This document outlines a business plan for Glamour's Event Management, a startup event planning company in Pakistan. The company aims to provide full event planning services for corporate events, weddings, and other private functions. Key activities include event design, planning, organizing, and controlling catering and equipment. The vision is to turn customer ideas into unique experiences beyond expectations. Revenue will be generated through various event packages starting at Rs 100,000-200,000 depending on the type of event.

1. INDUSTRY CHOSEN: SERVICE
INDUSTRY
START UP COMPANY NAME:
GLAMOURS EVENT
MANAGEMENT)

2. GROUP MEMBERS:

3. Strategy Formulation On:
Glamour’s Event
Management:

4. Introduction About
Company

5. Glamour’s Event Management Company supervise
corporate events such as product launches, Annual
day, Corporate Anniversary day, meeting, conferences
and Marketing programs such as road shows and grand
opening events. We coordinate and even work on
special private personal events such as wedding
planning’s in Karachi and religious services. Glamour’s
event management can handle a variety of specific
event related to services, which can range from a few
select services for clients with limited budgets to
handling creating, technical and logistical aspects of an
event.

6. TwoTypesof
venues:
The two types of venue are as follows:
In-house Venue:
External Venue:

7. Vision:
Our Vision is to turn the ROYAL ingeniousness of
customers into reality and unique experiences that are
beyond expectation.

8. Mission:
To be the leading Event Management Company in
Pakistan, by exceeding the expectations of our Clients
through innovative ideas and the delivery of excellent
service.

9. Organizational Organogram

10. BusinessModelCanvas
Key Activities Key Partners Value proposition Customer
Relation
Customer
Segments
Key Resources
Designing
Planning
Organizing
Controlling
Catering
Equipment suppliers
Information
Manager
Consultants
Event Coordinator
Security Manager
We provide an entire
services of event
design, customized
package, strategic
planning in a limited
budget to transform a
special occasion into an
incredible memory.
Personal
assistance
Dedicated
assistance
Recommended
solution
Customer
Retention
Long-term bond
building
Target market
is composed of
all kind of
good
acquisitive
power who
might need
our services
Physical goods
Human resources
Financial resources
Channel
Meta
Instagram
Official Website
Cost Structure
Corporate sectors packages are starting from Rs: 100,000.
Promotional activities and their packages are starting from
Rs:200,000
Special Event packages are starting from Rs: 200,000.
Revenue
Special Passes & Packages.
Family packages
Some basic package with fixed price
Customized packages
Extra features providing packages

11. Balance Business Scorecard:
Financial Perspective Customer Perspective
 Simple website for small
business cost100,000 to build
 Corporate sectors packages are
starting from Rs: 100,000.
 Promotional activities and their
packages are starting from
Rs:200,000
 Special Event packages are
starting from Rs: 200,000.
 Ensure service availability
 Survey information
 Online feedback forms
 Increase customer confidence
in our services.
 Provide speedy and accurate
service
 Handling service calls
 Hassle free relationship
Internal Business Perspective Learning and Growth Perspective
 Shape customer requirement
 Quality services
 High class management
 Recruit and retain the most
talented individuals
 Improve training and development
of employees
 Service innovations

12. SwotAnalysis
STRENGTH WEAKNESSES
 Luxury Event Management
Experienced workers
 Creative innovations
 High quality Environment
 Excellent Services
 Customized packages for customers
 Up-to-date event planner
 Strong suppliers
 Huge setup cost
 Unexpected Incident
 Seasonality of events
 Existing event planners
OPPORTUNITY THREAT
 Extra promotional activities can
attract the customers..
 Corporate Events.
 Weddings
 Rich people prefers parties and
extra circular activities that helps
glamour’s to recognize its name
 Attract the tourist
 Arrangement is possible for all class
people
 Natural disaster like flood
 Terrorist attacks
 Competition with other events
 Pandemic
 Inflation rate
 Constant changes in demand od
customers