SlideShare a Scribd company logo
Use Your Camera. Add New Friends.
Getting to know people is hard ,[object Object],[object Object],[object Object],Tom Hall
FACED.me ,[object Object],[object Object],[object Object],[object Object],[object Object]
Huge Market in Social Networks and Smartphones  ,[object Object],[object Object],[object Object],Source: TAT - http://www.visionmobile.com/blog/2011/01/rim-a-leap-ahead-in-user-experience-but-can-it-execute/ Canalys  http://www.canalys.com/newsroom/app-stores-direct-revenue-exceed-14-billion-next-year-and-reach-close-37-billion-2015
Show me the money! Users download the application with 50 free  FacedPoints Each time the that the application is used, 1  FacedPoint  is consumed Every week, the user gets 5 more  FacedPoints  to use (max of 50 allowed) What users get? Pre-paid FacedPoints Professional Package 100 2,000 / month $10 $25 / month What users  can  get? # FacedPoints Price
Proprietary IP creates barriers to new entrants ,[object Object],[object Object],[object Object],Fast Precise Patented ,[object Object],[object Object]
Direct Competitors? Not really. Potential new entrants Potential(?) Competitors ,[object Object],[object Object],Research In Motion  Source: TAT - http://www.visionmobile.com/blog/2011/01/rim-a-leap-ahead-in-user-experience-but-can-it-execute/ , Crunchbase Faced.me Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Small players
Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Looking for a partner, not an investor! Investment needed: USD  100k (for R&D) 276 EBIT Revenue Revenue vs. EBIT (US$โ€˜000) Post-money valuation: USD 1,000k # Faced.me users('000) 1,000  2,000  3,200  3,500  4,100  # Premium users('000) 20  65  130  140  170  US$ / premium user 10  14  16  18  20
Potential Exits ,[object Object],[object Object],$130M $2.4M Acquired Context Deal Value Acquirer ,[object Object],N/A ,[object Object],[object Object],N/A ,[object Object],$10.0M NON-EXHAUSTIVE ,[object Object],$47.5M Source: Crunchbase, Blogs
Experienced Team: Engineering, Design, Strategy and Business development Thiago Teodoro ,[object Object],[object Object],[object Object],Thalis Antunes ,[object Object],[object Object],[object Object],Marco Vanossi ,[object Object],[object Object],[object Object],Pedro Saad ,[object Object],[object Object],[object Object],Fernando Pauer ,[object Object],[object Object],[object Object],Alexandre Rezende ,[object Object],[object Object],[object Object],Investors: Your face here
Back-up
Financials Source: Dropbox and Evernote: 4% of total users are โ€œpremiumโ€ (pay for service) (Thousands) 2012 2013 2014 2015 2016 # Brazil Facebook users ('000) 25,000  31,250  35,938  39,531  41,508  Growth 25% 15% 10% 5% % SNU on Faced.me 4% 7% 9% 9% 10% # Faced.me users  ('000) 1,000  2,188  3,234  3,558  4,151  Growth 119% 48% 10% 17% % premium users 2% 3% 4% 4% 4% # premium users  ('000) 20  66  129  142  166  US$ / premium user 10.00  14.00  16.00  18.00  20.00  Revenue 200  919  2,070  2,562  3,321  $/total user base 0.20  0.42  0.64  0.72  0.80  % EBIT 10% 30% 45% 50% 50% EBIT 20  276  932  1,281  1,660

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Pitch Faced.me - SWSP 2011

  • 1. Use Your Camera. Add New Friends.
  • 2.
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  • 5. Show me the money! Users download the application with 50 free FacedPoints Each time the that the application is used, 1 FacedPoint is consumed Every week, the user gets 5 more FacedPoints to use (max of 50 allowed) What users get? Pre-paid FacedPoints Professional Package 100 2,000 / month $10 $25 / month What users can get? # FacedPoints Price
  • 6.
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  • 9. Looking for a partner, not an investor! Investment needed: USD 100k (for R&D) 276 EBIT Revenue Revenue vs. EBIT (US$โ€˜000) Post-money valuation: USD 1,000k # Faced.me users('000) 1,000 2,000 3,200 3,500 4,100 # Premium users('000) 20 65 130 140 170 US$ / premium user 10 14 16 18 20
  • 10.
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  • 13. Financials Source: Dropbox and Evernote: 4% of total users are โ€œpremiumโ€ (pay for service) (Thousands) 2012 2013 2014 2015 2016 # Brazil Facebook users ('000) 25,000 31,250 35,938 39,531 41,508 Growth 25% 15% 10% 5% % SNU on Faced.me 4% 7% 9% 9% 10% # Faced.me users ('000) 1,000 2,188 3,234 3,558 4,151 Growth 119% 48% 10% 17% % premium users 2% 3% 4% 4% 4% # premium users ('000) 20 66 129 142 166 US$ / premium user 10.00 14.00 16.00 18.00 20.00 Revenue 200 919 2,070 2,562 3,321 $/total user base 0.20 0.42 0.64 0.72 0.80 % EBIT 10% 30% 45% 50% 50% EBIT 20 276 932 1,281 1,660