Oliver Weidlich presentation

What Makes a
Good App

Oliver Weidlich
Director of Design & Innovation
Mobile Experience

Wednesday, 11 July 12

@oliverw


Why Are We Here?


Great Experiences


Initial Over Time


Re-Think Engagement


Click for Google Now Video


Click for Square Cards Video


How do we create them?


http://semanticstudios.com/publications/semantics/000029.php

Useful


Useful
•Meets people’s needs for the product/
service utility
•Can integrate it into their lives to assist
them in achieving things;
- faster
- more easily
- a better result


Usable


Usable
•Make it as easy to use as possible
•Match the customers mental model
•Use labels and language they understand


Desirable


Desirable
•Go beyond just the expected experience and
delight customers
•Make experiences playful where
appropriate
•Aim is to increase engagement
- Frequency
- Duration
- Customer satisfaction


[Path & The Eatery & StockTouch]


Valuable


Valuable
•Added functionality to normal service
•Easier method for customers to
- Communicate with company
- Get support
- Find out about products/services
- Pay
•Save on customer service staff


Findable


Findable
•Awareness
- Marketing
- Education (e.g. Podcasts)
- App Stores
•Access
- App store
- Web site
•SEO


Accessible


Accessible
•Accessibility isn’t just about people with a
disability
•Make it easier for everyone
•When designing your app leverage OS
specific technologies in your app (e.g. Voice
Over for iOS)


Credible


Credible
•Trust
•Reputation
•Brand
•Distribution


Design Patterns


patterns which are largely based on the differen

Coherence

Coherence of Wolfram Nagel
Images courtesy

Wednesday, 11 July 12 Information is displayed and used

Smashing Magazine

patterns which are largely based on the differentiation and deﬁnitions by Precious Design Studio.

Synchronisation

Coherence Synchronisation Nagel
Images courtesy of Wolfram

Information is displayed and used
Wednesday, 11 July 12 Information is kept in sync and

Evernote

Distribution

Devicecourtesy of Wolfram Nagel
Images Shifting

The display of information or

Bigpond.com (Portal)

Complementarity

Device Shifting Complementarity Nagel
Images courtesy of Wolfram

The display of information or
Devices inﬂuence, control and

Collaborative

Complementarity SimultaneityWolfram Nagel
Images courtesy of

Devices inﬂuence, control and
Wednesday, 11 July 12 Different devices or information

Scrabble

MANAGING INFORMATION INCoherence
THE Synchronisation
DIGITAL SOCIETY Information is displayed and used
in a manner that is device and
Information is kept in syn
up-to-date across device
screen independent, logical, and
coherent. Individual features are
optimised for device capabilities
Mobile First Ad
and form of use.
Because of the increasing The

MULTISCREEN PATTERNS importance of mobile devices it is
advisable to concentrate on the
most important device first. The
and
cap
ma
There are various possibilities to combine multiple screens, devices, content, and interfaces. In the following we screen forces a meaningful
smallest are going to introduce six info
patterns which are largely based on the differentiation and definitions by Precious Design Studio. structure of information. Fun
Synchronisation Complementarity Collaborative to b
Synchronisation Device Shifting Screen Sharing
Device Shifting Complementarity
Complementarity Simultaneity Simultaneity dev

Information is kept in sync and display of information ordisplay of information or Devices influence, control influence, control and
The The
The display of information or an Devices and Different devices or information
Different devices or information
up-to-date across devices. content is shifted content is shifted to a separate
to a separate complement bothcomplement both each other and
information source is extended each other and services are used services are used simultaneously.
simultaneously.
device by the user. The display is
deviceandthe user. Theacross multiple information displayed on the displayed on the
by distributed display is the the information Different pieces of information may information may
Different pieces of
switched between the screens
screens.
switched between the screens screens. screens. complement one another.
complement one another.
involved. involved.

Seamless Interaction Co
The interaction with an application The
or information service needs to sui
Distribution be logical and seamless across use
Coherence Device Shifting devices. Complementarity sho
Coherence Synchronisation Screen Sharing righ
The display of information or Devices influence, contro

Multiple patterns can apply
Information is displayed and used Information is kept in sync and The display of information orcomplement both each o
content is shifted to a separate an

PERSONAS IN THE DIGITAL SOCIETY
PERSONAS IN THE DIGITAL SOCIETY
in a manner that is device and
screen independent, logical, and
Images
coherent. Individual features are
up-to-date across devices. device by the user. The display is

courtesy of Wolfram Nagel involved.
information source is extended information displaye
the
and distributed across multiple
switched between the screens
screens.
screens.

optimised for device capabilities
The following eight personas are based on the study "D21onDie Digitale Gesellschaft" andGesellschaft"topics of aptitudetopics of media, towards media,
The following eight personas are based – the study "D21 – Die Digitale focus on the and focus on the towards aptitude
Wednesday, 11 July 12 device usage, context use. and user requirements. They aim to support the design of multiscreen concepts and may be adapted according
and form of of use,
device usage, context of use, and user requirements. They aim to support the design of multiscreen concepts and may be adapted according

Continuous Experiences


Continuous Experiences
are supported by integrated services
across devices whose design is true to
each devices size, interaction & usage.


Continuous Experience
1. Seamless Sync: Preferably push

2. Appropriate Features

3. Consistent Design

4. Optimised Interaction

5. Respect Personalisation

6. OS/Device/App Integration


iPhone / iPod Touch


Remember
•Useful
•Usable
•Desirable
•Valuable
•Findable
•Accessible
•Credible


Thanks!

Oliver Weidlich
Director of Design & Innovation
oliverw@mobileexperience.com.au
0411 551 561
@oliverw


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