The webinar discussed how hotels can increase direct bookings by learning from the strategies used by online travel agencies (OTAs). It emphasized the importance of optimizing the hotel website for usability, social proof from reviews and awards, and a fast checkout process. A case study of the Stratosphere Hotel showed how redesigning its website to focus on these areas led to a 24% increase in revenue and 20% more direct bookings within four months. The webinar also proposed an automated best rate guarantee to simplify rate matching for hotels and customers.
Fine-tune your hotel’s guest marketing communicationstnooz
Seventy-nine percent of companies face challenges when connecting guest data from disparate sources to a single customer view. Hotels are no exception.
Even though 70 percent of consumers expect more personalized services from brands, most hotels today have a limited ability to deliver on this expectation.
Guest information is siloed in different technology platforms, and there’s no easy way to find and leverage meaningful data points.
But, when guest data is combined with a marketing automation platform, hoteliers have a way to look at their data, understand their guests, and deliver the personalized experience that each guest expects.
In this FREE webinar, Revinate and hospitality professionals from Whitney Peak Hotel will discuss:
the importance of marketing automation in hospitality
how to segment guest databases to deliver relevant messages
energizing your email marketing through best practices
Panelists for this FREE webinar are:
Niki Gross, managing director, Whitney Peak Hotel
Carrie Murphy, marketing specialist, Revinate
Sean O'Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Thursday September 24, 2015.
Online Travel Agencies and Meta-search Websites - A Travel Studio System?Robert Cole
The topic of online travel agencies is a hotly debated topic within the hotel industry. Like the major Hollywood studios that powered the golden age of film, a small number of OTAs dominate distribution, promotion and production of hotel bookings.
While hotels may prefer to have as much traffic as possible channeled directly to their websites, the reality is that consumers value the convenience of cross-brand shopping. For the vast majority of hotels, excluding the OTA channel does not increase profitability. Instead, to be successful, hotels must effectively manage their distribution and content across all channels - particularly those that possess a significant amount of business potential.
This unabridged collection of slides supported my portion of the VFM Leonardo webinar "Turn OTA Lookers into Bookers - How Improving Your Look on OTAs Can Drive Direct Bookings" helld on September 25, 2013.
Top 5 trends emerging in APAC travel landscapetnooz
As the pace of growth among OTAs collides with omni-channel distribution strategies in all travel industry sectors, what trends are shaping the Asia-Pacific landscape?
Join this FREE WEBINAR on Wednesday 2 September led by Sabre to learn more about these top five trends in APAC:
Mobility: especially in China and India
Expansion: role of big OTAs, China outbound, EMEA inbound
LCC: Impact of low-cost carriers
Morphing business models: OTA, metasearch, offline
Beyond flights: Understanding the mix and content
Panelists for this FREE webinar are:
Tai Parata, director, online business, Sabre
Mirza Juddani, CEO & Founder, Skiddoo
Kevin May, Senior Editor & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Wednesday 2 September 2015.
Unbreak the Fragmentation: The hotelier movement toward the single screenSiteMinder
Much is said today about the hotel guest experience. But what about the hotelier experience?
With its uniquely-central position in the hospitality industry, SiteMinder today enables the masses with user-led experiences that sit at the root of all functional requirements, as well as actionable data that drives both yield and occupancy for properties of all types and sizes.
What effect does fragmented distribution, user content and dynamic pricing have on a hotel’s holistic merchandising efforts? And on guest satisfaction? How can digital marketing and sales be executed at lower costs and in a fraction of the time often spent now, with fewer mistakes? Time is money!
As SiteMinder marks its 10th year in the travel scene, David Chestler looks at the evolved, complex needs of the modern hotelier and the unstoppable movement toward: The simple. The end-to-end solution. The single screen.
During this presentation, David will touch on the personalisation and localisation of products and service, the consolidation of big data and the industry, the first step of the journey for the hotel of 2020, and much more.
Your hotel's direct booking strategy: Targeting the guests of the futureSiteMinder
Your hotel's direct booking strategy: Targeting the guests of the future
Did you know that today’s digital-savvy consumer is subjected to 3,000 marketing messages a day!
That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order to be heard.
For hoteliers, it can be even harder to know how to reach the right people – and that’s assuming they have their target audiences fully marked out.
In this free presentation we’ll share:
The six groups of travellers – your future hotel guests
Strategies to entice these travellers to book direct
The power shift in travel: How hotels can get back on top with their online d...SiteMinder
After 26 years in the travel technology industry, David Chestler, SiteMinder's EVP of Global Enterprise Sales & Business Development, is perfectly placed to present on the topic of the power shift in travel covering everything from Airbnb, to the user economy, and how hotels can take back control. This presentation was originally delivered at World Travel Market in London on 3rd November 2015. You can view more content at: www.siteminder.com/blog
Fine-tune your hotel’s guest marketing communicationstnooz
Seventy-nine percent of companies face challenges when connecting guest data from disparate sources to a single customer view. Hotels are no exception.
Even though 70 percent of consumers expect more personalized services from brands, most hotels today have a limited ability to deliver on this expectation.
Guest information is siloed in different technology platforms, and there’s no easy way to find and leverage meaningful data points.
But, when guest data is combined with a marketing automation platform, hoteliers have a way to look at their data, understand their guests, and deliver the personalized experience that each guest expects.
In this FREE webinar, Revinate and hospitality professionals from Whitney Peak Hotel will discuss:
the importance of marketing automation in hospitality
how to segment guest databases to deliver relevant messages
energizing your email marketing through best practices
Panelists for this FREE webinar are:
Niki Gross, managing director, Whitney Peak Hotel
Carrie Murphy, marketing specialist, Revinate
Sean O'Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Thursday September 24, 2015.
Online Travel Agencies and Meta-search Websites - A Travel Studio System?Robert Cole
The topic of online travel agencies is a hotly debated topic within the hotel industry. Like the major Hollywood studios that powered the golden age of film, a small number of OTAs dominate distribution, promotion and production of hotel bookings.
While hotels may prefer to have as much traffic as possible channeled directly to their websites, the reality is that consumers value the convenience of cross-brand shopping. For the vast majority of hotels, excluding the OTA channel does not increase profitability. Instead, to be successful, hotels must effectively manage their distribution and content across all channels - particularly those that possess a significant amount of business potential.
