East Tennessee State University is partnering with Adobe to transform its campus experiences and become a model institution for Adobe. Through the partnership, ETSU will connect its curriculum to the digital marketing industry, launch innovative programs in areas like digital marketing and global sport leadership, and adopt Adobe's Digital Marketing Cloud solutions campus-wide over the next three years. The partnership aims to prepare students for career opportunities through hands-on learning experiences and help ETSU keep up with the changing expectations of higher education.