The 2 greatest priorities in B2B business are 1) increase the quality of sales leads (68%) and 2) increase the quantity of sales leads (55%). Email nurture is one of the simplest and most cost effective tools to accomplish both these priorities but technique, timing and execution are keys to success.
In this popular presentation, email marketing experts Mary Firme and Shauna Bradley provide an overview of the critical strategy elements needed to drive marketing leads from early stage to sales ready prospects.
How to go from lead to camp family to returning family via email. Over 260 billion emails are sent every day. How do you stand out in the crowd without being spammy? Most camps are missing a huge opportunity to communicate to families, build credibility, and strengthen relationships from lead until the camper sets foot at camp. This session will cover how to choose campaign topics that build your credibility among potential, new, AND current families while creating an effective framework for your drip marketing journey from lead to new family. Plus, you will get tips for creating copy and subject lines for your emails that are meaningful and engaging.
Aloha Welcome Email & Unsubscribe Best PracticesSilverpop
The "aloha" stages of email marketing (both hello and goodbye) all too often receive little attention and priority on the email marketer's task list. That's a big "hewa" (mistake), because the welcome email, whether a single message or a series of strategic messages, might be the most important email your company will ever send.
Why? The welcome email is typically your subscriber's first email experience with your brand and sets the tone for the relationship. When done well, you will achieve higher levels of engagement out of the gate and minimize early disengagement and churn.
However, whether it happens early or far into the email relationship, some subscribers will still want to opt out. It is critical that you not only make it easy for them to unsubscribe but also provide logical alternatives to saying goodbye. This could help you capture 25 percent or more of those looking to leave.
This Webinar, designed for beginner to intermediate consumer (B2C) marketers, explains why the email "aloha" process is so important, outlines key best practices and shows numerous good and not-so-good examples of welcome emails and unsubscribe pages.
Calling all B2B email marketers: this webinar is just for you! From email design tips and list building tactics to deliverability must-dos and social media integration, this presentation helps B2B marketers plan and execute successful email marketing campaigns
Learn how Email Marketing 2.0 gives you the power to:
* Capture behavioral data about your prospects
* Create 360 degree profiles of your customers and prospects
* Send targeted, personalized emails based on that data
* Set up motion activated autoresponders
* And so much more!
How to go from lead to camp family to returning family via email. Over 260 billion emails are sent every day. How do you stand out in the crowd without being spammy? Most camps are missing a huge opportunity to communicate to families, build credibility, and strengthen relationships from lead until the camper sets foot at camp. This session will cover how to choose campaign topics that build your credibility among potential, new, AND current families while creating an effective framework for your drip marketing journey from lead to new family. Plus, you will get tips for creating copy and subject lines for your emails that are meaningful and engaging.
Aloha Welcome Email & Unsubscribe Best PracticesSilverpop
The "aloha" stages of email marketing (both hello and goodbye) all too often receive little attention and priority on the email marketer's task list. That's a big "hewa" (mistake), because the welcome email, whether a single message or a series of strategic messages, might be the most important email your company will ever send.
Why? The welcome email is typically your subscriber's first email experience with your brand and sets the tone for the relationship. When done well, you will achieve higher levels of engagement out of the gate and minimize early disengagement and churn.
However, whether it happens early or far into the email relationship, some subscribers will still want to opt out. It is critical that you not only make it easy for them to unsubscribe but also provide logical alternatives to saying goodbye. This could help you capture 25 percent or more of those looking to leave.
This Webinar, designed for beginner to intermediate consumer (B2C) marketers, explains why the email "aloha" process is so important, outlines key best practices and shows numerous good and not-so-good examples of welcome emails and unsubscribe pages.
Calling all B2B email marketers: this webinar is just for you! From email design tips and list building tactics to deliverability must-dos and social media integration, this presentation helps B2B marketers plan and execute successful email marketing campaigns
Learn how Email Marketing 2.0 gives you the power to:
* Capture behavioral data about your prospects
* Create 360 degree profiles of your customers and prospects
* Send targeted, personalized emails based on that data
* Set up motion activated autoresponders
* And so much more!
