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1. SEO PROPOSAL TEMPLATE
Submitted to
Client Name:
Client Address :
Contact Information :
Submitted By
User Assigned:
User Address :
Contact Information :
Client Name

2. CoverLetter
2
Dear {client_contact_first}{client_contact_last},
{Company Name} are pleased to introduce our self as a full service of SEO Services. We provide
end to end services to improve a website or web page’s organic visibility in the search engine
results pages. With an experience of XX years, we are able to deliver the verifiable results.
Improving the organic results on search engines is done through a process that encompasses
both on and off-site strategies as well as social engagement.
The scope of the proposal includes
• Deliverables like auditing, on-page ranking, information architecture, content creation, and a
sample contract at the end.
• Framework to create a significant online presence.
{Company Name} looking forward to long term association in near future
Regards,
Name
{User_assigned}
{user_title}

3. Table of Content
3
Scope of SEO Services
02
03
SEO Plan of Action
SEO Project Timeline
04
Pricing Estimates of
SEO Services
05
Company Introduction
• About Us
• Our Team
• Case Study
06
Terms and Condition
07
Next Step
08
Contact Us
09
01
Project Outline

4. Table of Content
4
Company Introduction
• About Us
• Our Team
• Case Study
06
Terms and Condition
07
Next Step
08
Contact Us
09
Scope of SEO Services
02
03
SEO Plan of Action
SEO Project Timeline
04
Pricing Estimates of
SEO Services
05
01
Project Outline

5. Project Outline for SEO Proposal
5
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Generate Approximately 50 High Quality Leads Per Month
Work with 200 new customers within one year (average of 17/month)
Current visitor to lead rate is 1.2%, but the goal is closer to the
3% rate
At 3%, there is a need to increase your traffic from 4,500 visits/month to
8,300 visits/month to make the process viable
O
B
J
E
C
T
I
V
E
Maximize the online
presence of business by
using most effective
way possible.
Increase the existing
ranking by implementing
a new SEO approach.
Project
Context

6. Table of Content
6
Company Introduction
• About Us
• Our Team
• Case Study
06
Terms and Condition
07
Next Step
08
Contact Us
09
Scope of SEO Services
02
03
SEO Plan of Action
SEO Project Timeline
04
Pricing Estimates of
SEO Services
05
01
Project Outline

7. Scope of SEO Proposal Services
7
Auditing Accessibility
Ranking
Auditing the Website
Crawling and Indexing
Off-page Ranking Factors
On-page Ranking Factors
Accelerated Mobile Performance and Mobile Optimization
Competitive Analysis
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8. Table of Content
8
Scope of SEO Services
02
SEO Project Timeline
04
Pricing Estimates of
SEO Services
05
Company Introduction
• About Us
• Our Team
• Case Study
06
Terms and Condition
07
Next Step
08
Contact Us
09
01
Project Outline
03
SEO Plan of Action

9. SEO Proposal Plan of Action
9
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Keyword Research
Finds the best opportunities
for the client to connect with
their target audience and
appear in search
Competitor Research
Identify the strategies
to top the competitors
in market.
Technical Optimization
A list of technical changes
and upgrades that help a site
meet the requirements and
best practices set by Google
Content Strategy
A plan for expanding site depth
and creating additional on-site
content through a blog and
targeted landing pages
Link Building Campaign
Strategy for gaining links
back to the client website

10. Table of Content
10
Scope of SEO Services
02
03
SEO Plan of Action
Pricing Estimates of
SEO Services
05
Company Introduction
• About Us
• Our Team
• Case Study
06
Terms and Condition
07
Next Step
08
Contact Us
09
01
Project Outline
SEO Project Timeline
04

11. SEO Proposal Project Timeline - 1/2
11
1 2 3 4 5 6 7 8 9
12 Days
10 Days
10 Days
10 Days
14 Days
Milestone 1
9/1/19
Milestone 2
9/16/19
Milestone 3
9/30/19
Milestone 4
10/10/19
Milestone 5
10/28/19
Week
Analytics &
Keywords
Accessibility
Ranking Factors
Competitive
Analysis
Indexing
Present Strategy
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12. SEO Proposal Project Timeline - 2/2
12
Month
Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Analytics and
Keywords
Accessibility
Indexing
Ranking Factors
Competitive Analysis
Present Strategy
Understand business goals, customer and competitive landscape
Determine the description and requirement of final website
Create sketches for general appearance of website
Present page mock-ups
Creation and Coding Primary Pages
Text Here
1st Month
2nd Month
3rd Month
4th Month
5th Month
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13. Table of Content
13
Scope of SEO Services
02
03
SEO Plan of Action
SEO Project Timeline
04
Company Introduction
• About Us
• Our Team
• Case Study
06
Terms and Condition
07
Next Step
08
Contact Us
09
01
Project Outline
Pricing Estimates of
SEO Services
05

14. Pricing Estimates of SEO Proposal Services
14
Service Price Qty Rate Subtotal
Website Audit $20.00 10 Per Hour $200.00
Keyword Research
$25.00
10 Per Hour $250.00
Competitors Research
$25.00
15 Per Hour $375.00
Content Optimization
$20.00
10 Per Hour $200.00
Link Building Campaign
$25.00
40 Per Hour $1000.00
Content Strategy
$20.00
20 Per Hour $400.00
Technical Optimization
$25.00
25 Per Hour $625.00
Initial Payment
$2000.00
1 $2000.00
Subtotal: $5,050.00
Total:$5,050.00
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15. Table of Content
15
Scope of SEO Services
02
03
SEO Plan of Action
SEO Project Timeline
04
Pricing Estimates of
SEO Services
05
Terms and Condition
07
Next Step
08
Contact Us
09
01
Project Outline Company Introduction
• About Us
• Our Team
• Case Study
06