This unabridged collection of slides supported my portion of the VFM Leonardo webinar "Turn OTA Lookers into Bookers - How Improving Your Look on OTAs Can Drive Direct Bookings" helld on September 25, 2013.
Top 5 trends emerging in APAC travel landscapetnooz
As the pace of growth among OTAs collides with omni-channel distribution strategies in all travel industry sectors, what trends are shaping the Asia-Pacific landscape?
Join this FREE WEBINAR on Wednesday 2 September led by Sabre to learn more about these top five trends in APAC:
Mobility: especially in China and India
Expansion: role of big OTAs, China outbound, EMEA inbound
LCC: Impact of low-cost carriers
Morphing business models: OTA, metasearch, offline
Beyond flights: Understanding the mix and content
Panelists for this FREE webinar are:
Tai Parata, director, online business, Sabre
Mirza Juddani, CEO & Founder, Skiddoo
Kevin May, Senior Editor & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Wednesday 2 September 2015.
Unbreak the Fragmentation: The hotelier movement toward the single screenSiteMinder
Much is said today about the hotel guest experience. But what about the hotelier experience?
With its uniquely-central position in the hospitality industry, SiteMinder today enables the masses with user-led experiences that sit at the root of all functional requirements, as well as actionable data that drives both yield and occupancy for properties of all types and sizes.
What effect does fragmented distribution, user content and dynamic pricing have on a hotel’s holistic merchandising efforts? And on guest satisfaction? How can digital marketing and sales be executed at lower costs and in a fraction of the time often spent now, with fewer mistakes? Time is money!
As SiteMinder marks its 10th year in the travel scene, David Chestler looks at the evolved, complex needs of the modern hotelier and the unstoppable movement toward: The simple. The end-to-end solution. The single screen.
During this presentation, David will touch on the personalisation and localisation of products and service, the consolidation of big data and the industry, the first step of the journey for the hotel of 2020, and much more.
Your hotel's direct booking strategy: Targeting the guests of the futureSiteMinder
Your hotel's direct booking strategy: Targeting the guests of the future
Did you know that today’s digital-savvy consumer is subjected to 3,000 marketing messages a day!
That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order to be heard.
For hoteliers, it can be even harder to know how to reach the right people – and that’s assuming they have their target audiences fully marked out.
In this free presentation we’ll share:
The six groups of travellers – your future hotel guests
Strategies to entice these travellers to book direct
The power shift in travel: How hotels can get back on top with their online d...SiteMinder
After 26 years in the travel technology industry, David Chestler, SiteMinder's EVP of Global Enterprise Sales & Business Development, is perfectly placed to present on the topic of the power shift in travel covering everything from Airbnb, to the user economy, and how hotels can take back control. This presentation was originally delivered at World Travel Market in London on 3rd November 2015. You can view more content at: www.siteminder.com/blog
Tnooz Wex Webinar - How TMCs and agents tame the data monster with payments techtnooz
With global business travel steadily on the rise, travel is becoming the second biggest expense for many businesses, just behind people costs.
Efficient yet flexible travel management programs are in high demand, but more options for travelers does not have to mean less control for travel managers.
In this webinar, WEX Travel, a travel payments pioneer, and data professional Grasp Technology team up to present ways to harness data efficiently and use the knowledge gained to improve corporate travel programs.
Learn how better technology and data can help travel managers and agencies shift from expensive gatekeepers to cost-saving consultants.
Anyone in the corporate travel chain will benefit from the discussion. Panelists for the webinar include:
Jim McGowan, US business development, WEX Travel
Dave Lukas, VP/CDO, Grasp Technologies
Gene Quinn, CEO and producer, Tnooz
Sean O'Neill, editor-in-chief and moderator, Tnooz
This FREE webinar took place Thursday 14 July 2016.
As 2016 comes to an end, it's time to start planning how to best spend your marketing budget in 2017. Darlene Rondeau (Leonardo) and Tim Peter (Tim Peter & Associates) discuss the 4 biggest hotel marketing trends for 2017.
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media?RateGain®
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media to create buzz and increase online bookings through the network of their exisiting fans and guests?
Webinar on April 17, 2018. Video available at https://youtu.be/fXNHRBMX2Fo
----
When it comes to your hotel website, how do you make sense of the hundreds of points of data coming through your analytics dashboard? What numbers give you insightful information, and which ones are mainly vanity metrics?
In this webinar, experts from Travel Tripper’s digital agency and digital marketing teams discuss the most important metrics in website engagement, conversion optimization, and attribution that hotel marketers need to know to make informed decisions about their direct web channel. Our experts will discuss:
Website engagement tracking
- Understanding Google Behavior Flow, organic sessions, and referrals
- Measuring early and mid-funnel user engagement
- Optimizing marketing and revenue management strategies based on website engagement
Conversion optimization
- How mobile and desktop conversions differ and the impact of source, location, ADR and rate strategy
- The importance of calculating conversion rates in the context of revenue
- Optimizing your website for mobile bookings
Attribution and ROI
- Understanding the multiple touchpoints prior to conversion
- How to fairly and realistically assign attributions
- Determining overall channel performance
Hotel pricing in a post-parity world - Duetto webinar slidestnooz
With recent regulations and court cases limiting or outlawing rate parity agreements in parts of Europe, hotels everywhere are gaining more control over their pricing and distribution than ever before.
Even in the U.S., savvy hoteliers are rethinking their pricing strategies and looking for ways around rate parity.
But with those opportunities also come new challenges as third-party distribution partners still wield plenty of power. In this rapidly changing space, hoteliers must have the right strategies and tools in place to effectively price their inventory, drive direct bookings and maximize profits.
In this webinar, you’ll learn:
What the recent rulings mean for hotels in Europe and around the world
The importance of pricing all channels independently and in real-time
How to use your loyalty program to drive more direct bookings with personalized pricing
Panelists for this FREE webinar are:
Michael McCartan, Duetto, Managing Director, EMEA
Etienne Faisandier, Mövenpick, VP Revenue Management & Business Intelligence
Ted Teng, The Leading Hotels of the World, CEO
Sean O’Neill, Tnooz, Editor-in Chief & Moderator
Kevin May, Tnooz, Senior Editor & Producer
This free webinar took place on Thursday, the 12th of November.
