The document discusses a webinar focusing on Facebook travel ads specifically designed for hotels, featuring speakers from the digital marketing industry. It highlights the power of Facebook ads in driving direct bookings, brand awareness, and retargeting, with insights on segmentation and campaign optimization. Case studies demonstrate significant increases in revenue and bookings through the use of dynamic ads and strategic targeting.

1. Facebook Hotel Ads Webinar
Convert More Travelers with Facebook Travel Ads for
Hotels

2. Speakers
NOAH DAVIS
DIRECTOR OF DIGITAL SALES
TRIS HEAWORD
DIRECTOR OF DIGITAL MARKETINGDIGITAL MARKETING MANAGER
NATALIE MARTIN

3. Agenda
● Introduction
● Facebook advertising for hotels
● The power of Facebook’s Hotel Ads
● Success stories
● Launch and optimize campaigns

4. Digital
Marketing
Generate demand and drive
traffic to your website

5. Channels
Target previous visitors to your hotel’s website
and reach new users with our strategically
designed ads as they browse other relevant
sites.
Reach a highly targeted audience in creative
ways through popular social platforms such as
Facebook and Instagram.
Social Media Marketing
Metasearch Placement
Drive traffic from metasearch sites
(TripAdvisor, Google, Kayak, Trivago, WeGo,
etc.) and get the best value for your ad spend.
Display, Retargeting & Creative
Production
PPC Search Marketing
Pay-per-click strategic management on Google
and Bing/Yahoo helps hotels increase
interested traffic through geo-targeted,
cost-effective campaigns.

6. Facebook
Advertising
Facebook ads for hotels

7. 2.32Billion
Active Users on Facebook
Source: Statista 4th quarter of 2018

8. Travelers are spending
5x more time
on Facebook than any other trip-planning site
Source: Statista 4th quarter of 2018

9. Facebook Advertising vs Boosting Posts
● Advanced targeting options
● Choose placements
● More ad types
● Determine ad objectives

10. Why should hotels advertise on Facebook?
● Drive more direct bookings and minimize those from OTAs
● Brand awareness
● Reach past visitors who left your site prior to booking with retargeting campaigns
● Run prospecting campaigns targeting lookalike audiences

11. Retargeting
Serve ads to users who have visited your site
and left prior to completing their transaction

12. Lookalike Audiences
Reach a group of users who are similar to
those who have booked at your hotel

13. Are you currently running ads on
Facebook?
Poll ● Yes
● No
● I’m not sure

14. Facebook
Hotel Ads
Taking Facebook ads to a
new level

15. A marketing solution for the travel
industry that delivers highly tailored
ads across Facebook, Instagram, and
various websites within Facebook’s
Audience Network.
What Are Facebook Hotel Ads?

16. Benefits
The power of dynamic ads

17. Intelligent Segmentation
Enhanced tracking enables us to segment users according
to the actions they’ve taken on a hotel’s website
Initiate CheckoutRoom SearchTrip Consideration &
Research

18. Personalized Messaging
Ads pull in copy with dynamic values using real-time
data from the hotel booking engine
● Daily rate
● Stay dates
● Number of guests

19. Efficient Use of Budget
Advanced targeting allows us to serve ads to users
who have expressed intent to travel within a specific
booking window
Intelligent segmentation Advanced targeting Ad spend is used to reach highly qualified users on Facebook,
Instagram, and various websites across multiple devices

20. Case Study
Facebook Dynamic Ads for Travel

21. Facebook DAT vs Standard
Retargeting
● ROAS increased from from 9:1 to 23:1
● Conversion rates increased by 35%
● Bookings increased by 34% (138 vs 277)
● $99K more in revenue
150%
Increase in ROAS
35%
Increase in
conversion rates
34%
Increase in direct
bookings
-38%
Decrease in CPA

22. Setup
Launch and optimize campaigns

23. Setup
Requirements: Facebook ad
account, API feed, and tracking
pixels
Work with digital marketing manager
to determine monthly budget, and
create offers for retargeting and
prospecting campaigns

24. Optimization
Facebook offers robust analytics
and reporting
Digital marketing manager will create
audiences, launch ads and closely monitor
performance

25. Travel Tripper Integration
Hotel makes
rate plan
change in CRS
Same plan is
used for PPC
digital
marketing As well as
display
marketing
Including
Social Media
Which all
updates web
page information

26. Q&A

27. Travel Tripper
370 Lexington Avenue
Suite 1601
New York, NY 10017
Tris Heaword
Director of Digital Marketing
tris@traveltripper.com
Thank Noah Davis
Sales
noah@traveltripper.comyou!
Natalie Martin
Digital Marketing Manager
natalie@traveltripper.com