be familiar with. Another language is required or to be trained depending on the location of the wedding.  Services and administration training This training is more focused on a specific subject according to the request of improving administration and services, including telephone techniques, guest relations, sales skills, public relations general information and application, safety and first-aid etc.  Cross training To ensure the communication among different cultures and increase the ability of adjusting to distinguished environments, cross training is used to assist employees to receive knowledge and skills from other cultures. culture is a key factor in International HRM(IHRM), therefore, culture topic is treated more seriously and carefully, employees should be trained well to deal with possible cultural
  • 26. misunderstandings or even conflicts. Practical information should be provided during the training, role play, simulations, and meetings with foreign employees will help the trainees to understand better. Salary of employees MILLANN – The cultural wedding planner Designation Payroll per month Payroll per year For 2013 Assistant 2000 24000 Tea boy 1000 12000 Total 3000 36000 For 2014 Assistant 2700 32400 Tea boy 1300 15600 Total 4000 48000 For 2015 Assistant 3600 43200 Tea boy 1900 22800 Total 5500 66000 For 2016 Assistant 4500 54000 Tea boy 2500 30000 Total 7000 84000 For 2017 Assistant 6000 72000 Tea boy 3000 36000 Total 9000 108000 Suppliers: We chose the best suppliers in the city to ensure quality Following is the list of our suppliers Supplier Name Address Experience Lightening services Madina Light University Road Near 4 years
  • 27. Decoration Honda Center, Sargodha Caterer Datta Tent Services Bangla no 99-A Jamia Girls High School Bahadur Shah Zafar Road, Sargodha 6 years Cook Iqbal Marriage Hall & Pakwan Center Block C, Near Passport Office, Satellite Town, Sargodha 20 years Beauty Parlour (female & male) Depilex Beauty Clinic H.No 52/7 Old Civil Line Near Zam Zam Hotel, Katchery Road, Sargodha 2 years Florist Al-Makkah flower decoration Commissioner House, University Road, Sargodha 5 years Marriage Hall Style Inn Party Halls Near Chaman Ice Cream Katchery Road Sargodha 5 years Wedding Boutique Male Rox Men Zafarullah chowk Near Ajwa Kulfi, Satellite Town Sargodha 3 years Wedding Boutique Female Rahat Fashion Center Shop no 73, Inside goal chowk, Sargodha 25 years Jewellery Shop Patiala Fancy Jewellers Sarafa Bazar, Sargodha 10 years Photographer Shafiq’s National Studio Shop no 135-UG Al- Rehman Trade Center 3 years Rent a Car Car Land Railway Road Sargodha 5 years Foot wears Anarkali Shoes LG-47 Al-Rehman Trade Centre University Road Sargodha 3 years No, we don’t face any delivery problems and our supply cost will be fixed in the contract Rules and Regulations Rules and regulations of our company for employees
  • 28. 1. All members must hold a certified wedding planner certificate or have attended a recognized wedding planner course. 2. All members must understand that we have the right to cancel any membership, if you are found in breach of the code of practice. 3. All members must be truthful and transparent in all business dealings with suppliers and prospective couples. 4. All members are encouraged to give their clients an evaluation form for feedback. 5. All members must provide truthful and accurate information with respect to advertising. 6. All members must uphold each other’s businesses and must not defame any other wedding planner business. If this is the case, their membership will be terminated. Code of Ethics  All members shall continually strive to raise the level of professionalism and excellence in the events industry through ethical, reliable and competent conduct.  