Webinar Presentation: gemiusAdReal™ – Real Digital Campaign Research

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gemiusAdReal™ – Real Digital Campaign Research presentation for the IAB Europe Webinar: Research Awards Winners – Advertising Effectiveness and Cross-device Measurement

Marketing

Real Digital Campaign Research
The Winner of the IAB Europe Research Award 2017

gemiusAdReal™ Digital Campaigns Monitoring

How PEOPLE based
measurement
can support your
digital advertising strategy?

How to measure the digital advertising market?
publishers and
agencies reporting
crawler-based
monitoring
existing solutions
tags/ad-server
measurement
Double Click,
Sizmeek, gDE, Moat,
Meetrics, Integral,
Nielsen DAR and
others
no details, Facebook,
Alphabet and Programmatic
estimated partially on
agency’s reports
opportunity to investigate
only your campaign
no Facebook, Alphabet nor
Programmatic, only ad facts
Independent reports and
benchmark studies about
the online advertising
market

People-based
ads audience measurement
is possible on the panel!
Is there any other option?

Facebook & Google in Europe
DISPLAY VIDEO

Online video ads: average viewing time in Poland
24 sec.
23 sec.
21 sec.
14 sec.
5 sec.7
13
20
26
IPLA TVP TVN YOUTUBE FACEBOOK
Source: gemiusAdReal, Poland (viewable impressions, all ad durations), March 2017
unforced viewing ads
Does anyone like to watch ads?

ENG: Our loan’s conditions are as easy as skipping this ad.
creative 10 sec. on
YouTube with first 5 sec.
forced watching

IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019 Attitudes to Programmatic Advertising Report 2019 IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include: There is a continued push for a quality and safe advertising environment Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low Talent and skills remain a barrier to investment Supply chain transparency is still an issue The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency Programmatic continues to be a catalyst for delivering brand campaigns at scale In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting

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The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 27.1% to €12bn in 2017. Pertaining to this growth, 62% of European display ad spend was traded programmatically in 2017. Mobile continues to be the ‘most’ programmatic format as more than 80% of mobile was traded programmatically whilst video catches up – 74.1% of video was traded programmatically. Further, programmatic video is the force behind the growth as it saw 64.6% growth followed by programmatic mobile at 53.2%. Whilst CEE is still small in size it continues to make large gains and grew by 65% compared to Western Europe which grew by 24%. Programmatic revenues by format: Mobile – €6.8bn Video – €3.9bn Programmatic revenues by region: Western Europe – €10.8bn Central and Eastern Europe – €1.2bn

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Webinar Presentation: gemiusAdReal™ – Real Digital Campaign Research

1. Real Digital Campaign Research The Winner of the IAB Europe Research Award 2017

2. gemiusAdReal™ Digital Campaigns Monitoring

3. How PEOPLE based measurement can support your digital advertising strategy?

4. How to measure the digital advertising market? publishers and agencies reporting crawler-based monitoring existing solutions tags/ad-server measurement Double Click, Sizmeek, gDE, Moat, Meetrics, Integral, Nielsen DAR and others no details, Facebook, Alphabet and Programmatic estimated partially on agency’s reports opportunity to investigate only your campaign no Facebook, Alphabet nor Programmatic, only ad facts Independent reports and benchmark studies about the online advertising market

5. People-based ads audience measurement is possible on the panel! Is there any other option?

6. Software combined with 13 years of gemiusAudience experience how gemiusAdReal™ works rtl.de facebook.com google.com youtube.com yahoo.com onet.pl tf1.fr hurriyet.com.tr double billboard AdReal is user centric research based on a browser extension, installed on software panelists’ devices. AdReal recognises all sort of ads displayed to Real User (viewable and non viewable) and sends them to categorisation system. AdReal data are categorised and matched with gemius Audience weights to estimate Real Users, impressions, viewability and demographic profile

7. Facebook & Google in Europe DISPLAY VIDEO

8. 8 whole digital advertising market study and competition monitoring since 2016 Analyse your competitors’ digital strategy nearly as detailed as your own! real users impressions placements soc-demo profile viewability rate view. time

9. 9 whole digital advertising market study and competition monitoring since 2016 real users impressions placements soc-demo profile viewability rate view. time And discover much more!

10.

11. Viewability You can learn not only Viewability Rates (how many ad impressions are viewable) but also average Viewability Times. Which of the ads are watched longer - yours or competitors’? Brand Safety You can monitor on which exact domains your ad is presented to the user, and this way control that the ad is not displayed on sites with non-safe content. Audience Duplication & Clutter Is your ad presented to the audience together with other ads? Analyse clutter & audience duplication between competitors! Real Audience Our measurement is totally based on real humans - panelists - who have ads displayed to (no frauds, or blocked by ad blockers).

12. Online video ads: average viewing time in Poland 24 sec. 23 sec. 21 sec. 14 sec. 5 sec.7 13 20 26 IPLA TVP TVN YOUTUBE FACEBOOK Source: gemiusAdReal, Poland (viewable impressions, all ad durations), March 2017 unforced viewing ads Does anyone like to watch ads?

13.

14. ENG: Our loan’s conditions are as easy as skipping this ad. creative 10 sec. on YouTube with first 5 sec. forced watching

15. Discover more at: www.adreal.gemius.com

Webinar Presentation: gemiusAdReal™ – Real Digital Campaign Research

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Webinar Presentation: gemiusAdReal™ – Real Digital Campaign Research