The document summarizes the findings of the 2015 Social Law Firm Index study, which ranked the top 100 U.S. law firms based on their use of social media. Some key findings include: 1) Large law firms have substantially increased their social media efforts and resources over the past year; 2) American law firms still lagged behind U.K. firms in social media usage; and 3) Marketing remains the top purpose for social media use among large law firms, though recruiting and client support have grown in importance.

1. How Top U.S. and U.K. Law Firms
Rank in their Use of Social
Technology
Guy Alvarez
Founder & CEO
Good2bSocial
http://good2bsocial.com
@guylaw1313

2. #LMA15
The Social Law Firm Index
• 2013 study ranked AmLaw 50 firms (with Above the Law)
• 2014 study ranked UK 100 firms (with Ark Group)
• 2015 study ranked AmLaw 100 firms (with Above the Law)

3. #LMA15
Methodology
• We reviewed the websites and social media profiles of target law firms
across all public platforms, including LinkedIn, Facebook, Twitter,
Google+,YouTube, Slideshare and others
• We assessed each firm’s publically available substantive content as well as
its social reach and engagement, assigning a point value based on the
number of followers, friends, likes, comments and so forth.
• We also collected information across the legal market through a series of
surveys conducted by our publishing partners.

4. #LMA15
2015 Social Law Firm Index Findings
Large law firms have
substantially increased
their efforts and the
resources they devote to
social media over the last
12 months

5. #LMA15
2015 Social Law Firm Index Findings
The improvement in
performance among
large law firms was
broad based, with firms
in bottom half of the
2013 ranking showing
the most marked
improvement, and a
number of mid-ranked
firms moving up to
significantly higher
levels of performance.

6. #LMA15
2015 Social Law Firm Index Findings
American law
firms still lagged
behind the level
of social media
usage we found
in the U.K .

7. #LMA15
2015 Social Law Firm Index Findings
Every firm that we surveyed
last year improved their
index scores except for one
firm that stayed the same.
every firm that we surveyed
last year improved their
index scores except for one
firm that stayed the same.

8. #LMA15
2015 Social Law Firm Index Findings
Marketing remains the single most
important purpose cited by large law
firms for using social media. This year
100% of law firms responding
indicated that the use social media for
marketing as compared to 89% of
firms surveyed last year. At the same
time, there has also been a notable
increase in the reported usage for
other purposes, including recruiting,
client support and fostering internal
collaboration.

9. #LMA15
2015 Social Law Firm Index Findings
Prevalence of usage
of social media by
lawyers does not
appear to have
changed that
significantly over
the course of the
last year.

10. #LMA15
2015 Social Law Firm Index Findings
A significantly higher
percentage of lawyers
responding to the survey
indicated that their firms
have adopted a policy of
actively encouraging
lawyers to use social media
for business development
purposes.

11. #LMA15
2015 Social Law Firm Index Findings
Size definitely seems to
matter when it comes to
establishing online reach.
This year’s survey reveals
that there is a significant
correlation for law firms
between the size of the
firm and the effective reach
of their social media
activity.

12. #LMA15
2015 Social Law Firm Index Findings
There is a much
lower correlation
between size of a
law firm and the
success that
achieved with
respect to social
media audience
engagement.

13. #LMA15
Questions?
THANK YOU
Guy Alvarez
guy@good2bsocial.com