16. About Us for SEO Proposal
16
Company’s Vision
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to your needs and capture your
audience's attention.
Company’s Mission
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to your needs and capture your
audience's attention.
Founded in: 1956
Our Focus:
• We believe it's all about YOU.
• Our focus is on meeting and surpassing your personal short- and long-term financial goals,
creating and implementing processes for regularly reviewing and
• evaluating how your portfolio is doing, and maximizing your return on investment over time
Background:
• Add details on company’s history
• Previous line of services
• How it all started etc.
• Other key points
Tools and Technologies
• Web graphic designers use vector and raster graphics packages to create web-formatted
imagery or design prototypes
• Technologies used to create websites include standardized mark-up, which can be hand-coded
or generated by WYSIWYG editing software
• There is also proprietary software based on plug-ins that bypasses the client’s browser
versions
• These are often WYSIWYG but with the option of using the software’s scripting language
• Search engine optimization tools may be used to check search engine ranking and suggest

17. Our Team for SEO Proposal (Template 1 of 2)
17
Write in brief (4-5 lines) on team member’s education background, past career experience,
similar experience in this company, achievements etc.
• Your text here
• Your text here
• Your text here
• Your text here
Name 1
Designation 1
Write in brief (4-5 lines) on team member’s education background, past career experience,
similar experience in this company, achievements etc.
• Your text here
• Your text here
• Your text here
• Your text here
Name 2
Designation 2
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18. Our Team for SEO Proposal (Template 2 of 2)
18
Write in brief (4-5 lines) on team member’s education background, past career experience, similar experience in this
company, achievements etc.
• Your text here
• Your text here
• Your text here
Write in brief (4-5 lines) on team member’s education background, past career experience, similar experience in this
company, achievements etc.
• Your text here
• Your text here
• Your text here
Write in brief (4-5 lines) on team member’s education background, past career experience, similar experience in this
company, achievements etc.
• Your text here
• Your text here
• Your text here
Name 1
Designation 1
Name 2
Designation 2
Name 3
Designation 3
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19. Client Testimonials for SEO Proposal
19
• This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Client1Client2Client3

20. Case Study for SEO Proposal
20
Project Goals
• This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
• This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Our Solution
• This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
• This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Results
• This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
• This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.

21. Scope of SEO Services
02
03
SEO Plan of Action
SEO Project Timeline
04
Pricing Estimates of
SEO Services
05
Company Introduction
• About Us
• Our Team
• Case Study
06
Next Step
08
Contact Us
09
01
Project Outline
Terms and Condition
07
Table of Content
21

22. What we Provide :
• Services as outlined in the proposal
• All materials related to coaching and
assignments
• Your Text Here
Cancellation and Modification:
• Cancellation of all or part of this agreement must
take place at least two weeks prior to the next
meeting. A kill fee of 50% of the total quoted price
will be due if cancellation occurs at any time.
• Any modifications to the agreement must be
approved in writing.
What you Provide :
• Meeting rooms as required
• Technological support in the form of
computers, tablets, and internet access
as needed
Fees
• As consideration for the Services to be
provided by Consultant and other obligations,
the Company shall pay to Consultant the
amounts specified on [PAGE NAME] here to at
the times specified therein.
• Your Text Here
Expenses
• As consideration for the Services to be
provided by Consultant and other obligations,
the Company shall pay to Consultant the
amounts specified on [PAGE NAME] here to at
the times specified therein.
• Your Text Here
Consulting Relationship
• It represents that Consultant is duly licensed
(as applicable) and has the qualifications, the
experience and the ability to properly perform
the Services
• Your Text Here
Terms and Condition for SEO Proposal
22
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23. No Benefits:
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Method of Provision
of Services:
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Supervision of
Consultant’s Services:
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Term and Termination:
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Miscellaneous:
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Notices or Choice of Law:
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Confidentiality Agreement:
• Your Text Here
• Your Text Here
• Your Text Here
Your Text Here
Terms and Condition for SEO Proposal Cont.…
23
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24. We'll arrange the initial interview where we'll gather all the details we need.
We'll be in touch with your invoice details and will set up billing
Sign below by typing your name and hitting 'Sign Proposal’
[Sender. First Name][Client. Last Name]
of [Sender. Company]
Date: xx/xx/xxxx
Signature
[Client. First Name][Client. Last Name]
of [Client. Company]
Date: xx/xx/xxxx
Signature
Next Steps for SEO Proposal
24
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25. Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
Contact Us for SEO Proposal
25
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26. 26
IconsSlideforSEO
ProposalTemplate

27. 27
Additional Slides

28. Mission
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audience's attention.
Vision
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audience's attention.
Goal
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audience's attention.
Our Mission, Vision Goal for SEO Proposal
28

29. 30 60 90 Days Plan for SEO Proposal
29
60 Days
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30 Days
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needs and capture your audience's attention.
90 Days
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needs and capture your audience's attention.

30. Timeline for SEO Proposal
30
2016
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to your needs and capture your
audience's attention.
Text Here
2017
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to your needs and capture your
audience's attention.
Text Here
2018
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audience's attention.
Text Here
2019
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audience's attention.
Text Here
2020
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audience's attention.
Text Here
Start
End

31. SEO Proposal Roadmap Template 3
31
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01
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02
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03
Start
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32. 32
SEO Proposal Roadmap Template 4
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33. SEO Proposal Roadmap Template 5
33
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03
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34. SEO Proposal Roadmap Template 6
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35. SEO Proposal Roadmap Template 7
35
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