Optimizing Distribution Channels for Independent HotelsNancy Huang
Webinar with OTA Insight and Travel Tripper. Video available at https://youtu.be/W7Zv07XO7Ys
----
The increasing complexity of the online distribution landscape and the ever-changing behavior of consumers presents new challenges to hotel revenue managers every year, especially for independent hotels. How do you find the optimal channel mix for your hotel? How can you ensure that you're making the most out of each channel? And what data should be driving your decision making?
In this webinar, experts from Travel Tripper and OTA Insight will do a deep dive into optimizing the independent hotel’s distribution mix, including important strategies for managing OTA, metasearch, and direct booking channels. You’ll learn about:
- Driving bookings more effectively through price monitoring and management
- Using smarter analytics to optimize channel performance across OTAs and metasearch sites
- Optimizing your website to compete effectively for direct bookings
- Developing geographic marketing strategies
- The importance of content parity as well as rate parity
- Being competitive on metasearch and deciding on budgets, channels, and markets for your property
- Developing the right attribution models to measure success
Facebook & Instagram: An Audience Targeting MasterclassArival
The social media and advertising giants Facebook and Instagram are only becoming more and more important to trip planning – and thus travel marketers. Their audience targeting tools offer powerful opportunities for operators of Tours, Activities & Attractions to reach specific customer segments. This masterclass from social media specialist Sparkloft will review the essentials and best practices for mining these platforms and winning more customers.
Working with Online Travel Agencies (so It Works for You)Arival
Love them or not, most of us have to work with them. Online travel agencies (OTAs) are growing rapidly and have big plans. So what’s your plan for them? This popular workshop walks through the essential topics to develop a smart and balanced distribution strategy, how to best work with different OTAs, and how to optimize your sales while avoiding over-dependence on any one distribution channel.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...Nancy Huang
Delighting your guests with a personalized experience is crucial for increasing customer loyalty and revenue. But it’s easier said than done.
Hoteliers have to leap over many hurdles to create holistic customer profiles and implement marketing personalization at scale.
You need strategic partners by your side to make that happen.
In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty. Learn more about:
- Why data is the lifeblood that powers personalization
- How to set a strong foundation for CRM & loyalty program integration to scale personalization
- Ways to identify and segment your best guests so you can strategically market to them
- How to actively engage your guests through marketing efforts and increase direct booking contribution
- Strategies for creating a more personalized and seamless booking experience on the hotel website
Interested in learning more? Contact our team for detailed information.
The House Always Wins: How smart technology maximizes revenue strategies for ...Nancy Huang
Webinar with Rainmaker and Nor1. Video available at https://youtu.be/b84gSaLoXHc
----
When it comes to revenue and guest management at casino hotels, don’t leave it up to chance—gain the best advantage by using an integrated end-to-end tech solution designed to maximize your per guest profit.
The unique characteristics of gaming properties means that traditional hospitality platforms don’t always fit the bill for what casino hotels need. In this webinar, we’ll discuss important pricing, booking, and merchandising strategies specific to gaming properties, as well as how specialized technology can help you to execute those strategies in a smart and streamlined process.
Experts from Rainmaker, Travel Tripper, and Nor1 will discuss:
- How total guest profit should be factored into pricing and yielding decisions
- Aligning your teams to expedite group quoting and maximize revenue
- Optimizing for direct bookings, especially with high-value gaming customers
- Maximizing order value per guest during the booking process
- Merchandising and allotment strategies for premium upgrades and amenities
- Building customer loyalty through personalized pricing and merchandising
Tnooz Wex Webinar - How TMCs and agents tame the data monster with payments techtnooz
With global business travel steadily on the rise, travel is becoming the second biggest expense for many businesses, just behind people costs.
Efficient yet flexible travel management programs are in high demand, but more options for travelers does not have to mean less control for travel managers.
In this webinar, WEX Travel, a travel payments pioneer, and data professional Grasp Technology team up to present ways to harness data efficiently and use the knowledge gained to improve corporate travel programs.
Learn how better technology and data can help travel managers and agencies shift from expensive gatekeepers to cost-saving consultants.
Anyone in the corporate travel chain will benefit from the discussion. Panelists for the webinar include:
Jim McGowan, US business development, WEX Travel
Dave Lukas, VP/CDO, Grasp Technologies
Gene Quinn, CEO and producer, Tnooz
Sean O'Neill, editor-in-chief and moderator, Tnooz
This FREE webinar took place Thursday 14 July 2016.
As 2016 comes to an end, it's time to start planning how to best spend your marketing budget in 2017. Darlene Rondeau (Leonardo) and Tim Peter (Tim Peter & Associates) discuss the 4 biggest hotel marketing trends for 2017.
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media?RateGain®
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media to create buzz and increase online bookings through the network of their exisiting fans and guests?
Webinar on April 17, 2018. Video available at https://youtu.be/fXNHRBMX2Fo
----
When it comes to your hotel website, how do you make sense of the hundreds of points of data coming through your analytics dashboard? What numbers give you insightful information, and which ones are mainly vanity metrics?
In this webinar, experts from Travel Tripper’s digital agency and digital marketing teams discuss the most important metrics in website engagement, conversion optimization, and attribution that hotel marketers need to know to make informed decisions about their direct web channel. Our experts will discuss:
Website engagement tracking
- Understanding Google Behavior Flow, organic sessions, and referrals
- Measuring early and mid-funnel user engagement
- Optimizing marketing and revenue management strategies based on website engagement
Conversion optimization
- How mobile and desktop conversions differ and the impact of source, location, ADR and rate strategy
- The importance of calculating conversion rates in the context of revenue
- Optimizing your website for mobile bookings
Attribution and ROI
- Understanding the multiple touchpoints prior to conversion
- How to fairly and realistically assign attributions
- Determining overall channel performance
Hotel pricing in a post-parity world - Duetto webinar slidestnooz
With recent regulations and court cases limiting or outlawing rate parity agreements in parts of Europe, hotels everywhere are gaining more control over their pricing and distribution than ever before.