Members shall provide compassionate, professional service of the highest level at all times.  Members shall utilize continuing education programs and networking opportunities to enhance their knowledge base and raise their level of professionalism.  Members shall adhere to all safety standards set for the industry.  Members shall utilize proper legal contracts to protect themselves and their clients.  Members shall maintain appropriate insurance coverage for all business activities.  Members shall treat other event professionals with the utmost respect.  Members shall encourage newcomers to the industry through local mentoring and intern programs.  Members shall provide their time and talent to benefit their community through the local Chapter’s philanthropic efforts or other opportunities.  Members shall act in accordance with the Code of Ethics, Bylaws and Policies Management and Organization Board Of Directors Miss Salmana Sadaf Miss Nida Khalid Waraich Miss Sidra Tul Ain
  • 29. Miss Labeeda Farid Miss Adeela Yousaf Miss Zirwa Taskeen Zahra President Miss Adeela Yousaf CEO Miss Labeeda Farid Vice president operations Miss Zirwah Taskeen Zahra Vice President Marketing and IT Miss Salmana Sadaf Vice President finance Miss Nida Khalid Waraich Vice President Human Resource Miss Sidra Tul Ain Day To Day Activities Accountant Miss Miss Nida Khalid Waraich Supplier Relationship Managers
  • 30. Miss Zirwa Taskeen Zahra and Miss Adeela Yousaf Customer Relation Officer Miss Salmana Sadaf HR managers Miss Labeeda Farid and Miss Sidra Tul Ain Assistant Aabira Khan Tea boy Muhammad Tayyab Team Leaders on wedding day Lightening Decoration Miss Adeela Yousaf Wedding Boutique, Foot Wear Jewellry, Makeup Miss Sidra Tul Ain Caterers, cook, marriage hall Miss Nida Khalid Waraich Rent a car, photographer Miss Labeeda Farid Flower decoration
  • 31. Miss Zirwa Taskeen Zahra Managing Guests, IT Miss Salmana Sadaf. Personal Financial Statement Personal plan MILLANN – The cultural wedding planner Miss Salmana Sadaf Miss Nida Khalid Waraich Miss Sidra Tul Ain Miss Labeeda Farid Miss Adeela Yousaf Miss Zirwa Taskeen Zahra ASSETS: Current assets Cash in hand 10000 5000 13000 10000 20000 8000 Cash in bank 100000 90000 500000 250000 300000 700000 Account receivable 5000 15000 30000 6000 20000 25000 Total current assets 115000 110000 543000 266000 340000 733000 Fixed assets property 200000 100000 300000 0 75000 800000 Total fixed assets 200000 100000 300000 0 75000 800000 Total assets 315000 210000 843000 266000 415000 1533000 Less Liabilities: Current liabilities Accounts payable 30000 10000 50000 12000 20000 75000
  • 32. Credit card balance 13000 0 25000 4000 6000 20000 Total current liabilities 43000 10000 75000 16000 26000 95000 Long term liabilities mortgage 100000 0 200000 50000 75000 500000 Total long term liabilities 100000 0 200000 50000 75000 500000 Total liabilities 143000 10000 275000 66000 101000 595000 Net worth 172000 200000 568000 200000 314000 938000 Startup Expenses and Capitalization Each partner contributed 130000, and will share profit and loss with ratio 16.67each. Our startup expenses are Rs84000/- including office equipment, rent, maintenance and other charges Financial Plan Break even analysis MILLANN – The cultural wedding planner Breakeven point = fixed cost / price -variable cost per client 2013 2014 2015 2016 2017 Fixed cost Salary 36000 48000 66000 84000 108000 Rent 240000 240000 240000 360000 360000 advertisement 100000 90000 85000 80000 75000 Depreciation on equipment 1000 1000 1000 1000 1000
