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WEBSITE CRITERIA 
EVALUAT ION OF WEBSI T ES
WEBSITE URL: SOURCE OF 
WEBSITE 
• Government site? 
• www.whitehouse.gov www.state.gov 
• Organizational? 
• www.peta.org www.occupywallst.org 
• A dotcom site? 
• www.disney.com www.microsoft.com
.EDU = ACADEMIC, 
COLLEGES/UNIVERSITIES
.GOV = GOVERNMENT
.ORG = ORGANIZATIONS 
charitable, religious or lobbying group
.COM = BUSINESS
OTHER URLS 
.mil = military site 
.net = network
WEBSITE CRITERIA 
• Authority 
• Sponsor/organization: who sponsors the site? Govt, 
organization, business, educational, or other? 
• Contact Information 
• Is there an ‘About Us’ tab? Very important! 
• Audience 
• Specific group or audience [edu site directed to students] 
• Specific age group? Other focus on specific audience 
• Currency 
• Updated regularly [see date at bottom of first page of site]
OTHER CRITERIA 
• Authorship of material on site 
• Who writes material, entries or articles for the site? 
• Who is featured on the site [experts in the field, governmental 
representatives, or other?] 
• Objectivity --- Factual/Biased 
• Advocacy : emotional appeals, biased language 
• Factual: statistics, facts, government information 
• Coverage 
• Presents updated perspective on topic 
• How far back is information kept on the site? [backlog of articles or 
entries] 
• Appropriateness/Revelance 
• Is the website relevant to your topic? Why, or why not? [don’t 
choose ‘just a website’ about your topic. Find a specific article or 
entry pertaining to your topic]
ORGANIZATIONS = OBJECTIVITY? 
Animal Rights 
• Organizations 
present specific 
perspectives on 
issues they 
represent 
• Language Use 
[emotional versus 
factual]
EMOTIONAL APPEAL 
• Organizational site: 
• Weighted language 
• Biased perspective 
Example of 
emotional appeal 
and weighted 
language from 
www.peta.org
ADVOCACY WITHOUT STRONG 
EMOTIONAL APPEAL 
Sometimes advocacy sites do not feature weighted language. 
You must still evaluate the information 
on advocacy websites carefully
BIASED PERSPECTIVE [EVEN IF YOU AGREE 
WITH CAUSE]
GOVERNMENT SITE VS. UNVERIFIED SITE
AUTHORITY [UNIQUE TO WEB – CELEBRITIES AND 
CAUSES] 
Celebrity endorsement
AUTHORITY IS OFTEN MORE DEFINED IN 
PUBLISHED SOURCES 
Published Sources 
Writer 
• Editor 
• Board Audience 
Web Resources: 
• Website 
author 
• Website 
Publisher 
• No one! 
Writer Audience
VALUE OF ORGANIZATIONAL WEBSITES 
• Sometimes questions existing information 
[even factual] 
• Presents alternative perspectives on 
topics 
• Examines conflicting/opposing viewpoints 
on topics
EXAMPLES 
• Cigarette smoking: although an issue before websites, 
30 years ago official government sources supported 
smoking as a non harmful, or neutral activity [supported 
by cigarette manufacturers] 
• Food safety/GMOs: although government websites 
maintain the safety of GMOs, independent websites may 
question this stance 
Government Where advocacy meets 
Corporations 
conflicting motives 
Public
ACADEMIC/NONACADEMIC? 
Sources for scholarly information include govt and educational websites:
ACCURACY 
Is this information found and verified in other sources? 
USD 
A 
PETA
APPROPRIATENESS, RELEVANCY 
• How relevant is the information to your topic? 
• How would you use www.occupywallst.org in a research 
paper? 
• How does this compare to other sources of verified 
information: books, reference sources, reports
CURRENCY 
Look at bottom for date. This usually 
indicates last updated version of site.
