The document outlines TalkTalk Business's marketing strategy and use of technology. It shows how TalkTalk uses the Eloqua marketing automation platform and various other technologies to integrate online and offline marketing channels. This includes using tools like Radian6 for social media monitoring, EPiServer for the website, and Salesforce for CRM integration. TalkTalk aims to provide a personalized customer experience across channels by capturing data, sending targeted communications, and measuring campaign performance. The strategy is focused on lead nurturing, content delivery, and automating the customer journey from awareness to purchase.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
Customer Communications Management: Delivering a consistent customer experien...Canon for Business UK
Presentation summary from Canon for Business Information at Work 2014 event: Effective Customer Communications Management is increasingly being seen as the key to improving customer experience and, therefore, customer retention. See how sophisticated customer segmentation and workflow automation can help you gain control over your communications and optimise the life-time value of your customer.
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
Customer Communications Management: Delivering a consistent customer experien...Canon for Business UK
Presentation summary from Canon for Business Information at Work 2014 event: Effective Customer Communications Management is increasingly being seen as the key to improving customer experience and, therefore, customer retention. See how sophisticated customer segmentation and workflow automation can help you gain control over your communications and optimise the life-time value of your customer.
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
A sample B2B marketing campaign for IBM on Digital Communication Solutions. Thie deck lists their products, key performance indicators, suggestions for target audience and strategies they can incorporate into their marketing plan. It also includes an analysis of their social media presence. There is information on tools like microsites, podcasts, webinars, cause videos along with a suggestive campaign calendar.
Content Strategy for the Customer Journey: Personalization Done Right Confab ...Kevin Nichols
Content Strategy for the Customer Journey: Personalization Done Right
"Personalized Content." "Right Content, Right User, Right Time." "Contextual and Intelligent Content."
These concepts are only realized fully through a customer journey—and the formulation of a content journey around that experience. But how do you actually structure a customer's content experience in a way that captures all necessary channels and interactions? Attend this session to hear how SapientNitro has answered these questions to achieve successful personalization:
What are the various touch points in a typical customer journey for web, mobile, in-store, and post-purchase channels?
What is a fully personalized experience, and why is it only effective if it includes what happens in one-on-one (offline) human interaction?
What approaches are necessary for each: smartphone, tablet, in-store, website?
How can you best position content across multiple channels to meet the requirements and needs of the entire customer journey?
How do you future-proof, and which metrics are best to do so?
The next generation in customer engagement - Coginov Semantics search -Emmanuel Perdikis
interactive semantics search to understand your customers question and grow your understanding of what your customer is asking for and what you may be failing to deliver on your communications, offerings or website.
In today's world of ever-changing consumer tastes and preferences, retailers need to keep up and cater to changing trends. The presentation talks about using technology for interactive marketing, analyzing consumer behaviour, and transforming-customer experiences.
E Business and E Commerce Management Strategy Implementation and Practice 5th...gixupeb
Full dowload http://alibabadownload.com/product/e-business-and-e-commerce-management-strategy-implementation-and-practice-5th-edition-chaffey-solutions-manual/
E Business and E Commerce Management Strategy Implementation and Practice 5th Edition Chaffey Solutions Manual
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
Overwhelmed with data from different sources and systems?Acquia
We know a well-defined customer data management framework can help ensure that valuable customer data is not locked up in silos, but rather flows freely across the organization, not only providing a single source of truth to marketing and other customer-facing functions such as sales and service; but also enabling real-time, data-driven responses to customer actions.
According to Forrester, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Today there is a data deluge in most organizations, where millions of data points are coming into the system from thousands of customer touchpoints across diverse channels, platforms and devices.
Organisations first need to understand what and how data needs to be ingested into the system to effectively use a customer data platform.
The problem is, many of us face multiple challenges with integrating a CDP with all current/pre-existing relevant systems (BI, CRM, MA, 3rd Party Industry Data, etc.).
In this session (https://youtu.be/yzH_DS-Mkl8) you will learn:
- The first step in building a practical customer data integration plan and strategy.
- How to unify all data from different sources to gain a 360° view of customers (Identity Resolution)
- How to strategically and effectively deliver relevant and useful experiences based on customer data at scale
Digital Measurement Framework Summary by Martin WalshMartin Walsh
This is a single slide outlining a conceptual Digital Marketing Measurement Framework, in this case a B2B version.