Even in the U.S., savvy hoteliers are rethinking their pricing strategies and looking for ways around rate parity.
But with those opportunities also come new challenges as third-party distribution partners still wield plenty of power. In this rapidly changing space, hoteliers must have the right strategies and tools in place to effectively price their inventory, drive direct bookings and maximize profits.
In this webinar, you’ll learn:
What the recent rulings mean for hotels in Europe and around the world
The importance of pricing all channels independently and in real-time
How to use your loyalty program to drive more direct bookings with personalized pricing
Panelists for this FREE webinar are:
Michael McCartan, Duetto, Managing Director, EMEA
Etienne Faisandier, Mövenpick, VP Revenue Management & Business Intelligence
Ted Teng, The Leading Hotels of the World, CEO
Sean O’Neill, Tnooz, Editor-in Chief & Moderator
Kevin May, Tnooz, Senior Editor & Producer
This free webinar took place on Thursday, the 12th of November.
Optimizing Distribution Channels for Independent HotelsNancy Huang
Webinar with OTA Insight and Travel Tripper. Video available at https://youtu.be/W7Zv07XO7Ys
----
The increasing complexity of the online distribution landscape and the ever-changing behavior of consumers presents new challenges to hotel revenue managers every year, especially for independent hotels. How do you find the optimal channel mix for your hotel? How can you ensure that you're making the most out of each channel? And what data should be driving your decision making?
In this webinar, experts from Travel Tripper and OTA Insight will do a deep dive into optimizing the independent hotel’s distribution mix, including important strategies for managing OTA, metasearch, and direct booking channels. You’ll learn about:
- Driving bookings more effectively through price monitoring and management
- Using smarter analytics to optimize channel performance across OTAs and metasearch sites
- Optimizing your website to compete effectively for direct bookings
- Developing geographic marketing strategies
- The importance of content parity as well as rate parity
- Being competitive on metasearch and deciding on budgets, channels, and markets for your property
- Developing the right attribution models to measure success
Facebook & Instagram: An Audience Targeting MasterclassArival
The social media and advertising giants Facebook and Instagram are only becoming more and more important to trip planning – and thus travel marketers. Their audience targeting tools offer powerful opportunities for operators of Tours, Activities & Attractions to reach specific customer segments. This masterclass from social media specialist Sparkloft will review the essentials and best practices for mining these platforms and winning more customers.
Working with Online Travel Agencies (so It Works for You)Arival
Love them or not, most of us have to work with them. Online travel agencies (OTAs) are growing rapidly and have big plans. So what’s your plan for them? This popular workshop walks through the essential topics to develop a smart and balanced distribution strategy, how to best work with different OTAs, and how to optimize your sales while avoiding over-dependence on any one distribution channel.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...Nancy Huang
Delighting your guests with a personalized experience is crucial for increasing customer loyalty and revenue. But it’s easier said than done.
Hoteliers have to leap over many hurdles to create holistic customer profiles and implement marketing personalization at scale.
You need strategic partners by your side to make that happen.
In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty. Learn more about:
- Why data is the lifeblood that powers personalization
- How to set a strong foundation for CRM & loyalty program integration to scale personalization
- Ways to identify and segment your best guests so you can strategically market to them
- How to actively engage your guests through marketing efforts and increase direct booking contribution
- Strategies for creating a more personalized and seamless booking experience on the hotel website
Interested in learning more? Contact our team for detailed information.
The House Always Wins: How smart technology maximizes revenue strategies for ...Nancy Huang
Webinar with Rainmaker and Nor1. Video available at https://youtu.be/b84gSaLoXHc
----
When it comes to revenue and guest management at casino hotels, don’t leave it up to chance—gain the best advantage by using an integrated end-to-end tech solution designed to maximize your per guest profit.
The unique characteristics of gaming properties means that traditional hospitality platforms don’t always fit the bill for what casino hotels need. In this webinar, we’ll discuss important pricing, booking, and merchandising strategies specific to gaming properties, as well as how specialized technology can help you to execute those strategies in a smart and streamlined process.
Experts from Rainmaker, Travel Tripper, and Nor1 will discuss:
- How total guest profit should be factored into pricing and yielding decisions
- Aligning your teams to expedite group quoting and maximize revenue
- Optimizing for direct bookings, especially with high-value gaming customers
- Maximizing order value per guest during the booking process
- Merchandising and allotment strategies for premium upgrades and amenities
- Building customer loyalty through personalized pricing and merchandising
Building the Structure and Mechanics of a professional sales organizationJeremiah Fellows
In this talk delivered during Denver Startup Week 2013 I discuss the structure and mechanics necessary for predictability in sales.
The one thing a company needs as much as sales is predictability. In this talk I cover some strategies for understanding a sales process such as persona building and customer journey mapping. I explain how to use this information to document and track the sales process with a focus on using agile methods to evolve an effective and predictable sales process.
Hotel Group Marketing General Sales Presentation (Full Hotel Portfolio)ambrecaye
I personally designed this presentation and used it on sales calls with meeting/incentive planners and corporate group travel decision-makers. (Please note that HGM no longer represents these hotels, and the information was current in 2004 when I made the presentation, but may have changed since.)
KPI(Key Performance Indicators) for Case Study of a hotel industryToji Easo Varghese
The presentation discusses about various KPI of a Hotel Industry case study. The case study is given to provide an explanation of how KPI are generated.
The 2016 State of Travel deck draws from our daily coverage of the global travel industry, from our ongoing series of Skift Trends Reports, and also incorporates expert research from throughout the travel industry.
KPI\'s drive behavioral change at all levels. This is a daily KPI report which is used as the basis for different levels of granularity based on needs.
Social Media for Travel & Tourism: Maximise ROITA Fastrack
How Social Media revolutionized the way we travel? What are Social Media Best Practices? 4 top tips for maximizing your presence on the top Social Networks. What is Social Media ROI and how to calculate your return?
CASE STUDY: How insights on your customer’s end consumers can help your B2B s...B2B Marketing
CASE STUDY: How insights on your customer’s end consumers can help your B2B sales
Javier Nieto, Vice president of global marketing, eCommerce, Worldpay.