LIST OF WEBSITES FOR EXERCISE 
• Government 
• www.whitehouse.gov 
• www.state.gov 
• www.cdc.gov 
• http://www.cdph.ca.gov/programs/dcdc/pages/default.aspx 
• Organizational 
• www.occupywallst.org 
• www.peta.org 
• http://www.understandinganimalresearch.org.uk/ 
• http://water.org/ 
• www.englishfirst.org 
• www.nra.org

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Websitecriteria1

  • 1. WEBSITE CRITERIA EVALUAT ION OF WEBSI T ES
  • 2. WEBSITE URL: SOURCE OF WEBSITE • Government site? • www.whitehouse.gov www.state.gov • Organizational? • www.peta.org www.occupywallst.org • A dotcom site? • www.disney.com www.microsoft.com
  • 3. .EDU = ACADEMIC, COLLEGES/UNIVERSITIES
  • 5. .ORG = ORGANIZATIONS charitable, religious or lobbying group
  • 7. OTHER URLS .mil = military site .net = network
  • 8. WEBSITE CRITERIA • Authority • Sponsor/organization: who sponsors the site? Govt, organization, business, educational, or other? • Contact Information • Is there an ‘About Us’ tab? Very important! • Audience • Specific group or audience [edu site directed to students] • Specific age group? Other focus on specific audience • Currency • Updated regularly [see date at bottom of first page of site]
  • 9. OTHER CRITERIA • Authorship of material on site • Who writes material, entries or articles for the site? • Who is featured on the site [experts in the field, governmental representatives, or other?] • Objectivity --- Factual/Biased • Advocacy : emotional appeals, biased language • Factual: statistics, facts, government information • Coverage • Presents updated perspective on topic • How far back is information kept on the site? [backlog of articles or entries] • Appropriateness/Revelance • Is the website relevant to your topic? Why, or why not? [don’t choose ‘just a website’ about your topic. Find a specific article or entry pertaining to your topic]
  • 10. ORGANIZATIONS = OBJECTIVITY? Animal Rights • Organizations present specific perspectives on issues they represent • Language Use [emotional versus factual]
  • 11. EMOTIONAL APPEAL • Organizational site: • Weighted language • Biased perspective Example of emotional appeal and weighted language from www.peta.org
  • 12. ADVOCACY WITHOUT STRONG EMOTIONAL APPEAL Sometimes advocacy sites do not feature weighted language. You must still evaluate the information on advocacy websites carefully
  • 13. BIASED PERSPECTIVE [EVEN IF YOU AGREE WITH CAUSE]
  • 14. GOVERNMENT SITE VS. UNVERIFIED SITE
  • 15. AUTHORITY [UNIQUE TO WEB – CELEBRITIES AND CAUSES] Celebrity endorsement
  • 16. AUTHORITY IS OFTEN MORE DEFINED IN PUBLISHED SOURCES Published Sources Writer • Editor • Board Audience Web Resources: • Website author • Website Publisher • No one! Writer Audience
  • 17. VALUE OF ORGANIZATIONAL WEBSITES • Sometimes questions existing information [even factual] • Presents alternative perspectives on topics • Examines conflicting/opposing viewpoints on topics
  • 18. EXAMPLES • Cigarette smoking: although an issue before websites, 30 years ago official government sources supported smoking as a non harmful, or neutral activity [supported by cigarette manufacturers] • Food safety/GMOs: although government websites maintain the safety of GMOs, independent websites may question this stance Government Where advocacy meets Corporations conflicting motives Public
  • 19. ACADEMIC/NONACADEMIC? Sources for scholarly information include govt and educational websites:
  • 20. ACCURACY Is this information found and verified in other sources? USD A PETA
  • 21. APPROPRIATENESS, RELEVANCY • How relevant is the information to your topic? • How would you use www.occupywallst.org in a research paper? • How does this compare to other sources of verified information: books, reference sources, reports
  • 22. CURRENCY Look at bottom for date. This usually indicates last updated version of site.
  • 23. LIST OF WEBSITES FOR EXERCISE • Government • www.whitehouse.gov • www.state.gov • www.cdc.gov • http://www.cdph.ca.gov/programs/dcdc/pages/default.aspx • Organizational • www.occupywallst.org • www.peta.org • http://www.understandinganimalresearch.org.uk/ • http://water.org/ • www.englishfirst.org • www.nra.org