This slide is from my broader Digital Marketing Measurement Framework PowerPoint which is available here - http://www.slideshare.net/martinwalsh/digital-marketing-measurement-framework-martin-walsh
Aaron Sloman, Microsoft National Business Unit, Interactive Agency General Manager, Perficient, Inc., talks about marketing shifts, content management, and online marketing. Companies must do more to engage consumers and commit more of their online "space" to user-generated content and social media that enables direct communication with consumers.
EQengineered: Rationalizing the Tension Between User Experience and TechnologyMark Hewitt
In this green paper, get more insight into how CMOs and CIOs will embrace collaboration to ensure that their organizations remain competitive in today’s customer-driven and technology-led economy.
Presenation given at the Customer Communications Management Congress in November 2014. It discusses the strategic approach companies should apply when thinking about implementing a customer communications management platform.
Tufts Health: Creating a World Class Future User Experience PlatformProlifics
Speakers:
William Pappalardo, Tufts Health Plan
Tim Reilly, Prolifics
Abstract: In this session, you will learn why Tufts Health Plan chose IBM's Customer Experience Suite and Employee Experience Suite to replace their existing portal portfolio. Tufts Health Plan wanted to ensure they had a world class future looking user experience platform in place before modernizing and investing in new capabilities for their users. The session will detail how they subsequently planned and delivered an effective online experience using portal, web content management, forms, social solutions and more. The team will discuss their business priorities, technology selection, lessons learned, and what's up next in their roadmap.
A sample B2B marketing campaign for IBM on Digital Communication Solutions. Thie deck lists their products, key performance indicators, suggestions for target audience and strategies they can incorporate into their marketing plan. It also includes an analysis of their social media presence. There is information on tools like microsites, podcasts, webinars, cause videos along with a suggestive campaign calendar.
Content Strategy for the Customer Journey: Personalization Done Right Confab ...Kevin Nichols
Content Strategy for the Customer Journey: Personalization Done Right
"Personalized Content." "Right Content, Right User, Right Time." "Contextual and Intelligent Content."
These concepts are only realized fully through a customer journey—and the formulation of a content journey around that experience. But how do you actually structure a customer's content experience in a way that captures all necessary channels and interactions? Attend this session to hear how SapientNitro has answered these questions to achieve successful personalization:
What are the various touch points in a typical customer journey for web, mobile, in-store, and post-purchase channels?
What is a fully personalized experience, and why is it only effective if it includes what happens in one-on-one (offline) human interaction?
What approaches are necessary for each: smartphone, tablet, in-store, website?
How can you best position content across multiple channels to meet the requirements and needs of the entire customer journey?
How do you future-proof, and which metrics are best to do so?
The next generation in customer engagement - Coginov Semantics search -Emmanuel Perdikis
interactive semantics search to understand your customers question and grow your understanding of what your customer is asking for and what you may be failing to deliver on your communications, offerings or website.
In today's world of ever-changing consumer tastes and preferences, retailers need to keep up and cater to changing trends. The presentation talks about using technology for interactive marketing, analyzing consumer behaviour, and transforming-customer experiences.
E Business and E Commerce Management Strategy Implementation and Practice 5th...gixupeb
Full dowload http://alibabadownload.com/product/e-business-and-e-commerce-management-strategy-implementation-and-practice-5th-edition-chaffey-solutions-manual/
E Business and E Commerce Management Strategy Implementation and Practice 5th Edition Chaffey Solutions Manual
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
Overwhelmed with data from different sources and systems?Acquia
We know a well-defined customer data management framework can help ensure that valuable customer data is not locked up in silos, but rather flows freely across the organization, not only providing a single source of truth to marketing and other customer-facing functions such as sales and service; but also enabling real-time, data-driven responses to customer actions.
According to Forrester, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Today there is a data deluge in most organizations, where millions of data points are coming into the system from thousands of customer touchpoints across diverse channels, platforms and devices.
Organisations first need to understand what and how data needs to be ingested into the system to effectively use a customer data platform.