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
What you need to know about Corporate Travel in 2019CertifyInc
Tech brands are transforming the business travel and expense landscape—and business traveler expectations. Join us as we look at the biggest trends in corporate travel and how finance leaders can create a future-proofed corporate travel policy that will help manage spending and cut costs—while also meeting the needs of business travelers in 2019.
Webinar: Optimize your direct booking funnelNancy Huang
Webinar with Travel Tripper, Voyat, Google, and Highgate Hotels. Originally aired 22 March 2017. View the recording at: https://youtu.be/HRf9VV8ubbI
-----
In a complex digital marketplaces where the major OTAs and metasearch sites claim the lion’s share of traffic and have billions to spend on marketing, can hotels still compete effectively with their own websites? The answer is yes!
Even with modest budgets, independent hotels can still make smart investments in digital marketing that help to drive traffic and ultimately increase overall direct bookings.
In this webinar, learn about new discoveries, techniques, and tools that will help you strengthen your digital marketing strategy and optimize conversions on your hotel website. Executives from Travel Tripper, Voyat, Google, and Highgate Hotels will discuss:
Google’s own insights into the hotel booking funnel and the omnichannel traveler
Search marketing and other key digital strategies for driving the right kind of traffic to your website
Optimizing for conversions—how to ensure that travelers book on your site, not elsewhere
Personalization marketing in a data-driven world
Measuring for success—balancing instant results with a long-term marketing strategy
How do you create successful online advertising campaigns as an addiction treatment facility?
Get your business certified with LegitScript, and then get smart about your strategy with WordStream.
Advertising on Google and Facebook is confusing, but it's especially tricky if you're in healthcare. WordStream, in partnership with LegitScript, is here to help.
Join us as experts from both WordStream and LegitScript review:
- How to get certified through LegitScript; the only certification service for drug and alcohol facilities.
- How to optimize your campaigns with specific best practices using WordStream.
- What to avoid to stay certified and stay ahead of your competition.
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
"Success with Tealium AudienceStream" - American Eagle + ALM Media + LFG, Dig...Tealium
Learn how three major brands from three different industry categories are leveraging the Tealium AudienceStream solution to transform their business models and achieve their omnichannel goals.
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
For a vacation rental manager, the competitive landscape is rapidly changing. Acquiring new home inventory into a vacation rental program requires strategic and proactive planning. This presentation provides a guideline to create a successful home owner acquisition plan for your vacation rental program.
[Webinar] Travel traffic monetization: Tips for content creatorsTravelpayouts
Watch full video: https://youtu.be/647QGOSsQYo
In 2020, we can only be sure about a few things in travel. International tourism will be limited; domestic tourism will grow faster than ever before; new safety rules in airports and hotels will remain in place for quite a while. What else? Travel traffic will continue to monetize!
We have enough data to say that local and regional tourism is getting more and more attention, and you shall use this trend to earn on your travel content.
Join Travelpayouts at the live webinar to learn the latest niche status data, pioneer experience and strategies to avoid mistakes, and get back in the affiliate game with a maximum ROI.
AGENDA:
- Best practices and errors of travel traffic monetization
- Review of what’s working in the travel industry today
- Best and worst choices for travel vertical today: offers, GEOs, traffic formats
- Latest industry updates & tips on driving free and paid traffic
SPEAKER:
· Nik Lazarev, Business Development Manager, Travelpayouts
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➡ Video: https://youtu.be/647QGOSsQYo
➡ Blogpost: https://blog.travelpayouts.com/en/webinar-travel-traffic-monetization/
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MENTIONED IN THIS VIDEO:
✅ October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link: https://tp.click/1dF
✅ New offers in Travelpayouts: CheapOair: https://tp.click/1dG, Tripadvisor: https://tp.click/1dH and Aviasales B2B: https://tp.click/1dI
✅ Travelpayouts Global YouTube page is up and running! Subscribe here: https://tp.click/1dK
✅ Let’s be friends on Twitter! Follow us by this link: https://tp.click/1dL
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SOCIAL / LINKS
➡ Register at Travelpayouts: https://tp.click/113
➡ Facebook: https://www.facebook.com/travelpayouts
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
8 User Experiences to Build an Effective Experimentation Program_VWO_WorkshopVWO
Your company’s options for optimizations along the entire user journey are unlimited and many companies stumble into the field of experimentation without a plan or a reasonable roadmap for an effective CRO program.
In this workshop, Jan offers a hands-on framework and break down the entire customer journey into 8 fundamental experiences which altogether convert a visitor into a client:
The MarTech Cocktail: Selecting and Implementing the Right Technology for you...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Digital Marketing Cocktail: What is the Right Mix?. PRESENTATION: The MarTech Cocktail: Selecting and Implementing the Right Technology for your Brand - Given by Theresa Regli - @TheresaRegli - Principal Analyst & Managing Partner - Real Story Group. #MarTech DAY2
Andy Paul Webinar 6-2-15 Sales AccelerationWittyParrot
These are slides from the WittyParrot webinar June 2, 2015 featuring Andy Paul speaking on Sales Acceleration: are your Sales and Marketing Teams Ready? The webinar recording is available at www.wittyparrot.com/resources...
Fresh perspectives on guest loyalty for independent hotelsNancy Huang
Webinar with Stay Wanderful, Revinate, and Travel Tripper. Recording available at https://youtu.be/o4zCQrA9vmU.
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In a digital marketplace where guests have millions of accommodation options at their fingertips, the hotel industry has had to rethink the concept of guest loyalty. This is especially true for independent hotels, which don’t have the traditional points-based structure that come with brand affiliation. But even that method is changing, as guests look for more instant gratification and personalization in their travels.
In this webinar, you’ll learn about new ideas and perspectives on guest loyalty, and how it’s evolving to meet the digitally savvy traveler of today. Executives from Stay Wanderful, Revinate, and Travel Tripper will discuss:
The changing face of guest loyalty for hotels
Moving away from points-based loyalty structures to instant rewards
Using guest data to personalize loyalty recognition
The importance of integrating customer loyalty programs into the booking process
Nailing Executive Reporting: Behind the Scenes with BackOffice AssociatesMarketo
How are you managing your budget? And more importantly, can you defend it? View the slides to learn how Marketo customer, BackOffice Associates, successfully leveraged Marketo's Marketing Analytics and went from disjointed spreadsheets and questionable numbers to confident executive reporting.
