Foundations, associations and “hub n’ spoke” organizations that support a community of smaller affiliated offices, independent chapters, or even volunteer groups face a shared challenge: how to mature the whole field? The organizations under their umbrella are often out of step with critical new technology, new best practices and organizational thinking and often out of step with each other.Community building orgs are looking to create programs to teach affiliate’s new skills and build shared capacity, but what is a model that works?
This webinar will outline our “Boot Camp” model for capacity building for any organizations that provide training, coaching and incentives to help their grantees/affiliates advance their fields. We’ll highlight the Boot Camp approach and focus on top tips for how to use gamification and incentives to get otherwise reluctant affiliates/umbrella orgs to learn and apply new thinking and technologies.
The Boot Camp Training Model for Maturing Your Field
1. The Boot Camp Training Model for
Maturing Your Field
Michael Hoffman
April 9, 2013
Use Twitter Hashtag #npweb
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2. How This Webinar Works
• A link to the slides/materials will be sent in an email after the
webinar
• If you’d like to ask a question during the webinar, you can
type it in the question box of your control panel on the right
side of your screen
• Chat with us on twitter using the hashtag - #npweb
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3. The Boot Camp Training Model for
Maturing Your Field
Michael Hoffman
April 9, 2013
A Service
Of: Sponsored by:
4. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
Nonprofits Since 1993 (866) 598-0430
info@cjwconsulting.com
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6. Today’s Speaker
Michael Hoffman
CEO
See3 Communications
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
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Of: Sponsored by:
7. THE BOOT CAMP MODEL
FOR MATURING YOUR FIELD
MICHAEL HOFFMAN
SEE3 COMMUNICATIONS
9. About See3
See3 produces compelling content.
Paired with creative strategy, we develop
online campaigns that tell your story to drive action.
OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,
MARKETING PROS, DESIGNERS, AND DEVELOPERS
ARE COMMITTED TO BRINGING YOUR GOOD WORK
TO THE PEOPLE INVESTED IN YOUR ISSUE.
11. Michael Hoffman
• Former senior nonprofit fundraiser and political
consultant
• Online marketing and
communications specialist
• Founded See3 Communications to
merge video and the web for
nonprofits and causes
13. Today’s Session
• The challenges
• What is the “Boot Camp” model?
• How Boot Camp can be applied effectively
• Breaking down the barriers
• Program examples
• Lasting connections - tactics
17. Design: Process of Change
1. Team formation
2. Live cohort building
3. Webinar curriculum
4. 1:1 Coaching
5. Project based learning
6. Incentives
7. Sharing
18. 1. Team Approach
• Social media/marketing/communications staff
person
• Board members
• Other program staff
• Volunteers
Team of 5-7 people:
• 2 key
• 1 point person
19. 2. Build The Cohort
• Build trust
• Shared assumptions, experience
• Promote culture of sharing
• Demonstrate learning from each other
20. 3. Webinar Curriculum
• Live & recorded
• Real life examples, case studies
• Tools, strategies, integration
• Build knowledge
• Increase capacity
21. Design: Process of Change
1. Team formation
2. Live cohort building
3. Webinar curriculum
4. 1:1 Coaching
5. Project based learning
6. Incentives
7. Sharing
22. 4. Coaching
• Expertise
• Specificity
• Group dynamics
• Pacing
• Quality
• Decrease
elapsed time
26. Design: Process of Change
1. Team formation
2. Live cohort building
3. Webinar curriculum
4. 1:1 Coaching
5. Project based learning
6. Incentives
7. Sharing
27. Project Based Learning
Apply theory to action
immediately
1. Social Media Experiment
2. Social Fundraising
Experiment
3. Social Media
Policy/Guidelines
31. Social Media
Policies
• Reduce Fear
• Mature Culture
• Agreed upon values
• Explore time/staffing
• Privacy/Permissions
http://idealware.org/reports/nonprofit-social-media-policy-workbook
32. 6. Incentives
Zoom in to reduce the roadblocks
• Financial
• HR
• Buy-in
• Prioritization
• Risk taking
41. 3 Rules of Thumb
1. Establish structures for
sharing, supporting.
2. Continue to learn from
those who are at the front
of the bell curve.
3. Share insights with the
field to continue
maturation and add
energy.