Simformer - Powerful business simulation platform for creating, hosting and selling practice-oriented learning courses, business games & training. We are looking for investments for scaling.
Learnfact is a Technology training development organisation helping meeting the industry skill demands. We cater to Corporate, Public and fresher audience.
5 career oriented courses offered by arena animation in kolkataAhindrila Dutta
Arena Animation is the oldest animation and multimedia training centre in South Kolkata. Centrally located near South City Mall, we specialise in offering various job-oriented animation and multimedia courses.
Simformer - Powerful business simulation platform for creating, hosting and selling practice-oriented learning courses, business games & training. We are looking for investments for scaling.
Simformer - Powerful business simulation platform for creating, hosting and selling practice-oriented learning courses, business games & training. We are looking for investments for scaling.
Visual Matter, a full service Creative & Marketing agency. We specialize in c...VisualMatter
At Visual Matter, a full service Marketing and Creative Agency in San Jose since 1997, all of our processes and creative fire power are geared to build your Brand, Market your Brand and educate consumers to the advantages of your Brand.
We pride ourselves on our process management and our custom creative solutions. We apply that creativity and process to the use of the Internet, video, mobile and print to produce effective, engaging, forward thinking, disruptive Marketing and Brand Strategies. Our goal is to increase your revenue.
We believe great ideas, creativity and inspiration that comes from the soul will rule the day. Visual Matter is THE Marketing and Creative Agency in San Jose, our creativity and inspiration will rule the day.
Every action you take when you promote your business is Marketing.
Simformer business simulation platform for corporateSergey Menshikov
Simformer - platform for conducting and developing business simulations. Practice-oriented learning. Effective and engaging training without being distracted from work. Hidden assessment and testing sessions.
Learnfact is a Technology training development organisation helping meeting the industry skill demands. We cater to Corporate, Public and fresher audience.
5 career oriented courses offered by arena animation in kolkataAhindrila Dutta
Arena Animation is the oldest animation and multimedia training centre in South Kolkata. Centrally located near South City Mall, we specialise in offering various job-oriented animation and multimedia courses.
Simformer - Powerful business simulation platform for creating, hosting and selling practice-oriented learning courses, business games & training. We are looking for investments for scaling.
Simformer - Powerful business simulation platform for creating, hosting and selling practice-oriented learning courses, business games & training. We are looking for investments for scaling.
Visual Matter, a full service Creative & Marketing agency. We specialize in c...VisualMatter
At Visual Matter, a full service Marketing and Creative Agency in San Jose since 1997, all of our processes and creative fire power are geared to build your Brand, Market your Brand and educate consumers to the advantages of your Brand.
We pride ourselves on our process management and our custom creative solutions. We apply that creativity and process to the use of the Internet, video, mobile and print to produce effective, engaging, forward thinking, disruptive Marketing and Brand Strategies. Our goal is to increase your revenue.
We believe great ideas, creativity and inspiration that comes from the soul will rule the day. Visual Matter is THE Marketing and Creative Agency in San Jose, our creativity and inspiration will rule the day.
Every action you take when you promote your business is Marketing.
Simformer business simulation platform for corporateSergey Menshikov
Simformer - platform for conducting and developing business simulations. Practice-oriented learning. Effective and engaging training without being distracted from work. Hidden assessment and testing sessions.
Simformer business simulation for course developers and instructional designe...Sergey Menshikov
Simformer is an innovative Platform that changes the approach to business education. The lectures, training sessions, business games, and academic competitions become more practice-oriented due to integration of the powerful online multi-user business simulation environment. We offer the opportunity for course developers, instructors, and business trainers to develop in-demand educational products and promote them internationally
Visual Matter: Our price point brings us clients, the end result keeps out cl...Visual Matter
Presented is a slide presentation that defines Visual Matter's accomplishments for some of our clients that required eLearning and Online Training. Of course there is so much more to the story than this presentation so feel free to contact us with any questions you might have about your pending or ongoing project.
Unisys Case Study - New Product Launch Success - From Product Pitch to Value ...Alinean, Inc.
Assuring New Launch Success: Migrating from Product to Value
Jim Howard, Solution Architect at Unisys
Unisys, a global IT solutions company, was readying for the launch of two new products:
1. Forward! - a new converged infrastructure solution for the secure data center
2. Desktop as a Service (DaaS) – personal computing delivered more efficiently as a service.
It was important to generate immediate demand for these new products, and get new sales reps up to speed in order to effectively sell the solution.