E-Mail Marketing & What You Need to KnowPaul Prewitt
Are you interested in starting an Email Marketing program for your school or group? If so then let me take you through the "things you need to know" and then we can work on creating you an email marketing program that will surpass all your wildest expectations.
The slide show describes how to brand and grow your presence with the market and prospects. through doing so, you can build more awareness, better trust, and more conversations. All of this is critical in a post-commercialism society, which focuses more on relationships and loyalty.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Learn how to ROCK your lead generation from the experts at ToutApp and LaunchBit.
Key Topics Covered:
Elizabeth from LaunchBit covered tactical content to improve your lead generation including: Packaging content into ebooks, pdfs, whitepapers, building and optimizing landing pages. Driving traffic: through email, through ads, through other channels, analyzing your results and using drip marketing to cultivate your audience.
And, TK from ToutApp covered tactical content on how you can take those leads and convert them: How to actually write a cold-email to generate leads. So you've got leads, now what? 3 real tactics on how to follow up and get them engaged. Anyone can handle a small number of leads, what do you do when you've got hundreds? How do you scale your sales? Emails are a great start, when should you actually get on the phone with those leads?
In this webinar, Silverpop’s Loren McDonald offers his advice for leveraging social, mobile and local “mocial” channels to integrate with and support email marketing.
Areas covered include:
- Social registrations
- Opt-in forms on Facebook pages
- Share to social
- Incorporating personality and "humanized" content to increaes engagement
- Designing emails for mobile devices
- Using mobiel apps, SMS, QR codes, tablets/iPads and check-in (Foursquare, Facebook) promotions to grow email opt-ins
7 Sales Techniques to Improve Your Link OutreachGrant Merriel
Every business and SEO agency will find themselves doing some form of email outreach at some time and this slide runs through all specific tactics that sales representatives use to ensure that they get the most return on investment from the least amount of time invested into each prospect.
These strategies will be completely complimentary to any currently running email outreach campaign.
Presentation by Adam Q. Holden-Bache to BMA Carolinas on October 15, 2015. Content from Adam's book "How to Win at B2B Email Marketing, A Guide to Achieving Success". Web site at http://b2bemailmarketingbook.com.
Book Yourself Solid + Contactually: How to Generate 30% More Referrals This YearContactually
Want to know the fastest, leanest way to grow your business?
The answer is simple. You need to drive more referrals from your existing customers and Contactually can help.
We're partnering with Michael Port, author of Book Yourself Solid, on Thursday, July 9th at 1pm EST to share:
Book Yourself Solid strategies
Daily practices to turn customers into advocates
Easy tactics to generate more referrals using Contactually
And much more!
ToutApp is the complete sales communication platform and we'll present the HOWs and WHYs around Email, Website and Presentation tracking and teach you how to use Tracking to focus on the right leads and close more deals.
If you haven’t thought about your email strategy in a while (or ever), now is the time!
An email list built from your site and in person has tremendous potential value — value that doing the same old thing or taking no action at all won’t tap. Regardless if you are a blogger or a small business, making sure you build a relationship with your visitors, keep them coming back and in most cases taking some action should be your goal. Each person who takes time to visit your site AND join your email list should be handled like gold, as that’s a very passionate client, customer or subscriber.
In this presentation, we’ll share tips and essential steps to take to make sure you’re leveraging your email marketing list to grow your business or subscriber base effectively.
We will cover:
· Why you may want to think about using an email service provider
· How mobile is impacting email marketing readership
· How to build an email that gets results in this short attention span era
· How to build a killer subject line
· How to turn more website visitors into new email contacts
· How to automate timely engagement with new contacts
· How to do get results by sending more relevant emails
ToutApp: The Complete Sales Communications PlatformToutApp, Inc.
ToutApp is the complete sales communications platform built to help sales professional send emails faster with templates and track day-to day emails, engagement and attachments.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Wake Up Sleepy Subscribers with Marketing AutomationMarketo
Up to 80% of email databases are classified as inactive.* These "sleepy subscribers" haven't engaged with your emails in months, which negatively impacts your overall email program health. But with the right re-engagement strategy, you'll discover a cost-effective way to convert inactive subscribers into revenue! Learn from email marketing expert Mike Madden in our webinar, "Wake Up Sleepy Subscribers with Marketing Automation!"
