Social Media for Awareness and Influence

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Presentation for the National Cotton Council's Leadership at its Best Conference. The goal of the talk was to help leaders in Ag Business understand and learn to use social media for awareness and influence.

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Social Media for Awareness and Influence

  1. 1. Social Media for Awareness and Influence David Horne... @_davidhorne_ david@davidhorne.me http://davidhorne.meTuesday, July 12, 2011
  2. 2. Hello?Tuesday, July 12, 2011
  3. 3. Tuesday, July 12, 2011
  4. 4. Tuesday, July 12, 2011
  5. 5. - TV - Radio - PrintTuesday, July 12, 2011
  6. 6. Tuesday, July 12, 2011
  7. 7. Why is Social Media Important? -Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks. (Edison Research) -47 percent of journalists will use Twitter as a source for a story (Digital Journalism Study) -46 million Americans check their social media profiles daily (Edison Research) -Nearly 25% of social network users indicated that Facebook is the social site or service that most influences their buying decisions(Edison Research)Tuesday, July 12, 2011
  8. 8. Today... Listen Create InteractTuesday, July 12, 2011
  9. 9. FoundationTuesday, July 12, 2011
  10. 10. Tuesday, July 12, 2011
  11. 11. Goals Awareness Action AllegianceTuesday, July 12, 2011
  12. 12. Exercise..... What are your goals with social? .....Let’s Write them DownTuesday, July 12, 2011
  13. 13. ListenTuesday, July 12, 2011
  14. 14. Tuesday, July 12, 2011
  15. 15. Tools samepoint.com Google blog search search.twitter.com Google Alerts socialmention.com RSS/ Reader backtype.comTuesday, July 12, 2011
  16. 16. Exercise..... Where do you think your audience is? .....Let’s Write them Down .... Let’s SearchTuesday, July 12, 2011
  17. 17. CreateTuesday, July 12, 2011
  18. 18. Tuesday, July 12, 2011
  19. 19. Educate Entertain EncourageTuesday, July 12, 2011
  20. 20. Criticize Condemn ComplainTuesday, July 12, 2011
  21. 21. Tuesday, July 12, 2011
  22. 22. InteractTuesday, July 12, 2011
  23. 23. InteractTuesday, July 12, 2011
  24. 24. EngageTuesday, July 12, 2011
  25. 25. Social Media for Awareness and Influence David Horne... @_davidhorne_ david@davidhorne.me http://davidhorne.meTuesday, July 12, 2011
  26. 26. Thanks for your time photo credits licensed under creative commons: ❖ bjornmeansbear ❖ Mark Fischer ❖ hartman045 ❖ Image Editor ❖ x-ray delta one ❖ Nesster ❖ Marion Doss ❖ edans ❖ JD Hancock ❖ dok1 ❖ dougbelshaw ❖ gorriti ❖ aldenjewell ❖ cdsessums ❖ pasukaru76 (move prep) ❖ bjornmeansbear ❖ Mister-ETuesday, July 12, 2011

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