But how could Unisys quickly and effectively educate prospects on the value of these solutions, and differentiate them uniquely from other offerings?
In this informative session, Jim Howard from Unisys will be interviewed, discussing his new product launch challenges, which are likely similar to your own, and ways he leveraged value messaging, provocative insights, value marketing / ROI tools and training to achieve success.
4 slide decks from an equimedia-sponsored event with the Direct Marketing Association (DMA). Covering programmatic, marketing evolution, social media and Google trends.
Presentation 1) equimedia's Matt Smith on data and programmatic
Presentation 2) Panasonic’s European business marketing lead Stephen Yeo on marketing automation
Presentation 3) Sixth Sense Social’s social media group head Claire Snook on social media in business
Presentation 4) Google’s head of platform sales Darragh Daunt on future trends in marketing.
The School Rific's Digital Marketing Module (2021)Bhushan Jain
This is a detailed curation of TSR's Digital Marketing Modules and Masterclass sessions with an overview of the entire course curriculum. The School Rific is a premiere digital marketing academy providing up-to-date and quality training with real-time projects to students globally.
1.
•
•
• An e-commerce business model aims to use and leverage the unique
qualities of the Internet, the Web, and the mobile platform.
• There are eight key elements of a business model.
Value proposition
Defines how a company’s product or service fulfills the needs of customers.
Questions to ask:
• Why should the customer buy from you?
• What will your firm provide that others do not or cannot?
Successful e-commerce value propositions:
• Personalization/customization
•
Reduction of product search, price discovery costs
• Facilitation of transactions by managing product delivery
2. Revenue model
• Describes how the firm will earn revenue, generate profits, and produce a superior return
on invested capital.
Most companies rely on one, or some combination, of the following major revenue models:
• Advertising (Yahoo)
• Subscription (WSJ)
• Transaction fee (eBay)
• S ales (Amazon)
• Affiliate (MyPoints)
Why may a company want more than one revenue model?
3. Market opportunity
• • Refers to the company’s intended marketspace and the overall potential financial
opportunities available to the firm in that marketspace.
Marketspace
• Area of actual or potential commercial value in which company intends to
operate.
Realistic market opportunity:
•
Defined by revenue potential in each market niche in which company hopes
to compete.
Market opportunity typically divided into smaller niches
4. Competitive environment
• Refers to the other companies operating in the same marketspace selling
similar products.
Who else occupies your intended marketspace?”
• Other companies selling similar products in the same marketspace.
• Includes both direct and indirect competitors.
Influenced by:
• Number and size of active competitors
• Each competitor’s market share
• Competitors’ profitability
•
•
•
•
5. Competitive advantage
• Competitive advantage:
• Achieved by a firm when it can produce a superior product and/or
bring the product to market at a lower price than most, or all, of its
competitors.
“What special advantages does your firm bring to the marketspace?”
• Is your product superior to or cheaper to produce than your
competitors’?
6. Market strategy
• • The plan you put together that details exactly how you intend to enter a
new market and attract new customers.
Details how a company intends to enter market and attract customers Best
business concepts will fail if not properly marketed to potential customers.
Examples:
• YouTube having social network marketing strategy which lets users to
post content on the site for free;
• AOL distributing out free trial CDs through magazines and newspapers
7. Organizational development
• Development plan describes how the company will organize the work that
needs to be accomplished.
Work typically divided into functional departments, e.g, production,
shipping, marketing
Simformer business simulation for course developers and instructional designe...Sergey Menshikov
Simformer is an innovative Platform that changes the approach to business education. The lectures, training sessions, business games, and academic competitions become more practice-oriented due to integration of the powerful online multi-user business simulation environment. We offer the opportunity for course developers, instructors, and business trainers to develop in-demand educational products and promote them internationally
Visual Matter: Our price point brings us clients, the end result keeps out cl...Visual Matter
Presented is a slide presentation that defines Visual Matter's accomplishments for some of our clients that required eLearning and Online Training. Of course there is so much more to the story than this presentation so feel free to contact us with any questions you might have about your pending or ongoing project.
Unisys Case Study - New Product Launch Success - From Product Pitch to Value ...Alinean, Inc.
Assuring New Launch Success: Migrating from Product to Value
Jim Howard, Solution Architect at Unisys
Unisys, a global IT solutions company, was readying for the launch of two new products:
1. Forward! - a new converged infrastructure solution for the secure data center
2. Desktop as a Service (DaaS) – personal computing delivered more efficiently as a service.
It was important to generate immediate demand for these new products, and get new sales reps up to speed in order to effectively sell the solution.