E-Mail Marketing & What You Need to KnowPaul Prewitt
Are you interested in starting an Email Marketing program for your school or group? If so then let me take you through the "things you need to know" and then we can work on creating you an email marketing program that will surpass all your wildest expectations.
The slide show describes how to brand and grow your presence with the market and prospects. through doing so, you can build more awareness, better trust, and more conversations. All of this is critical in a post-commercialism society, which focuses more on relationships and loyalty.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Learn how to ROCK your lead generation from the experts at ToutApp and LaunchBit.
Key Topics Covered:
Elizabeth from LaunchBit covered tactical content to improve your lead generation including: Packaging content into ebooks, pdfs, whitepapers, building and optimizing landing pages. Driving traffic: through email, through ads, through other channels, analyzing your results and using drip marketing to cultivate your audience.
And, TK from ToutApp covered tactical content on how you can take those leads and convert them: How to actually write a cold-email to generate leads. So you've got leads, now what? 3 real tactics on how to follow up and get them engaged. Anyone can handle a small number of leads, what do you do when you've got hundreds? How do you scale your sales? Emails are a great start, when should you actually get on the phone with those leads?
In this webinar, Silverpop’s Loren McDonald offers his advice for leveraging social, mobile and local “mocial” channels to integrate with and support email marketing.
Areas covered include:
- Social registrations
- Opt-in forms on Facebook pages
- Share to social
- Incorporating personality and "humanized" content to increaes engagement
- Designing emails for mobile devices
- Using mobiel apps, SMS, QR codes, tablets/iPads and check-in (Foursquare, Facebook) promotions to grow email opt-ins
7 Sales Techniques to Improve Your Link OutreachGrant Merriel
Every business and SEO agency will find themselves doing some form of email outreach at some time and this slide runs through all specific tactics that sales representatives use to ensure that they get the most return on investment from the least amount of time invested into each prospect.
These strategies will be completely complimentary to any currently running email outreach campaign.
Presentation by Adam Q. Holden-Bache to BMA Carolinas on October 15, 2015. Content from Adam's book "How to Win at B2B Email Marketing, A Guide to Achieving Success". Web site at http://b2bemailmarketingbook.com.
Book Yourself Solid + Contactually: How to Generate 30% More Referrals This YearContactually
Want to know the fastest, leanest way to grow your business?
The answer is simple. You need to drive more referrals from your existing customers and Contactually can help.
We're partnering with Michael Port, author of Book Yourself Solid, on Thursday, July 9th at 1pm EST to share:
Book Yourself Solid strategies
Daily practices to turn customers into advocates
Easy tactics to generate more referrals using Contactually
And much more!
ToutApp is the complete sales communication platform and we'll present the HOWs and WHYs around Email, Website and Presentation tracking and teach you how to use Tracking to focus on the right leads and close more deals.
If you haven’t thought about your email strategy in a while (or ever), now is the time!
An email list built from your site and in person has tremendous potential value — value that doing the same old thing or taking no action at all won’t tap. Regardless if you are a blogger or a small business, making sure you build a relationship with your visitors, keep them coming back and in most cases taking some action should be your goal. Each person who takes time to visit your site AND join your email list should be handled like gold, as that’s a very passionate client, customer or subscriber.
In this presentation, we’ll share tips and essential steps to take to make sure you’re leveraging your email marketing list to grow your business or subscriber base effectively.
We will cover:
· Why you may want to think about using an email service provider
· How mobile is impacting email marketing readership
· How to build an email that gets results in this short attention span era
· How to build a killer subject line
· How to turn more website visitors into new email contacts
· How to automate timely engagement with new contacts
· How to do get results by sending more relevant emails
ToutApp: The Complete Sales Communications PlatformToutApp, Inc.
