Learn the proper research, structure, design and content of your B2B website with examples of what works (and what fails).

1. Visitors. Sales.
WEBSITES FOR LEADS.
LEADS ARE GOOD.
Strategy Words Structure Response

2. 2
What Outcome(s) Are You Seeking?
Strategy

3. 3
This is NOT an Outcome

4. 4
This is an Outcome.

5. 5
How to Build a Marketing Website
Anyone can say they can build a website. But as you know, there are big
differences and that is typically the results. To create business success:
1. Create an (inbound) marketing site with a user experience optimized by goals
2. Build in accordance with the most impactful SEO plan coded into structure
& planned for ongoing practice
3. Improves with ongoing content creation desired to attract, nurture and retain
customers through engaging blogging and social linkage
Tools and platform must align with goals, skills, resources. Results are
measured in sales, and a specific understanding of what drove them.

6. 6
What Outcome(s) Are You Seeking?
Words

7. 7
Web Traffic
Marketo
Web Traffic
Hubspot
Web Traffic

8. 8
SEM: What We Say
Prospect wants competitor.
We interrupt.
Headline (25)
Display URL (35)
Description Line (35)
Social Annotation G+
Sitelink Extensions

9. 9
SEO: Words Matter
Need text for this point
Speed
Display URL (35)
Author Snippet Image
Author Snippet Name
Author Popularity G+
Title (50)
Page Meta Description

11. 11
SEO: Image Search Words Matter

12. 12
SEO: Live Updates

13. 13
SEO: Search Volume

14. 14
What Outcome(s) Are You Seeking?
Structure

15. 15
SEO:
Cheat Sheet Anatomy of a URL

18. Site Map:
Code Key Phrases Into Structure
/Contact-us/

19. Site Map:
Top Pages
1. /
2. /blog/
3. /company/team
4. /Contact/
5. /solutions/
6. /solutions/
7. /learn/
8. /company/
10. SEO Phrase 1
9. /solutions/
Popular Post
SEO
USER
USER
USER
SEO
USER
SEO
USER

20. Site Map:
Landing
Pages 1. /solutions/solution name
2. /a-prospect/
3. /
4. /events/dreamforce-2014/
5. /blog/market-summit2013-guide/
6. /blog/what-is-hubspot/
7. /company/partners/
8. /
9. /solutions/perspective/
10. /blog/
Popular Post 1
SEO
SEO
SEO
SEO
SEO
SEO
SEO
SEO
SEO
Popular Post 2
SEO Phrase 1
SEO Phrase 2

22. What Outcome(s) Are You Seeking?
Response

24. Response Options: Share or Subscribe

25. Response
Options:
Comment

26. Response Options:
Modal Div Subscribe!

27. Response
Options:
Sell Lead
Generation
Programs

28. Digital Body Language and Content
Not Aligned Visits: 5600 Conversions: 1 Engagement Continues: 52
Most Popular
Blog Post

29. Digital Body Language and Content
Aligned Visits: 782 Conversions: 378 Engagement Continues: 523
Content eBook

30. Visitors. Sales.
WEBSITES FOR LEADS.
LEADS ARE GOOD.
Strategy Words Structure Response