The problem is, many of us face multiple challenges with integrating a CDP with all current/pre-existing relevant systems (BI, CRM, MA, 3rd Party Industry Data, etc.).
In this session (https://youtu.be/yzH_DS-Mkl8) you will learn:
- The first step in building a practical customer data integration plan and strategy.
- How to unify all data from different sources to gain a 360° view of customers (Identity Resolution)
- How to strategically and effectively deliver relevant and useful experiences based on customer data at scale
Digital Measurement Framework Summary by Martin WalshMartin Walsh
This is a single slide outlining a conceptual Digital Marketing Measurement Framework, in this case a B2B version.
This slide is from my broader Digital Marketing Measurement Framework PowerPoint which is available here - http://www.slideshare.net/martinwalsh/digital-marketing-measurement-framework-martin-walsh
Aaron Sloman, Microsoft National Business Unit, Interactive Agency General Manager, Perficient, Inc., talks about marketing shifts, content management, and online marketing. Companies must do more to engage consumers and commit more of their online "space" to user-generated content and social media that enables direct communication with consumers.
EQengineered: Rationalizing the Tension Between User Experience and TechnologyMark Hewitt
In this green paper, get more insight into how CMOs and CIOs will embrace collaboration to ensure that their organizations remain competitive in today’s customer-driven and technology-led economy.
Presenation given at the Customer Communications Management Congress in November 2014. It discusses the strategic approach companies should apply when thinking about implementing a customer communications management platform.
Tufts Health: Creating a World Class Future User Experience PlatformProlifics
Speakers:
William Pappalardo, Tufts Health Plan
Tim Reilly, Prolifics
Abstract: In this session, you will learn why Tufts Health Plan chose IBM's Customer Experience Suite and Employee Experience Suite to replace their existing portal portfolio. Tufts Health Plan wanted to ensure they had a world class future looking user experience platform in place before modernizing and investing in new capabilities for their users. The session will detail how they subsequently planned and delivered an effective online experience using portal, web content management, forms, social solutions and more. The team will discuss their business priorities, technology selection, lessons learned, and what's up next in their roadmap.
Top Application Security Trends of 2012DaveEdwards12
Learn about the major risks to Cloud and Web-based Applications. What are their weaknesses? How can you deploy them in a more confident fashion and avoid the risks? What can you do to protect these applications without creating a major burden on your end-users and customers. Application Security has become one of the top most priorities of CIOs, CSOs and IT Staff in 2012. Cloud has created a paradigm shift in how we leverage technology. Learn about the power of the Cloud to Secure your applications.
The influence of variants at the 9p21 locus on melanoma risk has been reported through investigation of CDKN2A variants through candidate gene approach as well as by genome wide association studies (GWAS).
Guía Oficial de Google Posicionamiento en Buscadores SEO :: Pau KleinPau Klein
Guía oficial para principiantes sobre optimización para motores de búsqueda SEO
Conceptos básicos SEO
Crea títulos de página únicos y precisos
Utiliza la metaetiqueta description
Mejorando la estructura del sitio web
Mejora la estructura de las URL
Facilita la navegación en tu sitio
Optimizando el contenido
Ofrece contenido y servicios de calidad
Escribe texto ancla de mejor calidad
Optimiza el uso de las imágenes
Usa las etiquetas de cabecera de forma apropiada
Tratando con los bots
Haz un uso efectivo de robots.txt
Ten en cuenta rel=“nofollow” para los enlaces
SEO para teléfonos móviles
Informa a Google sobre tus sitios para móviles
Guía con precisión a los usuarios de móviles
Promoción y análisis
Promociona tu sitio de manera correcta
Utiliza las herramientas gratuitas para webmasters
http://www.pauklein.com
marketing online valencia
Electric Vehicles & Electric Utilities, Webinar Slides from FleetCarmaFleetCarma
View the recorded webinar here: http://www.fleetcarma.com/resources/vehicles-electric-utilities/
This webinar explores the way that electric utilities can work with electric vehicles to achieve the most benefit. The presenters discuss strategies and technologies to increase electric vehicle adoption within a utility's own fleet and in the service area.