ToutApp is the complete sales communications platform built to help sales professional send emails faster with templates and track day-to day emails, engagement and attachments.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Wake Up Sleepy Subscribers with Marketing AutomationMarketo
Up to 80% of email databases are classified as inactive.* These "sleepy subscribers" haven't engaged with your emails in months, which negatively impacts your overall email program health. But with the right re-engagement strategy, you'll discover a cost-effective way to convert inactive subscribers into revenue! Learn from email marketing expert Mike Madden in our webinar, "Wake Up Sleepy Subscribers with Marketing Automation!"
In this presentation with Loren McDonald from Silverpop, we cover welcome emails, retargeting, cart abandonment, sku notify, order confirmation emails, and the frequency controls to keep the wheels from falling off.
We had an awesome HubSpot Users Group event on the 18th. Two awesome presentations about email marketing and marketing automation. Enjoy the decks and put some of this to good use in your business.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance.
Get the tools to:
Create cost effective transactional and marketing email programs
Get your emails delivered to the inbox
Analyze the performance of your programs
Scale your program to meet the needs of your growing business
Gain more customer by Fix follow up failure - Co nhieu khach hang hon bang ch...Hapec Media
Co nhieu khach hang hon bang cham soc khach hang! "67% nguoi mua noi khong ngay hom nay se san sang de mua hang trong nam toi" - Gartner Research.
"80% dau moi khach hang bo di se mua hang trong 2 years". —Sirius Decisions.
Ban se can mot ke hoach cho viec cham soc khach hang neu ban co tu 3 cau tra loi yes cho nhung cau hoi duoi day:
1. They forget.
2. They focus on hot leads.
3. Unconverted leads fall through the cracks.
4. They think the people will call back.
5. They don’t want to be pushy.
6. They don’t realize the potential impact follow-up can have on their business
Beyond the Open Rate: It's Time to Think Reach Frequency and ImpactAlchemy Worx
What would you do if you found out that 1% of your email list was generating 20% of your revenue? You might target your big spenders in a different way or develop products aimed specifically at them; alternatively, you might look at ways of persuading the other 99% of subscribers to buy more.
Both of these options rely on knowing which customers are your most valuable – but with only the blunt instruments of open and click rates available to you, you simply can’t tell. When we rely on these metrics to measure success we end up with “one size fits all” communications: any serious knowledge of our audience begins and ends with the registration process.
Growing your email list is one of the most important things to do for your business. In this first webinar of the year, we’ll dive deep into the most important elements of your email list.
Get Instant Access to Over 1200+ Online Internet Marketing Courses
Build what matters: learn a simple system for creating effective pages that captivate and sell.
Test your way to the top: how to make use of free testing tools to find the optimal design and content for each page.
getimcourse.com
Are you getting the most out of your email marketing strategy? Move your customers from “just looking” to “buying it today”! All that you have to do is set up your email drip campaigns. Email drip campaigns are triggered emails meant to provide timely, relevant messages to your customer during key times of the buying cycle. This deck will walk through what drip campaigns are, why you should be running them, and how to optimize these campaigns.
#CNX14 - Connecting the Dots: Customer Engagement Through the Email Marketing...Salesforce Marketing Cloud
Today's marketing centers around 1:1 connections with customers, but many brands underestimate the importance of having email marketing as a key touchpoint across the customer lifecycle. Hear first-hand from customers about how they are driving enriching customer experiences through their email marketing programs—and beyond.
Similar to Get More Sales Leads with Better Email Nurture (20)
Marketing requires interesting skills and offers growing opportunities, but despite an overwhelming majority of women in the field, pay and leadership roles are dominated by men.
When a hot lead arrives, how fast is your follow-up? Sales can degrade by 50% every day when a lead sits waiting. See the detailed analysis from Mary Firme and Dell's Bryan Shaw.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
1. HOW TO GET MORE, HIGH QUALITY
SALES LEADS WITH GREAT EMAIL
STOP BLASTING – ENGAGE!