Similar to Tap OTA conversion secrets for direct hotel bookings (20)
Why hoteliers miss out on bookings by not embracing technologytnooz
The guest experience doesn’t begin when the traveller checks into their hotel - it begins the moment the inspiration to travel strikes.
From there, the traveller’s online journey takes them through different customer stages, every one of which presents the hotelier with an opportunity to enhance the guest experience and encourage bookings.
But many hoteliers are not capitalising on these opportunities and are missing out on bookings because of it.
Why? Because they’re not leveraging the technology available to them to automate these stages and create a seamless guest experience. Hoteliers are overwhelmed with technology options that appear inaccessible, expensive, and difficult to adopt.
But with the right technology and with real support on how to implement and utilise it, hoteliers can streamline their operations and enhance their online marketing activities; optimising the entire guest experience and drive more direct bookings as a result.
Join trivago and Tnooz on June 8 for our FREE TLearn webinar on why hoteliers are losing out on bookings by not capitalising on technology at every stage of the traveller’s online journey, and how they can change this.
Panellists for this TLearn Webinar on THURSDAY 8 JUNE 2017 are:
Aly Thompson, industry manager for UK and Ireland, trivago
Martin Cowen, moderator, Tnooz
Kevin May, producer, Tnooz
Register now to be able to participate and find out why embracing technology is not only possible, it’s absolutely indispensable if you want to succeed in a market that’s becoming more and more competitive and an industry that’s becoming increasingly digitalized.
This TLearn Webinar took place on Thursday 8 June 2017.
Tnooz chrome river webinar - may 2017 - finaltnooz
A business traveler's most consistent gripe is doing his or her expenses at the end of the trip.
These situations cause huge organizational headaches:
* for the admin team that needs to manually process each expense report for reimbursement and client billing.
* for the CFO who is trying to streamline costs.
* for the finance director who needs to ensure spend is within corporate policy.
* for the travel manager who needs to ensure that program spend is within budget and that negotiated rate spend volumes are maintained.
It needn’t be this difficult. The advent of expense management solutions can dramatically streamline processes for both travelers and back-office staff while controlling costs and providing deep visibility into employees’ spend.
This webinar, presented by Tnooz with Chrome River and US Bank, looks at some of the biggest challenges posed by both manual processes and archaic expense solutions, and how these challenges can be eliminated by modern expense management solutions.
Attend the webinar and learn:
Key challenges that business travelers are facing.
Problems that travel managers/back office deal with every day.
Benefits of travel and expense management solutions that address these challenges head on: traveler experience, financial and card administration, travel program administration, cost control and decision making.
Panelists for our WEBINAR are:
Ted Stavropoulos - director of partner channel development, Chrome River
Bradley Matthews - head of middle market product and marketing, US Bank Corporate Payment Systems
Martin Cowen – contributing editor and moderator, Tnooz
Kevin May – senior editor and producer, Tnooz
This WEBINAR took place on WEDNESDAY 3 MAY 2017.
In the over-complex world of consumers’ big data, with the infinite possibilities for the travel & hospitality industries, independent hoteliers have not yet embraced the full technological and strategic potential of traveller data.
Hoteliers are busy making their guests happy, filling their rooms, keeping up with the tech innovations but at the same time, they are missing unparalleled opportunities to win more direct bookings.
In this FREE TLearn webinar from Tnooz and trivago, gain insights into how rates, traveller behaviour while searching for a hotel, and a hotel's online profile affect bookings.
Also, learn about the easy-to-use technology that allows hoteliers to access this data and increase their booking conversion.
Panellists for our FREE TLearn webinar are:
Aly Thompson, industry manager for UK and Ireland, trivago
Kevin May, senior editor and moderator, Tnooz
Linda Fox, deputy editor and producer, Tnooz
This TLearn Webinar took place on THURSDAY 30 MARCH.
How airlines should never miss another revenue opportunitytnooz
Airline marketers and revenue managers are under tremendous pressure to grow revenues while maintaining low costs.
That’s why many are turning to techniques that engage each customer more personally for higher conversion
However, the path to personalization can be expensive and risky, with options ranging from buying all-in-one complex marketing solutions to cobbling a variety of marketing tools together to build your own system.
Join Boxever and its customer, Viva Aerobus, for a FREE webinar to learn about Boxever's airline-ready marketing cloud solution that helps travel sellers:
Drive more customers to convert faster
Sell more ancillary products and services with predictive offers personalized for every customer
Reduce the cost of acquisition and increase lifetime customer value
Panelists for our FREE WEBINAR are:
Aurelius Noell - director of ecommerce and commercial IT, Viva Aerobus
John Callan - VP of marketing, Boxever
Ruadhan Barry - head of product strategy, Boxever
Martin Cowen - contributing editor and moderator, Tnooz
Gene Quinn, - co-founder and producer, Tnooz
The FREE WEBINAR took place on Wednesday 8 February 2017.
Slides for Expedia Media Solutions webinar: Insights into the booking paths o...tnooz
This webinar by Expedia Media Solutions reveals its 2016 Path to Purchase study on the key touch points that impact decisions for travelers.
The purchase path of today's traveler is anything but linear.
Multi-device usage and its impact on content consumption and booking behavior continues to evolve, providing travelers with more options than ever before and a complex research and booking path.
What factors along this path influence their ultimate purchase decisions and how can travel marketers more effectively reach consumers at these critical points?
Expedia Media Solutions has released its latest Path to Purchase study (bit.ly/travelers-path-to-purchase), which explores these influential touch points that impact purchase decisions for American, Canadian, and British travelers.
The webinar covers:
Desktop and mobile usage trends across the purchase path
Factors influencing destination selection
Resources utilized during the pre-booking window
Advertising effectiveness by channel and purchase phase
Panelists for our webinar are:
Matthew Reichek, Global Vice President, Product & Analytics, Expedia Media Solutions
Sean O'Neill, Moderator & Editor in Chief, Tnooz
Gene Quinn, Producer & Co-founder, Tnooz
This webinar took place on Thursday, 15 December 2016.
easyjet’s journey to protect its booking engine - the slides for the Tnooz / ...tnooz
Did you know 30% of travel industry website visitors are unsavory competitors, hackers, spammers, and fraudsters?
