(Webinar Slides) Build Your Practice Through Blogging
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Many lawyers who blog become “go-to” authorities in their practice areas. This leads to benefits including; new clients, speaking engagements, and job offers. So, how do you create a blog that you enjoy writing and that others find interesting? This blogging webinar will show you how to create a legal blog and start building your online audience.
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(Webinar Slides) Build Your Practice Through Blogging
- 1. Build Your Practice Through Blogging by Cordell Parvin #LawyerBlogs
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- 5. About our presenter Presenter ‣ Practiced law 38 years ‣ Developed a national construction law practice ‣ Coached over 1000 lawyers in the US and Canada ‣ Blogger since 2006 ‣ Coached over 300 bloggers 5
- 6. Poll #1 Do You Have a Blog? 1. Yes 2. No 3. No, but I had a blog and quit 6
- 7. 7 What is a Blog? Your Blog is a Conversation with Your Reader
- 8. Three Distinct Audiences 8 Readers are Clients/Potential Clients
- 9. Social Media Shares Three Distinct Audiences 9
- 10. Blog With Purpose 10 Who is Your Intended Reader?
- 11. Blog With Purpose 11 Why Should Your Reader Care?
- 13. Blog With Purpose 13 What is the Reader Take Away?
- 14. Blog With Purpose 14 What Do You Want Reader to Think of You and Your firm?
- 15. Your Reader 15 Skims - High % Never Get to End
- 17. 17 Your Potential Clients Want More Your Reader
- 18. Blog Topics 18 How Do You Pick the Topic?
- 19. Blog Topics 19 Problems, Opportunities, Changes
- 20. Poll #2 20 Where do you find blog topics? 1. Billable work 2. Case decisions 3. The news 4. Other bloggers
- 21. 21 1212 Sources to Find Topics-Flipboard
- 22. 22 Sources to Find Topics-Google Alerts
- 23. Blog Post Needs 23 Essential Ingredients
- 24. Blog Post Needs 24 Magnetic Headline
- 28. Blog Post Needs 28 Open With a Bang
- 29. Open With a Bang 29 Question
- 30. Open With a Bang 30 Share Anecdote
- 31. 31 Two Most Important Words You Because Persuasive Words
- 32. Blog Post Needs 32 Good Sentences
- 33. PromiseBrevity Readable Blog Post Needs 33 Killer Bullet Points / Lists
- 34. Blog Post Needs 34 Exquisite Subheads
- 39. Blog Post Needs 39 Tell a Story
- 40. 40 Blog Post Needs Don’t Report: Tell a Story
- 41. Tell a Story 41
- 42. Tell a Story 42
- 43. Blog Post Needs 43 Internal Cliffhangers
- 45. Blog Post Needs 45 Arresting Image
- 48. Blog Post Needs 48 Compelling Video
- 49. 49 48 Video
- 50. Blog Post Needs 50 Close in Style
- 54. Blog Post Needs 54 Be Authentic
- 55. Be Authentic 55 Show Some Emotion
- 56. Be Authentic 56
- 57. Be Authentic 57
- 58. High Concept Blogging 58 Unique Perspective
- 59. High Concept Blogging 59 Your Voice - Connect with Your Readers
- 60. Logistics 60
- 61. Frequency 61
- 62. Poll #3 62 How Often Do You Blog? 1. Daily 2. Weekly 3. Monthly 4. Whenever I have the time
- 63. 63 Post Regularly and Consistently
- 64. 64 Get Clients / Referral Sources Guest Post
- 65. 65 44 Guest Post
- 66. 66 Your own! Sources for Images
- 67. 67 Share
- 69. 69 Boost Content Within First 24 Hours
- 72. 72 Share
- 73. 73 For More Information Available on Slideshare or iTunes
- 75. Thank you 75