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Inbound Marketing 101

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Just a short presentation for De La Salle University students.

Published in: Marketing

Inbound Marketing 101

  1. - (or free media) refers to publicity gained through promotional efforts other than advertising.
  2. • People come to you, without the need to interrupt their activities. • Higher conversion rates. • It’s measurable and data-driven.
  3. • – Google wants you to provide the best possible experience to searchers. Be the best answer for the queries that people might use to find your content/product/service. • – Google wants to rank brands/businesses that people trust and find genuinely useful (via link graph, social data, etc…).
  4. • Build content targeted to potential customers. • Investing on different content formats (videos, infographics, ebooks, etc…), to boost site discovery. • Promote content through peers, social media and link building.
  5. • Build content targeted to potential customers. • Investing on different content formats (videos, infographics, ebooks, etc…), to boost site discovery. • Promote content through peers, social media and link building.
  6. Direct users to the actions that you want them to take (calls-to-action)
  7. • Content Marketing • SEO • Social Media • Influencer Marketing
  8. Technical SEO, content marketing, email marketing and conversion optimization
  9. You’ll need to be both a specialist and generalist.
  10. http://www.slideshare.net/sirris101/technical-marketing
  11. Based on my career path: 2010: In-house marketer for an online marketing agency 2010: In-house consultant for an award-winning startup company 2010 – present: Freelance Online Marketing Consultant 2011 – present: Co-founded an online marketing agency Future: Become a full-time tech entrepreneur Other opportunities: 2011: Recruited to be the Director of Search of a US-based digital marketing company. 2013: Invited to become CMO/VP of Marketing for an all-Filipino startup company.

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