  • 33. Depreciation on furniture 3000 3000 3000 3000 3000 Total fixed cost 380000 382000 395000 528000 547000 Variable cost Office expenses 11000 13000 15000 18000 22000 Printing and stationary 12000 14000 16000 19000 24000 utilities 52000 59500 66500 85000 110000 Transportation expenses 20000 25000 30000 45000 60000 Other expenses 1000 1500 2500 3000 5000 Total variable cost 96000 113000 130000 170000 221000 Variable cost per client 8000 6647 5200 5151 5525 Price per event 25000 25000 25000 30000 40000 Breakeven point 22 21 20 21 16 INCOME STATEMENT FOR MILLANN – The cultural wedding planner 2013 2014 2015 2016 2017 Revenue 300000 425000 625000 990000 1600000 expenses Office expenses 11000 13000 15000 18000 22000 Salary 36000 48000 66000 84000 108000 Rent 240000 240000 240000 360000 360000 Printing n stationary 12000 14000 16000 19000 24000 utilities 52000 59500 66500 85000 110000 advertisement 100000 90000 85000 80000 75000 Transportation 20000 25000 30000 45000 60000
  • 34. expenses Depreciation on office equipment 1000 1000 1000 1000 1000 Depreciation on office furniture 3000 3000 3000 3000 3000 Other expenses 1000 1500 2500 3000 5000 Total expenses 476000 495000 525000 698000 768000 Income before Tax (176000) (70000) 100000 292000 832000 Tax 0 0 10000 29200 83200 Net operating income (176000) (70000) 90000 262800 748800 Other income 50000 70000 100000 160000 200000 Net income (126000) 0 190000 422800 948800 Dividend paid (300000) (600000) Retained earning 122800 348800 Cash flow statement MILLANN – The cultural wedding planner 2013 2014 2015 2016 2017 Change due to operating activity Revenue 260000 300000 500000 630000 800000 Accounts receivables 20000 30000 10000 25000 50000 Cash paid for Operation n administration expenses 260000 245000 360000 485000 445000 Accounts payable 15000 40000 50000 40000 25000 Change in cash due to operating activity 5000 45000 100000 130000 380000 Change due to investing activity Cash receipts from
  • 35. Sale of property/equipment 0 0 0 0 0 Collection of loan 0 0 0 0 0 Sale of investment activity 0 0 0 0 0 Cash paid for Purchase of property/equipment 0 0 0 0 0 Making loan to other entities 0 0 0 0 0 Purchase investment activity 0 0 0 0 0 Change in cash due to investing activity 0 0 0 0 0 Change due to financing activity Cash receipts from Issuance of stock 0 0 0 0 0 borrowing 0 0 0 0 0 Cash paid for Repayment of loan 0 0 0 0 0 Dividend paid 0 0 0 100000 300000 drawing 0 0 0 0 60000 Change in cash due to financing activity 0 0 0 (100000) (360000) Net change during the year 5000 45000 100000 30000 20000 Opening balance of cash a/c 0 5000 50000 150000 180000 Current year balance of cash 5000 50000 150000 180000 200000 Balance sheet MILLANN – The cultural wedding planner 2013 2014 2015 2016 2017 ASSETS: Current assets
  • 36. Cash in hand 5000 50000 150000 180000 200000 Cash in bank 354000 317000 351000 282000 401800 Advance for office 100000 100000 100000 100000 100000 Account receivable 50000 70000 80000 95000 100000 Total current assets 509000 537000 681000 657000 801800 Fixed assets Equipment 95000 94000 93000 92000 91000 Less depreciation (1000) (1000) (1000) (1000) (1000) Furniture 100000 97000 94000 91000 88000 Less depreciation (3000) (3000) (3000) (3000) (3000) Total fixed assets 191000 187000 183000 179000 175000 Intangible assets Goodwill 0 0 50000 200000 400000 Total intangible assets 0 0 50000 200000 400000 Total assets 700000 724000 914000 1036000 1376800 Liabilities and owner equity: Current liabilities Account payable 126000 70000 60000 40000 38000 Income tax payable 0 0 10000 29200 83200 Total liabilities 126000 70000 70000 69200 121200 Owner equity Capital stock 700000 654000 654000 844000 966800 Retained earning (126000) 0 190000 122800 348800 Less drawings 0 0 0 0 (60000) Total equity 574000 654000 844000 966800 1255600 Total liabilities and equity 700000 724000 914000 1036000 1376800