But how could Unisys quickly and effectively educate prospects on the value of these solutions, and differentiate them uniquely from other offerings?
In this informative session, Jim Howard from Unisys will be interviewed, discussing his new product launch challenges, which are likely similar to your own, and ways he leveraged value messaging, provocative insights, value marketing / ROI tools and training to achieve success.
4 slide decks from an equimedia-sponsored event with the Direct Marketing Association (DMA). Covering programmatic, marketing evolution, social media and Google trends.
Presentation 1) equimedia's Matt Smith on data and programmatic
Presentation 2) Panasonic’s European business marketing lead Stephen Yeo on marketing automation
Presentation 3) Sixth Sense Social’s social media group head Claire Snook on social media in business
Presentation 4) Google’s head of platform sales Darragh Daunt on future trends in marketing.
The School Rific's Digital Marketing Module (2021)Bhushan Jain
This is a detailed curation of TSR's Digital Marketing Modules and Masterclass sessions with an overview of the entire course curriculum. The School Rific is a premiere digital marketing academy providing up-to-date and quality training with real-time projects to students globally.
1.
•
•
• An e-commerce business model aims to use and leverage the unique
qualities of the Internet, the Web, and the mobile platform.
• There are eight key elements of a business model.
Value proposition
Defines how a company’s product or service fulfills the needs of customers.
Questions to ask:
• Why should the customer buy from you?
• What will your firm provide that others do not or cannot?
Successful e-commerce value propositions:
• Personalization/customization
•
Reduction of product search, price discovery costs
• Facilitation of transactions by managing product delivery
2. Revenue model
• Describes how the firm will earn revenue, generate profits, and produce a superior return
on invested capital.
Most companies rely on one, or some combination, of the following major revenue models:
• Advertising (Yahoo)
• Subscription (WSJ)
• Transaction fee (eBay)
• S ales (Amazon)
• Affiliate (MyPoints)
Why may a company want more than one revenue model?
3. Market opportunity
• • Refers to the company’s intended marketspace and the overall potential financial
opportunities available to the firm in that marketspace.
Marketspace
• Area of actual or potential commercial value in which company intends to
operate.
Realistic market opportunity:
•
Defined by revenue potential in each market niche in which company hopes
to compete.
Market opportunity typically divided into smaller niches
4. Competitive environment
• Refers to the other companies operating in the same marketspace selling
similar products.
Who else occupies your intended marketspace?”
• Other companies selling similar products in the same marketspace.
• Includes both direct and indirect competitors.
Influenced by:
• Number and size of active competitors
• Each competitor’s market share
• Competitors’ profitability
•
•
•
•
5. Competitive advantage
• Competitive advantage:
• Achieved by a firm when it can produce a superior product and/or
bring the product to market at a lower price than most, or all, of its
competitors.
“What special advantages does your firm bring to the marketspace?”
• Is your product superior to or cheaper to produce than your
competitors’?
6. Market strategy
• • The plan you put together that details exactly how you intend to enter a
new market and attract new customers.
Details how a company intends to enter market and attract customers Best
business concepts will fail if not properly marketed to potential customers.
Examples:
• YouTube having social network marketing strategy which lets users to
post content on the site for free;
• AOL distributing out free trial CDs through magazines and newspapers
7. Organizational development
• Development plan describes how the company will organize the work that
needs to be accomplished.
Work typically divided into functional departments, e.g, production,
shipping, marketing
2. Market growth & trends
Corporate Training
+ MBA Market
Worldwide
E-Learning Market
Worldwide
simulation-based e-
learning market
Stages of market & annual
growth of markets (%)
Annual global markets
$260B
$52B
$8B 19%
7,9%
4,5%
The markets are inevitably moving
towards blended formats.
Old-fashioned e-learning formats are
being replaced and supplemented by
practice-oriented educational
games and simulations.
!
3. Problem
80% of money spent on
Corporate learning is not effective
The way pilots train:
The way managers and entrepreneurs train:
Real business
80% of Startups are failing due
to common mistakes
Theory
Real flight
Theory
Simulations
4. Lectures:
10%
Reading: 20%
Audio & video tutorials:
30%
Presentations: 50%
Group discussion: 70%
Simulations of real-world scenarios: 80%
Teaching others
and practical application of skills: 90%
Fundamental basis for the solution
The stages of acquiring a learning material
.