2. HOW TO GET MORE, HIGH QUALITY SALES
LEADS WITH GREAT EMAIL: PRESENTERS
Mary
Firme
Chief
Marke+ng
Strategist
Big
Solu+ons
Group;
fmr
Chief
Lead
Accelerator,
ReachForce
@MaryFirme
Shauna
Bradley
Customer
Success
Director,
LeadMD
@marke+nggyrl
3. • Low email open rates signal no one
wants your email, so corporate email
servers no longer deliver it.
• You hit duplicates, spam traps, have high
unsubscribe rates so feedback loops
have voted you a spammy bulk emailer.
• Email sender score is below 80? Only
56% of your legit email now delivered.
• In 1 year, 10% of those receiving your
messages have unsubscribed because of
lame, generic messages.
Sending Email to Bad Data Contaminates Good
5. • Post email testing and
validation, and removal or
bad addresses, most
companies see average
email delivery of 97 - 99%.
• On target messaging drives
email forwarding and
sharing, improving feedback
loop and delivery rates and
adding to database size
through new signups.
• Feedback loop is positive,
ensuring high deliverables
and maximizing results.
Case Study: Crain sees a
33% increase in already
good open rates.
6. Early Stage
§ Audience Acquisition
§ 16,093 Page Views w/ad
§ 132,522 Newsletter Views*
§ 271,123 Email Invitation
Messages delivered
§ 14.1% Open Rate
§ 1.1% Click through rate
Late
Stage
Email
• Nurturing
Campaign
– 4,585
Messages
delivered
– 34.7%
open
rate
– 12.9%
click
through
rate
Deeper Engagement In Later Stages of Campaign
• 246% increase in Email Open Rate
• 1172% increase in Click Through Rate
* 13x in Specialty Risk Newsletter distributed to 10,194 emails
EXAMPLE NURTURING EFFECT ON LEAD ENGAGEMENT
7. Early Stage
§ Audience Acquisition
§ 16,093 Page Views w/ad
§ 132,522 Newsletter Views*
§ 271,123 Email Invitation
Messages delivered
§ 14.1% Open Rate
§ 1.1% Click through rate
Late
Stage
• Nurturing
Campaign
– 4,585
Messages
delivered
– 34.7%
open
rate
– 12.9%
click
through
rate
Deeper
Engagement
In
Later
Stages
of
Campaign
• 246%
increase
in
Email
Open
Rate
• 1172%
increase
in
Click
Through
Rate
* 13x in Specialty Risk Newsletter distributed to 10,194 emails
GETTING STARTED ON EMAIL NURTURE
It can feel like a very steep mountain.
8. Early Stage
§ Audience Acquisition
§ 16,093 Page Views w/ad
§ 132,522 Newsletter Views*
§ 271,123 Email Invitation
Messages delivered
§ 14.1% Open Rate
§ 1.1% Click through rate
Late
Stage
• Nurturing
Campaign
– 4,585
Messages
delivered
– 34.7%
open
rate
– 12.9%
click
through
rate
Deeper
Engagement
In
Later
Stages
of
Campaign
• 246%
increase
in
Email
Open
Rate
• 1172%
increase
in
Click
Through
Rate
* 13x in Specialty Risk Newsletter distributed to 10,194 emails
GETTING STARTED ON EMAIL NURTURE
Just start here. Build as you go.
9. Early Stage
§ Audience Acquisition
§ 16,093 Page Views w/ad
§ 132,522 Newsletter Views*
§ 271,123 Email Invitation
Messages delivered
§ 14.1% Open Rate
§ 1.1% Click through rate
Late
Stage
• Nurturing
Campaign
– 4,585
Messages
delivered
– 34.7%
open
rate
– 12.9%
click
through
rate
Deeper
Engagement
In
Later
Stages
of
Campaign
• 246%
increase
in
Email
Open
Rate
• 1172%
increase
in
Click
Through
Rate
* 13x in Specialty Risk Newsletter distributed to 10,194 emails
GETTING STARTED ON EMAIL NURTURE
Just start here. Build as you go.