Worse yet, unwanted traffic from web-scraping bots can negatively impact revenue management targets and yields across multiple distribution channels.
Join Anthony Drury, Director, Head of Business, at easyJet, as he takes you through his strategy to ensure easyJet customers -- wherever they are booking -- get price and availability content through approved API channels. The approach of easyJet ensures that all bookings are screened for fraudulent activity and blocks are added to restrict screen scraping.
Watch the reply (and see the slides) of this TLearn webinar — sponsored by Distil Networks — to learn how to:
Eliminate the cascading negative effects of screen-scraping bots
Optimize revenue while simultaneously improving the customer experience
Strengthen travel industry partnerships by creating a level playing field
Improve website KPIs like look-to-book ratios, SEO page rank, cross-selling/up-selling, site speed and conversion rates
Our panelists were:
Anthony Drury, Director, Head of Business, easyJet
Rami Essaid, CEO and Co-Founder, Distil Networks
Sean O'Neill, Moderator and Editor in Chief, Tnooz
Gene Quinn, Producer and CEO, Tnooz
This webinar took place on 13 December 2016.
Tnooz-Fusion FREE webinar: The science behind ancillary merchandisingtnooz
The travel industry knows there's great promise in selling ancillary products to travelers who want more ways to experience their journey.
Fusion's research shows 61% of customers are open to buying add-ons to complement their flight purchase. However, only 37% say the ancillary products being offered are relevant, and only 12% say airlines specifically are doing a good job of customizing offers.
Watch this Tnooz-Fusion webinar and learn how to design, test, and execute a winning ancillary sales strategy.
Panelists for the webinar are:
Mark Brown, VP EMEA, Fusion
Sinead Finn, Owner, affinnity
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on the 10th of November, 2016.
Win customers, post-Brexit, with the right payment strategy - Slides from the...tnooz
The travel industry is facing major challenges which threaten growth, such as Britain's likely withdrawal from the European Union. The pound's value is at a 168-year low overall, and is at a 31-year low against the US dollar.
With talk of Brexit, how can you successfully abate consumer concerns?
In this webinar, Tnooz, WEX Travel and The Travel Trade Consultancy, present the results of exclusive research into the travel plans of consumers — conducted both before and after the Brexit vote.
A must for anyone in the leisure travel industry, the webinar answers the following questions:
What impact is Brexit having on the travel industry? Are other factors more pertinent?
Why is building customer confidence central to success in the travel industry?
How you choose the right supplier payment strategy?
Panelists for the webinar are:
Martin Alcock, Director, The Travel Trade Consultancy
Lee Jackson, Head of European New Business, WEX Travel
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on 3 November 2016.
Tnooz-MTT webinar: The evolution of mobile travel: Where to invest next?tnooz
Mobile travel is no longer a race to the functionality finish, adding the latest feature into a basic app just to have the "shiny new thing."
Today, mobile strategy in travel is about engaging and supporting travelers at every step and giving them more options to manage their trips in the way they want to.
In this webinar, MTT of Travelport Digital and Tnooz will explain about how airlines and TMCs can plan and prioritize their mobile investments, make sure they serve the ultra-connected traveller of today and tomorrow and stand out in their marketplace.
Topics covered include:
The pace of change in mobile travel innovation
MTT’s Five Stages in the Evolution of Mobile (EVOM) for Airlines and TMCs – Foundation, Revenue, Engagement & Acquisition, Owning the Traveler and Mobile First
Insights into the travel industry’s "mobile maturity" at each stage of the EVOM Lifecycle
How to map your mobile strategy to the EVOM methodology to deliver the best mobile experience for your customers and achieve your business objectives
Differentiating your airline or TMC with an advanced EVOM strategy.
Panelists for the webinar are:
Brendan Bourke, Digital Consultant, MTT, part of Travelport Digital
Ken Augustine, Client Partner, MTT, part of Travelport Digital
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on 27 October 2016.
Tnooz-SiteMinder FREE TLearn webinar: How hotels can simplify today’s complex...tnooz
With so many different approaches to revenue management, today’s hotelier can find the best practice confusing.
And we know it can get very complex, very quickly.
The key to implementing a successful revenue management strategy is to keep it simple — don’t take on more than you can handle.
Simplifying your revenue management strategy is easier than you think, and there is plenty of smart and simple technology available to help your hotel along the way.
In this free TLearn webinar, SiteMinder will help your hotel cut through the clutter, focus on relevant data, and gain a better understanding of these key areas:
Read the signs: Is your revenue management approach too complex?
Revenue management rules: Five important lessons to learn
Be a data-driven hotelier: Use key metrics to increase revenue
Our presenters are:
Kevin O’Rourke, Executive VP of Global Sales, SiteMinder
Neil Corr, Senior Advisor, IDeaS
Sean O’Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Tuesday, 4th of October 2016.
Worldpay reveals "why do travelers pay that way?"tnooz
Personalising your online customer experience is key – but are you personalising the payment types you offer?
Booking holiday packages online is fast becoming the norm around the world, but the way people choose to pay for their trip varies greatly.
What are these differences? And what influences them? Is it culture, age, frequency of travel or habit? And why are these considerations important for travel companies?
This free webinar, sponsored by Worldpay, can help you...
Understand the payment preferences of your target market for vacations
Find out how payment preferences and booking behaviour vary depending on country and demographics
Discover insights from Worldpay’s new research covering six countries and 12,000 travellers and learn how to apply the lessons to improve the payment experience on your travel website
Panelists are:
Thomas Helldorff, VP Travel & Airlines, Global eCommerce Worldpay
Sean O'Neill, Moderator & Editor in Chief, Tnooz
Gene Quinn, Producer & CEO, Tnooz
This webinar took place on Thursday, 29th of September 2016.
WEBINAR VIDEO: Cornell/Revinate study of how to improve your TripAdvisor rank...tnooz
One of the most important initiatives for hotels today is to move up in ranking on TripAdvisor and increase visibility on the world’s largest travel site.
