Integrating Strategy & Budgets to Form a Cohesive PPC Program

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The document discusses strategies for integrating pay-per-click (PPC) advertising budgets and tactics. It covers assessing marketing goals, developing a strategic plan, budget projections, and deployment tactics. The topics include determining the right budget allocation for different campaign types based on their potential, using tools like Excel to project budgets, scheduling ads to match customer purchasing patterns, prioritizing high-performing products and locations, and targeting ads to relevant audiences. The overall aim is to create a cohesive PPC program by aligning budgets with strategic goals and tactical plans.

1
www.dublindesign.com
The PPC Agency of Experts
Integrating Strategy &
Budgets To Form
a Cohesive PPC
Program

2
www.dublindesign.com
Agenda
• The Big Concept
• Creating Winning Strategy
• Creating Budget Strategy &
Projections
• Budget Deployment Tactics

Integrating Strategy & Budgets: The Big Concept
| The PPC Agency of Experts

6
www.dublindesign.com
Creating Winning
Strategy

Creating Winning Strategy: What is Strategy?
| The PPC Agency of Experts

Creating Winning Strategy: Establishing Proper
Goals
| The PPC Agency of Experts

Creating Winning Strategy: Establishing Proper
Goals
| The PPC Agency of Experts
• Business Goals.
• Marketing Goals.

Creating Winning Strategy: Establishing Priorities
| The PPC Agency of Experts

Creating Winning Strategy: The 3 Components of
Strategy
| The PPC Agency of Experts
• Assessing the Situation.
• Form Guiding Principle.
• Build Tactical Plan.

Component #1: Assessing the Situation
| The PPC Agency of Experts

Component #2: Form Your Guiding Principle
| The PPC Agency of Experts

Component #3: Building the Tactical Plan
| The PPC Agency of Experts

15
www.dublindesign.com
Creating Budget
Strategy &
Projections

Making Your PPC Program Go
| The PPC Agency of Experts
• Identify the Goal.
• Create Strategic Plan.
• Determine Funding Requirements.
• Execute.

My Budget Creation Strategy
| The PPC Agency of Experts

My Budget Creation Strategy: Tried & True
| The PPC Agency of Experts
• Consistently great results.
• Near 100% guarantee of
success (ex: branded terms)

My Budget Creation Strategy: Safe Bets
| The PPC Agency of Experts
• Performs well most of the
time.
• Reputable

My Budget Allocation Strategy: Experimental
| The PPC Agency of Experts
• New campaigns, keywords,
etc.
• New platforms outside the big
3 (Google, Bing, Facebook).

Effective Budget Creation Tool: Excel Solver
| The PPC Agency of Experts

Actual Client Budget Projection Strategy
| The PPC Agency of Experts

Budget Pacing: Managing Budgets In The Wild
| The PPC Agency of Experts

24
www.dublindesign.com
Budget
Deployment
Tactics

Budget Deployment Tactic #1: Near Me Targeting
| The PPC Agency of Experts

Budget Deployment Tactic #2 : Ad Scheduling
| The PPC Agency of Experts

Budgeting Tactic #3: Product Prioritization
| The PPC Agency of Experts

Budgeting Tactic #4: Audience Targeting
| The PPC Agency of Experts

Continuing the Conversation
| The PPC Agency of Experts
https://www.hanapinmarketing.com/digital-summit/

34
www.dublindesign.com
The PPC Agency of Experts
Thank You

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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

SEO as the Backbone of Digital Marketing

Felipe Bazon

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

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The What, Why & How of 3D and AR in Digital Commerce

SEO as the Backbone of Digital Marketing

Is AI-Generated Content the Future of Content Creation?

Integrating Strategy & Budgets to Form a Cohesive PPC Program

1. 1 www.dublindesign.com The PPC Agency of Experts Integrating Strategy & Budgets To Form a Cohesive PPC Program

2. 2 www.dublindesign.com Agenda • The Big Concept • Creating Winning Strategy • Creating Budget Strategy & Projections • Budget Deployment Tactics

3. Integrating Strategy & Budgets: The Big Concept | The PPC Agency of Experts

4. Integrating Strategy & Budgets: The Big Concept | The PPC Agency of Experts

5. Integrating Strategy & Budgets: The Big Concept | The PPC Agency of Experts

6. 6 www.dublindesign.com Creating Winning Strategy

7. Creating Winning Strategy: What is Strategy? | The PPC Agency of Experts

8. Creating Winning Strategy: Establishing Proper Goals | The PPC Agency of Experts

9. Creating Winning Strategy: Establishing Proper Goals | The PPC Agency of Experts • Business Goals. • Marketing Goals.

10. Creating Winning Strategy: Establishing Priorities | The PPC Agency of Experts

11. Creating Winning Strategy: The 3 Components of Strategy | The PPC Agency of Experts • Assessing the Situation. • Form Guiding Principle. • Build Tactical Plan.

12. Component #1: Assessing the Situation | The PPC Agency of Experts

13. Component #2: Form Your Guiding Principle | The PPC Agency of Experts

14. Component #3: Building the Tactical Plan | The PPC Agency of Experts

15. 15 www.dublindesign.com Creating Budget Strategy & Projections

16. Making Your PPC Program Go | The PPC Agency of Experts • Identify the Goal. • Create Strategic Plan. • Determine Funding Requirements. • Execute.

17. My Budget Creation Strategy | The PPC Agency of Experts

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19. My Budget Creation Strategy: Safe Bets | The PPC Agency of Experts • Performs well most of the time. • Reputable

20. My Budget Allocation Strategy: Experimental | The PPC Agency of Experts • New campaigns, keywords, etc. • New platforms outside the big 3 (Google, Bing, Facebook).

21. Effective Budget Creation Tool: Excel Solver | The PPC Agency of Experts

22. Actual Client Budget Projection Strategy | The PPC Agency of Experts

23. Budget Pacing: Managing Budgets In The Wild | The PPC Agency of Experts

24. 24 www.dublindesign.com Budget Deployment Tactics

25. Budget Deployment Tactic #1: Near Me Targeting | The PPC Agency of Experts

26. Budget Deployment Tactic #1: Near Me Targeting | The PPC Agency of Experts

27. Budget Deployment Tactic #1: Near Me Targeting | The PPC Agency of Experts

28. Budget Deployment Tactic #2 : Ad Scheduling | The PPC Agency of Experts

29. Budget Deployment Tactic #2 : Ad Scheduling | The PPC Agency of Experts

30. Budgeting Tactic #3: Product Prioritization | The PPC Agency of Experts

31. Budgeting Tactic #4: Audience Targeting | The PPC Agency of Experts

32. Budgeting Tactic #4: Audience Targeting | The PPC Agency of Experts

33. Continuing the Conversation | The PPC Agency of Experts https://www.hanapinmarketing.com/digital-summit/

34. 34 www.dublindesign.com The PPC Agency of Experts Thank You

Integrating Strategy & Budgets to Form a Cohesive PPC Program

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