Rihanna's album "Loud" packaging is designed to maximize sales by prominently featuring the artist on the front cover in a seductive pose that appeals to the male gaze. The back cover and CD continue promoting the artist's image using consistent colors and positioning while including standard legal and tracklisting information. The packaging presents a cohesive product where the artist is the primary focus through visually continuous colors, images and placement across the front cover, back cover and CD to drive sales.

1. Rihanna - Loud
DIGI-PAK ANALYSIS

2. FRONT COVER
Artist is clearly
visible in the
centre of the
cover, and takes
up the entire
space.
Title of CD is written along the bottom, but is in thin
font, giving the impression it doesn’t matter what the
title is, as long as the artist is visible, as that’s what will
sell the album.
Artist is presented
in the most
idealistic way, to
appeal to men
and women
Seductive position
conforms to the
male gaze theory,
further aiding sales
of the album.
Colour adds
continuity to cover

3. BACK COVER AND CD
Artist’s
name
and
album
title is
down
the
side.
Barcode and record company information
is listed at the bottom. This section also
includes who owns the rights to the album,
and any copyright infringements.
The image of
the artist and
the colours
used keeps the
product
continuous, and
the pose further
conforms to the
male gaze
theory.
Tracks are listed on
the right side of the
back cover
Artist’s
name is
visible on
the physical
product,
aswell as
company
information.
Colours and images keep
continuity right through the
product.

4. ITEMS ALL TOGETHER
All items are
cohesive as a
collection. The
colours and artist
add continuity,
and there are
various re-
occurring items
throughout the
product.