Presentation slides from creating webinars workshop as part of Destination Digital business support programme from Connecting Cambridgeshire. Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015. More information here: http://destinationdigital.info/advice/

1. ONLINE SUCCESS
FORMULA

2. WHAT WE’LL COVER
• Why run webinars?
• What webinars can be used for?
• Steps to take
• Delivery systems
• What you need
• Setting up your webinar
• Choosing the right topic
• How to fill your stadium
• Designing your presentation
• Useful resources.

3. WHY RUN A WEBINAR?
 Low risk
 Connect with more people at one time
 Global audience
 Community building
 Like, know, trust other products
 Create variety of products from
recordings
 Sets you apart from competitors

4. WHAT CAN WEBINARS BE
USED FOR?
 Research
 List building
 Sales
 Training
 Passive Income Streams

5. STEPS TO TAKE
1.Set up your webinar
2. Choose the right topic
3. Fill your stadium
4. Design your presentation
5. Make your offer with confidence

6. WEBINAR SYSTEMS
Google Hangouts
Webinarjam www.webinarjam.com
Bright Talk www.brighttalk.com
Adobe Connect www.adobe.com

7. WEBINAR SYSTEMS
Go to Webinar www.gotowebinar.com
 Audio & Video
 Immediate screen sharing
 More interactive with audience

8. WHAT YOU NEED
To record:
• Good quality directional microphone
• Editing software (Camtasia)
• Webcam (optional) & good lighting
• Use Camtasia to record everything – audio,
screen, webcam

9. WHAT YOU NEED
To edit:
Camtasia:
• Top & tail
• Re-record sections
• Remove sections
Convert to MP4 File
• Camtasia can do this
• Handbrake converter
Convert to MP3 File
• www.maniactools.com
• www.zamzar.com

10. WHAT YOU NEED
Storage:
• Amazon S3: http://aws.amazon.com/s3/
• YouTube
• Cloudberry: http://cloudberrylab.com
• Restrict Access: http://s3flowshield.com
• Dropbox

11. SET UP
YOUR
WEBINAR

12. GO TO WEBINAR

18. CHOOSE
THE RIGHT
TOPIC

20. FILL YOUR
STADIUM

21. FILL YOUR ARENA

22. DESIGN YOUR
PRESENTATION

24. ONLINE SUCCESS
FORMULA
• Starts Wednesday 6th August
• Runs weekly for 4 weeks
• 7pm to 8.30pm
• Online and interactive

25. WHAT YOU’LL
MASTER:
Everything you need to know to
set up, deliver and sell from your
own webinar

26. WHAT YOU’LL
MASTER:
 How to use Go To Webinar
 How to use Camtasia Editing tool
 How to create compelling content
 A timeless process for designing courses that
sell
 How to market your webinar
 How to design an online programme

27. BY THE END OF THE
COURSE YOU WILL
HAVE:
• Set up your first webinar
• Created the content
• Develop a marketing strategy
• Create an online programme

28. ONLINE SUCCESS
FORMULA
• Costs £495.00
• Starts Wednesday 6th August at 7pm for 4
weeks
• Also includes:
 Recordings of all of the modules
 Bonus recordings
 Templates and handouts
 Worksheets for each module
 Unlimited email support during the course

29. DESTINATIONAL
DIGITAL OFFER:
£249.00
• Starts Wednesday 6th August at 7pm for 4 weeks
Also includes:
 Recordings of all of the modules
 Templates and handouts
 Worksheets for each module
 Unlimited email support during the course
 A private Facebook group for additional group
support

30. SELL WITH
CONFIDENCE

32. EXAMPLES
http://events.xero.com/uk/events/610-1-get-your-practice-
onboard-with-xero-live-online
http://freesessionformula.com/clausen/replay/
http://www.myhousecleaningbiz.com/products/department36.
cfm
http://www.howdesign.com/design-tutorials/

33. Useful links
Webinar Software
GotoWebinar: www.gotowebinar.com 30 day free trial
Recording your webinar:
GotoWebinar:
Camtasia (Mac or PC):
http://www.techsmith.com/camtasia.html 30 day free trial
Screenflow (for Mac): http://www.telestream.net/screenflow/
Video Editing & Converting:
Video Editing Software
Camtasia:

34. Useful links
Mp4 to Mp3 Converter
http://www.maniactools.com/soft/m4a-to-mp3-converter/
http://www.zamzar.com
Cloud Storage
Amazon S3: http://aws.amazon.com/s3/
Cloudberry: http://cloudberrylab.com
Restrict Access: http://s3flowshield.com
Membership Site Software
Wishlist: http://member.wishlistproducts.com/
Digital Access Pass: http://digitalaccesspass.com/
Kajabi: https://www.kajabiapp.com/
Imember360: http://imember360.com/

35. DESTINATIONAL
DIGITAL OFFER:
£249.00
To sign up visit:
www.greatbusinessresults.co.uk/online
successformula