El documento contiene: Diez aspectos clave en la planeación, auditoria para clientes de primer año, puntos clave en las cifras de los estados financieros, puntos clave para auditar las cifras de los estados financieros y recomendaciones para cierres de auditoria de estados financieros
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Social media is often done in a silo - rarely integrated, lacking strategy and, eventually, undermined by a reliance on vanity metrics. In B2B, brands need tangible returns from their marketing spend, so social platforms and content should not immune from this requirement. To begin the process of refining or re-structuring your social media activity, first take a look at the bigger picture.
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
Columbia Business School: Creating Stronger Connections Using ExactTarget Mar...Salesforce.org
By providing meaningful and relevant messages, you can create rich life-long relationships with your students, alumni and donors. Join us to learn how you can unlock Salesforce CRM data to engage your customers with the right message through the right channels at the right time by leveraging the ExactTarget Marketing Cloud. Our special guest, Columbia Business School, will share how they are utilizing Salesforce CRM with the ExactTarget Marketing Cloud to improve communications, increase marketing efficiency, and track results. You'll leave this session inspired to create stronger more meaningful connections with your constituents!
Speakers:
Jason Belland, Senior Associate Director, Online Media and Technology, Columbia Business School
Jason Belland currently serves as Senior Associate Director of Online Technology at Columbia Business School Executive Education. His career in higher education spans 13 years, during which he has led innovation on projects including distance and online learning, CRM implementation, and website management. Jason speaks and consults internationally on the role of IT in delivering customer relationship management solutions to organizations.
Gordon Evans, VP of Marketing, ExactTarget Marketing Cloud, salesforce.com
Gordon Evans is the VP of Product Marketing for the Salesforce ExactTarget Marketing Cloud, where he and his team are responsible for messaging, positioning and go to market strategy. In the past eight years at salesforce.com, Gordon helped build salesforce.com’s award-wining public relations and social media teams, and launched some of the company’s most exciting initiatives, including the AppExchange and Force.com. Gordon has more than 20 years of experience in enterprise software and cloud computing product marketing, social media and PR, and has held a variety of positions at Epiphany, Digital Island and Novell.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
1. ELOQUA AT THE HEART
OF TALKTALK BUSINESS
By Paul Higgins, Craig Duxbury and Marc Keating
25 June 2013
Eloqua Experience Europe
2.
3.
4.
5.
6.
7.
8. MORE EMPOWERED
70% OF THE PURCHASE CYCLE
in B2B is completed before getting in touch with suppliers
9.
10.
11.
12. On-line and off-line channels
Acct
teams
Telesales
CRM and
Customer /
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iPad apps, presentations, brochures, etc
Tracking of
customer social
engagement
Revenue performance
management
Leads and
opportunities
Social media traffic
You
Tube
Slide-
share
Twitter LinkedIn
Social content pushed to
branded social channels
Social ‘likes’ and shares
Campaign integration and
Employee engagement
Blogs
Branded
social
network
Social media
press room
Social engagement platforms
Social content and feeds pulled into Web page apps
Tweets, discussions, blog posts, etc
Social media
management and
monitoring
Re-
targeting
Implicitprofiling
Track online behaviour
to build a profile of
prospects and
customers
Campaign
Automation
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Lead scoring
Lead routing
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Digital body language
Based on
pages viewed
Page
views
Down-
load
Web
visits
Form
fills
User goal Contact
request
User goal Down-
load
Segmented hubsWeb site homepage
Search
On/off
PR
Offline
events
PPC
ads
Online
ads
Print
ads
User goal
Landing pages (segmented)
E-mail
D-mail
PURL
Segmented by:
Business Size
Business Sector
Job Function
Locations
Affiliate
Sponsor-
ship
Virtual
events
Mobile
SMS
Timeline driven content strategy
Functionality:
• Social feeds
• Product selectors
• ROI calculators
Content types:
• Webinars
• Whitepapers
• E-books
Content formats:
• Video
• Infographics
• Apps
Mobile
Web
Social
RSS
feeds
E-news
