2. WeddingScenarioinIndia
Weddings are festive occasions in India and vary according to the religion, the region, the
community and the personal preferences of the bride and groom. Weddings in most cases are
celebrated with extensive decorations, colour, music, dance, costumes and rituals. India
celebrates about 10 million weddings per year, and families spend a great deal of effort and
financial resources in preparing and celebrating weddings.
5. ❖ Discounts for off season
wedding functions,
referrals etc
Place
❖ Marriage Hall
❖ Banquet halls
❖ Farm house
❖ Gardens
❖ Community Hall
Promotion
7-PsoftheMarketingMix
❖ Pricing depending on
the cost of wedding
and other services
undertaken by the
bride and groom
Product
❖ Eco friendly
Wedding event
❖ Entertainment
❖ Website
Price
6. ❖ Bride and Groom
❖ Guests
❖ Our team
❖ Caterers
❖ Photographer
❖ Florist
❖ Valets
People
❖ Decoration
❖ Arrangements
❖ Brochures or Catalogs at
the time of physical meet
❖ Skilled manpower
PhysicalEvidence
❖ Registering on website
❖ Client meet
❖ Arranging successful
event
Process
7-PsoftheMarketingmix
7. ServiceStrategy
➔ Tied up with service vendors like music bands,photographers,
mehndi artists,event managers, wedding venues,NGOs to provide
zero waste wedding.
➔ Reduced use of plastic cutleries, crackers, decorations,DJ.
➔ Leftover food distributed to needy people through NGOs.
➔ Wedding website through which send invites/updates, seating
plan, tracks RSVP and provide other services