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Social Media for Awareness and Influence

                    David Horne...

                    @_davidhorne_

                    david@davidhorne.me

                    http://davidhorne.me




Tuesday, July 12, 2011
Hello?




Tuesday, July 12, 2011
Tuesday, July 12, 2011
Tuesday, July 12, 2011
- TV

                         - Radio

                         - Print

Tuesday, July 12, 2011
Tuesday, July 12, 2011
Why is Social Media Important?
             -Social Media now reaches the majority of Americans 12+,
             with 52% having a profile on one or more social networks.
             (Edison Research)

             -47 percent of journalists will use Twitter as a source for a
             story (Digital Journalism Study)

             -46 million Americans check their social media profiles
             daily (Edison Research)

             -Nearly 25% of social network users indicated that
             Facebook is the social site or service that most influences
             their buying decisions(Edison Research)

Tuesday, July 12, 2011
Today...
                                Listen
                                Create
                                Interact
Tuesday, July 12, 2011
Foundation


Tuesday, July 12, 2011
Tuesday, July 12, 2011
Goals


                    Awareness

                    Action

                    Allegiance




Tuesday, July 12, 2011
Exercise.....
                         What are your goals
                         with social?

                         .....Let’s Write them Down




Tuesday, July 12, 2011
Listen



Tuesday, July 12, 2011
Tuesday, July 12, 2011
Tools

                         samepoint.com
                                              Google blog search
                         search.twitter.com
                                              Google Alerts
                         socialmention.com
                                              RSS/ Reader
                         backtype.com



Tuesday, July 12, 2011
Exercise.....
                         Where do you think
                         your audience is?

                         .....Let’s Write them Down

                         .... Let’s Search

Tuesday, July 12, 2011
Create




Tuesday, July 12, 2011
Tuesday, July 12, 2011
Educate
             Entertain
             Encourage

Tuesday, July 12, 2011
Criticize
                 Condemn
                 Complain

Tuesday, July 12, 2011
Tuesday, July 12, 2011
Interact


Tuesday, July 12, 2011
Interact




Tuesday, July 12, 2011
Engage




Tuesday, July 12, 2011
Social Media for Awareness and Influence

                                          David Horne...

                                          @_davidhorne_

                                          david@davidhorne.me

                                          http://davidhorne.me




Tuesday, July 12, 2011
Thanks
                                                 for your time


                               photo credits licensed under creative commons:
             ❖      bjornmeansbear           ❖   Mark Fischer     ❖   hartman045    ❖   Image Editor



             ❖      x-ray delta one          ❖   Nesster          ❖   Marion Doss   ❖   edans



             ❖      JD Hancock               ❖   dok1             ❖   dougbelshaw



             ❖      gorriti                  ❖   aldenjewell      ❖   cdsessums



             ❖      pasukaru76 (move prep)   ❖   bjornmeansbear   ❖   Mister-E




Tuesday, July 12, 2011

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Social Media for Awareness and Influence

  • 1. Social Media for Awareness and Influence David Horne... @_davidhorne_ david@davidhorne.me http://davidhorne.me Tuesday, July 12, 2011
  • 5. - TV - Radio - Print Tuesday, July 12, 2011
  • 7. Why is Social Media Important? -Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks. (Edison Research) -47 percent of journalists will use Twitter as a source for a story (Digital Journalism Study) -46 million Americans check their social media profiles daily (Edison Research) -Nearly 25% of social network users indicated that Facebook is the social site or service that most influences their buying decisions(Edison Research) Tuesday, July 12, 2011
  • 8. Today... Listen Create Interact Tuesday, July 12, 2011
  • 11. Goals Awareness Action Allegiance Tuesday, July 12, 2011
  • 12. Exercise..... What are your goals with social? .....Let’s Write them Down Tuesday, July 12, 2011
  • 15. Tools samepoint.com Google blog search search.twitter.com Google Alerts socialmention.com RSS/ Reader backtype.com Tuesday, July 12, 2011
  • 16. Exercise..... Where do you think your audience is? .....Let’s Write them Down .... Let’s Search Tuesday, July 12, 2011
  • 19. Educate Entertain Encourage Tuesday, July 12, 2011
  • 20. Criticize Condemn Complain Tuesday, July 12, 2011
  • 25. Social Media for Awareness and Influence David Horne... @_davidhorne_ david@davidhorne.me http://davidhorne.me Tuesday, July 12, 2011
  • 26. Thanks for your time photo credits licensed under creative commons: ❖ bjornmeansbear ❖ Mark Fischer ❖ hartman045 ❖ Image Editor ❖ x-ray delta one ❖ Nesster ❖ Marion Doss ❖ edans ❖ JD Hancock ❖ dok1 ❖ dougbelshaw ❖ gorriti ❖ aldenjewell ❖ cdsessums ❖ pasukaru76 (move prep) ❖ bjornmeansbear ❖ Mister-E Tuesday, July 12, 2011