Campaign measurement and analytics
Targets: (SME,
Corporate and Partner)
Live chat
Click to call
Sales integration
Marketing, sales and CRM
integration
Channels
On-line and off-line
channel integration
Social business
Integration with
social and Web 2.0
Analytics
Marketing ROI and
measurement
Web platforms
Targeted user
journeys and content
29. EXISTING BRAND PORTFOLIO
RELATIONSHIP BASED
ENDORSER
(Strong)
MASTER
(Strategic, driver)
SEGMENTS
TalkTalk
TalkTalk Business
SME Corporate Partner
Business GradeUMBRELLA
(Co-Driver)
Big Data, Cloud, Connectivity, Mobility, Security, Technology, VirtualisationSOLUTIONS
Hosted, Mobility, Connectivity, VoiceTECHNOLOGY & SERVICES
Ethernet, Broadband, Systems, IPVPN etc
BRANDED DIFFERENTIATOR
(Co-Driver)
30. KEY WORDS AND PHRASES
WHAT WE WON’T TALK ABOUT WHAT WE WILL TALK ABOUT
Business Grade in general terms Business Grade to describe our services and solutions
Unnecessary product details for individual products Tailored solutions to customers challenges, which blend technology
and service and focus on distinct benefits:
Value in terms of lowest price or cheapness Value in terms of reliable, resilient and high quality service delivery
that lowers long term costs
The Next Generation Network in general terms The Next Generation Network as a differentiating factor that enables
us to challenge the norm with our technology capabilities and service
delivery
Only providing support in reaction
to problems or issues
A proactive and personal approach to service, built around
partnerships that are tailored to customer needs
33. TARGET AUDIENCE PROFILE
CORPORATE
Mindset:
I’m faced with some
pretty serious challenges
- big data, cloud
computing, desktop
virtualisation, mobile
computing and
consumerisation.
I spend half my time
looking how to support
business with
transformation and
change and the other half
ensuring the IT business
is cost-efficient (runs like
a business)
I limit the number of
suppliers I talk to because
I’m time poor.
Overall, how do I define success?
Increased efficiency and profitability
Supporting process & infrastructure innovation
Simplified sales process – less complexity
Enhanced collaboration
Enabling internal stakeholders to have the tools they need to excel in their function
of the business
Support customers with the tools they need to engage with our business
Support new product/service introductions
What do I need to achieve my goals?
Tools and systems to demonstrate business value
(run IT like a business – contract/reporting)
Partners who will help guide me on a transformation journey
Partners who we can depend on
Partners who help us/me to manage change
IT/Technology as a business enabler
Help to manage risk
Name: Graham
Age: 42
Role: CIO
Organisation: Corporate
34. MESSAGE MATRIX
Targeted Proposition: “TalkTalk Business empowers you to align your technology with your business goals for maximum
commercial gain”
Empathy – What do we understand about
this audience?
Offer – What will we do for this audience? Action – How do we want this
audience to respond?
Looking to unite their business with a
more profitable communications
package on a none legacy Network.
Wanting to futureproof their solutions
with a connectivity solutions that drive
operational efficiency by aligning
technology with their business strategy.
We understand the challenges facing large
businesses and the pressures associated with
running large scale technologies that are
constantly updating. That’s why we design
solutions to be flexible, scalable and secure. For
example our range of connectivity options
enables us to converge and transform your
solution gradually with stepped improvements
to speed, reliability and functionality. Or we can
fast-track transformation onto the very latest
high-capacity Ethernet solutions. We’ll
implement the technology according to your
communication objectives and wider business
strategy.
Download whitepapers
Register for webinar
TCO model
What’s your business grade
app?
F2F consultation
36. BUYER PERSONAS FOR EACH ROLE
Customer persona: Technical Buyer
UNDERSTAND THEIR WORLD
HOW THEY SEARCH FOR PRODUCTS AND SERVICE
WHERE THEY SOURCE INFORMATION
WHEN THEY ENTER THE BUYING PROCESS
ISSUES AND NEEEDS THEY HAVE
37. BUYER JOURNEY
STAGE AWARENESS INTEREST LEARN EVALUATE JUSTIFY PURCHASE
AUDIENCES
Who is involved
BEHAVIOURS
What is the audience doing at this stage?
NEEDS
What is important to the audience?
QUESTIONS
What is the audience asking of the brand?
RESPONSE
How will we answer these questions?
OBJECTIVES
What does the brand want to achieve?
DRIVERS
What will help us achieve our objectives?