Simulation
Edgar Dale Cone of Learning
Typical online courses
5. Solution
Simformer is built to be a productivity tool for learners of any kind,
available through any browser, anytime and anyplace
Simformer brings together the classical e-learning and
business simulations on a powerfully simple SaaS platform
6. How it works
Simformer
Business Simulation
Learning
Management
System
Multi-user, online 24x7, 6
languages, 25+ industries, 200+
products
Video/audio, SCORM,
quizzes, assignments, chat,
forum etc.
Developer Tools
• Simulation scenarios
• Simulation templates
• Pre-defined settings
• Reporting
Simformer
Marketplace
Online store, presenting
Simformer courses for sale
integration
Educational
platforms
7. Competitor Analysis
Easily integrable out of the box
solutions
Methodological material together with
the simulation
Business simulations Е-learning platformSim Based
e-learning
Capsim UdemyCesim
Marketplace
simulation
BSG online
Interpretive
Simulation
Lynda Coursera
Accessibility for external
developers
Integration of LMS with the Simulation
A wide range of ready-made Sim
scenarios
Marketplace: instant access to non-
stop 24/7 training
Flexible customization of an
individual sim scenario
Multiuser simulation, unlimited number
of participants
8. Business simulations
Industry-specific simulations
Retail, Manufacturing, Servicing, Light & Heavy industry, R&D,
Agriculture, Mining etc.
Business-function oriented courses
Strategic management, Operations, Finance, HR, Marketing,
Sales, Logistics & Supply chain management, etc.
Customized solutions
Tailored simulations to fit Customers own scenarios & business
cases.
9. Segmentations & targeting
USA, EU,
Asia, CIS
Universities &
Business schools
Corporate
Training Centers
E-learning
Professionals
Individual
Learners
10. Simformer benefits
For Clients
Quickly and efficiently develop business
skills.
Reduce corporate training expenses and
significantly increase its efficiency.
Get a wide range of practice-oriented
courses and business games.
For E-learning Professionals
Universities, business schools,
colleges, corporate training centers
and individual learners.
Authors and developers of business
games, workshops, training courses.
Simplify the process of creating courses
and training based on the innovative
technology.
Local training companies get access to the
global market and profit from selling their
online courses via Simformer.
11. Simformer unique opportunities
1. Simformer platform is focused on practical business skills development through the use of a
powerful multi-user business simulation ecosystem. The solution has no alternative worldwide.
2. Easy-to-use platform designed to create business simulations of any complexity (theoretical
content, the game scenario, setting the template).
3. Simformer business simulation is open to any e-learning developer and can be integrated to any
educational platform.
4. The flexibility and versatility of the platform allows you to create and organize business games and
simulations of any complexity, duration and intensity, for a variety of industries and types of
companies, for any number of participants distributed across any geography.
5. A user of business simulation interacts not only with computer models and algorithms, but also with
thousands of other real people as a customer, supplier, competitor, partner, employee, ...
Credibility of the market environment.
12. Business model
+ A dedicated server ($ 50,000)
+ Subscription fee ($ 24 000 - 60 000 per year)
+ Courses for sale ($ 40-300 per user)
+ Client access license ($ 20-199 per user)
+ Courses for sale ($ 40-300)
+ Access to the online game («free» to play)
B2C
B2B
Out-of-the-Box
solutions
B2B
Enterprise
* Commission rate for independent courses developers - 25-30%
13. Current status
Incomes
Customers
• Revenue 2015 - $ 185 000 (90% - B2C)
• Revenue plan 2016 - $ 400 000
• Revenue plan 2017 - $ 1 500 000
• 1000+ registered B2B users
• Corporate, universities, business schools, consulting companies, B2C.
• Daily 3-8 registrations of potential B2B customers.
Key Events
• June 2015. Simformer presentation at the Serious Play Conference in Carnegie
Mellon University (USA).
• The integration of Simformer with ApnaCourse (India) and Coursmos (USA).
• February 2016. Simformer Business Cup has generated over 400 participants from
40 different countries.
• Simformer partners network – 15 countries
• Simformer was named a Finalist in the 2016 Best of Elearning! presented by
Elearning! Magazine
14. Anton Makarevich
COO, CIO
Digital strategy, operations
Andrey Fedorov
Educational Guru
Educational products
Contacts
Sergey Menshikov
ceo@simformer.com
+370 665 19600
+7 916 698 2005
https://simformer.comSergey Menshikov
CEO & Founder
Strategy, Marketing, HR
The team of enthusiastic professionals