A recent study conducted by Cornell and Revinate, the leading guest feedback and engagement platform, unveiled one simple way for hotels worldwide to improve on TripAdvisor.
This Tnooz and Revinate webinar explored:
The full results of the study, and how encouraging guests to share feedback on TripAdvisor drives significant gains in a property’s performance on TripAdvisor and even increased occupancy. For example, properties using Revinate Surveys solution, which encourages guests to write reviews on TripAdvisor, experienced a 3X average increase in review volume.
How hotels can capitalize on additional revenue opportunities with increased occupancy
Results of related research on the revenue impact of responding to reviews (responding to all positive reviews might actually be detrimental!)
Broader strategies to encourage direct, repeat bookings and build deeper relationships with guests
Panelists for the free, hour-long webinar were:
Chris Anderson, associate professor, Cornell School of Hotel Administration
Brian Payea, head of industry relations, TripAdvisor
Gene Quinn, CEO and producer, Tnooz
Glynis Esmail, VP marketing, Landmark Hotels Group
Tara Peterson, corporate marketing coordinator, IDM Hospitality
Kelly Robb, director of market intelligence, Revinate
Sean O'Neill, editor-in-chief and moderator, Tnooz
Who should watch?
Hotel general managers
VPs and directors of marketing
VPs and directors of operations
Corporate marketing directors
C-level executives
This free webinar took place on Tuesday 12 July 2016.
Tnooz Lyft webinar: How technology is shaping business traveler behaviortnooz
Today’s business travelers are more mobile and connected than ever before. They work from the hotel, or even the plane. They attend meetings across town, or across the country.
A stream of devices and applications are emerging to help travelers get to their destinations in more efficient, safe and affordable ways, and travelers are now choosing between hundreds of travel solutions.
How are travel managers adapting to meet the needs of the modern business traveler?
Lyft and Tnooz held a live discussion on how technology innovation is driving new traveler expectations, and how the travel program is evolving to fit the lifestyle of increasingly mobile travelers.
This webinar covered:
How technology has impacted the behaviors and preferences of modern business travelers
How corporate travel managers are adapting travel programs to create a traveler-centric program
How corporate travel managers are overcoming safety concerns to incorporate new, connected solutions into their travel programs
Follow the discussion with these experts and Tnooz during this webinar recording:
Matt Doherty, Regional VP of Mobility Solutions, Lyft
Colleen Black, Partner, GoldSpring Consulting
Sean O’Neill, Tnooz, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on June 23. It lasted for one hour, including answers to questions from attendees.
Tnooz-Expedia FREE webinar: Impact of multi-screens on the travel purchase pathtnooz
Expedia Media Solutions and Tnooz presented a webinar on this topic.
The webinar featured a study commissioned by Expedia Media Solutions and conducted by comScore which analyzes multi-platform devices in online travel content consumption for U.K. and U.S. travelers across devices and travel planning stages.
This free webinar will cover research exploring consumer mobile behavior and will help all travel marketers to develop a robust and full-funnel mobile marketing strategy.
Join this free webinar to learn things like:
How mobile bookings span across the different lines of travel
The differences in usage between PC, smartphones and tablets — and between US and UK consumers
What travel consumers expect when engaging with mobile content
Panelists for this FREE webinar are:
Wendy Olson Killion, Director, Product Management, Expedia Media Solutions
Kevin May, Senior Editor & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on Thursday, 29 October, for one hour.
Admedo webinar: Get up to speed on programmatic advertisingtnooz
Programmatic advertising is one of the fastest growing digital marketing channels today, with Magna Global predicting that global programmatic ad spend will reach $32.6 billion by 2017.
In a marketplace of distractions where relevant context and a personal approach are crucial, it is no surprise that the travel industry is quick to adopt this new technology.
But do you really know where programmatic advertising can best fit into your brand's marketing strategy? And what is the best way of running programmatic advertising campaigns within your business?
Join us for a FREE Tnooz-Admedo TLearn webinar, which will give you an overview of how programmatic works and how it can drive bookings.
In this free webinar led by Admedo, attendees can expect to gain an understanding of these things:
An understanding of programmatic advertising and its relevance for travel brands
Where programmatic advertising fits in your marketing strategy
What steps are next to begin your programmatic journey
Presenters for this FREE TLearn webinar are:
Guy Abbott, Global Head of Enterprise, Admedo
Keely Williams, Head of Client Direct, Admedo
Sean O’Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This FREE online workshop took place on Tuesday, the 27th of October.
The extraordinary two-year legal saga of Pintrips has ended in a California U.S. federal court.
In a bench trial, a judge sided with Pintrips, ruling that the travel-planning site can’t be blocked from using its like-sounding name.
The judge found that Pintrips invented its name by its own efforts. He was persuaded by the evidence that “pin” has been a term in generic use among the computer savvy prior to the existence of Pinterest.
Two years ago Pinterest, which claims to be the country’s third-most visited social network, alleged that Pintrips chose a name similar to its own and thus infringed on its trademark.
But despite the risk of significant legal costs and distraction, Pintrips defended itself until the end, represented by the law firm Kenyon & Kenyon.
IATA has supported this study by Henry Harteveldt's Atmosphere Research Group, T2 Impact, and WTAAA on agents' response to its new distribution capability (NDC).
Tnooz-Wex webinar: Maximize your bottom line with an optimal paymentstnooz
Are international payments an ongoing challenge for your company? Are you looking for savings in financial operations?
Meet Teletext Holidays, a UK-based OTA with over 20 years experience, and find out how they shaved 2% off the cost of airline bookings.
Join Tnooz, WEX, and Teletext Holidays for a FREE webinar and learn how to increase your payments efficiency.
During our free webinar we will cover:
Why international payments are too expensive and what your company can do about it
How Teletext Holidays optimised its payment strategy
How WEX creates tailor-made solutions to tackle travel industry-specific pain points
Join these industry experts and Tnooz for our FREE webinar:
Steve Endacott, Non-Executive Chairman, Teletext Holidays
Ian Johnson, Director, European Sales, Virtual Payments, WEX
Sean O'Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Wednesday, 21 October, at 11:00 Eastern US.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.