BARRIERS
What is standing in the brand’s way?
STAGE AWARENESS INTEREST LEARN EVALUATE JUSTIFY PURCHASE
AUDIENCES
Who is involved
BEHAVIOURS
What is the audience doing at this stage?
NEEDS
What is important to the audience?
QUESTIONS
What is the audience asking of the brand?
RESPONSE
How will we answer these questions?
OBJECTIVES
What does the brand want to achieve?
DRIVERS
What will help us achieve our objectives?
BARRIERS
What is standing in the brand’s way?
45. A MOVE TO MORE ISSUE BASED CAMPAIGNS
Then
Product based campaigns
Now
Issue based campaigns
Future
Brand awareness/consideration
Content promotion Content repurposing
+ +
46. CAMPAIGN TYPES
OUTBOUND AWARENESS
AWARENESS INTEREST LEARN EVALUATE JUSTIFY PURCHASE
AWARENESS
Planned and agreed as part of annual plan
Category and product
nurture tracks
Campaign type: Frequency:
Brand campaigns Annually
Issues based campaigns Quarterly
Newsletter campaign Quarterly
Strategic campaigns H1/H2
Promotions campaign Ad hoc
Customer SOW campaign Ad hoc
Events campaign Ad hoc
Demographic
and behavioural
segments
Targets added
to multiple
campaigns
49. BUYER JOURNEY
CORPORATE/CONNECTIVITY/EFM
BUYER STEPS AWARENESS INTEREST LEARN EVALUATE JUSTIFY PURCHASE
SALES STEPS
TIMELINE
How long at this
step?
TIMELINE STEPS
How long at this
step?
NURTURES
How many
campaigns?
50. BUYER JOURNEY
CORPORATE/CONNECTIVITY/EFM
BUYER STEPS AWARENESS INTEREST LEARN EVALUATE JUSTIFY PURCHASE
SALES STEPS SUSPECT PROSPECT MQL SAL SQO CUSTOMER
TIMELINE
How long at this
step?
TIMELINE STEPS
How long at this
step?
NURTURES
How many
campaigns?
51. BUYER JOURNEY
CORPORATE/CONNECTIVITY/EFM
BUYER STEPS AWARENESS INTEREST LEARN EVALUATE JUSTIFY PURCHASE
SALES STEPS SUSPECT PROSPECT MQL SAL SQO CUSTOMER
TIMELINE
How long at this
step?
6-12 MONTHS
TIMELINE STEPS
How long at this
step?
NURTURES
How many
campaigns?
52. BUYER JOURNEY
CORPORATE/CONNECTIVITY/EFM
BUYER STEPS AWARENESS INTEREST LEARN EVALUATE JUSTIFY PURCHASE
SALES STEPS SUSPECT PROSPECT MQL SAL SQO CUSTOMER
TIMELINE
How long at this
step?
6-12 MONTHS
TIMELINE STEPS
How long at this
step?
4-6 WEEKS 4-6 WEEKS 4-6 WEEKS 10-12 WEEKS 4-5 WEEKS 1-2 WEEKS
NURTURES
How many
campaigns?
53. BUYER JOURNEY
CORPORATE/CONNECTIVITY/EFM
BUYER STEPS AWARENESS INTEREST LEARN EVALUATE JUSTIFY PURCHASE
SALES STEPS SUSPECT PROSPECT MQL SAL SQO CUSTOMER
TIMELINE
How long at this
step?
6-12 MONTHS
TIMELINE STEPS
How long at this
step?
4-6 WEEKS 4-6 WEEKS 4-6 WEEKS 10-12 WEEKS 4-5 WEEKS 1-2 WEEKS
NURTURES
How many
campaigns?