10. 8/3/15
7
Steps:
To
Put
Your
Lead
Nurturing
on
Steroids
10
§ Create
Nurture
Entry
Plans,
Align
Steps
to
the
MarkeQng
to
Sales
Journey
§ Iden>fiable
Ac>ons
§ Debunking
Ac>ons
§ Example
–
3
streams
§ Starter
–
General
content
aligned
to
your
ul>mate
solu>ons
–
with
tasty
calls
to
ac>on
-‐
downloads,
best
prac>ces,
freebies
§ Middle
–
Considering
your
business
–
a
bit
more
detailed
§ Late
stage
–
Tip
them
over
to
sales
ready
HOW TO MAP A NURTURE STREAM
11. 11
Presenta>on
Title
8/3/15
PERSONAS: NOT A ROLE, A SPECIAL ARCHETYPE
§ Persona nurture accelerates and
increases marketing and sales
results
§ Example difference:
§ IT personas like calculators and white
papers
§ CMOs like in-person visits, events and free
trials
§ You may start with 1 Persona!
§ But More are better…
§ Align to your content plan
§ Operationalize in accordance with
nurture
§ General Tracks
§ Persona Tracks
§ Customer Tracks
13. 8/3/15
7
Steps:
To
Put
Your
Lead
Nurturing
on
Steroids
13
PERSONAS - OPERATIONALIZE IT!
14. 8/3/15
7
Steps:
To
Put
Your
Lead
Nurturing
on
Steroids
14
§ Beginning
Steps-‐
Align
AcQons
Around
Your
Buyer
Journey
and
track
§ Clicked
link:
Cats
are
beRer
than
dogs!
§ Open
emailed
–
Is
your
email
delivery
low?
§ Click
link
–
get
the
ROI
calculator
here
§ Advanced
steps
-‐
Align
AcQons
around
Personas
§ Engagement
§ Successes
§ Abandons
§ Nurture
Entry
CREATE UNIQUE ACTION STEPS
18. ENCOURAGEMENT & ADVICE FROM THE TRENCHES
§ You don’t have to have a ton of content to set up nurture.
§ How about a weekly meme?
§ How about an image from your sales brochure and one paragraph about what it
means?
§ Reuse old ugly (download) content.
§ Then - update and reformat the winners after they win!
§ The mountain is steep, but we all walk one step at a time.
§ Start somewhere.
§ Review quarterly and revise, enhance, improve.
§ Make sure to stay conversational.
§ Speak TO us not AT us!
§ Don’t mail to bad email addresses.
§ Know when your leads should “pause” and/or “resume” the
engagement cadence
§ Example: When leads are in an active conversation with Sales
19. WATCH OUT! COMMON POTHOLES
§ Email technical technical setup.
§ CNAME your links (pages.reachforce.com not 7890-4.mktomail.com)
§ SPF records
§ DKIM TXT record
§ Make sure you think about all the possible scenarios that should make a
lead exit the engagement stream
§ Example: They have become a customer
§ “Email invalid” equals “true” (not always)
§ SPAM response from receiving email server can trigger this flag
§ Now nothing will go out to this person – including your auto-responder with the ebook
download link (and you won’t know this happened)
§ Yes this did happen to me (which is why I tested my emails and found 6,998 valid
emails in this state.)
§ Not enough frequency. Once a month is not enough.
§ You stop outreach after the sale.
§ You run out of content, emails, steam.
§ Repurpose, repurpose, repurpose
20. Early Stage
§ Audience Acquisition
§ 16,093 Page Views w/ad
§ 132,522 Newsletter Views*
§ 271,123 Email Invitation
Messages delivered
§ 14.1% Open Rate
§ 1.1% Click through rate
Late
Stage
• Nurturing
Campaign
– 4,585
Messages
delivered
– 34.7%
open
rate
– 12.9%
click
through
rate
Deeper
Engagement
In
Later
Stages
of
Campaign
• 246%
increase
in
Email
Open
Rate
• 1172%
increase
in
Click
Through
Rate
* 13x in Specialty Risk Newsletter distributed to 10,194 emails
NEED TO DRIVE MORE, BETTER QUALITY LEADS?
Want More Quality Sales Leads?
Contact mary@bigsolutionsgroup.com