Issue based outbound
Touches: 4
Duration: 4-5 weeks
Build awareness of
issues
Welcome nurture
Touches: 2
Duration: 2-3 weeks
Introduce people to TTB
Webinar nurture
Touches: 4
Duration: 4-5 weeks
Promotion of Webinar
exploring issues
Product education
Touches: 4
Duration: 4-5weeks
Product category
overview
Business case nurture
Touches: 2
Duration: 2-3 weeks
More detailed
information provision
Track record nurture
Touches: 2
Duration: 2-3 weeks
Demonstrate that TTB
has sector experience
Product detail nurture
Touches: 4
Duration: 4-5 weeks
Deeper product analysis
Why TTB nurture
Touches: 4
Duration: 2-3 weeks
Ensure TTB is on the
shortlist
Welcome campaign
Touches: 4
Duration: 2-3 weeks
On-boarding and next
steps
54. LEAD DISPOSITION
SALES REJECTION
LOST THE DEAL
DON’T HAVE BUDGET RIGHT NOW
TOO SMALL TO BUY
TOO DISTRACTED RIGHT NOW
NOT THE RIGHT FIT AT THE MOMENT
GOOD FIT BUT NOT INTERESTED
55. ONBOARDING
YEAR ONE IN LIFE
CUSTOMER WELCOME CAMPAIGN
SURVEY CAMPAIGN
BEST PRACTICE WEBINARS CAMPAIGN
RENEWAL PROGRAM CAMPAIGN
59. AWARENESS (BRAND CONTACT) INTEREST (BRAND CONTACT) LEARN (BRAND CONTACT)
SUSPECT PROSPECT MQL (SALESFORCE)
Issue nurture X4
Campaign designed to build
awareness of issues and related
Light Read e-books
Begin mapping product category to
issue to demonstrate that TTB have
relevant solutions.
Issue Webinars
Webinar nurture X4
Director videos, Category brochures, Offers
Product education X4
Issue e-books
Demonstrate features and benefits of
product category enabling user to
learn more about solution options
Data capture: First name, Last name, Company name,
E-mail, Number of Employees
Data capture : Sector, Job title and
Department
Progressive profiling
Dynamic content
Persona and
sector driven Web site
60. Product detail nurture X4
Product whitepapers, Slidekits
Business case nurture X2
Case studies
Track record nurture X2
Datasheets, Product demo videos,
Product infographics
EVALUATE (SALES CONTACT)
SAL
To provide the user with enough
information to evaluate a specific
product in detail
Provide resources to help the user
build their business case, get buy in
and keep TTB on the shortlist
Demonstrate that TTB have experience
with the product set and working with
organisations in the same sector
Web siteWeb siteWeb site
61. Ensure TTB is on the shortlist
until the final stage of
negotiation
Why TTB nurture X4
Videos, Customer packs, Account set-up
information
Customer welcome X4
Team profiles, Team videos,
On-demand videos, Network tours
JUSTIFY (SALES CONTACT) PURCHASE (SALES CONTACT)
SQO CUSTOMER
Welcome customer to TTB
and explain the onboarding
journey, etc.
Web site On-demand
customer portal
62. THE CUSTOMER EXPERIENCE (WEB SITE)
CORPORATE (CONNECTIVITY)
CLIENT WORKSHOP
IA WEB SITE PLANNING
63. Awareness and Interest
Issue/Goal/Segment Category pages
Learn and Evaluate
Product detail pages
Justify and Purchase
Company pages
Buyer journey based Web structure
User enters journey based on where they are on the purchase timeline
Traffic driven from E-mails, Landing pages and Campaigns
64. EM 1 EM 2 EM 3 EM 4
OUTBOUND E-MAILS CAMPAIGN LANDING PAGE
User Goal:
By issue
User Goal :
View all issues
TTB Homepage
Direct
URL
Organic
search
Web site
referrals
Issue hub Issue page
Main user Goal:
Download e-book
EDUCATION EM 1 EM 2 EM 3 EM 4
Trigger Lead
Nurture
Campaign
User Goal: Register for F2F (WebEx, Event etc.)
LEAD NURTURING CAMPAIGNS
OUTBOUND CAMPAIGNS
DISPLAY
RETARGETING
PPC
MEDIA CHANNELS
SOCIAL MEDIA CHANNELSBLOG
Content pushed
through blog
INBOUND CAMPAIGNS
65. Attention grabbing
content - short, concise
opening copy
Persona viewpoints –
how our solutions help
the challenges faced by
different decision
makers
Asset download to
drive data capture
Body copy is issues-
based and presents TTB
as a technology /
communications expert
Segmentation by sector
High
value
High
value
Landing page
Awareness
E-mail
Interest